Fulcrum Marketing is a strategic d2d selling agent Ravet Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.
Create your sales plan
In a business, your ultimate goal is to make money. To help you do this a sales plan is required.
A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.
A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.
A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.
You would normally create your own sales plan, often with the input of employees.
See our page on create a sales plan from a sales forecast.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Implementing a Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , agent Ravet Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and agent Ravet Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Plan and Strategy
agent
Ravet Pune,
Ravet is a fast developing suburb of Pune. It is situated in the north-western parts of Pune. Ravet is governed by the PCMC and there is huge demand for property in Ravet at present. The locality located close to the industrial zones and the IT hubs of Pune. The area has very good civic amenities and is well connected to the other parts of Pune. Pimpri Chinchwad industrial zone, Chakan, Talegaon, and the Hinjewadi IT hubs are easily accessible from Ravet. The major advantage for residents living here is proximity to Hinjewadi and PCMC, located at a distance of 3-5 kms from Ravet. Ravet is the first town after crossing the Mumbai-Pune Expressway. Punawale, Tathawade, Thergaon, Nigdi, Kiwale, Talawade, Dehu, Dehu Road, Wakad, Hinjewadi, Chandkhed, Talegaon Dabhade, Kamshet, Moshi, Bhosari are some of the prominent localities located close to Ravet. The varieties of residential projects available in the area are many and they range from affordable to luxurious. The civic amenities have also improved. The industrial growth and growth of the IT sector, have led to the development of the retail and hospitality sectors in the area. Some of the key residential projects in Ravet are GK Silverland Residency Phase I, DNV Arcelia Apartment, Rohan Silver Palm Grove, Nirman Akash Raj, Pradnyesh Probo Prolix Pride among others.
Connectivity
There are many roads providing access to and from this locality like NH4, Katraj-Dehu Road and the Mumbai-Pune Highway. A bus rapid transit system between Aundh and Ravet has also been proposed.
There are a few major roads which run through the area, namely, the Wakad Road, the Mumbai-Pune Expressway, Kalewadi Main Road and Spine Road. The area has extensive bus services serve by PMPML & BRTS and the Chinchwad Bus Stand, Nigdi Bus Stand and the Pimpri Bus Stand lie in close vicinity. Pune International Airport which is located at a distance of 29.4 km via Mumbai-Pandharpur Road/Old MUmbai Road/Old Mumbai – Pune HIghway. Dehu Road, Akurdi, Chinchwad, Pimpri, Begdewadi and kasarwadi are the nearby railway station. However, Dehu Road Railway Station is the nearest railway station to Ravet located at a distance of 4.6 km. A non-signaled four-lane BRT (Bus Rapid Transport) road offers easy access to the neighbouring town of Aundh and can be reached within ten minutes.
Factors for Past Growth Due to presence of various IT companies and other MNC, Pune has seen witnessing a rapid growth in working population from outside. Hence, there has been flood in the demands for residential flats in Ravet. Affordable housing are also in demand by the junior-level executives of the various companies. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats have get momentum in Ravet. One of the biggest boost to the area has been Aundh-Ravet BRTS Road which has its direct access to Katraj-Dehu Road Bypass and Mumbai Highway and Mumbai-Pune Expressway which has cut down travel time from Pune.
Factors for Future Growth Upcoming infrastructure, proximity to Pune International Airport, aggressive retail and commercial development focused along Ravet will sure to drive capital appreciation of residential properties in the area.
Infra Development (Social & Physical) Ravet offers good social infrastructure to its residents. Some of the reputed schools in Ravet include the S B Patil Public School, Rising Royals English Medium School, Smart Kids Play School, Creative Public School and St.Josephs Bethany Convent School. It also houses some nearby colleges. These include Pimpri-Chinchwad College of Engineering, Pimpri-Chinchwad Polytechnic College, Dr D Y Patil College of Agricultural Business Management etc. Some of the leading hospitals in Ravet include Unique Multispeciality Hospital, Ojas Multispeciality Hospital, Dhanwantari Hospital, Ashwini Hospital, Star Hospital and Dr. Bansal Hospital. The shopping needs of the residents are catered to by malls in Ravet such as the One Mall, City One Mall, Sai Paradise, D-Mart and Vision Plus. It also houses retail outlets of national and international brands such as My Jio Store, Amul Retail Outlet, Raymond Retail Shop, Gurukrupa Retail Outlet, Lifestyle, Croma etc.
Fulcrum Marketing is a strategic d2d selling Agent Undri Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.
Create your sales plan
In a business, your ultimate goal is to make money. To help you do this a sales plan is required.
A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.
A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.
A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.
You would normally create your own sales plan, often with the input of employees.
See our page on create a sales plan from a sales forecast.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Implementing a Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Agent Undri Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Agent Undri Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Plan and Strategy
Agent
Undri Pune,
Overview
Undri is one of the fastest developing suburbs situated in the southern part of the Pune. It comes under the jurisdiction of Pune Municipal Corporation (PMC). It has now emerged as one of the most demanding residential property destination in Pune due to education and social hub of south Pune. Earlier it was a forest land but in last 5-6 years, it has witnessed extensive real estate development activities. Lots of builders and construction houses have a huge land bank in the aforesaid area considering the potential of rate hikes in near future. This locality is very close to Hadapsar which is one of the major commercial zones of Pune and has three SEZs Phursungi IT Park, Magarpatta City and Amanora Park Town. The demand from the city’s manufacturing and IT sectors has encouraged more and more developers to concentrate on this vibrant and promising area. With the widening of the Katraj-Kondhwa-Phursungi-Solapur highway, Undri is going to be even more connected and accessible. NIBM Road, Handewadi, Wanwadi, Wanowrie, Kondhwa and Yewalewadi are its neighboring localities. The area has connectivity to Pune’s Central Business District (CBD) and is close to the eastern IT corridor. The Mumbai-Bangalore highway is also connected to the locality. The area is located about 12 kms from the central city and is near well-developed residential areas such as NIBM, Pune Camp, Wanowrie, Fatima Nagar and Lulla Nagar. Some of the key residential projects in Undri are Ganga Fernhill, Gagan Tisha, Atrium Skyward, Kolte Patil Centria, Nirmaann Serrene, Mantra Essence among others.
Undri is one of the fastest developing suburbs situated in the southern part of the Pune. It comes under the jurisdiction of Pune Municipal Corporation (PMC). It has now emerged as one of the most demanding residential property destination in Pune due to education and social hub of south Pune. Earlier it was a forest land but in last 5-6 years, it has witnessed extensive real estate development activities. Lots of builders and construction houses have a huge land bank in the aforesaid area considering the potential of rate hikes in near future. This locality is very close to Hadapsar which is one of the major commercial zones of Pune and has three SEZs Phursungi IT Park, Magarpatta City and Amanora Park Town. The demand from the city’s manufacturing and IT sectors has encouraged more and more developers to concentrate on this vibrant and promising area. With the widening of the Katraj-Kondhwa-Phursungi-Solapur highway, Undri is going to be even more connected and accessible. NIBM Road, Handewadi, Wanwadi, Wanowrie, Kondhwa and Yewalewadi are its neighboring localities. The area has connectivity to Pune’s Central Business District (CBD) and is close to the eastern IT corridor. The Mumbai-Bangalore highway is also connected to the locality. The area is located about 12 kms from the central city and is near well-developed residential areas such as NIBM, Pune Camp, Wanowrie, Fatima Nagar and Lulla Nagar. Some of the key residential projects in Undri are Ganga Fernhill, Gagan Tisha, Atrium Skyward, Kolte Patil Centria, Nirmaann Serrene, Mantra Essence among others.
Connectivity
Undri enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 16.8 km via Phule Nagar-Akluj Road.
