Fulcrum Marketing is a strategic d2d selling company Bhugaon Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.
Create your sales plan
In a business, your ultimate goal is to make money. To help you do this a sales plan is required.
A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.
A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.
A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.
You would normally create your own sales plan, often with the input of employees.
See our page on create a sales plan from a sales forecast.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Implementing a Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , company Bhugaon Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and company Bhugaon Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Plan and Strategy
company
Bhugaon Pune,
Bhugaon is a suburb situated in the western parts of Pune city and offers excellent connectivity to locations like Bavdhan, Kothrud, and the key Paud Road. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). It is bordered by some of the very popular and developed localities of Pune, including Bavdhan, Lavale, Bhukum, Kothrud, Warje, Pashan, Gokhale Nagar, Shivane, Vadgaon Budruk, Nanded, Baner, Aundh, Shivajinagar etc. However, it is not just proximity and connectivity that makes Bhugaon an excellent option for homebuyers. In contrast to Pune city, Bhugaon has long and wide tracts of greenery that offers it a superb natural surroundings. This has also led to the development of parks and golf courses in the areas. Properties for sale in Bhugaon, Pune is available at affordable rates. Flats in Bhugaon available at affordable rates than Kothrud and Bavdhan. The average property rates in Bhugaon, Pune is Rs.5100 per sqft. Locality is good for investment as well as for end users due to its proximity to various employment hubs. The locality is well-accessible from developed and commercially improved areas of Kothrud, Bavdhan, and Hinjewadi. Shivajinagar is the nearest railway station to Bhugaon which is located at a distance of 7 km. Kothrud is only 3.6 km away from Bhugaon and is home to several premium healthcare, shopping and cultural establishments. Some of the key residential projects in Bhugaon are Mont Vert Belbrook, Mont Vert Belair, Aryavart Star Altair, Abhinav The One, Prestige Height, Vastushree Shivam Heritage among others.
Connectivity
The locality is well-connected to various developed areas and a number of hotels, schools, banks and hospitals via an excellent network of railways and roadways. Paud Road and Pashan roads are the major roads for Bhugaon which further has it access to NH 48 & AH 47.
Shivajinagar, Khadki, Dapodi, Pune Junction etc. are nearby railway stations to Bhugaon. However, Shivajinagar is the nearest railway station to Bhugaon (14 km) while Pune Junction is the major railway station to Bhugaon, situated at a distance of 15.7 km via Paud Road.
It enjoys excellent connectivity to Pune International Airport which is situated at a driving distance of 28.3 km away via both Paud Road and Pashan Road. The locality is well-accessible from developed and commercially improved areas of Kothrud, Bavdhan and Hinjewadi.
Factors for past growth The location advantage and the demand from the buyers pushed developers to saw a potential in the area. As a result, locality has experienced demand for flats for rent in Bhugaon. The workforces from the commercial establishments on Paud Road are the major drivers that push demand for housing here. Moreover, the area is close to Mulshi Road, where many rice and flour mills have presence. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace.
Factors for future growth The projects, such as widening of the Paud Road from two lanes to six lanes, are likely to push the real estate market in the Bhugaon in the year to come. Apart from that, the distance and the travel time through Paud Road is shorter than through Mumbai Pune Bypass.
Employment hubs near Bhugaon Lohia Jain IT Park Galore Tech IT Park Kapil Zenith IT Park Nano Space IT Park
Social & Physical Infra Development Bhugaon offers best in class civic infrastructure to its residents. Some of the good schools in the locality include Sri Sri Ravi Shankar Bal Mandir, Little Elly, Bavdhan Primary School English Medium, Little Millennium Bavdhan, Kidzee, Shanti Juniors Preschool, Tree House, Elite International School, The Learning Curve Bavdhan, Candid Nursery School, Small Lilly Play School & Day Care etc. It also houses some colleges in its vicinity. These are The major hospitals in Bavdhan include Bavdhan Medicare Centre, Sahyadri Hospital, City Hospital, Deoyani Multispeciality Hospital, Shashwat Hospital, Dhanwantari Hospital, MMF Ratna Memorial Hospital, Suyash Hospital etc. to name a few Shopping needs of the people is catered by malls in Bhugaon such as Aditya Shagun Malls, Vishal Shopping Complex, Bagfull Mart, The Pavillion, City Mall among few. It also houses retail outlets of famous national and international brands such as Guruprasad Retail Outlet, Pantaloons, More, My Jio Store etc.
Fulcrum Marketing is a strategic d2d selling company Bhugaon Pune. Our team of marketing consultants also specialise in marketing planning and d2d selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and d2d selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
3. Deliver
Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Direct Marketing, shop marketing, one2one marketing , d2d selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and d2d selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the d2d selling method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a d2d selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , d2d selling company Bhugaon Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
d2d selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and d2d selling company Bhugaon Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
d2d selling | d2d selling company Bhugaon Pune
Learning Point
B2B SALES STRATEGIES
Tags: Sales, b2b, Sales Strategies, B2B Sales
Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.
B2B sales strategy
A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.
There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:
Identifying Your Target Market
It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.
Selecting a Sales Methodology
There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.
Knowing Your Competition
It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.
Perform Research
Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.
Analysing Sales Data
Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.
Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.
Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.
Bhugaon , Pune
Bhugaon is a suburb situated in the western parts of Pune city and offers excellent connectivity to locations like Bavdhan, Kothrud, and the key Paud Road. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). It is bordered by some of the very popular and developed localities of Pune, including Bavdhan, Lavale, Bhukum, Kothrud, Warje, Pashan, Gokhale Nagar, Shivane, Vadgaon Budruk, Nanded, Baner, Aundh, Shivajinagar etc. However, it is not just proximity and connectivity that makes Bhugaon an excellent option for homebuyers. In contrast to Pune city, Bhugaon has long and wide tracts of greenery that offers it a superb natural surroundings. This has also led to the development of parks and golf courses in the areas. Properties for sale in Bhugaon, Pune is available at affordable rates. Flats in Bhugaon available at affordable rates than Kothrud and Bavdhan. The average property rates in Bhugaon, Pune is Rs.5100 per sqft. Locality is good for investment as well as for end users due to its proximity to various employment hubs. The locality is well-accessible from developed and commercially improved areas of Kothrud, Bavdhan, and Hinjewadi. Shivajinagar is the nearest railway station to Bhugaon which is located at a distance of 7 km. Kothrud is only 3.6 km away from Bhugaon and is home to several premium healthcare, shopping and cultural establishments. Some of the key residential projects in Bhugaon are Mont Vert Belbrook, Mont Vert Belair, Aryavart Star Altair, Abhinav The One, Prestige Height, Vastushree Shivam Heritage among others.
Connectivity
The locality is well-connected to various developed areas and a number of hotels, schools, banks and hospitals via an excellent network of railways and roadways. Paud Road and Pashan roads are the major roads for Bhugaon which further has it access to NH 48 & AH 47.
