Tag: d2d selling firm

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling firm , door-to-door sales technique and d2d selling firm in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling firm ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d selling firm and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing business in Kothrud

What’s a ‘Try Me Free’ Promotion?

What’s a ‘Try Me Free’ Promotion?

A try me free sales promotion is a full money back guarantee. In order to receive money back, the consumer needs to submit why they’re unhappy with the product.

This is usually used as a quality guarantee, for a brand to communicate their confidence in the product. As if to say, “we’re so confident our product will satisfy you, if we’re wrong, you can have your money back”.

Typical examples of try me free promotions (often featured on-pack)

How is it communicated?

 Example Scenario:

A healthy yoghurt brand offers consumers their money back (on two packs) if they write in and say they don’t feel healthier after trialling the product for 14 days

Route of entry- applicants must send their till receipts showing purchase of the right number of packs, then submit further details to receive money back via BACS or cheque

What are the variable costs?

Verification costs include checking the till receipts, consumers’ statements and capturing the total cost of the purchase (could differ from store to store)

Data capture costs- storing and receiving all the data and addresses (once you’ve asked permission)

Redemptions costs- the cost of each valid participant/cost of refund and all the above variable costs

Why do brands and consumer love this type of promotion?

Why I love it as a consumer…

It carries no financial risk to me- if I don’t like it, I get my money back

It entices me to look into the product further

The promotion is nice and simple

Why I love it as a brand…

Proven to improve sales uplift

Proven to improve sales uplift

Provides opportunity to promote and communicate

Excellent for new product trial

It makes the product stand out

Not as risky as other promotional mechanics

It’s an invaluable source of feedback from consumer

Superb for data capture

A few more examples:

d2d selling firm in Pune

d2d selling firm in mumbai

one to one marketing , direct Response Advertising, Business To Business Brand promotion, seo consultation,

Busy pedestrian areas Activation, one2one Brand promotion, Manpower Management

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling firm , door-to-door sales technique and d2d selling firm in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling firm ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d selling firm and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing company in Viman Nagar

Advertising Myths – Ifs and Buts of the Advertising Industry

Advertising is considered as the best tool to make people aware of the product a company wants to sell. This is the best way to communicate with the audience and to inform them about the product but with a proper media selection and of course timing. But there are some myths which have been creating problems in the path of successful advertising. We have tried to clarify some misinterpretations about the ifs and buts of the advertising industry.

Advertising Myths

1. Advertising works only for some business

Wrong. Advertising works for each and every company or business it only it is executed properly. But due to bad advertising, many ad campaigns fail to work in desired way and the people think that advertisements are not their cup of tea. They must understand one simple rule of advertising – it should be for right people at right time through right medium on right place.

2. Advertising is only needed when business is slow

Wrong. Who said that the big and successful brands don’t advertise their products? Advertising is a continuous process with some renovations whenever needed. But, yes, when the business really is going slow or at its low, the advertising will have to be heavy and more in number. This will help the product to improve its market value and make people aware of the product.

3. If the product is not selling, advertise it

This is just not true. Just think about it. If you are selling a product which is not at all in vogue, and no one is using it, how will it get clear from the shelf. You need to understand the need of customers and then sell the product. Advertise doesn’t mean selling anything you want but it means selling what customers wants.

4. Advertise creates needs

No. The people already had cassettes to play and listen to music they liked when they didn’t have the option of CDs. It is technology which came in, and it was only then CDs were advertised and sold. Advertise only replaces the old things with new, it doesn’t creates needs.

5. Advertise effects persist for decades

It’s the quality of the product which persists. Advertise no doubt helps increasing sales of the product and stays in memory of the people, but minds are captured by the product itself.

6. Humuor in ads

Sometimes humour gets in the way of delivering message properly to the consumers but not every time it creates problems. Many of the times it helps people to remember the ad and the product and helps creating a positive attitude towards the advertise.

7. Sex sells

Not always. Some advertisers use sex for just increasing the sales and forget that the product doesn’t need this type of ad at all. Remember once models Milind Soman and Madhu Sapre posed naked for a shoe brand. It was really irrelevant.

8. Creativity is the most important factor

The ad should be no doubt creative enough to attract consumers but it not the only selling factor. There has to be good message to deliver, best media selection, and best quality of the product to make the product and ad both successful.

9. Advertising costs so much

Advertise needs money but one has to also consider the results in forms of increased sales, increased reputation in industry, recognition for product and also increased market value of product which advertisements brings along. Lets consider advertising as investment and not expense.