This locality is surrounded by Kondhwa Road, NIBM Road and Hadapsar Road which further connects to Katraj Bypass Road/NH-65 on Undri Chowk.
Shivajinagar, Pune Junction, Ghorpadi and Hadapsar railway station are the nearby stations. However, Pune Junction is the nearest railway station to Undri.
Factors for past growth Demand for property in Undri has increased due to the growth in the number of offices in Hadapsar, Phursungi, NIBM Road, Wanowrie and MG Road and close proximity to Phursungi IT Park.
Undri also benefits from its proximity to the IT and ITeS hubs of Magarpatta and SP Infocity and also the thriving high street shopping area of MG Road. As a result, Undri is increasingly patronized by employees from the close-by IT/ITeS companies. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats in Undri got momentum.
Excellent connectivity is available from Undri to Hadapsar, IT Park in Phursungi and the well-developed residential areas of NIBM Annexe, MG Road, Wanowrie, Lulla Nagar, Bibwewadi, Fatima Nagar, Katraj- Bypass and Road which made it one of the demanding residential destination for the developers and investors.
Factors for future growth Proximity to Wanowrie and NIBM assures that residents in Undri have access to all necessities of daily living such as shopping, healthcare, entertainment and ample public transport.
It is close to Pune Camp and has the additional advantage of being well connected to various key localities in Pune via local and interstate highways (NH48, NH65, and AH47).
Proposed & Planned Infra The widening of Katraj-Kondhwa-Phursungi-Solapur highway.
Infrastructural Development (Social & Physical) Undri houses some quality schools and colleges in its vicinity.Hill Green High School, The Bishops School, Euro School-Undri, Delhi Public School Pune, School & Junior College are some of the good quality school in the vicinity. It also includes some famous colleges in its vicinity. These are JSMPs Jayawantrao Sawant College of Engineering, Vishwakarma College of Arts, Commerce, & Science, Deccan College Post Graduate and Research Institute, Jayawantrao Sawant College of Education among others.
Healthcare facilities are also good in the locality. Some of the renowned hospitals providing health care facilities to the residents of Undri are Adarsh Hospital, PBMAs HV Desai Eye Hospital, Lifeline Hospital Pune, Dr.Bandorawalla Govt. Leprosy, National Hospital, Sofia Hospital, Inamdar Multispeciality Hospital to name a few.
Dorabjees Mall, Nmart Retail Mall, Kumar Pacific Mall, R Deccan Mall, SGS Mall, Seasons Mall are the major malls located in the neighboring localities. It also house famous retail outlets of national and international brands such as India Retail Outlet, Bata India, Pantaloons, My Jio Store, Jockey Store, Raymond Retail Shop among others.
Fulcrum Marketing is a strategic d2d selling Agent Undri Pune. Our team of marketing consultants also specialise in marketing planning and d2d selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and d2d selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
3. Deliver
Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Marketing, retail marketing, one to one marketing , d2d selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and d2d selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the d2d selling method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a d2d selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , d2d selling Agent Undri Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
d2d selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and d2d selling Agent Undri Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
d2d selling | d2d selling Agent Undri Pune
Learning Point
B2B SALES STRATEGIES
Tags: Sales, b2b, Sales Strategies, B2B Sales
Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.
B2B sales strategy
A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.
There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:
Identifying Your Target Market
It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.
Selecting a Sales Methodology
There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.
Knowing Your Competition
It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.
Perform Research
Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.
Analysing Sales Data
Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.
Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.
Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.
Undri , Pune
Overview
Undri is one of the fastest developing suburbs situated in the southern part of the Pune. It comes under the jurisdiction of Pune Municipal Corporation (PMC). It has now emerged as one of the most demanding residential property destination in Pune due to education and social hub of south Pune. Earlier it was a forest land but in last 5-6 years, it has witnessed extensive real estate development activities. Lots of builders and construction houses have a huge land bank in the aforesaid area considering the potential of rate hikes in near future. This locality is very close to Hadapsar which is one of the major commercial zones of Pune and has three SEZs Phursungi IT Park, Magarpatta City and Amanora Park Town. The demand from the city’s manufacturing and IT sectors has encouraged more and more developers to concentrate on this vibrant and promising area. With the widening of the Katraj-Kondhwa-Phursungi-Solapur highway, Undri is going to be even more connected and accessible. NIBM Road, Handewadi, Wanwadi, Wanowrie, Kondhwa and Yewalewadi are its neighboring localities. The area has connectivity to Pune’s Central Business District (CBD) and is close to the eastern IT corridor. The Mumbai-Bangalore highway is also connected to the locality. The area is located about 12 kms from the central city and is near well-developed residential areas such as NIBM, Pune Camp, Wanowrie, Fatima Nagar and Lulla Nagar. Some of the key residential projects in Undri are Ganga Fernhill, Gagan Tisha, Atrium Skyward, Kolte Patil Centria, Nirmaann Serrene, Mantra Essence among others.
Undri is one of the fastest developing suburbs situated in the southern part of the Pune. It comes under the jurisdiction of Pune Municipal Corporation (PMC). It has now emerged as one of the most demanding residential property destination in Pune due to education and social hub of south Pune. Earlier it was a forest land but in last 5-6 years, it has witnessed extensive real estate development activities. Lots of builders and construction houses have a huge land bank in the aforesaid area considering the potential of rate hikes in near future. This locality is very close to Hadapsar which is one of the major commercial zones of Pune and has three SEZs Phursungi IT Park, Magarpatta City and Amanora Park Town. The demand from the city’s manufacturing and IT sectors has encouraged more and more developers to concentrate on this vibrant and promising area. With the widening of the Katraj-Kondhwa-Phursungi-Solapur highway, Undri is going to be even more connected and accessible. NIBM Road, Handewadi, Wanwadi, Wanowrie, Kondhwa and Yewalewadi are its neighboring localities. The area has connectivity to Pune’s Central Business District (CBD) and is close to the eastern IT corridor. The Mumbai-Bangalore highway is also connected to the locality. The area is located about 12 kms from the central city and is near well-developed residential areas such as NIBM, Pune Camp, Wanowrie, Fatima Nagar and Lulla Nagar. Some of the key residential projects in Undri are Ganga Fernhill, Gagan Tisha, Atrium Skyward, Kolte Patil Centria, Nirmaann Serrene, Mantra Essence among others.
Connectivity
Undri enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 16.8 km via Phule Nagar-Akluj Road.
This locality is surrounded by Kondhwa Road, NIBM Road and Hadapsar Road which further connects to Katraj Bypass Road/NH-65 on Undri Chowk.
Shivajinagar, Pune Junction, Ghorpadi and Hadapsar railway station are the nearby stations. However, Pune Junction is the nearest railway station to Undri.
Factors for past growth Demand for property in Undri has increased due to the growth in the number of offices in Hadapsar, Phursungi, NIBM Road, Wanowrie and MG Road and close proximity to Phursungi IT Park.
Undri also benefits from its proximity to the IT and ITeS hubs of Magarpatta and SP Infocity and also the thriving high street shopping area of MG Road. As a result, Undri is increasingly patronized by employees from the close-by IT/ITeS companies. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats in Undri got momentum.
Excellent connectivity is available from Undri to Hadapsar, IT Park in Phursungi and the well-developed residential areas of NIBM Annexe, MG Road, Wanowrie, Lulla Nagar, Bibwewadi, Fatima Nagar, Katraj- Bypass and Road which made it one of the demanding residential destination for the developers and investors.
Factors for future growth Proximity to Wanowrie and NIBM assures that residents in Undri have access to all necessities of daily living such as shopping, healthcare, entertainment and ample public transport.
It is close to Pune Camp and has the additional advantage of being well connected to various key localities in Pune via local and interstate highways (NH48, NH65, and AH47).
Proposed & Planned Infra The widening of Katraj-Kondhwa-Phursungi-Solapur highway.