Shivajinagar, Khadki, Dapodi, Pune Junction etc. are nearby railway stations to Bhugaon. However, Shivajinagar is the nearest railway station to Bhugaon (14 km) while Pune Junction is the major railway station to Bhugaon, situated at a distance of 15.7 km via Paud Road.
It enjoys excellent connectivity to Pune International Airport which is situated at a driving distance of 28.3 km away via both Paud Road and Pashan Road. The locality is well-accessible from developed and commercially improved areas of Kothrud, Bavdhan and Hinjewadi.
Factors for past growth The location advantage and the demand from the buyers pushed developers to saw a potential in the area. As a result, locality has experienced demand for flats for rent in Bhugaon. The workforces from the commercial establishments on Paud Road are the major drivers that push demand for housing here. Moreover, the area is close to Mulshi Road, where many rice and flour mills have presence. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace.
Factors for future growth The projects, such as widening of the Paud Road from two lanes to six lanes, are likely to push the real estate market in the Bhugaon in the year to come. Apart from that, the distance and the travel time through Paud Road is shorter than through Mumbai Pune Bypass.
Employment hubs near Bhugaon Lohia Jain IT Park Galore Tech IT Park Kapil Zenith IT Park Nano Space IT Park
Social & Physical Infra Development Bhugaon offers best in class civic infrastructure to its residents. Some of the good schools in the locality include Sri Sri Ravi Shankar Bal Mandir, Little Elly, Bavdhan Primary School English Medium, Little Millennium Bavdhan, Kidzee, Shanti Juniors Preschool, Tree House, Elite International School, The Learning Curve Bavdhan, Candid Nursery School, Small Lilly Play School & Day Care etc. It also houses some colleges in its vicinity. These are The major hospitals in Bavdhan include Bavdhan Medicare Centre, Sahyadri Hospital, City Hospital, Deoyani Multispeciality Hospital, Shashwat Hospital, Dhanwantari Hospital, MMF Ratna Memorial Hospital, Suyash Hospital etc. to name a few Shopping needs of the people is catered by malls in Bhugaon such as Aditya Shagun Malls, Vishal Shopping Complex, Bagfull Mart, The Pavillion, City Mall among few. It also houses retail outlets of famous national and international brands such as Guruprasad Retail Outlet, Pantaloons, More, My Jio Store etc.
Fulcrum Marketing is a strategic d2d selling company Khardi mumbai . Our team of marketing consultants also specialise in marketing planning and d2d selling for all types of business of any size.
d2d selling company Khardi mumbai
Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.
As a agency, we transform the way brands and organisations connect with and enable people.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your marketing conditions
reviewing your current marketing challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Set your sales team
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Outdoor Advertising
Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
d2d selling company Khardi mumbai
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
d2d selling company Khardi mumbai
communication and d2d selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a d2d selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , d2d selling company . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
d2d selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and d2d selling company . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
Seven islands came together to constitute present day Mumbai. During the mid-18th century, Mumbai was reshaped by reclaiming the area between the seven islands from the sea. Bombay was characterized by economic and educational development in the 19th century. Upon India’s independence, the city was incorporated into Bombay State. In 1960, a new state of Maharashtra was created with Bombay as the capital. The city was renamed Mumbai in 1996.
Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub.
Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub.
It is home to some of India’s premier scientific and nuclear institutes such as BARC, NPCL, AERB, AECI and the Department of Atomic Energy. The city also houses India’s Bollywood movie industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures.
In 1950, municipal limits of Bombay were expanded by merging the Bombay Suburban District and Bombay Island City to form Greater Bombay Municipal Corporation (GBMC).
In 1979, a sister township of New Bombay(Navi Mumbai) was founded by the City and Industrial Development Corporation (CIDCO) across Thane and Raigad districts to help decongest and control Bombay’s population.
Textile industry in Mumbai largely disappeared in 1982. Since then, Mumbai’s defunct cotton mills have become the focus of major redevelopment.
Dharavi, Asia’s second largest slum, is located in central Mumbai and houses between 800,000 to one million people in 2.39 sq.km, making it one of the most densely populated areas on Earth. Key Projects in Mumbai are Omkar Ananta, Xrbia Aashiyana, Oberoi Tata Steel, K Hemani Neona, L&T Emerald Isle, L&T Crescent Bay, Godrej Prime, SPARK DEVELOPERS JYOTI PALACE, BHUMI YUG GARDENS KAMAN, Dosti Codename Landmark, Dosti Vihar, Dosti Planet North, Dosti Imperia Phase I, Mohan Suburbia, Mohan Willows, Piramal Vaikunth, Mohan Palms. Most searched properties in Mumbai are 1 bhk flats in mumbai, plots in mumbai, villas in mumbai, 2 bhk flats in mumbai, 3 bhk flats in mumbai, house in mumbai, property in thane, property in ulwe, property in panvel, Flats in mumbai. Key builders in Mumbai are L&T Realty, Lodha Group, Mahindra Lifespaces, Godrej Properties, Paradise Group, House of Hiranandani, Kolte Patil Developers Ltd, Dosti Realty, Lok Group, Mohan Group.
Demographics:
According to the 2011 census, the population of the city is 12,479,608. The city has seen a huge migration of population from all over India in search of employment opportunities. The population density is approximately 20,482 persons per sq.km. The living space is 4.5 sq.mt per person. According to 2011 census, the sex ratio in the island city is 838 (per 1,000 male) and 857 in the suburbs. Greater Mumbai has a literacy rate of 94.7%. The literacy rate in Mumbai slums is 69% making these slums the most literate slums in India.
Employment Opportunities Mumbai is India’s most populated city. It is the financial and commercial capital of the country as it generates 6.16% of the total GDP. The city contributes to 10% of factory employment, 25% of industrial output, 33% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of India’s foreign trade and 4000 crore in corporate taxes. Mumbai has witnessed an economic boom since the liberalization of 1991, the finance boom in the mid-nineties and the IT, export, services and outsourcing boom in 2000s. Although Mumbai had prominently figured as the hub of economic activity of India in the 1990s, the Mumbai Metropolitan Region is presently witnessing a reduction in its contribution to India’s GDP. Many of India’s conglomerates such as Larsen and Toubro, State Bank of India, Life Insurance Corporation of India, Tata Group, Godrej and Reliance, and five of the Fortune Global 500 companies are based in Mumbai. The key sectors contributing to the city’s economy are gems and jewellery, leather, IT and ITES, textiles, and entertainment. Bandra Kurla Complex (BKC) and Nariman Point are Mumbai’s major financial centres. The Santacruz Electronic Export Processing Zone (SEEPZ) in Andheri and the International Infotech Park (Navi Mumbai) offer excellent facilities to IT companies. Current situation indicates that the western zone has 33% of the total occupied space in the city implying a large proportion of employment opportunities here. The central zone contributes to 30% of employment.
