When it comes to Promotional Marketing and its associated services shop marketing firm | door2door marketing Outsourcing firm amravati, we like to think we know a thing or two. After all, we’ve been doing it for a quarter of a century!
As a long established and reliable partner to brands and agencies, we provide a proactive and helpful account management team to help work through your marketing objectives. Technology is at the heart of everything we deliver – from live online reporting through to cashback platforms and ecommerce websites, we utilise the latest technology to deliver efficiencies in handling and transparency of our operation.
Fulcrum provides a flexible approach – allowing you to focus on your brand, while we take care of the detail behind the scenes
For the team here at Fulcrum it’s all about how to help a brand to drive sales, manage logistics – using the power of our people, our processes and our technology. Our people are drawn from a variety of commercial backgrounds including agency, experiential, btl and fieldwork.
We do the research on new trends, Marketing and Btl solutions and effective ways of working
we provide a comprehensive a range of promotional solutions to major organisations working to promote their businesses and brands. These solutions relate to the issuing, validation, redemption and settlement of…
RETAILER OFFERS – loyalty vouchers, coupons & points, complex & personalised targeted promotions, trigger offers
STORED VALUE INSTRUMENTS – gift, savings, points, general ‘spend’ cards or virtual cards
MANUFACTURER COUPONS – including 3rd party and affinity partner programmes
…whether physical or digital, for customer present and online transactions.
Our services are operational in the mumbai and pune (where we support all major grocery retailers, FMCG manufacturers, and many leading multi-retailer environments).
Who are we?
Fulcrum specialises in the provision of marketing, Btl and leaflet distribution services within the Marketing and all sector.
How can we help?
Over the years we have innovated our core capabilities through excellent IT infrastructure and customer service, to provide a one stop shop for all your promotional, fulfilment and distribution needs.
We are dedicated to helping our customers achieve growth, customer retention and increased profitability through the combination of our expert marketing support services.
Marketing | Brand Activation |
Marketing idea an tips , info , case study
Ways to Remove Friction in Your B2B Sales Process
If you’re in business-to-business (B2B) marketing, you know that there’s a difference between selling straight to consumers and selling to other businesses.
Source: SFIO CRACHO / shutterstock
B2B marketing brings along its own set of challenges, struggles, and bumps in the road. Here are three easy ways to remove friction in your B2B sales process to make more sales and build more relationships within your industry.
- Skip to the decision-makers. This isn’t always possible, but is there a way for you to get face time with decision-makers over other assistants or team members? Communicating with decision-makers means you get to talk to the people you really need to convince. If you give a presentation or pitch to a lower-level manager who then has to communicate the message to higher-ups, part of your value will likely be lost in translation. You’ll have the highest chances of booking the business as a client by meeting with decision-makers first. Remember: Face to face wins the race—in-person meetings will excel over e-mails or phone calls almost every time.
- Focus on results. Businesses probably don’t care about your three-step method or how exactly your package looks. They want to know what results you’re going to bring them and how you can provide better outcomes. When you’re selling B2B services, make sure to focus on the actual numbers and results you’ve been able to provide in the past. That will eliminate a lot of questions about what you can do for them and what your experience is.
- Offer tiered experiences. One of the most common things you’ll hear from businesses is that they don’t have the budget for your product or service right now. That may be true, but an easy way to save a sale is to offer various tiers. Instead of one comprehensive pitch for one package, consider showing the results you’ve been able to secure for other businesses before offering two to three packages at varying price points. By offering a few different experiences, you’re opening the door to helping a business of any size or budget. If your company provides personalized experiences, this will still work—you can create specialized packages at multiple price points and send them over in the proposal. This will save you from an awkward pricing conversation and show that you’re willing to work with companies of all financial states.