Infrastructural Development (Social & Physical) Undri houses some quality schools and colleges in its vicinity.Hill Green High School, The Bishops School, Euro School-Undri, Delhi Public School Pune, School & Junior College are some of the good quality school in the vicinity. It also includes some famous colleges in its vicinity. These are JSMPs Jayawantrao Sawant College of Engineering, Vishwakarma College of Arts, Commerce, & Science, Deccan College Post Graduate and Research Institute, Jayawantrao Sawant College of Education among others.
Healthcare facilities are also good in the locality. Some of the renowned hospitals providing health care facilities to the residents of Undri are Adarsh Hospital, PBMAs HV Desai Eye Hospital, Lifeline Hospital Pune, Dr.Bandorawalla Govt. Leprosy, National Hospital, Sofia Hospital, Inamdar Multispeciality Hospital to name a few.
Dorabjees Mall, Nmart Retail Mall, Kumar Pacific Mall, R Deccan Mall, SGS Mall, Seasons Mall are the major malls located in the neighboring localities. It also house famous retail outlets of national and international brands such as India Retail Outlet, Bata India, Pantaloons, My Jio Store, Jockey Store, Raymond Retail Shop among others.
Fulcrum Marketing is a strategic d2d selling agent Ravet Pune. Our team of marketing consultants also specialise in marketing planning and d2d selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and d2d selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
3. Deliver
Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Business To Business marketing, Experiential Marketing, Coupons Distribution , d2d selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and d2d selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the d2d selling method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a d2d selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , d2d selling agent Ravet Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
d2d selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and d2d selling agent Ravet Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
d2d selling | d2d selling agent Ravet Pune
Learning Point
B2B SALES STRATEGIES
Tags: Sales, b2b, Sales Strategies, B2B Sales
Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.
B2B sales strategy
A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.
There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:
Identifying Your Target Market
It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.
Selecting a Sales Methodology
There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.
Knowing Your Competition
It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.
Perform Research
Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.
Analysing Sales Data
Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.
Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.
Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.
Ravet , Pune
Ravet is a fast developing suburb of Pune. It is situated in the north-western parts of Pune. Ravet is governed by the PCMC and there is huge demand for property in Ravet at present. The locality located close to the industrial zones and the IT hubs of Pune. The area has very good civic amenities and is well connected to the other parts of Pune. Pimpri Chinchwad industrial zone, Chakan, Talegaon, and the Hinjewadi IT hubs are easily accessible from Ravet. The major advantage for residents living here is proximity to Hinjewadi and PCMC, located at a distance of 3-5 kms from Ravet. Ravet is the first town after crossing the Mumbai-Pune Expressway. Punawale, Tathawade, Thergaon, Nigdi, Kiwale, Talawade, Dehu, Dehu Road, Wakad, Hinjewadi, Chandkhed, Talegaon Dabhade, Kamshet, Moshi, Bhosari are some of the prominent localities located close to Ravet. The varieties of residential projects available in the area are many and they range from affordable to luxurious. The civic amenities have also improved. The industrial growth and growth of the IT sector, have led to the development of the retail and hospitality sectors in the area. Some of the key residential projects in Ravet are GK Silverland Residency Phase I, DNV Arcelia Apartment, Rohan Silver Palm Grove, Nirman Akash Raj, Pradnyesh Probo Prolix Pride among others.
Connectivity
There are many roads providing access to and from this locality like NH4, Katraj-Dehu Road and the Mumbai-Pune Highway. A bus rapid transit system between Aundh and Ravet has also been proposed.
There are a few major roads which run through the area, namely, the Wakad Road, the Mumbai-Pune Expressway, Kalewadi Main Road and Spine Road. The area has extensive bus services serve by PMPML & BRTS and the Chinchwad Bus Stand, Nigdi Bus Stand and the Pimpri Bus Stand lie in close vicinity. Pune International Airport which is located at a distance of 29.4 km via Mumbai-Pandharpur Road/Old MUmbai Road/Old Mumbai – Pune HIghway. Dehu Road, Akurdi, Chinchwad, Pimpri, Begdewadi and kasarwadi are the nearby railway station. However, Dehu Road Railway Station is the nearest railway station to Ravet located at a distance of 4.6 km. A non-signaled four-lane BRT (Bus Rapid Transport) road offers easy access to the neighbouring town of Aundh and can be reached within ten minutes.
Factors for Past Growth Due to presence of various IT companies and other MNC, Pune has seen witnessing a rapid growth in working population from outside. Hence, there has been flood in the demands for residential flats in Ravet. Affordable housing are also in demand by the junior-level executives of the various companies. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats have get momentum in Ravet. One of the biggest boost to the area has been Aundh-Ravet BRTS Road which has its direct access to Katraj-Dehu Road Bypass and Mumbai Highway and Mumbai-Pune Expressway which has cut down travel time from Pune.
Factors for Future Growth Upcoming infrastructure, proximity to Pune International Airport, aggressive retail and commercial development focused along Ravet will sure to drive capital appreciation of residential properties in the area.
Infra Development (Social & Physical) Ravet offers good social infrastructure to its residents. Some of the reputed schools in Ravet include the S B Patil Public School, Rising Royals English Medium School, Smart Kids Play School, Creative Public School and St.Josephs Bethany Convent School. It also houses some nearby colleges. These include Pimpri-Chinchwad College of Engineering, Pimpri-Chinchwad Polytechnic College, Dr D Y Patil College of Agricultural Business Management etc. Some of the leading hospitals in Ravet include Unique Multispeciality Hospital, Ojas Multispeciality Hospital, Dhanwantari Hospital, Ashwini Hospital, Star Hospital and Dr. Bansal Hospital. The shopping needs of the residents are catered to by malls in Ravet such as the One Mall, City One Mall, Sai Paradise, D-Mart and Vision Plus. It also houses retail outlets of national and international brands such as My Jio Store, Amul Retail Outlet, Raymond Retail Shop, Gurukrupa Retail Outlet, Lifestyle, Croma etc.
Fulcrum Marketing is a strategic d2d selling agent postal Colony mumbai . Our team of marketing consultants also specialise in marketing planning and d2d selling for all types of business of any size.
d2d selling agent postal Colony mumbai
Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.
As a agency, we transform the way brands and organisations connect with and enable people.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your marketing conditions
reviewing your current marketing challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Set your sales team
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Outdoor Advertising
Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
d2d selling agent postal Colony mumbai
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
d2d selling agent postal Colony mumbai
communication and d2d selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a d2d selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , d2d selling agent . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
d2d selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and d2d selling agent . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
Seven islands came together to constitute present day Mumbai. During the mid-18th century, Mumbai was reshaped by reclaiming the area between the seven islands from the sea. Bombay was characterized by economic and educational development in the 19th century. Upon India’s independence, the city was incorporated into Bombay State. In 1960, a new state of Maharashtra was created with Bombay as the capital. The city was renamed Mumbai in 1996.
Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub.
Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub.
It is home to some of India’s premier scientific and nuclear institutes such as BARC, NPCL, AERB, AECI and the Department of Atomic Energy. The city also houses India’s Bollywood movie industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures.
In 1950, municipal limits of Bombay were expanded by merging the Bombay Suburban District and Bombay Island City to form Greater Bombay Municipal Corporation (GBMC).
In 1979, a sister township of New Bombay(Navi Mumbai) was founded by the City and Industrial Development Corporation (CIDCO) across Thane and Raigad districts to help decongest and control Bombay’s population.
Textile industry in Mumbai largely disappeared in 1982. Since then, Mumbai’s defunct cotton mills have become the focus of major redevelopment.