Connectivity Mumbai has several major national highways: National Highway 3, National Highway 4, National Highway 8, National Highway 17 and National Highway 222. The Mumbai-Pune Expressway was the first expressway built in India. There are several important highways such as Mumbai Nashik Expressway, Mumbai-Vadodara Expressway, Western Freeway and Eastern Freeway under construction. The Bandra-Worli Sea Link bridge and Mahim Causeway link the island city to the western suburbs. The three major arterial roads of the city are the Eastern Express Highway, the Sion Panvel Expressway and the Western Express Highway. Mumbai is the headquarters of two of Indian Railways zones: the Central Railway (CR) and the Western Railway (WR). Mumbai is also well connected to most parts of India by the Indian Railways. Long-distance trains originate from Chhatrapati Shivaji Terminus, Dadar, Lokmanya Tilak Terminus, Mumbai Central, Bandra Terminus, Andheriand Borivali. Public transport systems in Mumbai include the Mumbai Suburban Railway, Brihanmumbai Electric Supply and Transport (BEST) buses, taxis, auto rickshaws and ferries. Suburban railway and BEST bus services together accounted for about 88% of the passenger traffic in 2008. The Mumbai Suburban Railway, popularly known as local trains forms the backbone of Mumbai’s transport system. Mumbai’s suburban rail systems carry more than half of the Indian Railways daily carrying capacity. Trains are overcrowded during peak hours. The Mumbai rail network is spread at an expanse of 319 route kilometres and is growing. The Mumbai Monorail and Mumbai Metro are under construction and expected to be partially operational in 2014, relieving overcrowding on the existing network. Public buses run by BEST cover almost all parts of the city as well as parts of Navi Mumbai, Mira-Bhayandar and Thane. Maharashtra State Road Transport Corporation (MSRTC) buses provide intercity transport from Mumbai to other major cities of Maharashtra and India. Navi Mumbai Municipal Transport (NMMT) also operates its Volvo buses from Navi Mumbai to Bandra, Dindoshi and Borivali. The Chhatrapati Shivaji International Airport is the busiest airport in India in terms of passenger traffic. An upgrade plan was initiated in 2006, targeted at increasing the capacity of the airport to handle up to 40 million passengers annually. The proposed Navi Mumbai International Airport to be built in the Kopra-Panvel area has been sanctioned by the Indian Government and will help in relieving traffic burden on the existing airport. Mumbai has two major ports, Mumbai Port Trust and Jawaharlal Nehru Port Trust, which lies in Navi Mumbai. Mumbai Port has one of the best natural harbours in the world. Jawaharlal Nehru Port is the busiest and most modern major port in India.
Fulcrum Marketing is a strategic d2d selling company Bhugaon Pune. Our team of marketing consultants also specialise in marketing planning and d2d selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and d2d selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
Here is our three-step coaching process for building a solid sales and marketing strategy in three months:
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
your brand your products/services your competitive situation your customers your sales channels
At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
your ideal client profile drafting your script mapping out your sales process objection handling
3. Deliver
Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and d2d selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the d2d selling method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a d2d selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , d2d selling company Bhugaon Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
d2d selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and d2d selling company Bhugaon Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
d2d selling | d2d selling company Bhugaon Pune
Bhugaon , Pune
Bhugaon is a suburb situated in the western parts of Pune city and offers excellent connectivity to locations like Bavdhan, Kothrud, and the key Paud Road. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). It is bordered by some of the very popular and developed localities of Pune, including Bavdhan, Lavale, Bhukum, Kothrud, Warje, Pashan, Gokhale Nagar, Shivane, Vadgaon Budruk, Nanded, Baner, Aundh, Shivajinagar etc. However, it is not just proximity and connectivity that makes Bhugaon an excellent option for homebuyers. In contrast to Pune city, Bhugaon has long and wide tracts of greenery that offers it a superb natural surroundings. This has also led to the development of parks and golf courses in the areas. Properties for sale in Bhugaon, Pune is available at affordable rates. Flats in Bhugaon available at affordable rates than Kothrud and Bavdhan. The average property rates in Bhugaon, Pune is Rs.5100 per sqft. Locality is good for investment as well as for end users due to its proximity to various employment hubs. The locality is well-accessible from developed and commercially improved areas of Kothrud, Bavdhan, and Hinjewadi. Shivajinagar is the nearest railway station to Bhugaon which is located at a distance of 7 km. Kothrud is only 3.6 km away from Bhugaon and is home to several premium healthcare, shopping and cultural establishments. Some of the key residential projects in Bhugaon are Mont Vert Belbrook, Mont Vert Belair, Aryavart Star Altair, Abhinav The One, Prestige Height, Vastushree Shivam Heritage among others.
Connectivity
The locality is well-connected to various developed areas and a number of hotels, schools, banks and hospitals via an excellent network of railways and roadways. Paud Road and Pashan roads are the major roads for Bhugaon which further has it access to NH 48 & AH 47.
Shivajinagar, Khadki, Dapodi, Pune Junction etc. are nearby railway stations to Bhugaon. However, Shivajinagar is the nearest railway station to Bhugaon (14 km) while Pune Junction is the major railway station to Bhugaon, situated at a distance of 15.7 km via Paud Road.
It enjoys excellent connectivity to Pune International Airport which is situated at a driving distance of 28.3 km away via both Paud Road and Pashan Road. The locality is well-accessible from developed and commercially improved areas of Kothrud, Bavdhan and Hinjewadi.
Factors for past growth The location advantage and the demand from the buyers pushed developers to saw a potential in the area. As a result, locality has experienced demand for flats for rent in Bhugaon. The workforces from the commercial establishments on Paud Road are the major drivers that push demand for housing here. Moreover, the area is close to Mulshi Road, where many rice and flour mills have presence. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace.
Factors for future growth The projects, such as widening of the Paud Road from two lanes to six lanes, are likely to push the real estate market in the Bhugaon in the year to come. Apart from that, the distance and the travel time through Paud Road is shorter than through Mumbai Pune Bypass.
Employment hubs near Bhugaon Lohia Jain IT Park Galore Tech IT Park Kapil Zenith IT Park Nano Space IT Park
Social & Physical Infra Development Bhugaon offers best in class civic infrastructure to its residents. Some of the good schools in the locality include Sri Sri Ravi Shankar Bal Mandir, Little Elly, Bavdhan Primary School English Medium, Little Millennium Bavdhan, Kidzee, Shanti Juniors Preschool, Tree House, Elite International School, The Learning Curve Bavdhan, Candid Nursery School, Small Lilly Play School & Day Care etc. It also houses some colleges in its vicinity. These are The major hospitals in Bavdhan include Bavdhan Medicare Centre, Sahyadri Hospital, City Hospital, Deoyani Multispeciality Hospital, Shashwat Hospital, Dhanwantari Hospital, MMF Ratna Memorial Hospital, Suyash Hospital etc. to name a few Shopping needs of the people is catered by malls in Bhugaon such as Aditya Shagun Malls, Vishal Shopping Complex, Bagfull Mart, The Pavillion, City Mall among few. It also houses retail outlets of famous national and international brands such as Guruprasad Retail Outlet, Pantaloons, More, My Jio Store etc.
Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling company , door-to-door sales technique and d2d selling company in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling company ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. d2d selling company and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales,customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack. Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future. While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting Informative Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market. Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.) Offer a referral incentive. Offer a smaller, less expensive entry-level product to build trust. Offer package deals. Offer to charge less for their first purchase if they become a repeat customer. Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date. Offer financing options, if applicable. Offer a bonus if they pay in full. Offer special packaging or delivery. Offer “name-your-own-price” incentives. Offer comparative data or other comparison tools. Offer to let them trade up or upgrade to something better if they want. Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
Marketing Agent in Erandwana
What to Consider when Running a Coupon Promotion
The history of coupons
A summary timeline of the history of coupons;
1888 Asa Candler used paper tickets for free glasses of Coke to help market his new soda
1909 C. W. Post used 1 cent coupons to start marketing Grape Nuts breakfast
1930 Coupon usage grows dramatically during the great depression
1940 Big chain grocery stores begin to use coupons to attract consumers away from purchasing at local markets
1957 Nielsen Coupon Clearing House was created to be devoted entirely to coupon redemption
1965 Half of all the families in the United States begin cutting coupons
1990 The invention of the internet leads to the downloaded printable coupon and online coupons
1992 The last year coupon usage is on the rise for the next 17 years
2002 Americans saved $3.8 billion shopping with coupons
Coupons can work hard for you, heres what you need to know to see if they work for your brand and promotion.
Why are coupons such a popular mechanic?
Coupons are relatively low cost to deploy, requiring print and design costs only to be either incorporated into your packaging or attached/included within other material, such as newspapers, magazines, leaflets, receipts etc
Men are more likely than women to research a purchase, a new survey found[1], and this often translates into coupon usage. Nearly a quarter of men (23.8 percent) used coupons frequently and nearly half (44.7 percent) use them occasionally.
Coupons are understood and accessible to all audience types, from young children to mature adults.
This mechanism makes it easy to manage your budget by producing only the number of discount vouchers to fit your budget. Alternatively, coupon promotions can easily be covered by a sales promotion agency who will insure you against over-redemption.
What you should keep an eye on if opting for a coupon promotion
Its important that coupon numbers are proportionate to product numbers if consumers cannot get hold of your product it will lead to negative brand reputation. If your product is new or specialist, and not available in large volumes, consider a more targeted distribution method such as a letterbox drop in key geographical areas.
If coupons are provided in an electronic format, high value coupons should not be issued in paper as these create opportunities for frauds to copy and print in multiples to then redeem.
If offering a free or half price product be aware that the cost of the product may differ, dependant, on which retailer the consumer claims through. To avoid excess liability, include a finite value of the coupon within the T&Cs on the coupon itself.
Dont forget to include the expiry date you dont want to be redeeming coupons years after the offer was publicised
The campaign enabled Danone Activia to top into the 50+ audiences, creating valuable sales uplift within the region.
Mando provided promotional consultation from the start of the design stages, mechanism development, and a fixed fee service to allow Danone Activia to secure their promotional budget.
Danone Danacol
Danone Danacol wanted to collect brand vital information about their target audience and acknowledged that they would need to offer a reward to incentivise customers to provide the information.
When customers purchased either 4 or 8 packs a Danacol, they could fill out an attached questionnaire. Once the questionnaire was completed and received by Danone, the customer would be sent a free product coupon as a thank you for their time.
The health yogurt brand was weary of the spiralling costs associated with offering free yogurt packs for each questionnaire. Mando provided promotional consultation, statistical analysis to predict response rates, and a fixed fee service to cover the face value of all coupon redemptions to eliminate all potential risk.
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d2d selling company in Pune
d2d selling company in mumbai
rural marketing , demonstration in mohallas Advertising, Business To Business Promotion, search engine placement,
Business to consumer brand Activation, one2one Activation, Literature Search
Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling company , door-to-door sales technique and d2d selling company in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling company ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. d2d selling company and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales,customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack. Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future. While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting Informative Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market. Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.) Offer a referral incentive. Offer a smaller, less expensive entry-level product to build trust. Offer package deals. Offer to charge less for their first purchase if they become a repeat customer. Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date. Offer financing options, if applicable. Offer a bonus if they pay in full. Offer special packaging or delivery. Offer “name-your-own-price” incentives. Offer comparative data or other comparison tools. Offer to let them trade up or upgrade to something better if they want. Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
Marketing company in Budhwar Peth
News Based Advertising: Ethical or Not!
Maybe you read the article that was shared on Facebook that said 10 best places to visit this summer and maybe that article ended up influencing your choice for summer vacation destination. You may have thought that this article was written by a user or a travel enthusiast that wanted to share their experience.
In the worst case you may have thought that this article was written by a news reporter? What if I told you that this article is a part of a disturbing trend called news based advertising wherein corporations sponsor content that is shared with users and intended to influence their decisions. In this article we will understand more about news based advertising as well as the ethical implications that impact the issue.
The Rise of News Based Advertising
Online advertising has reached a saturation point. The situation is so severe that the pay per click model is almost irrelevant. Less than 0.2% of people that view an online advertisement actually click it. Therefore, there is a serious lack of trust between consumers that view online advertisements and companies that sponsor them. This is leading to big budgets earmarked for online advertisements going down the drain.
This sparked off a new trend. Companies like Buzzfeed have come into existence and have brought along the news based advertising model. Consumers tend to engage a lot more with such content. Not only do they read the content avidly, but they also share the content on social media giving it their stamp of approval. The method has become so effective that traditional media companies like Time Inc have also created special teams to meet the demands of their clients. Corporate behemoths like General Electric and Chevron have also been known to extensively use news based advertisements.
What is News Based Advertising ?
The simplest definition of news based advertising is that news articles actually do the work of advertisements. An advertisement is camouflaged as a news article. For instance if a company wanted to promote a brand of cereal as a healthy breakfast option, they would get an article written with the title 5 healthy breakfast options wherein they would list 4 other options which are already accepted by the public and then add their brand to the list as well.
Media houses like Buzzfeed and ScoopWhoop are required to disclose that these articles are sponsored by corporations. However, the disclosure happens in a form that is not obvious and difficult to find. Hence, the law is followed in letter but not is spirit.
The Principle of Separation of News and Advertisements
Media houses have always been required to ensure that the revenue that they generate from advertisements does not impact their news reporting. News is an important part of the social fabric and it is important that the news is not polluted via corporate interests. Media houses are therefore believed to have a basic responsibility that they clearly mark their advertisements as advertisements. This will enable the user to determine what content has been genuinely reported and what content has been sponsored and therefore might have ulterior motives.
