Fulcrum Marketing is a strategic door to door selling agencies Alandi Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.
Create your sales plan
In a business, your ultimate goal is to make money. To help you do this a sales plan is required.
A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.
A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.
A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.
You would normally create your own sales plan, often with the input of employees.
See our page on create a sales plan from a sales forecast.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Implementing a Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , agencies Alandi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and agencies Alandi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Plan and Strategy
agencies
Alandi Pune,
Alandi is a town and a municipal council situated in the north of Pune district. It comes under the jurisdiction of Pune Metropolitan Regional Development Authority (PMRDA). Alandi is close to the cities of Pune and Pimpri-Chinchwad and belongs to the Pune Metropolitan Area. The famous Indrayani River is passing through the centre of the locality. It is a Perennial River, and bathing in the river has special significance for pilgrims to Alandi. Since Alandi is a major place of pilgrimage, the economy of the town revolves around that activity. Although the major festivals are held only twice a year, pilgrims from all over Maharashtra come to Alandi throughout the year. It is situated 22.7 km away from Pune city. It is an area with great potential for investment. Other prominent localities situated close to it are Charholi Khurd, Charholi Budruk, Moshi, Chimbali, Bhosari etc. Thakur Vasti, Gharkul, Dudulgaon, Dhayarkar Wadi, Kale Colony, Indrayani Nagar, Vahile Nagar, Bidkar Vada, Anandgram Society, Kate Nagar Colony come under Alandi. Earlier, Alandi was known as only a religious town but is gradually gaining popularity for infrastructural and economic developments. A number of roads such as Alandi Road, Dehu-Alandi Road, Chimbali Road, Alandi-Markal Road, Alandi-Vadgaon Road are passing through the locality. Dehu-Alandi Road is the major road which further links Alandi with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people because of the town’s association with the 13th century Varkari Saint Dnyaneshwar. Being a rural place, farming is still an important part of the economy. Traditionally, Groundnut cultivation has been important around Alandi. Some of the premier residential projects in Alandi include Goyal Shree Ganesh Galaxy, Ravi Kiran Phase 1, R K Lunkad Alankapuram II, Triaa Punyavaastu, Arihant Kate Estate, Tanish Vatika among others.
Connectivity
The 15 km long Dehu- Road connecting the pilgrimage centers of Alandi and Dehu is being widened. These roads connect Alandi to main city areas such as Hinjewadi, Moshi, Chikhali, Aundh and Vishrantwadi.
It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 17.2 km via Charholi Road.
Akurdi, Chinchwad, Pimpri, Kasarwadi are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Alandi, situated at a distance of 15.5 km via Spine Road. A number of major roads and highways such as the Nashik Phata Flyover, Ring Road and Mumbai – Pune Highway are being built or expanded. Pune-Alandi Road is one of the important roads passing through PCMC limits linking Pune with Alandi.
Factors for past growth A number of local people commuted to city of Pune and Industrial areas around Pimpri for employment. The close proximity to these places also has attracted new immigrants to the town who can not afford to live in the more expensive Pune. Alandi now has a few big IT parks and industrial areas. This accessibility makes it a preferred residential area for working professionals. Some of these offices include Tata Communications (VSNL), Commerzone and Talwade. The key industrial areas around are MIDC-Bhosari, PCMC and Markal. As a result, there has been a surge in the demand for residential apartments in Alandi.
Proposed & Planned Infrastructure The locality has planned to develop the 15 km long Dehu- Road which will be widened in two phases. The 8.25 km stretch from Dehu Village to Moshi-Jadhavwadi border will be constructed first while the 6.8 km stretch from Moshi-Jadhavwadi border to Alandi village will be developed in the second phase. This road will pass through the villages of Moshi, Talawade and Dudulgaon and will connect two pilgrimage centres of Alandi and Dehu. Under-construction of two roads by the Pimpri Chinchwad Municipal Corporation in Charholi to ensure better and quick connectivity to the Lohegaon Airport. Under-construction 10.5km BRTS corridor from Kalewadi Phata to Dehu Alandi Road. PMRDA has also taken up major infrastructural projects such as the 128 km Ring-Road, a 23 km long Metro line, and 20 town planning schemes to help develop Pune region as an investment hub.