Dharavi, Asia’s second largest slum, is located in central Mumbai and houses between 800,000 to one million people in 2.39 sq.km, making it one of the most densely populated areas on Earth. Key Projects in Mumbai are Omkar Ananta, Xrbia Aashiyana, Oberoi Tata Steel, K Hemani Neona, L&T Emerald Isle, L&T Crescent Bay, Godrej Prime, SPARK DEVELOPERS JYOTI PALACE, BHUMI YUG GARDENS KAMAN, Dosti Codename Landmark, Dosti Vihar, Dosti Planet North, Dosti Imperia Phase I, Mohan Suburbia, Mohan Willows, Piramal Vaikunth, Mohan Palms. Most searched properties in Mumbai are 1 bhk flats in mumbai, plots in mumbai, villas in mumbai, 2 bhk flats in mumbai, 3 bhk flats in mumbai, house in mumbai, property in thane, property in ulwe, property in panvel, Flats in mumbai. Key builders in Mumbai are L&T Realty, Lodha Group, Mahindra Lifespaces, Godrej Properties, Paradise Group, House of Hiranandani, Kolte Patil Developers Ltd, Dosti Realty, Lok Group, Mohan Group.
Demographics:
According to the 2011 census, the population of the city is 12,479,608. The city has seen a huge migration of population from all over India in search of employment opportunities. The population density is approximately 20,482 persons per sq.km. The living space is 4.5 sq.mt per person. According to 2011 census, the sex ratio in the island city is 838 (per 1,000 male) and 857 in the suburbs. Greater Mumbai has a literacy rate of 94.7%. The literacy rate in Mumbai slums is 69% making these slums the most literate slums in India.
Employment Opportunities Mumbai is India’s most populated city. It is the financial and commercial capital of the country as it generates 6.16% of the total GDP. The city contributes to 10% of factory employment, 25% of industrial output, 33% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of India’s foreign trade and 4000 crore in corporate taxes. Mumbai has witnessed an economic boom since the liberalization of 1991, the finance boom in the mid-nineties and the IT, export, services and outsourcing boom in 2000s. Although Mumbai had prominently figured as the hub of economic activity of India in the 1990s, the Mumbai Metropolitan Region is presently witnessing a reduction in its contribution to India’s GDP. Many of India’s conglomerates such as Larsen and Toubro, State Bank of India, Life Insurance Corporation of India, Tata Group, Godrej and Reliance, and five of the Fortune Global 500 companies are based in Mumbai. The key sectors contributing to the city’s economy are gems and jewellery, leather, IT and ITES, textiles, and entertainment. Bandra Kurla Complex (BKC) and Nariman Point are Mumbai’s major financial centres. The Santacruz Electronic Export Processing Zone (SEEPZ) in Andheri and the International Infotech Park (Navi Mumbai) offer excellent facilities to IT companies. Current situation indicates that the western zone has 33% of the total occupied space in the city implying a large proportion of employment opportunities here. The central zone contributes to 30% of employment.
Connectivity Mumbai has several major national highways: National Highway 3, National Highway 4, National Highway 8, National Highway 17 and National Highway 222. The Mumbai-Pune Expressway was the first expressway built in India. There are several important highways such as Mumbai Nashik Expressway, Mumbai-Vadodara Expressway, Western Freeway and Eastern Freeway under construction. The Bandra-Worli Sea Link bridge and Mahim Causeway link the island city to the western suburbs. The three major arterial roads of the city are the Eastern Express Highway, the Sion Panvel Expressway and the Western Express Highway. Mumbai is the headquarters of two of Indian Railways zones: the Central Railway (CR) and the Western Railway (WR). Mumbai is also well connected to most parts of India by the Indian Railways. Long-distance trains originate from Chhatrapati Shivaji Terminus, Dadar, Lokmanya Tilak Terminus, Mumbai Central, Bandra Terminus, Andheriand Borivali. Public transport systems in Mumbai include the Mumbai Suburban Railway, Brihanmumbai Electric Supply and Transport (BEST) buses, taxis, auto rickshaws and ferries. Suburban railway and BEST bus services together accounted for about 88% of the passenger traffic in 2008. The Mumbai Suburban Railway, popularly known as local trains forms the backbone of Mumbai’s transport system. Mumbai’s suburban rail systems carry more than half of the Indian Railways daily carrying capacity. Trains are overcrowded during peak hours. The Mumbai rail network is spread at an expanse of 319 route kilometres and is growing. The Mumbai Monorail and Mumbai Metro are under construction and expected to be partially operational in 2014, relieving overcrowding on the existing network. Public buses run by BEST cover almost all parts of the city as well as parts of Navi Mumbai, Mira-Bhayandar and Thane. Maharashtra State Road Transport Corporation (MSRTC) buses provide intercity transport from Mumbai to other major cities of Maharashtra and India. Navi Mumbai Municipal Transport (NMMT) also operates its Volvo buses from Navi Mumbai to Bandra, Dindoshi and Borivali. The Chhatrapati Shivaji International Airport is the busiest airport in India in terms of passenger traffic. An upgrade plan was initiated in 2006, targeted at increasing the capacity of the airport to handle up to 40 million passengers annually. The proposed Navi Mumbai International Airport to be built in the Kopra-Panvel area has been sanctioned by the Indian Government and will help in relieving traffic burden on the existing airport. Mumbai has two major ports, Mumbai Port Trust and Jawaharlal Nehru Port Trust, which lies in Navi Mumbai. Mumbai Port has one of the best natural harbours in the world. Jawaharlal Nehru Port is the busiest and most modern major port in India.
Fulcrum Marketing is a strategic d2d selling Agent Vile Parle West mumbai . Our team of marketing consultants also specialise in marketing planning and d2d selling for all types of business of any size.
d2d selling Agent Vile Parle West mumbai
Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.
As a agency, we transform the way brands and organisations connect with and enable people.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your marketing conditions
reviewing your current marketing challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Set your sales team
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Outdoor Advertising
Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
d2d selling Agent Vile Parle West mumbai
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
d2d selling Agent Vile Parle West mumbai
communication and d2d selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a d2d selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , d2d selling Agent . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
d2d selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and d2d selling Agent . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
Seven islands came together to constitute present day Mumbai. During the mid-18th century, Mumbai was reshaped by reclaiming the area between the seven islands from the sea. Bombay was characterized by economic and educational development in the 19th century. Upon India’s independence, the city was incorporated into Bombay State. In 1960, a new state of Maharashtra was created with Bombay as the capital. The city was renamed Mumbai in 1996.
Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub.
Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub.
It is home to some of India’s premier scientific and nuclear institutes such as BARC, NPCL, AERB, AECI and the Department of Atomic Energy. The city also houses India’s Bollywood movie industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures.
In 1950, municipal limits of Bombay were expanded by merging the Bombay Suburban District and Bombay Island City to form Greater Bombay Municipal Corporation (GBMC).
In 1979, a sister township of New Bombay(Navi Mumbai) was founded by the City and Industrial Development Corporation (CIDCO) across Thane and Raigad districts to help decongest and control Bombay’s population.
Textile industry in Mumbai largely disappeared in 1982. Since then, Mumbai’s defunct cotton mills have become the focus of major redevelopment.
Dharavi, Asia’s second largest slum, is located in central Mumbai and houses between 800,000 to one million people in 2.39 sq.km, making it one of the most densely populated areas on Earth. Key Projects in Mumbai are Omkar Ananta, Xrbia Aashiyana, Oberoi Tata Steel, K Hemani Neona, L&T Emerald Isle, L&T Crescent Bay, Godrej Prime, SPARK DEVELOPERS JYOTI PALACE, BHUMI YUG GARDENS KAMAN, Dosti Codename Landmark, Dosti Vihar, Dosti Planet North, Dosti Imperia Phase I, Mohan Suburbia, Mohan Willows, Piramal Vaikunth, Mohan Palms. Most searched properties in Mumbai are 1 bhk flats in mumbai, plots in mumbai, villas in mumbai, 2 bhk flats in mumbai, 3 bhk flats in mumbai, house in mumbai, property in thane, property in ulwe, property in panvel, Flats in mumbai. Key builders in Mumbai are L&T Realty, Lodha Group, Mahindra Lifespaces, Godrej Properties, Paradise Group, House of Hiranandani, Kolte Patil Developers Ltd, Dosti Realty, Lok Group, Mohan Group.