Why Editorial Independence is Important for Society ?
The trend of news based advertising is disturbing to say the least. This is because news based advertisements misuse the trust of the consumers. This is trickery to say the least. It is not long before consumers realize this and this trust gets shattered. Media houses may have to most to lose.
Consider for instance, if Volkswagen has an extremely cozy relationship with media houses. Then it can influence news reports on how its carbon emission negligence is reported! The society needs to know the full extent of negligence that has been committed by a profit mongering corporation but the same may be prevented or misdirected by news reporters because of their financial dependence on such firms.
This is one of those situations where the interests of business and the interests of society are clearly at conflict with one another. Society deserves to have an unbiased and uninfluenced reporting of the events around them. News based advertising is a deterrent to this independence. As mainstream companies are joining this trend, the future looks dangerously unstable and bleak!
Why Editorial Independence is Difficult to Protect ?
Editorial independence is difficult to protect because consumers have started expecting free stuff. Well nothing in life is free. Media houses incur production and editorial expenses that consumers are unwilling to pay. On the other hand, corporations are more than happy to pay for such expenses if media houses mix advertisements with regular news articles.
This has put pressure on all media houses. The ones that are indulging in this seemingly unethical practice are reaping financial rewards. This has made them the darling of investors on stock exchanged. The companies that still choose to be ethical are facing grim financial situations. They face the danger of hostile takeovers from other companies.
As a result, pretty much every media house is on board with news based advertising. Some are using their own brand to do so whereas others are more careful and have created subsidiaries to detach themselves from this questionable practice.
Things to Look For When Hiring an Outsourced Sales Team
If you’re a business owner, you’ve probably played the part of sales manager, marketing director, and salesperson. When you’re starting out, it’s important for you to fill as many roles as possible to save money. However, as your company grows, you may start looking for other ways to create an effective sales force.
More commonly, companies are looking to hiring outsourced sales members to pad their bottom lines. Outsourcing your sales can be an effective way to grow your business – but there are a few caveats. If you’re looking to hire a sales outsourcing company, there are a number of tenets you should look for to maximize your chances for success. We’ll break down some of the most important aspects in your hiring search.
Industry Experience
It may seem like a no brainer, but industry experience is one of the most important qualifiers for your external sales force. Not all sales forces are created equal, so it’s important to ensure the outsourcing company you hire has experience with your particular product or service. To find the right outsourcing partner for your particular industry, consider contacting any professional organizations you’re affiliated with as a jumping off point.
A Proven Sales Process
Hiring the right kind of salespeople can steadily increase your margins. The wrong kind, however, can eat up your precious resources or erode your customer relationships. That’s why it’s equally important to consider sales outsourcing companies with a quantifiable and repeatable sales process. Are they aware of current best practices? How do they show it? A good sales team is borne of more than just a few training seminars. Does the company employ people who have real world experience?
One of the best ways you can assess this is by taking note of their correspondence with you. If their communication skills are anything short of excellent, it might be best to take your business elsewhere. Communication skills are the key to a successful sales negotiation, so why would you trust your business to anyone less than stellar?
Customized and Integrated Messaging
While it’s important for any outsourcing company to have a proven sales process, you also need to make sure they’re not of the chain letter variety. In other words, you’ll want to keep an eye out for a company that customizes their messaging specifically to your product or service. “Fill-in-the-blank” companies abound, but they aren’t capable of producing the hand-tailored service of a customized outsourcing solution.
Dedicated Sales Team
Outsourcing salespeople is becoming more common in today’s market. Unlike internal hires, you don’t have to provide an external team with benefits or a salary, so you can afford more of them. However, this can make finding a truly dedicated team more difficult. When evaluating outsourcing companies, look at how long employees stay on average. If the company you’re considering has a high rate of turnover, it might not be able to work as effectively for you.
A Collaborative Cost Plus Model
The cost plus model is becoming hugely popular when it comes to outsourcing. In contrast to the fixed-cost model, a cost plus arrangement allows for more transparency between you and the company you’re turning to for outsourcing. It may require a little more work on your part, but it also ensures you have more control over the hiring process so you can select only the best candidates.
Useful Activity Metrics
When selecting an outsourcing company, it’s important to evaluate a company based on the sort of performance metrics they require. For example, a call center may give you activity metrics based solely on the number of cold calls it makes per day. This type of information may not be useful, especially if none of these calls lead to a sale. Seek out companies that use performance metrics that are actually useful and connected to your growth. That way, you’ll actually get what you’re paying for.
Intellectual Property Considerations
If you’re considering outsourcing your sales, the safety of your intellectual property should be of utmost importance. Your outsourcing provider should be able to readily provide you with non-disclosure agreements, employee confidentiality contracts, and any other specific project-related intellectual property provisions.
Project Management Methods
A good outsourcing company has project management protocols that allow for flexibility and scalability. In other words, the infrastructure of the company should be elastic enough to keep up with your demands.
A Good Cultural Fit
Even if you find a company that seems to meet all of your technical expectations, does it fit in with your company culture? If you’re an enterprise focused on an easy-going, hip atmosphere, you probably won’t find much success in hiring a stiff and regimented salesforce. Think of your target consumers, and assess whether your external sales staff is equipped to appeal to their sensibilities.
Established Relationship Protocols
Even though external staffing can save you money, potential conflict between your internal and external staff members is one of the biggest issues you may face. When evaluating an outsourcing company, ask what kind of conflict management protocols it has in place. Even relationships with the best intentions have their challenges, so make sure that your outsourcing company has a way of addressing these bumps in the road.
Management of People
When you take the plunge and hire an outsourcing company, you’ll want to make sure the staffing agency is excellent at managing people. One of the benefits of outsourcing, after all, is that you get to do less managing yourself. But how do you know an outsourcing company has good management skills? Evaluating the quality of its hires and asking questions regarding some of these previous tenets, like its relationship protocols, should give you a good idea.
Superb Senior Project Leadership
Good senior project leadership differs from basic project management. For example, a senior project leader may be tasked with mentoring other personnel, providing performance metrics, identifying needs and providing training, and turning around projects when they experience glitches. These members are an integral part of a successful operation, so any outsourced project leadership should be flawless.
High Integrity
Any outsourcing company you hire should demonstrate high levels of integrity in every aspect of its business dealings with you. Proper outsourcing requires an immense amount of trust, so reliability and honesty are absolutely essential in any relationship.
How a Vatican Tour Enlightened Me about the B2B Buyers Journey (and the Value of the Sales Executive)
You have seen the headlines over the last couple years about how buyers are more informed, and as a result (depending on the statistic being thrown around) are somewhere between 57-65 percent of the way through the buying process before they engage with a sales executive. Really?
Curators of these statistics have suggested that because buyers can go online to research vendors, products and services, they know what they want. You sure?