Employment hubs near Alandi Talawade MIDC IT Park Reliance Corporate IT park Limited Software Technology Parks of India Pune IT Park Weikfield IT Info Park
Infra development (Social & Physical) Alandi offers very good social infrastructure to its residents. Some of the reputed schools in Alandi include Aditya English School, Oxford English School, Jayashree School, Kidz Paradise School, Freedom Park School, Shri Pandurang Appagi Kale Primary School, Smt Bhimabai Sopanrao Upadhye English School among others. Healthcare facilities are also good in the locality. Some of the leading hospitals in the Alandi include the Gangotri Hospital, Accord SDH Hospital, PCMC Hospital, Lotus Multispeciality Hospital, Ashtvinayak Hospital Pune, Anand Hospital, Pritam Hospital to name a few. The shopping needs of the residents are catered by nearby malls such as Diagonal Mall, Progress Natural Mall, City One Mall, Central Mall, Premier Plaza Mall etc.
Fulcrum Marketing is a strategic door to door selling agencies Kalyani Nagar Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.
Create your sales plan
In a business, your ultimate goal is to make money. To help you do this a sales plan is required.
A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.
A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.
A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.
You would normally create your own sales plan, often with the input of employees.
See our page on create a sales plan from a sales forecast.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Implementing a Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , agencies Kalyani Nagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and agencies Kalyani Nagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Plan and Strategy
agencies
Kalyani Nagar Pune,
Kalyani Nagar has emerged as one of the most prominent and established commercial and residential real estate destinations on the Eastern Corridor of Pune. It comes under the jurisdiction of Pune Municipal Corporation. Though it was a residential area but rapid development and improved approachability over the years has seen the development of many new buildings, shopping Malls and big name companies like HSBC, Capgemini and Cybage set up their offices here. Over the past decade, with the IT boom, this area transformed into a central suburb with a host of basic and luxury amenities at stones throw distances. Another main attraction in this area is the Gold Big Cinemas Multiplex, definitely a great weekend fun outing for families and friends similarly. Yerwada Village, Kashmiri Colony, Gandhi Nagar, Sankalp Nagari, Ramwadi, Adarsh Nagar are its neighboring localities. It also encompasses areas of Vishrantwadi, Viman Nagar and Nagar Road that leads to the Pune Airport. This area houses the famous Aga Khan Palace. Varieties of residential properties from luxury to affordable are available in Kalyani Nagar.
Connectivity
A wide network of roads provides excellent connectivity in Kalyani Nagar, and also to areas beyond. The Pune Nagar Road, East Avenue, North Avenue, Holy Cross Road, Vithalrao Vandekar Road, and Central Avenue are the major roads that pass through Kalyani Nagar, linking a number of crossroads across the area.
Its connectivity to Pune-Mumbai Expressway has another major contributing factor. Ghorpadi, Hadapsar, Pune Junction, Shivajinagar Railway Station and Khadki Railway Station are nearby railway stations. However, Pune Junction Railway Station is the nearest station to Kalyani Nagar.
The area enjoys excellent connectivity and is well linked to other parts of the city through a strong network of roads. Locality of Kalyani Nagar is surrounded by Pune Nagar Road and East Avenue Road which further connects it to the New Airport Road and Samrat Ashoka Road.
It enjoys excellent connectivity to Pune Airport which is located at a distance of 5.6 km via New Airport Road.
A number of buses ease the lives of commuters by providing them better avenues for transportation. Major bus stops in the locality are Jail Post Office, Yerwada Jail, Yerwada Press, Mental Hospital and Phule Nagar.