Demographics:
According to the 2011 census, the population of the city is 12,479,608. The city has seen a huge migration of population from all over India in search of employment opportunities. The population density is approximately 20,482 persons per sq.km. The living space is 4.5 sq.mt per person. According to 2011 census, the sex ratio in the island city is 838 (per 1,000 male) and 857 in the suburbs. Greater Mumbai has a literacy rate of 94.7%. The literacy rate in Mumbai slums is 69% making these slums the most literate slums in India.
Employment Opportunities Mumbai is India’s most populated city. It is the financial and commercial capital of the country as it generates 6.16% of the total GDP. The city contributes to 10% of factory employment, 25% of industrial output, 33% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of India’s foreign trade and 4000 crore in corporate taxes. Mumbai has witnessed an economic boom since the liberalization of 1991, the finance boom in the mid-nineties and the IT, export, services and outsourcing boom in 2000s. Although Mumbai had prominently figured as the hub of economic activity of India in the 1990s, the Mumbai Metropolitan Region is presently witnessing a reduction in its contribution to India’s GDP. Many of India’s conglomerates such as Larsen and Toubro, State Bank of India, Life Insurance Corporation of India, Tata Group, Godrej and Reliance, and five of the Fortune Global 500 companies are based in Mumbai. The key sectors contributing to the city’s economy are gems and jewellery, leather, IT and ITES, textiles, and entertainment. Bandra Kurla Complex (BKC) and Nariman Point are Mumbai’s major financial centres. The Santacruz Electronic Export Processing Zone (SEEPZ) in Andheri and the International Infotech Park (Navi Mumbai) offer excellent facilities to IT companies. Current situation indicates that the western zone has 33% of the total occupied space in the city implying a large proportion of employment opportunities here. The central zone contributes to 30% of employment.
Connectivity Mumbai has several major national highways: National Highway 3, National Highway 4, National Highway 8, National Highway 17 and National Highway 222. The Mumbai-Pune Expressway was the first expressway built in India. There are several important highways such as Mumbai Nashik Expressway, Mumbai-Vadodara Expressway, Western Freeway and Eastern Freeway under construction. The Bandra-Worli Sea Link bridge and Mahim Causeway link the island city to the western suburbs. The three major arterial roads of the city are the Eastern Express Highway, the Sion Panvel Expressway and the Western Express Highway. Mumbai is the headquarters of two of Indian Railways zones: the Central Railway (CR) and the Western Railway (WR). Mumbai is also well connected to most parts of India by the Indian Railways. Long-distance trains originate from Chhatrapati Shivaji Terminus, Dadar, Lokmanya Tilak Terminus, Mumbai Central, Bandra Terminus, Andheriand Borivali. Public transport systems in Mumbai include the Mumbai Suburban Railway, Brihanmumbai Electric Supply and Transport (BEST) buses, taxis, auto rickshaws and ferries. Suburban railway and BEST bus services together accounted for about 88% of the passenger traffic in 2008. The Mumbai Suburban Railway, popularly known as local trains forms the backbone of Mumbai’s transport system. Mumbai’s suburban rail systems carry more than half of the Indian Railways daily carrying capacity. Trains are overcrowded during peak hours. The Mumbai rail network is spread at an expanse of 319 route kilometres and is growing. The Mumbai Monorail and Mumbai Metro are under construction and expected to be partially operational in 2014, relieving overcrowding on the existing network. Public buses run by BEST cover almost all parts of the city as well as parts of Navi Mumbai, Mira-Bhayandar and Thane. Maharashtra State Road Transport Corporation (MSRTC) buses provide intercity transport from Mumbai to other major cities of Maharashtra and India. Navi Mumbai Municipal Transport (NMMT) also operates its Volvo buses from Navi Mumbai to Bandra, Dindoshi and Borivali. The Chhatrapati Shivaji International Airport is the busiest airport in India in terms of passenger traffic. An upgrade plan was initiated in 2006, targeted at increasing the capacity of the airport to handle up to 40 million passengers annually. The proposed Navi Mumbai International Airport to be built in the Kopra-Panvel area has been sanctioned by the Indian Government and will help in relieving traffic burden on the existing airport. Mumbai has two major ports, Mumbai Port Trust and Jawaharlal Nehru Port Trust, which lies in Navi Mumbai. Mumbai Port has one of the best natural harbours in the world. Jawaharlal Nehru Port is the busiest and most modern major port in India.
Fulcrum Marketing is a strategic d2d selling Agent Undri Pune. Our team of marketing consultants also specialise in marketing planning and d2d selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and d2d selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
Here is our three-step coaching process for building a solid sales and marketing strategy in three months:
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
your brand your products/services your competitive situation your customers your sales channels
At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
your ideal client profile drafting your script mapping out your sales process objection handling
3. Deliver
Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and d2d selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the d2d selling method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a d2d selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , d2d selling Agent Undri Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
d2d selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and d2d selling Agent Undri Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
d2d selling | d2d selling Agent Undri Pune
Undri , Pune
Overview
Undri is one of the fastest developing suburbs situated in the southern part of the Pune. It comes under the jurisdiction of Pune Municipal Corporation (PMC). It has now emerged as one of the most demanding residential property destination in Pune due to education and social hub of south Pune. Earlier it was a forest land but in last 5-6 years, it has witnessed extensive real estate development activities. Lots of builders and construction houses have a huge land bank in the aforesaid area considering the potential of rate hikes in near future. This locality is very close to Hadapsar which is one of the major commercial zones of Pune and has three SEZs Phursungi IT Park, Magarpatta City and Amanora Park Town. The demand from the city’s manufacturing and IT sectors has encouraged more and more developers to concentrate on this vibrant and promising area. With the widening of the Katraj-Kondhwa-Phursungi-Solapur highway, Undri is going to be even more connected and accessible. NIBM Road, Handewadi, Wanwadi, Wanowrie, Kondhwa and Yewalewadi are its neighboring localities. The area has connectivity to Pune’s Central Business District (CBD) and is close to the eastern IT corridor. The Mumbai-Bangalore highway is also connected to the locality. The area is located about 12 kms from the central city and is near well-developed residential areas such as NIBM, Pune Camp, Wanowrie, Fatima Nagar and Lulla Nagar. Some of the key residential projects in Undri are Ganga Fernhill, Gagan Tisha, Atrium Skyward, Kolte Patil Centria, Nirmaann Serrene, Mantra Essence among others.
Undri is one of the fastest developing suburbs situated in the southern part of the Pune. It comes under the jurisdiction of Pune Municipal Corporation (PMC). It has now emerged as one of the most demanding residential property destination in Pune due to education and social hub of south Pune. Earlier it was a forest land but in last 5-6 years, it has witnessed extensive real estate development activities. Lots of builders and construction houses have a huge land bank in the aforesaid area considering the potential of rate hikes in near future. This locality is very close to Hadapsar which is one of the major commercial zones of Pune and has three SEZs Phursungi IT Park, Magarpatta City and Amanora Park Town. The demand from the city’s manufacturing and IT sectors has encouraged more and more developers to concentrate on this vibrant and promising area. With the widening of the Katraj-Kondhwa-Phursungi-Solapur highway, Undri is going to be even more connected and accessible. NIBM Road, Handewadi, Wanwadi, Wanowrie, Kondhwa and Yewalewadi are its neighboring localities. The area has connectivity to Pune’s Central Business District (CBD) and is close to the eastern IT corridor. The Mumbai-Bangalore highway is also connected to the locality. The area is located about 12 kms from the central city and is near well-developed residential areas such as NIBM, Pune Camp, Wanowrie, Fatima Nagar and Lulla Nagar. Some of the key residential projects in Undri are Ganga Fernhill, Gagan Tisha, Atrium Skyward, Kolte Patil Centria, Nirmaann Serrene, Mantra Essence among others.