And because the buyer has so much information at their fingertips, these statistics have led to proclamations that the role of the sales executive is dead, dying or less relevant. Wow, thats some conclusion!
Not so fast. Heres a personal story from my travel files that may give you a different view than what youve been reading in recent headlines.
I stood in line with my wife and two daughters on a sunny day in Rome. I stared up at the historic building in front of me and imagined what the most famous works by Leonardo da Vinci would look like in person. When we reached the ticket office for the Vatican, we weighed two options: A private tour with a professional guide or a self-guided tour.
We had educated ourselves about the Vatican before our trip and believed we knew what we wanted to see. So I opted for the self-guided audio tour.
As we went through the guided tour, I thought how overwhelming the experience was. So much information. The art was amazing, but I must admit, as beautiful as it was, we were exhausted, and by the end of the tour everything started to look the same.
We left tired but satisfied. We had completed the Vatican tour, box checked! Now off to the Coliseum.
Fast forward to a couple years later. We were back in Rome and decided to visit the Vatican for a second time. Once again we had done our own research and thought we knew what we wanted to see. However, this time my daughters really wanted a professional guide (twin teenage daughters know how to work dad!), so I agreed and ponied up for the private tour. I was reluctant at first. I just didnt see or believe in the value of a private tour guide and suspected those Euros would be better spent at an outdoor café enjoying a wonderful Italian lunch and a glass of wine. But as every parent knows, you have to pick your battles. So, on with the private tour!
The moment we stepped through the Vatican gate, our guide, a good-natured Italian woman named Lillian, set the stage for our four hours together, taking us back on a journey through time. We were mesmerized as we walked with her while she told us the stories of the buildings, the art, the people, and the connection to each era in history. She had us. I was all in, visualizing the stories she was telling and loving every minute of it. We asked questions and engaged with each other conversationally as we went along. Remember, we had been here before. Four hours later, I was actually disappointed that it was over.
Later that evening we were sitting at an outdoor café on the square of the Pantheon. While enjoying a wonderful Italian dinner and finally a little wine, we reflected on our incredible Vatican experience. We couldnt stop talking about Lillian, the tour and how she transformed our experience along our journey and how much different this was from the last time we saw the Vatican. This, hands down, was the best tour we ever had!
And yet it was the exact same place wed toured a couple years earlier. The buildings, the architecture, the art worknone of these things had changed. The only thing different was Lillian. So why was the value and experience we received so much greater?
The difference was the guided story, the compelling story, providing context and insight, led by a person who was knowledgeable, curious and thought provoking.
It is the same in business with your customer conversations. Is the buyers journey different today? Absolutely! However, If you base your marketing and sales strategy on the best-practice that the buyer has all the information on your company from their research, and if you believe the hype that they are a majority of the way through the buying process, you are making a fatal mistake. In a world of information overload, your message, marketing and sales teams are now the only thing standing between commoditization and differentiation. It is both your marketing and sales teams, armed with your story, who can set the early buying vision, create the urgency to change, connect your solutions to whats important to your prospects and help them understand why they should choose you. In other words, your marketing and sales teams are more important than ever before. Its your own guided story that differentiates you from everyone else and brings your value to life. That starts from the very first interaction (online or in person) and flows throughout the buyers journey, no matter when a sales executive shows up.
Understanding this reality, and the value it can bring to the buyer experience, is your opportunity to change the game in your customer conversations. From the moment a buyer engages with your company, its your story that will shift the buying vision in your favor to the area of unconsidered needs,the area where you can create urgency and uniqueness, helping the buyer where no one else can. See it here. As my experience with Lilian at the Vatican illustrates, even with all the information, a well-built story, told with differentiation, passion, and conviction, will win every time!
d2d selling company in Pune
d2d selling company in mumbai
rural marketing , demonstration in mohallas Advertising, Business To Business Promotion, search engine placement,
Business to consumer brand Activation, one2one Activation, Literature Search
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack. Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future. While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting Informative Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market. Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.) Offer a referral incentive. Offer a smaller, less expensive entry-level product to build trust. Offer package deals. Offer to charge less for their first purchase if they become a repeat customer. Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date. Offer financing options, if applicable. Offer a bonus if they pay in full. Offer special packaging or delivery. Offer “name-your-own-price” incentives. Offer comparative data or other comparison tools. Offer to let them trade up or upgrade to something better if they want. Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
Marketing Agent in Erandwana
What to Consider when Running a Coupon Promotion
The history of coupons
A summary timeline of the history of coupons;
1888 Asa Candler used paper tickets for free glasses of Coke to help market his new soda
1909 C. W. Post used 1 cent coupons to start marketing Grape Nuts breakfast
1930 Coupon usage grows dramatically during the great depression
1940 Big chain grocery stores begin to use coupons to attract consumers away from purchasing at local markets
1957 Nielsen Coupon Clearing House was created to be devoted entirely to coupon redemption
1965 Half of all the families in the United States begin cutting coupons
1990 The invention of the internet leads to the downloaded printable coupon and online coupons
1992 The last year coupon usage is on the rise for the next 17 years
2002 Americans saved $3.8 billion shopping with coupons
Coupons can work hard for you, heres what you need to know to see if they work for your brand and promotion.
Why are coupons such a popular mechanic?
Coupons are relatively low cost to deploy, requiring print and design costs only to be either incorporated into your packaging or attached/included within other material, such as newspapers, magazines, leaflets, receipts etc
Men are more likely than women to research a purchase, a new survey found[1], and this often translates into coupon usage. Nearly a quarter of men (23.8 percent) used coupons frequently and nearly half (44.7 percent) use them occasionally.
Coupons are understood and accessible to all audience types, from young children to mature adults.
This mechanism makes it easy to manage your budget by producing only the number of discount vouchers to fit your budget. Alternatively, coupon promotions can easily be covered by a sales promotion agency who will insure you against over-redemption.
What you should keep an eye on if opting for a coupon promotion
Its important that coupon numbers are proportionate to product numbers if consumers cannot get hold of your product it will lead to negative brand reputation. If your product is new or specialist, and not available in large volumes, consider a more targeted distribution method such as a letterbox drop in key geographical areas.
If coupons are provided in an electronic format, high value coupons should not be issued in paper as these create opportunities for frauds to copy and print in multiples to then redeem.
If offering a free or half price product be aware that the cost of the product may differ, dependant, on which retailer the consumer claims through. To avoid excess liability, include a finite value of the coupon within the T&Cs on the coupon itself.
Dont forget to include the expiry date you dont want to be redeeming coupons years after the offer was publicised
The campaign enabled Danone Activia to top into the 50+ audiences, creating valuable sales uplift within the region.
Mando provided promotional consultation from the start of the design stages, mechanism development, and a fixed fee service to allow Danone Activia to secure their promotional budget.
Danone Danacol
Danone Danacol wanted to collect brand vital information about their target audience and acknowledged that they would need to offer a reward to incentivise customers to provide the information.