Factors for past growth Its strategic location between Koregaon Park and Viman Nagar and proximity to the Pune Airport, Pune Junction railway station and close connection to Kharadi and Hadapsar makes it an ideal destination for IT/ITES companies. And it has given job opportunities to migrants. This makes it easier for working people to reside close to their workplace, thereby saving time and money on commuting. As a result, rentals demands for 1 BHK flats have increased in the recent past.
The Maharashtra Government responded to its potential by beginning construction of the Kalyani Nagar-Koregaon Park connecting bridge by linking two of the most progressive and vibrant localities. The ease of transport and commuting has resulted in even higher industrial and retail activity, and has given a major boost to the residential property sector, as well.
Factors for future growth With an increase in the citys population, the IT boom and a resulting large migrant population, the region has seen considerable residential activity. Kalyani Nagar has potential for growth in the future largely due to the two large IT parks located in the region. This will help to improve the existing infrastructure in Kalyani Nagar. Some of the best residential projects in Kalyani Nagar are Kumar Palaash A, Bramhacorp F Residences Ph-1 & 2, and Verde Residences among others.
Infrastructural Development (Social & Physical) The Lexicon International School-Kalyani Nagar, Orange Ivy Play School, Primrose Nursery School, Poona School and Home For Blind, Don Bosco High School, St. Arnolds Central School and CP Goenka International Schools are some good quality schools in the vicinity.
Some of the renowned hospitals providing health care facilities to the resident of Kalyani Nagar are Cloudnine Hospital-Kalyani Nagar, Katariya Hospital, Shah Accident Hospital, Sahyadri Speciality Hospital-Nagar Road and Inlaks and Budhrani Hospital to name a few.
Major malls in the neighborhoods which fulfills the daily needs of the resident of Kalyani Nucleus Mall and Seasons Mall.
Fulcrum Marketing is a strategic door to door selling agencies Kalyani Nagar Pune. Our team of marketing consultants also specialise in marketing planning and door to door selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and door to door selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
3. Deliver
Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Marketing activation, housing society Marketing, Corporate Marketing , door to door selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and door to door selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the door to door selling method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a door to door selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door to door selling agencies Kalyani Nagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
door to door selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door to door selling agencies Kalyani Nagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
door to door selling | door to door selling agencies Kalyani Nagar Pune
Learning Point
B2B SALES STRATEGIES
Tags: Sales, b2b, Sales Strategies, B2B Sales
Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.
B2B sales strategy
A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.
There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:
Identifying Your Target Market
It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.
Selecting a Sales Methodology
There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.
Knowing Your Competition
It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.
Perform Research
Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.
Analysing Sales Data
Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.
Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.
Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.
Kalyani Nagar , Pune
Kalyani Nagar has emerged as one of the most prominent and established commercial and residential real estate destinations on the Eastern Corridor of Pune. It comes under the jurisdiction of Pune Municipal Corporation. Though it was a residential area but rapid development and improved approachability over the years has seen the development of many new buildings, shopping Malls and big name companies like HSBC, Capgemini and Cybage set up their offices here. Over the past decade, with the IT boom, this area transformed into a central suburb with a host of basic and luxury amenities at stones throw distances. Another main attraction in this area is the Gold Big Cinemas Multiplex, definitely a great weekend fun outing for families and friends similarly. Yerwada Village, Kashmiri Colony, Gandhi Nagar, Sankalp Nagari, Ramwadi, Adarsh Nagar are its neighboring localities. It also encompasses areas of Vishrantwadi, Viman Nagar and Nagar Road that leads to the Pune Airport. This area houses the famous Aga Khan Palace. Varieties of residential properties from luxury to affordable are available in Kalyani Nagar.
Connectivity
A wide network of roads provides excellent connectivity in Kalyani Nagar, and also to areas beyond. The Pune Nagar Road, East Avenue, North Avenue, Holy Cross Road, Vithalrao Vandekar Road, and Central Avenue are the major roads that pass through Kalyani Nagar, linking a number of crossroads across the area.
Its connectivity to Pune-Mumbai Expressway has another major contributing factor. Ghorpadi, Hadapsar, Pune Junction, Shivajinagar Railway Station and Khadki Railway Station are nearby railway stations. However, Pune Junction Railway Station is the nearest station to Kalyani Nagar.
