Face to Face Marketing and Door to Door Marketing
Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d sales Supplier , door-to-door sales technique and d2d sales Supplier in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d sales Supplier ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. d2d sales Supplier and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting
Informative
Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
Marketing Companies in Rajgurunagar
Marketing Communications – Meaning and its Process
Marketing communications is essentially a part of the marketing mix. The marketing mix defines the 4Ps of marketing and Promotion is what marketing communications is all about. It is the message your organization is going to convey to your market. You need to be very particular about different messages you are going to convey through different mediums.
Traditionally printed marketing was the whole sole method of conveying the messages to the consumers. However, in recent times, emails, sms, blogs, television and company websites have become the trendy way of conveying the organizations message to the consumers. It is important though that the message you give in one medium should tally with the message provided in other medium. For example, you should use the same logo in on your website as the one you use in your email messages. Similarly, your television messages should convey the same message as your blogs and websites.
For the above reason, people controlling the marketing communication process are very important for the company. These executives make it an integrated marketing communication process. You would now understand why it has to be integrated. The reason is that the messages to be conveyed through different mediums should be the same.
Let us now look at the marketing communication process. It is very important to have a process in place because then your advertising will reap proper benefits. There is an old advertising joke I know my advertising works, I dont know which half. Thats why if the marketing communication process puts a tab on advertising because companies cannot bear to lose dollars on wrong type of advertising. Things have to be well-defined and integrated to get maximum revenues. Your marketing communication process would look like:
Marketing Communications
The marketing communication process identifies where the investments are being done and what is bringing more return on investment. Therefore, you can alter the advertising campaign to reap maximum benefits.
The process begins at the strategic development stage. You start by creating a marketing communications program. At this point, you decide what all will fall in your advertising bracket. At the next stage, you capture responses of your consumers. These responses are then recorded and maintained as advertising data. The executives then analyze and evaluate the collected data. They generate the all important reports which will help to allocate the integrated marketing and communications budget.
The integrated marketing communications is a data-driven approach which identifies the consumer insights and develops a strategy with the right combination of offline and online channels which should result in a stronger brand-consumer relationship. It has grown manifolds in recent years due to several shifts in the advertising and media industry. This is the reason why it has developed into a primary strategy for the developers. Some examples of shifts are from media advertising to the multiple forms of communication, from general focus advertising to data based marketing and so on.
Selecting the most important communications elements is crucial for the success of companys business. The advertising campaign should be effective across all platforms. Once the integrated marketing process is set, the company can reap rich dividends from it. These days, there are companies that specialize in creating the marketing communications process for you. So you can either do it on your own or take their services. But an effective marketing communication process is the order of the day!
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Articales from http://www.managementstudyguide.com
Sales Skills for Consultative Selling
Sales Skills for Consultative Selling
Consultative selling has gained global acceptance as the most effective sales process and has now been adopted by all industries and organizations from insurance to hotels, from airlines to hospitals including industrial, retain and all other sectors of business.
Organizations have realized the need to be customer centric and build customer relationship to be centric to their own existence in the long run. Growing and retaining product leadership in the market is not easy. It calls for delivering superior value proposition to the customer continuously. This means the Organization has got to strive to keep creating new value propositions and meaning to the customer. While some Organizations strive to deliver superior value through product innovation by leveraging technology, some do it by excelling in service and customer relationship. Leadership companies however have gone a step ahead by adopting a consultative mode of selling and engaging the customer in a new relationship.
Consultative selling changes the way that you perceive the customer. From a onetime sales transaction point of view, it calls for you to look at your customer as a partner and build a long term relationship. You will need to move away from a product sales perspective to a solution presentation perspective.
Engaging the customer and building a relationship with the customer is a very challenging task for the salesman. However by mastering the selling techniques you can become an ace salesman. Some of the techniques involve using the right body language as well as verbal and non verbal methods of communication and managing interpersonal communication as well.
The way you dress, carry yourself, your overtures, body language, stance, gestures as well as your smile, eye contact etc play a vital role in engaging the customer and making him open up to talk about his problems and pain areas. In the first instance it is important to get the customer to relax and feel secure in your presence. When the customer feels relaxed, he begins to talk about his issues easily and he begins to accept you too.
At the stage while you are listening to your customer, it is important that you practice the right reinforcement techniques and reassure your customer all through the discussions. Through proper reinforcement techniques you are giving the reassurance to your customer that you are listening to him, understanding his problems and are involved with him.
Nodding your head, holding the head and body erect and eyes focused on the speaker, asking meaningful questions, re visiting the problem statements etc are some of the techniques that are rewarding and help in customer engagement. Further, it is important to sound and feel confident of finding a solution to ease or alleviate the customer’s problems. If at any point of time the customer does not see that confidence in you, he is likely to stop further discussions and not waste any more time with you.