When customers purchased either 4 or 8 packs a Danacol, they could fill out an attached questionnaire. Once the questionnaire was completed and received by Danone, the customer would be sent a free product coupon as a thank you for their time.
The health yogurt brand was weary of the spiralling costs associated with offering free yogurt packs for each questionnaire. Mando provided promotional consultation, statistical analysis to predict response rates, and a fixed fee service to cover the face value of all coupon redemptions to eliminate all potential risk.
Share this Article
d2d selling company in Pune
d2d selling company in mumbai
rural marketing , demonstration in mohallas Advertising, Business To Business Promotion, search engine placement,
Business to consumer brand Activation, one2one Activation, Literature Search
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack. Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future. While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting Informative Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market. Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.) Offer a referral incentive. Offer a smaller, less expensive entry-level product to build trust. Offer package deals. Offer to charge less for their first purchase if they become a repeat customer. Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date. Offer financing options, if applicable. Offer a bonus if they pay in full. Offer special packaging or delivery. Offer “name-your-own-price” incentives. Offer comparative data or other comparison tools. Offer to let them trade up or upgrade to something better if they want. Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
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News Based Advertising: Ethical or Not!
Maybe you read the article that was shared on Facebook that said 10 best places to visit this summer and maybe that article ended up influencing your choice for summer vacation destination. You may have thought that this article was written by a user or a travel enthusiast that wanted to share their experience.
In the worst case you may have thought that this article was written by a news reporter? What if I told you that this article is a part of a disturbing trend called news based advertising wherein corporations sponsor content that is shared with users and intended to influence their decisions. In this article we will understand more about news based advertising as well as the ethical implications that impact the issue.
The Rise of News Based Advertising
Online advertising has reached a saturation point. The situation is so severe that the pay per click model is almost irrelevant. Less than 0.2% of people that view an online advertisement actually click it. Therefore, there is a serious lack of trust between consumers that view online advertisements and companies that sponsor them. This is leading to big budgets earmarked for online advertisements going down the drain.
This sparked off a new trend. Companies like Buzzfeed have come into existence and have brought along the news based advertising model. Consumers tend to engage a lot more with such content. Not only do they read the content avidly, but they also share the content on social media giving it their stamp of approval. The method has become so effective that traditional media companies like Time Inc have also created special teams to meet the demands of their clients. Corporate behemoths like General Electric and Chevron have also been known to extensively use news based advertisements.
What is News Based Advertising ?
The simplest definition of news based advertising is that news articles actually do the work of advertisements. An advertisement is camouflaged as a news article. For instance if a company wanted to promote a brand of cereal as a healthy breakfast option, they would get an article written with the title 5 healthy breakfast options wherein they would list 4 other options which are already accepted by the public and then add their brand to the list as well.
Media houses like Buzzfeed and ScoopWhoop are required to disclose that these articles are sponsored by corporations. However, the disclosure happens in a form that is not obvious and difficult to find. Hence, the law is followed in letter but not is spirit.
The Principle of Separation of News and Advertisements
Media houses have always been required to ensure that the revenue that they generate from advertisements does not impact their news reporting. News is an important part of the social fabric and it is important that the news is not polluted via corporate interests. Media houses are therefore believed to have a basic responsibility that they clearly mark their advertisements as advertisements. This will enable the user to determine what content has been genuinely reported and what content has been sponsored and therefore might have ulterior motives.
Why Editorial Independence is Important for Society ?
The trend of news based advertising is disturbing to say the least. This is because news based advertisements misuse the trust of the consumers. This is trickery to say the least. It is not long before consumers realize this and this trust gets shattered. Media houses may have to most to lose.
Consider for instance, if Volkswagen has an extremely cozy relationship with media houses. Then it can influence news reports on how its carbon emission negligence is reported! The society needs to know the full extent of negligence that has been committed by a profit mongering corporation but the same may be prevented or misdirected by news reporters because of their financial dependence on such firms.
This is one of those situations where the interests of business and the interests of society are clearly at conflict with one another. Society deserves to have an unbiased and uninfluenced reporting of the events around them. News based advertising is a deterrent to this independence. As mainstream companies are joining this trend, the future looks dangerously unstable and bleak!
Why Editorial Independence is Difficult to Protect ?
Editorial independence is difficult to protect because consumers have started expecting free stuff. Well nothing in life is free. Media houses incur production and editorial expenses that consumers are unwilling to pay. On the other hand, corporations are more than happy to pay for such expenses if media houses mix advertisements with regular news articles.
This has put pressure on all media houses. The ones that are indulging in this seemingly unethical practice are reaping financial rewards. This has made them the darling of investors on stock exchanged. The companies that still choose to be ethical are facing grim financial situations. They face the danger of hostile takeovers from other companies.
As a result, pretty much every media house is on board with news based advertising. Some are using their own brand to do so whereas others are more careful and have created subsidiaries to detach themselves from this questionable practice.
Things to Look For When Hiring an Outsourced Sales Team
If you’re a business owner, you’ve probably played the part of sales manager, marketing director, and salesperson. When you’re starting out, it’s important for you to fill as many roles as possible to save money. However, as your company grows, you may start looking for other ways to create an effective sales force.
More commonly, companies are looking to hiring outsourced sales members to pad their bottom lines. Outsourcing your sales can be an effective way to grow your business – but there are a few caveats. If you’re looking to hire a sales outsourcing company, there are a number of tenets you should look for to maximize your chances for success. We’ll break down some of the most important aspects in your hiring search.
Industry Experience
It may seem like a no brainer, but industry experience is one of the most important qualifiers for your external sales force. Not all sales forces are created equal, so it’s important to ensure the outsourcing company you hire has experience with your particular product or service. To find the right outsourcing partner for your particular industry, consider contacting any professional organizations you’re affiliated with as a jumping off point.
A Proven Sales Process
Hiring the right kind of salespeople can steadily increase your margins. The wrong kind, however, can eat up your precious resources or erode your customer relationships. That’s why it’s equally important to consider sales outsourcing companies with a quantifiable and repeatable sales process. Are they aware of current best practices? How do they show it? A good sales team is borne of more than just a few training seminars. Does the company employ people who have real world experience?
One of the best ways you can assess this is by taking note of their correspondence with you. If their communication skills are anything short of excellent, it might be best to take your business elsewhere. Communication skills are the key to a successful sales negotiation, so why would you trust your business to anyone less than stellar?
Customized and Integrated Messaging
While it’s important for any outsourcing company to have a proven sales process, you also need to make sure they’re not of the chain letter variety. In other words, you’ll want to keep an eye out for a company that customizes their messaging specifically to your product or service. “Fill-in-the-blank” companies abound, but they aren’t capable of producing the hand-tailored service of a customized outsourcing solution.