The area enjoys excellent connectivity and is well linked to other parts of the city through a strong network of roads. Locality of Kalyani Nagar is surrounded by Pune Nagar Road and East Avenue Road which further connects it to the New Airport Road and Samrat Ashoka Road.
It enjoys excellent connectivity to Pune Airport which is located at a distance of 5.6 km via New Airport Road.
A number of buses ease the lives of commuters by providing them better avenues for transportation. Major bus stops in the locality are Jail Post Office, Yerwada Jail, Yerwada Press, Mental Hospital and Phule Nagar.
Factors for past growth Its strategic location between Koregaon Park and Viman Nagar and proximity to the Pune Airport, Pune Junction railway station and close connection to Kharadi and Hadapsar makes it an ideal destination for IT/ITES companies. And it has given job opportunities to migrants. This makes it easier for working people to reside close to their workplace, thereby saving time and money on commuting. As a result, rentals demands for 1 BHK flats have increased in the recent past.
The Maharashtra Government responded to its potential by beginning construction of the Kalyani Nagar-Koregaon Park connecting bridge by linking two of the most progressive and vibrant localities. The ease of transport and commuting has resulted in even higher industrial and retail activity, and has given a major boost to the residential property sector, as well.
Factors for future growth With an increase in the citys population, the IT boom and a resulting large migrant population, the region has seen considerable residential activity. Kalyani Nagar has potential for growth in the future largely due to the two large IT parks located in the region. This will help to improve the existing infrastructure in Kalyani Nagar. Some of the best residential projects in Kalyani Nagar are Kumar Palaash A, Bramhacorp F Residences Ph-1 & 2, and Verde Residences among others.
Infrastructural Development (Social & Physical) The Lexicon International School-Kalyani Nagar, Orange Ivy Play School, Primrose Nursery School, Poona School and Home For Blind, Don Bosco High School, St. Arnolds Central School and CP Goenka International Schools are some good quality schools in the vicinity.
Some of the renowned hospitals providing health care facilities to the resident of Kalyani Nagar are Cloudnine Hospital-Kalyani Nagar, Katariya Hospital, Shah Accident Hospital, Sahyadri Speciality Hospital-Nagar Road and Inlaks and Budhrani Hospital to name a few.
Major malls in the neighborhoods which fulfills the daily needs of the resident of Kalyani Nucleus Mall and Seasons Mall.
door to door selling, door to door selling agencies, door to door selling agencies Kalyani Nagar, door to door selling agencies Kalyani Nagar Pune, Kalyani Nagar, Pune
Fulcrum Marketing is a strategic door to door selling agencies Alandi Pune. Our team of marketing consultants also specialise in marketing planning and door to door selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and door to door selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
3. Deliver
Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as face to face marketing, one to one marketing, On ground marketing , door to door selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and door to door selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the door to door selling method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a door to door selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door to door selling agencies Alandi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
door to door selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door to door selling agencies Alandi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
door to door selling | door to door selling agencies Alandi Pune
Learning Point
B2B SALES STRATEGIES
Tags: Sales, b2b, Sales Strategies, B2B Sales
Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.
B2B sales strategy
A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.
There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:
Identifying Your Target Market
It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.
Selecting a Sales Methodology
There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.
Knowing Your Competition
It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.
Perform Research
Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.
Analysing Sales Data
Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.
Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.
Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.