Connectivity
Undri enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 16.8 km via Phule Nagar-Akluj Road.
This locality is surrounded by Kondhwa Road, NIBM Road and Hadapsar Road which further connects to Katraj Bypass Road/NH-65 on Undri Chowk.
Shivajinagar, Pune Junction, Ghorpadi and Hadapsar railway station are the nearby stations. However, Pune Junction is the nearest railway station to Undri.
Factors for past growth Demand for property in Undri has increased due to the growth in the number of offices in Hadapsar, Phursungi, NIBM Road, Wanowrie and MG Road and close proximity to Phursungi IT Park.
Undri also benefits from its proximity to the IT and ITeS hubs of Magarpatta and SP Infocity and also the thriving high street shopping area of MG Road. As a result, Undri is increasingly patronized by employees from the close-by IT/ITeS companies. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats in Undri got momentum.
Excellent connectivity is available from Undri to Hadapsar, IT Park in Phursungi and the well-developed residential areas of NIBM Annexe, MG Road, Wanowrie, Lulla Nagar, Bibwewadi, Fatima Nagar, Katraj- Bypass and Road which made it one of the demanding residential destination for the developers and investors.
Factors for future growth Proximity to Wanowrie and NIBM assures that residents in Undri have access to all necessities of daily living such as shopping, healthcare, entertainment and ample public transport.
It is close to Pune Camp and has the additional advantage of being well connected to various key localities in Pune via local and interstate highways (NH48, NH65, and AH47).
Proposed & Planned Infra The widening of Katraj-Kondhwa-Phursungi-Solapur highway.
Infrastructural Development (Social & Physical) Undri houses some quality schools and colleges in its vicinity.Hill Green High School, The Bishops School, Euro School-Undri, Delhi Public School Pune, School & Junior College are some of the good quality school in the vicinity. It also includes some famous colleges in its vicinity. These are JSMPs Jayawantrao Sawant College of Engineering, Vishwakarma College of Arts, Commerce, & Science, Deccan College Post Graduate and Research Institute, Jayawantrao Sawant College of Education among others.
Healthcare facilities are also good in the locality. Some of the renowned hospitals providing health care facilities to the residents of Undri are Adarsh Hospital, PBMAs HV Desai Eye Hospital, Lifeline Hospital Pune, Dr.Bandorawalla Govt. Leprosy, National Hospital, Sofia Hospital, Inamdar Multispeciality Hospital to name a few.
Dorabjees Mall, Nmart Retail Mall, Kumar Pacific Mall, R Deccan Mall, SGS Mall, Seasons Mall are the major malls located in the neighboring localities. It also house famous retail outlets of national and international brands such as India Retail Outlet, Bata India, Pantaloons, My Jio Store, Jockey Store, Raymond Retail Shop among others.
Fulcrum Marketing is a strategic d2d selling agent Ravet Pune. Our team of marketing consultants also specialise in marketing planning and d2d selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and d2d selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
Here is our three-step coaching process for building a solid sales and marketing strategy in three months:
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
your brand your products/services your competitive situation your customers your sales channels
At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
your ideal client profile drafting your script mapping out your sales process objection handling
3. Deliver
Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and d2d selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the d2d selling method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a d2d selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , d2d selling agent Ravet Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
d2d selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and d2d selling agent Ravet Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
d2d selling | d2d selling agent Ravet Pune
Ravet , Pune
Ravet is a fast developing suburb of Pune. It is situated in the north-western parts of Pune. Ravet is governed by the PCMC and there is huge demand for property in Ravet at present. The locality located close to the industrial zones and the IT hubs of Pune. The area has very good civic amenities and is well connected to the other parts of Pune. Pimpri Chinchwad industrial zone, Chakan, Talegaon, and the Hinjewadi IT hubs are easily accessible from Ravet. The major advantage for residents living here is proximity to Hinjewadi and PCMC, located at a distance of 3-5 kms from Ravet. Ravet is the first town after crossing the Mumbai-Pune Expressway. Punawale, Tathawade, Thergaon, Nigdi, Kiwale, Talawade, Dehu, Dehu Road, Wakad, Hinjewadi, Chandkhed, Talegaon Dabhade, Kamshet, Moshi, Bhosari are some of the prominent localities located close to Ravet. The varieties of residential projects available in the area are many and they range from affordable to luxurious. The civic amenities have also improved. The industrial growth and growth of the IT sector, have led to the development of the retail and hospitality sectors in the area. Some of the key residential projects in Ravet are GK Silverland Residency Phase I, DNV Arcelia Apartment, Rohan Silver Palm Grove, Nirman Akash Raj, Pradnyesh Probo Prolix Pride among others.
Connectivity
There are many roads providing access to and from this locality like NH4, Katraj-Dehu Road and the Mumbai-Pune Highway. A bus rapid transit system between Aundh and Ravet has also been proposed.
There are a few major roads which run through the area, namely, the Wakad Road, the Mumbai-Pune Expressway, Kalewadi Main Road and Spine Road. The area has extensive bus services serve by PMPML & BRTS and the Chinchwad Bus Stand, Nigdi Bus Stand and the Pimpri Bus Stand lie in close vicinity. Pune International Airport which is located at a distance of 29.4 km via Mumbai-Pandharpur Road/Old MUmbai Road/Old Mumbai – Pune HIghway. Dehu Road, Akurdi, Chinchwad, Pimpri, Begdewadi and kasarwadi are the nearby railway station. However, Dehu Road Railway Station is the nearest railway station to Ravet located at a distance of 4.6 km. A non-signaled four-lane BRT (Bus Rapid Transport) road offers easy access to the neighbouring town of Aundh and can be reached within ten minutes.
Factors for Past Growth Due to presence of various IT companies and other MNC, Pune has seen witnessing a rapid growth in working population from outside. Hence, there has been flood in the demands for residential flats in Ravet. Affordable housing are also in demand by the junior-level executives of the various companies. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats have get momentum in Ravet. One of the biggest boost to the area has been Aundh-Ravet BRTS Road which has its direct access to Katraj-Dehu Road Bypass and Mumbai Highway and Mumbai-Pune Expressway which has cut down travel time from Pune.
Factors for Future Growth Upcoming infrastructure, proximity to Pune International Airport, aggressive retail and commercial development focused along Ravet will sure to drive capital appreciation of residential properties in the area.
Infra Development (Social & Physical) Ravet offers good social infrastructure to its residents. Some of the reputed schools in Ravet include the S B Patil Public School, Rising Royals English Medium School, Smart Kids Play School, Creative Public School and St.Josephs Bethany Convent School. It also houses some nearby colleges. These include Pimpri-Chinchwad College of Engineering, Pimpri-Chinchwad Polytechnic College, Dr D Y Patil College of Agricultural Business Management etc. Some of the leading hospitals in Ravet include Unique Multispeciality Hospital, Ojas Multispeciality Hospital, Dhanwantari Hospital, Ashwini Hospital, Star Hospital and Dr. Bansal Hospital. The shopping needs of the residents are catered to by malls in Ravet such as the One Mall, City One Mall, Sai Paradise, D-Mart and Vision Plus. It also houses retail outlets of national and international brands such as My Jio Store, Amul Retail Outlet, Raymond Retail Shop, Gurukrupa Retail Outlet, Lifestyle, Croma etc.
Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling agent , door-to-door sales technique and d2d selling agent in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling agent ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. d2d selling agent and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales,customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack. Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future. While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting Informative Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market. Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.) Offer a referral incentive. Offer a smaller, less expensive entry-level product to build trust. Offer package deals. Offer to charge less for their first purchase if they become a repeat customer. Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date. Offer financing options, if applicable. Offer a bonus if they pay in full. Offer special packaging or delivery. Offer “name-your-own-price” incentives. Offer comparative data or other comparison tools. Offer to let them trade up or upgrade to something better if they want. Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
Marketing business in Warje
What is Promotional Insurance? (The Hoover Case)
Promotional insurance is a form of risk management. It takes an evaluative perspective on sales promotion, through looking at the logistics and facts rather than just how creative the concept is. Sales promotions are particularly ridden with risk as they are attractive and often profitable for the consumer.
Where is the risk?
So, where is the risk in sales promotion and why do people use insurers? In order to evaluate the risk, it must first be identified. This takes into consideration an array of different factors:
Where is the sales promotion communicated On a bottleneck? On the label? At the bottom of the box?
The method of distribution Door drop/in-store/on pack/sampling/off page/electronic.
Type of mechanic instant win/cash back/free prize draws/buy and try/coupons etc.
Other important factors the type of product/type of audience/face value of prize/length of promotion/time to redeem vs frequency of purchase.
These are all important factors when evaluating the risk of a sales promotion, as these factors can heavily influence the likelihood of a consumer participating in the promotion. Promotional insurance critiques each factor and draws a comparison against similar promotions to try and accurately estimate how many people will redeem. Promotional insurers then assess and give a Fixed Fee solution to ensure a company is not at financial risk if too many people participated in the sales promotion.
Group of engineer workers are making dominos
Hoover Case Study Example
image
Often the concept can be difficult to understand, so here is a case study to let you know how a sales promotion can go wrong and how promotional insurance would have actually helped.
This is the big boss of all sales promotion disasters throughout the land, also known as the Hoover Free Flight Fiasco of 1992. In an ambitious attempt to reclaim market share, lost customers and to offload surplus stock, Hoover teamed up with a travel agent and offered an outstanding promotional offer! For every Hoover product purchased with a value over £100, the customer would receive free flight in Europe, yes, you heard correctly
This promotion had a very enticing slogan Two Free Flights Unbelievable!. Inevitably, the promotion took off and consumers were flying into the stores to buy vacuums they didnt need, just to get the free flight!
Hoover was seeing unbelievable returns and record sales in the UK and decided to extend their kindness to the US. What Hoover did not account for is the vacuum in their bank balance and seeing their profits vanish, as they were inundated with demand for free flights.
Reality hit both the brand and consumer, Hoover were not going to pay for what was promised. This inspired a fightback from consumers, who took the matter into their own hands. One famous case was one David Dixon who had poison fed into his wound after his Hoover washing machine broke down he was labelled an idiot by the Hoover repairman for actually expecting his free flights.
Chaos ensued and an enraged Dixon compounded the rude repair mans van as collateral. This gave Dixon temporary celebrity status as it was broadcasted by national media, consequently embarrassing Hoover and bringing the brand into disrepute.
Not only was the brands reputation left in tatters, executives lost their jobs and Hoover paid out over £45,000,000, eventually leaving the firm bust. Not only were Hoover and their customers victims but the industry was left in need of repair, as many consumers were selling Hoover products to second-hand stores leaving the retailers in a slump.
How Hoover could have benefited from Promotional Insurance:
First of all, it would have provided guidance to Hoover and advised them not to cover the promotion due to the prize being greater than the product.
It would have then helped them with a suitable offer which would have meant they were offering something within their means.
Hoover would have been exempt from public humiliation.
All risk eradicated, leaving future budgets safe and secure.
As you can see this is an extreme case, and many would not offer such a headline. However, sales promotions can often leave brands with a loss as they are unsure of the risk and the likelihood of redemption. So in short, promotional insurance takes away the risk, offers a safety net and gives your brand the assurance it needs.
Find out more, more via our Fixed Fee Sales Promotion Video.
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Local Marketing , direct to consumer Advertising, Business to consumer promotional, seo reseller program,
Busy pedestrian areas Advertising, one2one Marketing, Market
Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling agent , door-to-door sales technique and d2d selling agent in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling agent ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. d2d selling agent and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales,customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack. Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future. While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting Informative Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market. Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.) Offer a referral incentive. Offer a smaller, less expensive entry-level product to build trust. Offer package deals. Offer to charge less for their first purchase if they become a repeat customer. Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date. Offer financing options, if applicable. Offer a bonus if they pay in full. Offer special packaging or delivery. Offer “name-your-own-price” incentives. Offer comparative data or other comparison tools. Offer to let them trade up or upgrade to something better if they want. Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
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News Based Advertising: Ethical or Not!
Maybe you read the article that was shared on Facebook that said 10 best places to visit this summer and maybe that article ended up influencing your choice for summer vacation destination. You may have thought that this article was written by a user or a travel enthusiast that wanted to share their experience.
In the worst case you may have thought that this article was written by a news reporter? What if I told you that this article is a part of a disturbing trend called news based advertising wherein corporations sponsor content that is shared with users and intended to influence their decisions. In this article we will understand more about news based advertising as well as the ethical implications that impact the issue.
The Rise of News Based Advertising
Online advertising has reached a saturation point. The situation is so severe that the pay per click model is almost irrelevant. Less than 0.2% of people that view an online advertisement actually click it. Therefore, there is a serious lack of trust between consumers that view online advertisements and companies that sponsor them. This is leading to big budgets earmarked for online advertisements going down the drain.
This sparked off a new trend. Companies like Buzzfeed have come into existence and have brought along the news based advertising model. Consumers tend to engage a lot more with such content. Not only do they read the content avidly, but they also share the content on social media giving it their stamp of approval. The method has become so effective that traditional media companies like Time Inc have also created special teams to meet the demands of their clients. Corporate behemoths like General Electric and Chevron have also been known to extensively use news based advertisements.
What is News Based Advertising ?
The simplest definition of news based advertising is that news articles actually do the work of advertisements. An advertisement is camouflaged as a news article. For instance if a company wanted to promote a brand of cereal as a healthy breakfast option, they would get an article written with the title 5 healthy breakfast options wherein they would list 4 other options which are already accepted by the public and then add their brand to the list as well.
Media houses like Buzzfeed and ScoopWhoop are required to disclose that these articles are sponsored by corporations. However, the disclosure happens in a form that is not obvious and difficult to find. Hence, the law is followed in letter but not is spirit.
The Principle of Separation of News and Advertisements
Media houses have always been required to ensure that the revenue that they generate from advertisements does not impact their news reporting. News is an important part of the social fabric and it is important that the news is not polluted via corporate interests. Media houses are therefore believed to have a basic responsibility that they clearly mark their advertisements as advertisements. This will enable the user to determine what content has been genuinely reported and what content has been sponsored and therefore might have ulterior motives.
Why Editorial Independence is Important for Society ?
The trend of news based advertising is disturbing to say the least. This is because news based advertisements misuse the trust of the consumers. This is trickery to say the least. It is not long before consumers realize this and this trust gets shattered. Media houses may have to most to lose.
Consider for instance, if Volkswagen has an extremely cozy relationship with media houses. Then it can influence news reports on how its carbon emission negligence is reported! The society needs to know the full extent of negligence that has been committed by a profit mongering corporation but the same may be prevented or misdirected by news reporters because of their financial dependence on such firms.
This is one of those situations where the interests of business and the interests of society are clearly at conflict with one another. Society deserves to have an unbiased and uninfluenced reporting of the events around them. News based advertising is a deterrent to this independence. As mainstream companies are joining this trend, the future looks dangerously unstable and bleak!