Dedicated Sales Team
Outsourcing salespeople is becoming more common in today’s market. Unlike internal hires, you don’t have to provide an external team with benefits or a salary, so you can afford more of them. However, this can make finding a truly dedicated team more difficult. When evaluating outsourcing companies, look at how long employees stay on average. If the company you’re considering has a high rate of turnover, it might not be able to work as effectively for you.
A Collaborative Cost Plus Model
The cost plus model is becoming hugely popular when it comes to outsourcing. In contrast to the fixed-cost model, a cost plus arrangement allows for more transparency between you and the company you’re turning to for outsourcing. It may require a little more work on your part, but it also ensures you have more control over the hiring process so you can select only the best candidates.
Useful Activity Metrics
When selecting an outsourcing company, it’s important to evaluate a company based on the sort of performance metrics they require. For example, a call center may give you activity metrics based solely on the number of cold calls it makes per day. This type of information may not be useful, especially if none of these calls lead to a sale. Seek out companies that use performance metrics that are actually useful and connected to your growth. That way, you’ll actually get what you’re paying for.
Intellectual Property Considerations
If you’re considering outsourcing your sales, the safety of your intellectual property should be of utmost importance. Your outsourcing provider should be able to readily provide you with non-disclosure agreements, employee confidentiality contracts, and any other specific project-related intellectual property provisions.
Project Management Methods
A good outsourcing company has project management protocols that allow for flexibility and scalability. In other words, the infrastructure of the company should be elastic enough to keep up with your demands.
A Good Cultural Fit
Even if you find a company that seems to meet all of your technical expectations, does it fit in with your company culture? If you’re an enterprise focused on an easy-going, hip atmosphere, you probably won’t find much success in hiring a stiff and regimented salesforce. Think of your target consumers, and assess whether your external sales staff is equipped to appeal to their sensibilities.
Established Relationship Protocols
Even though external staffing can save you money, potential conflict between your internal and external staff members is one of the biggest issues you may face. When evaluating an outsourcing company, ask what kind of conflict management protocols it has in place. Even relationships with the best intentions have their challenges, so make sure that your outsourcing company has a way of addressing these bumps in the road.
Management of People
When you take the plunge and hire an outsourcing company, you’ll want to make sure the staffing agency is excellent at managing people. One of the benefits of outsourcing, after all, is that you get to do less managing yourself. But how do you know an outsourcing company has good management skills? Evaluating the quality of its hires and asking questions regarding some of these previous tenets, like its relationship protocols, should give you a good idea.
Superb Senior Project Leadership
Good senior project leadership differs from basic project management. For example, a senior project leader may be tasked with mentoring other personnel, providing performance metrics, identifying needs and providing training, and turning around projects when they experience glitches. These members are an integral part of a successful operation, so any outsourced project leadership should be flawless.
High Integrity
Any outsourcing company you hire should demonstrate high levels of integrity in every aspect of its business dealings with you. Proper outsourcing requires an immense amount of trust, so reliability and honesty are absolutely essential in any relationship.
How a Vatican Tour Enlightened Me about the B2B Buyers Journey (and the Value of the Sales Executive)
You have seen the headlines over the last couple years about how buyers are more informed, and as a result (depending on the statistic being thrown around) are somewhere between 57-65 percent of the way through the buying process before they engage with a sales executive. Really?
Curators of these statistics have suggested that because buyers can go online to research vendors, products and services, they know what they want. You sure?
And because the buyer has so much information at their fingertips, these statistics have led to proclamations that the role of the sales executive is dead, dying or less relevant. Wow, thats some conclusion!
Not so fast. Heres a personal story from my travel files that may give you a different view than what youve been reading in recent headlines.
I stood in line with my wife and two daughters on a sunny day in Rome. I stared up at the historic building in front of me and imagined what the most famous works by Leonardo da Vinci would look like in person. When we reached the ticket office for the Vatican, we weighed two options: A private tour with a professional guide or a self-guided tour.
We had educated ourselves about the Vatican before our trip and believed we knew what we wanted to see. So I opted for the self-guided audio tour.
As we went through the guided tour, I thought how overwhelming the experience was. So much information. The art was amazing, but I must admit, as beautiful as it was, we were exhausted, and by the end of the tour everything started to look the same.
We left tired but satisfied. We had completed the Vatican tour, box checked! Now off to the Coliseum.
Fast forward to a couple years later. We were back in Rome and decided to visit the Vatican for a second time. Once again we had done our own research and thought we knew what we wanted to see. However, this time my daughters really wanted a professional guide (twin teenage daughters know how to work dad!), so I agreed and ponied up for the private tour. I was reluctant at first. I just didnt see or believe in the value of a private tour guide and suspected those Euros would be better spent at an outdoor café enjoying a wonderful Italian lunch and a glass of wine. But as every parent knows, you have to pick your battles. So, on with the private tour!
The moment we stepped through the Vatican gate, our guide, a good-natured Italian woman named Lillian, set the stage for our four hours together, taking us back on a journey through time. We were mesmerized as we walked with her while she told us the stories of the buildings, the art, the people, and the connection to each era in history. She had us. I was all in, visualizing the stories she was telling and loving every minute of it. We asked questions and engaged with each other conversationally as we went along. Remember, we had been here before. Four hours later, I was actually disappointed that it was over.
Later that evening we were sitting at an outdoor café on the square of the Pantheon. While enjoying a wonderful Italian dinner and finally a little wine, we reflected on our incredible Vatican experience. We couldnt stop talking about Lillian, the tour and how she transformed our experience along our journey and how much different this was from the last time we saw the Vatican. This, hands down, was the best tour we ever had!
And yet it was the exact same place wed toured a couple years earlier. The buildings, the architecture, the art worknone of these things had changed. The only thing different was Lillian. So why was the value and experience we received so much greater?
The difference was the guided story, the compelling story, providing context and insight, led by a person who was knowledgeable, curious and thought provoking.
It is the same in business with your customer conversations. Is the buyers journey different today? Absolutely! However, If you base your marketing and sales strategy on the best-practice that the buyer has all the information on your company from their research, and if you believe the hype that they are a majority of the way through the buying process, you are making a fatal mistake. In a world of information overload, your message, marketing and sales teams are now the only thing standing between commoditization and differentiation. It is both your marketing and sales teams, armed with your story, who can set the early buying vision, create the urgency to change, connect your solutions to whats important to your prospects and help them understand why they should choose you. In other words, your marketing and sales teams are more important than ever before. Its your own guided story that differentiates you from everyone else and brings your value to life. That starts from the very first interaction (online or in person) and flows throughout the buyers journey, no matter when a sales executive shows up.
Understanding this reality, and the value it can bring to the buyer experience, is your opportunity to change the game in your customer conversations. From the moment a buyer engages with your company, its your story that will shift the buying vision in your favor to the area of unconsidered needs,the area where you can create urgency and uniqueness, helping the buyer where no one else can. See it here. As my experience with Lilian at the Vatican illustrates, even with all the information, a well-built story, told with differentiation, passion, and conviction, will win every time!
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