Thus these are the most common myths of the ad industry which are working as hurdles in the way of bright future of advertisers and advertising and we need to overcome these hurdles and rise.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

Call Center Sales Outsourcing

How to Increase Your B2B Sales

Ah, B2B sales. The products are complex, the sales cycles are long, and many decision makers are involved. That’s why it’s critical that your sales reps highlight the benefits that your solution delivers, right? Wrong.

You’re Not As Differentiated As You Think

The fact is, following the conventional wisdom that tells us to focus on benefits will limit your B2B sales potential. Most of the so-called unique benefits companies choose to promote in an effort to differentiate themselves often do not move customers to consider doing anything different.

As a result, you risk:

Wasting sales opportunities where customers make no decision because there’s no compelling reason to change

Losing competitive opportunities because you couldn’t differentiate in the sales “bake-off”

Slowing sales cycles and eroding margins because prospects don’t see enough difference to rush a decision or to pay a premium

Transform Pitches Into Conversations

Instead of “selling” on benefits, what if you could deliver conversations that convince prospects to choose you? By helping your B2B sales team create a remarkable, memorable, and compelling experience when they are sending emails, communication over the Web, and making in-person presentations, you’ll be able to vastly improve your ability to communicate value during a customer interaction.

Put The ‘H’ Into Your B2B Sales

In the B2B world, it is easy to forget that buyers (like all people) make decisions based on emotion and then justify them with facts. That’s why presenting benefits to prospects doesn’t work as well as we think it does. Even if we don’t get caught up in “feeds and speeds” and industry jargon, the typical sterile dialogue simply doesn’t acknowledge that successful B2B sales require H2H (human-to-human) interactions. It’s all part of creating an interactive customer conversation – one in which the prospect is engaged, participating, and owning the discussion, as opposed to being presented at.

At Corporate Visions, we’ve seen first-hand the difference a compelling story can make to a B2B sales pipeline. When you create and deliver messages that customers truly care about, you give your brand the clear edge in today’s crowded market – and dramatically increase sales. Our Power Messaging helps you take full advantage of selling conversations to create more opportunities, “un-stick” stalled sales cycles, and protect your pricing and margins.

d2d selling firm in Pune

d2d selling firm in mumbai

one to one marketing , direct Response Advertising, Business To Business Brand promotion, seo consultation,

Busy pedestrian areas Activation, one2one Brand promotion, Manpower Management

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing business in Kothrud

What’s a ‘Try Me Free’ Promotion?

What’s a ‘Try Me Free’ Promotion?

A try me free sales promotion is a full money back guarantee. In order to receive money back, the consumer needs to submit why they’re unhappy with the product.

This is usually used as a quality guarantee, for a brand to communicate their confidence in the product. As if to say, “we’re so confident our product will satisfy you, if we’re wrong, you can have your money back”.

Typical examples of try me free promotions (often featured on-pack)

How is it communicated?

 Example Scenario:

A healthy yoghurt brand offers consumers their money back (on two packs) if they write in and say they don’t feel healthier after trialling the product for 14 days

Route of entry- applicants must send their till receipts showing purchase of the right number of packs, then submit further details to receive money back via BACS or cheque

What are the variable costs?

Verification costs include checking the till receipts, consumers’ statements and capturing the total cost of the purchase (could differ from store to store)

Data capture costs- storing and receiving all the data and addresses (once you’ve asked permission)

Redemptions costs- the cost of each valid participant/cost of refund and all the above variable costs

Why do brands and consumer love this type of promotion?

Why I love it as a consumer…

It carries no financial risk to me- if I don’t like it, I get my money back

It entices me to look into the product further

The promotion is nice and simple

Why I love it as a brand…

Proven to improve sales uplift

Proven to improve sales uplift

Provides opportunity to promote and communicate

Excellent for new product trial

It makes the product stand out

Not as risky as other promotional mechanics

It’s an invaluable source of feedback from consumer

Superb for data capture

A few more examples:

d2d selling firm in Pune

d2d selling firm in mumbai

one to one marketing , direct Response Advertising, Business To Business Brand promotion, seo consultation,

Busy pedestrian areas Activation, one2one Brand promotion, Manpower Management

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing company in Viman Nagar

Advertising Myths – Ifs and Buts of the Advertising Industry

Advertising is considered as the best tool to make people aware of the product a company wants to sell. This is the best way to communicate with the audience and to inform them about the product but with a proper media selection and of course timing. But there are some myths which have been creating problems in the path of successful advertising. We have tried to clarify some misinterpretations about the ifs and buts of the advertising industry.