During discussions with the customer, it helps to be aware of and use the right verbal expressions in the form of phrases, questions and statements etc. Whenever a significant point or fact expressed by the customer concerning his problem area, it helps to reinforce by saying something like ‘well, this information helps and can be addressed in our solution’. Using phrases such as ‘Oh. Good’, ‘This really helps’, ‘Ok’, ‘Got It’ etc help reinforce a positive feedback to the customer egging him on to further discussion.
One other important technique that ‘Should and Must’ be practiced by every consultative salesman is to play back or recapture the discussion. Periodically and intermittently it is highly beneficial to gather the discussion points and sum up your understanding of the issues on the table as well as outline some of the key points that are to be attended to from your end. This wrap up needs to be done before moving on to the next discussion. At the end of the meeting, take a few minutes to collate all the discussions, highlight the issues and problems as well as outline some of the action points that you have agreed to. More importantly make few positive statements giving out your perceptions and ideas of how you think the customer’s problems can be solved. Follow your wrap up with the timelines and schedule for further meeting and action plan. Immediately after going back, it is important to tabulate the minutes of the meeting and circulate to the customer as well as within your Organization to all concerned.
As a consultative salesman, you have got to be able to take charge of every customer interaction as well as be able to manage and direct the customer relationship as well as engagement in the right direction. Learning and practicing these practical sales skills is imperative for your success in your career.
Why Pay? How Are Companies Framing Price Increases With Customers?
As a precursor to our next academic study around messaging for price increases, we surveyed the market to find out how well they think theyre doing in this area. The findings of that survey are explored below.
I need you to pay more.
No matter how you spin it, communicating a price increase message to your customers is tricky business, not least because theres so much potential for things to go wrong. But, challenging and delicate as this conversation can be, its a strategically important conversation that many B2B pros have to handle effectively to hit aggressive growth goals.
Findings from a new Corporate Visions market survey, done in partnership with the International Journal of Sales Transformation, confirm how important it is to execute this conversation well. Nearly two-thirds of B2B professionals (63 percent) believe price increases are very important or mission critical for maintaining desired profitability and revenue growth.
Unfortunately, as important as this dialogue is for hitting high growth targets, its not going over too well with customers. The survey shows that companies lack the confidence, strategy and messaging structure needed to effectively frame price increases to their customers. Low marks across these key areas are resulting in subpar outcomes in this pivotal conversationwhich Im calling the Why Pay? message.
How Are Customers Responding?
Nearly 69 percent of respondents in our survey describe their requests for a price increase as 50-50 or worse in terms of how well they go over with customers. While theyre worried about settling for less than they want, there doesnt seem to be a major concern about long-term damage to customer relationships and loyalty.
On the other hand, that means only about a third of companies think their price increase conversations go the way they want. That means either getting an acceptable increase (26 percent) or getting everything they wanted (5 percent). Thats not exactly a glowing endorsement of how this dialogue is being handled today, and it shows theres still plenty of room for improvement.
A Confidence Gap?
When asked about their confidence level in the approaches theyre taking to price increase messaging, survey respondents admitted feeling shaky. In fact, just 37 percent are confident in their approach to communicating price increases, while only eight percent feel very confident. This leaves 55 percent who are unsure about how appropriate or effective their price increase messaging is.
This begins to explain why:
Nearly four out of five companies (79 percent) in the survey say they want more structure around their messaging for this critical conversation; while
Another 21 percent are convinced theyre doing well enough.
A related finding thats just as telling: Fewer than one-third of respondents (32 percent) believe their approach to communicating price increases is highly structuredmeaning they craft a deliberate communication plan using persuasive messaging techniques, and provide specific recommendations to those who own this responsibility, including skills training on how best to communicate and negotiation pricing to maximize results.
Among the two-thirds of companies lagging in this aspect, the survey found that:
23 percent say its ad hoc, meaning they have no formal approach in place for this type of conversation, and give license for the responsible parties to handle the development and delivery of this message on their own with the customers.
44 percent say their approach is somewhat structured, meaning someone creates a formal communication so the story is consistent, but then either leaves it up to the responsible parties to communicate or send the request via email, before letting the team follow-up with limited messaging direction.
But heres the reality: Most companies know theyre leaving money on the table and getting less than they want, and perhaps even need, from their customers. Ongoing investments in servicing accounts and improving solutions, as well as the rising cost of goods, often end up in the same spot: a post-purchase price increase conversation.
Besides your profitability being on the line, this discussion carries the additional risk of tarnishing relationships, destabilizing the partnership, and possibly damaging customer loyalty in a way that makes them susceptible to a competitive alternative. A success rate of less than 33 percent, as indicated by the survey, shows theres considerable room for improvement in framing this conversation in a more effective way.
We aim to show you how in forthcoming research, conducted with a professor from U.K. Warwick Business Schoolstay tuned.
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