Alandi , Pune
Alandi is a town and a municipal council situated in the north of Pune district. It comes under the jurisdiction of Pune Metropolitan Regional Development Authority (PMRDA). Alandi is close to the cities of Pune and Pimpri-Chinchwad and belongs to the Pune Metropolitan Area. The famous Indrayani River is passing through the centre of the locality. It is a Perennial River, and bathing in the river has special significance for pilgrims to Alandi. Since Alandi is a major place of pilgrimage, the economy of the town revolves around that activity. Although the major festivals are held only twice a year, pilgrims from all over Maharashtra come to Alandi throughout the year. It is situated 22.7 km away from Pune city. It is an area with great potential for investment. Other prominent localities situated close to it are Charholi Khurd, Charholi Budruk, Moshi, Chimbali, Bhosari etc. Thakur Vasti, Gharkul, Dudulgaon, Dhayarkar Wadi, Kale Colony, Indrayani Nagar, Vahile Nagar, Bidkar Vada, Anandgram Society, Kate Nagar Colony come under Alandi. Earlier, Alandi was known as only a religious town but is gradually gaining popularity for infrastructural and economic developments. A number of roads such as Alandi Road, Dehu-Alandi Road, Chimbali Road, Alandi-Markal Road, Alandi-Vadgaon Road are passing through the locality. Dehu-Alandi Road is the major road which further links Alandi with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people because of the town’s association with the 13th century Varkari Saint Dnyaneshwar. Being a rural place, farming is still an important part of the economy. Traditionally, Groundnut cultivation has been important around Alandi. Some of the premier residential projects in Alandi include Goyal Shree Ganesh Galaxy, Ravi Kiran Phase 1, R K Lunkad Alankapuram II, Triaa Punyavaastu, Arihant Kate Estate, Tanish Vatika among others.
Connectivity
The 15 km long Dehu- Road connecting the pilgrimage centers of Alandi and Dehu is being widened. These roads connect Alandi to main city areas such as Hinjewadi, Moshi, Chikhali, Aundh and Vishrantwadi.
It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 17.2 km via Charholi Road.
Akurdi, Chinchwad, Pimpri, Kasarwadi are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Alandi, situated at a distance of 15.5 km via Spine Road. A number of major roads and highways such as the Nashik Phata Flyover, Ring Road and Mumbai – Pune Highway are being built or expanded. Pune-Alandi Road is one of the important roads passing through PCMC limits linking Pune with Alandi.
Factors for past growth A number of local people commuted to city of Pune and Industrial areas around Pimpri for employment. The close proximity to these places also has attracted new immigrants to the town who can not afford to live in the more expensive Pune. Alandi now has a few big IT parks and industrial areas. This accessibility makes it a preferred residential area for working professionals. Some of these offices include Tata Communications (VSNL), Commerzone and Talwade. The key industrial areas around are MIDC-Bhosari, PCMC and Markal. As a result, there has been a surge in the demand for residential apartments in Alandi.
Proposed & Planned Infrastructure The locality has planned to develop the 15 km long Dehu- Road which will be widened in two phases. The 8.25 km stretch from Dehu Village to Moshi-Jadhavwadi border will be constructed first while the 6.8 km stretch from Moshi-Jadhavwadi border to Alandi village will be developed in the second phase. This road will pass through the villages of Moshi, Talawade and Dudulgaon and will connect two pilgrimage centres of Alandi and Dehu. Under-construction of two roads by the Pimpri Chinchwad Municipal Corporation in Charholi to ensure better and quick connectivity to the Lohegaon Airport. Under-construction 10.5km BRTS corridor from Kalewadi Phata to Dehu Alandi Road. PMRDA has also taken up major infrastructural projects such as the 128 km Ring-Road, a 23 km long Metro line, and 20 town planning schemes to help develop Pune region as an investment hub.
Employment hubs near Alandi Talawade MIDC IT Park Reliance Corporate IT park Limited Software Technology Parks of India Pune IT Park Weikfield IT Info Park
Infra development (Social & Physical) Alandi offers very good social infrastructure to its residents. Some of the reputed schools in Alandi include Aditya English School, Oxford English School, Jayashree School, Kidz Paradise School, Freedom Park School, Shri Pandurang Appagi Kale Primary School, Smt Bhimabai Sopanrao Upadhye English School among others. Healthcare facilities are also good in the locality. Some of the leading hospitals in the Alandi include the Gangotri Hospital, Accord SDH Hospital, PCMC Hospital, Lotus Multispeciality Hospital, Ashtvinayak Hospital Pune, Anand Hospital, Pritam Hospital to name a few. The shopping needs of the residents are catered by nearby malls such as Diagonal Mall, Progress Natural Mall, City One Mall, Central Mall, Premier Plaza Mall etc.