Advertising Myths

1. Advertising works only for some business

Wrong. Advertising works for each and every company or business it only it is executed properly. But due to bad advertising, many ad campaigns fail to work in desired way and the people think that advertisements are not their cup of tea. They must understand one simple rule of advertising – it should be for right people at right time through right medium on right place.

2. Advertising is only needed when business is slow

Wrong. Who said that the big and successful brands don’t advertise their products? Advertising is a continuous process with some renovations whenever needed. But, yes, when the business really is going slow or at its low, the advertising will have to be heavy and more in number. This will help the product to improve its market value and make people aware of the product.

3. If the product is not selling, advertise it

This is just not true. Just think about it. If you are selling a product which is not at all in vogue, and no one is using it, how will it get clear from the shelf. You need to understand the need of customers and then sell the product. Advertise doesn’t mean selling anything you want but it means selling what customers wants.

4. Advertise creates needs

No. The people already had cassettes to play and listen to music they liked when they didn’t have the option of CDs. It is technology which came in, and it was only then CDs were advertised and sold. Advertise only replaces the old things with new, it doesn’t creates needs.

5. Advertise effects persist for decades

It’s the quality of the product which persists. Advertise no doubt helps increasing sales of the product and stays in memory of the people, but minds are captured by the product itself.

6. Humuor in ads

Sometimes humour gets in the way of delivering message properly to the consumers but not every time it creates problems. Many of the times it helps people to remember the ad and the product and helps creating a positive attitude towards the advertise.

7. Sex sells

Not always. Some advertisers use sex for just increasing the sales and forget that the product doesn’t need this type of ad at all. Remember once models Milind Soman and Madhu Sapre posed naked for a shoe brand. It was really irrelevant.

8. Creativity is the most important factor

The ad should be no doubt creative enough to attract consumers but it not the only selling factor. There has to be good message to deliver, best media selection, and best quality of the product to make the product and ad both successful.

9. Advertising costs so much

Advertise needs money but one has to also consider the results in forms of increased sales, increased reputation in industry, recognition for product and also increased market value of product which advertisements brings along. Lets consider advertising as investment and not expense.

Thus these are the most common myths of the ad industry which are working as hurdles in the way of bright future of advertisers and advertising and we need to overcome these hurdles and rise.

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Articales from http://www.managementstudyguide.com

Call Center Sales Outsourcing

How to Increase Your B2B Sales

Ah, B2B sales. The products are complex, the sales cycles are long, and many decision makers are involved. That’s why it’s critical that your sales reps highlight the benefits that your solution delivers, right? Wrong.

You’re Not As Differentiated As You Think

The fact is, following the conventional wisdom that tells us to focus on benefits will limit your B2B sales potential. Most of the so-called unique benefits companies choose to promote in an effort to differentiate themselves often do not move customers to consider doing anything different.

As a result, you risk:

Wasting sales opportunities where customers make no decision because there’s no compelling reason to change

Losing competitive opportunities because you couldn’t differentiate in the sales “bake-off”

Slowing sales cycles and eroding margins because prospects don’t see enough difference to rush a decision or to pay a premium

Transform Pitches Into Conversations

Instead of “selling” on benefits, what if you could deliver conversations that convince prospects to choose you? By helping your B2B sales team create a remarkable, memorable, and compelling experience when they are sending emails, communication over the Web, and making in-person presentations, you’ll be able to vastly improve your ability to communicate value during a customer interaction.

Put The ‘H’ Into Your B2B Sales

In the B2B world, it is easy to forget that buyers (like all people) make decisions based on emotion and then justify them with facts. That’s why presenting benefits to prospects doesn’t work as well as we think it does. Even if we don’t get caught up in “feeds and speeds” and industry jargon, the typical sterile dialogue simply doesn’t acknowledge that successful B2B sales require H2H (human-to-human) interactions. It’s all part of creating an interactive customer conversation – one in which the prospect is engaged, participating, and owning the discussion, as opposed to being presented at.

At Corporate Visions, we’ve seen first-hand the difference a compelling story can make to a B2B sales pipeline. When you create and deliver messages that customers truly care about, you give your brand the clear edge in today’s crowded market – and dramatically increase sales. Our Power Messaging helps you take full advantage of selling conversations to create more opportunities, “un-stick” stalled sales cycles, and protect your pricing and margins.

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