Why Editorial Independence is Difficult to Protect ?
Editorial independence is difficult to protect because consumers have started expecting free stuff. Well nothing in life is free. Media houses incur production and editorial expenses that consumers are unwilling to pay. On the other hand, corporations are more than happy to pay for such expenses if media houses mix advertisements with regular news articles.
This has put pressure on all media houses. The ones that are indulging in this seemingly unethical practice are reaping financial rewards. This has made them the darling of investors on stock exchanged. The companies that still choose to be ethical are facing grim financial situations. They face the danger of hostile takeovers from other companies.
As a result, pretty much every media house is on board with news based advertising. Some are using their own brand to do so whereas others are more careful and have created subsidiaries to detach themselves from this questionable practice.
It’s well known that getting a new customer is more expensive than keeping an existing one. This fact highlights the importance of supporting long-term customer relationships for business success. The truth is that investments aimed at customer care are only one of many items on budgets used by organizations. The situation becomes more complicated once a company starts looking at ways to keep customer care standards high while continuing to take care of expenses related to planning, operating and marketing and coming away with a profit.
Our goal is to supplement your business by working effectively with your customers. Equipped with the highest-quality customer service around, we offer real results as well as efficiency.
Our offerings include:
Explanations for billing and applications for payments
Solutions for problems and complaints
Technical assistance
Sales for services, products and subscriptions, including cross-sell and up-sell
Outreach for major details of customer relationships with focus on a proactive approach
Much more…
How Our People Optimize Customer Service
Our team of friendly agents has the expertise to do much more than solve customer issues. The importance of making a good impression with customers is always in mind. Professional levels of passion and experience are applied to every job we handle, resulting in exceptional service for your customers to ensure that they are satisfied with your brand while also actively promoting it.
Our Methods of Improving Customer Support
To meet advanced objectives relating to business performance, it is vital to combine the use of live agents, automation, white mail and back-office support. We accomplish this with agents offshore, onshore, nearshore and at home along with automating email, self service on the Internet, IVR and speech. Finally, we are able to provide you with multilingual agents all over the world who are specialized in providing an expert level of service to our clients.
Telesupport
With telesupport, there is a valuable chance to enhance the brand value of our clients and develop a long-lasting relationship. As the leaders when it comes to bringing complicated high-level customer care engagements to a positive outcome, we are the best choice thanks to our ability to give quality training to the workforce. In the end, we serve our clients with a high level of service, fast resolution and chances to increase value across the board.
Over time, telesupport enhances value of brands for clients by improving the basis for upselling and cross-selling in relatively little time. Ultimately, our clients gain a major advantage with higher revenue and better brand loyalty among clients. In addition, customer interactions are analyzed for long-term benefits. Clients are able to reduce costs and build up their revenue over time. For example, Stream enhanced the client satisfaction data for a UK electronics company with a resulting increase in sales for sales in store and over the phone. Among Stream’s customer services are:
Claims Processing
Merchant authorization
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Returns/maintenance requests
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Neuromarketing: Seven Ways to Sell to the Decision-Making Old Brain
Funny thing about B2B marketers and sellers you seem to presume that business decision makers check their brains at the door. Because it would appear, by the messages you develop and the presentations you make, that you think you are selling to robots that logically process and rationally justify everything. Neuromarketing is the antithesis of that, and prevents you from treating your decision makers like Spock from Star Trek, assuming that they have no capacity for emotion.
Today, neuromarketing is getting increased attention from companies who want to understand the science behind how people make decisions. Corporate Visions has been using neuromarketing-based approaches in all of our message development and selling skills training for more than 20 years. Heres a quick overview of how you can apply this research to your efforts.
Neuromarketing And Brain Science: The Old Brain vs. the New Brain
The brain is divided into three primary areas. The neocortex is the brains analytical computer, which processes data. The limbic system is where all emotions reside. The brain stem and other brain structures are responsible for your survival. This part of the brain is described by psychologist Robert Ornstein as the Old Brain and Seth Godin refers to it as the lizard brain. The Old Brain quickly assesses situations to determine if you are at risk or danger. If it senses your well-being is in jeopardy, it forces you to react and move away from the potential threat. And, your Old Brain decides what gets noticed what gets your attention. Therefore, you need to appeal to the Old Brain.
So how do you use this information about neuromarketing to improve the way you sell? Here are seven ways to stimulate the Old Brain.
1. Be Visual
Of your five senses, the Old Brain responds most strongly to the visual sense. In fact, processing things that you see takes up about half of the resources of your brain, with the other half being devoted to everything else.
The neuromarketing lesson: Use big pictures and props to help you reach your prospect visually.
2. Create Contrast
The Old Brain loves contrast. And the closer together the things being contrasted in your messaging are, the more powerful the impact will be. The contrast you want to create shows your prospects that staying where they are today the status quo is an unsafe decision and that moving to your solution is the safest decision.
The neuromarketing lesson: Show the prospect that where he is is not a great place (the before story) and then show him that where he can get to is a much better place (the after story).
3. Use Firsts and Lasts
Your Old Brain is also strongly influenced by firsts and lasts, beginnings and endings. The Old Brain is constantly on the alert for the unexpected things that break the pattern that its used to. That means that your first big opportunity in your messaging is to take advantage of the time when the Old Brain is naturally paying attention the beginning of your message.
The neuromarketing lesson: You want to start with a grabber. And you need to close hot. Dont end with the typical phrase, Any questions? Instead, say, Youve seen how, only with us, you can do [power positions 1, 2, 3]. So where do we go from here? Be direct and make it pop.
4. Use Emotion
The Old Brain uses emotion to mark things that are important enough to be remembered. Having an emotional response helps make memories stronger while those memories are still forming in the brain. Thats why people vividly remember emotional events such as their wedding day or the Berlin Wall coming down but they cant remember what they had for lunch a week ago.
The neuromarketing lesson: Getting some emotion into your message is the key to making your message memorable after youve left the room.
5. Keep it Simple
Overloading people with too much information typically results in one of four behavior changes:
Overloading people with too much information typically results in one of four behavior changes:
1. Cant respond. Its almost as if you see doors closing behind their eyes.
2. Get irritated or bored. You know you need to engage your prospect at the emotional level (see point 4 above), but these arent the emotions youre going after.
3. Start to develop a so what attitude. As in: So what?!? Why are you telling me this?
4. No decisive action. The worst thing that happens when you overload someone with too much information is that he can no longer make decisions. And thats a killer when youre trying to sell something.
The neuromarketing lesson: Simplify your message. You dont have to tell your prospect about everything your solution can do. Focus on those things that are different about your solution. And make things simple by using metaphors and analogies.
The Old Brain prefers concrete language to abstract ideas. If you were asked to think of an apple, you could do so easily. Why? Because youve experienced apples with your senses. The idea of an apple is concrete for you. An abstract idea is something that youve never experienced with your senses. An example of an abstract idea would be increased efficiency or improved productivity.
The neuromarketing lesson: Its not enough for the prospect to intellectually understand a benefit. Use visuals to make a complex concept more simple and to make an abstract idea more concrete.
The Old Brain cares about survival, but whose survival does it care about? Its own. Its not worried about anybody elses survival. And one of the simple ways in which the Old Brain views you is as either part of my tribe or part of other.
The neuromarketing lesson: If you are seen as other, youre going to have a tough time persuading your prospect. Use you phrasing to keep things personal for your customer and to show that youre part of his tribe.
Corporate Visions has been using the brain science behind neuromarketing for more than 20 years to develop a portfolio of solutions that helps companies create effective sales messages, tools, and training.
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Local Marketing , direct to consumer Advertising, Business to consumer promotional, seo reseller program,
Busy pedestrian areas Advertising, one2one Marketing, Market