Fulcrum Marketing is a strategic door to door selling agencies Khandale mumbai . Our team of marketing consultants also specialise in marketing planning and door to door selling for all types of business of any size.
door to door selling agencies Khandale mumbai
Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.
As a agency, we transform the way brands and organisations connect with and enable people.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your marketing conditions
reviewing your current marketing challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Set your sales team
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Outdoor Advertising
Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
door to door selling agencies Khandale mumbai
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
door to door selling agencies Khandale mumbai
communication and door to door selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a door to door selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door to door selling agencies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
door to door selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door to door selling agencies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
Seven islands came together to constitute present day Mumbai. During the mid-18th century, Mumbai was reshaped by reclaiming the area between the seven islands from the sea. Bombay was characterized by economic and educational development in the 19th century. Upon India’s independence, the city was incorporated into Bombay State. In 1960, a new state of Maharashtra was created with Bombay as the capital. The city was renamed Mumbai in 1996.
Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub.
Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub.
It is home to some of India’s premier scientific and nuclear institutes such as BARC, NPCL, AERB, AECI and the Department of Atomic Energy. The city also houses India’s Bollywood movie industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures.
In 1950, municipal limits of Bombay were expanded by merging the Bombay Suburban District and Bombay Island City to form Greater Bombay Municipal Corporation (GBMC).
In 1979, a sister township of New Bombay(Navi Mumbai) was founded by the City and Industrial Development Corporation (CIDCO) across Thane and Raigad districts to help decongest and control Bombay’s population.
Textile industry in Mumbai largely disappeared in 1982. Since then, Mumbai’s defunct cotton mills have become the focus of major redevelopment.
Dharavi, Asia’s second largest slum, is located in central Mumbai and houses between 800,000 to one million people in 2.39 sq.km, making it one of the most densely populated areas on Earth. Key Projects in Mumbai are Omkar Ananta, Xrbia Aashiyana, Oberoi Tata Steel, K Hemani Neona, L&T Emerald Isle, L&T Crescent Bay, Godrej Prime, SPARK DEVELOPERS JYOTI PALACE, BHUMI YUG GARDENS KAMAN, Dosti Codename Landmark, Dosti Vihar, Dosti Planet North, Dosti Imperia Phase I, Mohan Suburbia, Mohan Willows, Piramal Vaikunth, Mohan Palms. Most searched properties in Mumbai are 1 bhk flats in mumbai, plots in mumbai, villas in mumbai, 2 bhk flats in mumbai, 3 bhk flats in mumbai, house in mumbai, property in thane, property in ulwe, property in panvel, Flats in mumbai. Key builders in Mumbai are L&T Realty, Lodha Group, Mahindra Lifespaces, Godrej Properties, Paradise Group, House of Hiranandani, Kolte Patil Developers Ltd, Dosti Realty, Lok Group, Mohan Group.
Demographics:
According to the 2011 census, the population of the city is 12,479,608. The city has seen a huge migration of population from all over India in search of employment opportunities. The population density is approximately 20,482 persons per sq.km. The living space is 4.5 sq.mt per person. According to 2011 census, the sex ratio in the island city is 838 (per 1,000 male) and 857 in the suburbs. Greater Mumbai has a literacy rate of 94.7%. The literacy rate in Mumbai slums is 69% making these slums the most literate slums in India.
Employment Opportunities Mumbai is India’s most populated city. It is the financial and commercial capital of the country as it generates 6.16% of the total GDP. The city contributes to 10% of factory employment, 25% of industrial output, 33% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of India’s foreign trade and 4000 crore in corporate taxes. Mumbai has witnessed an economic boom since the liberalization of 1991, the finance boom in the mid-nineties and the IT, export, services and outsourcing boom in 2000s. Although Mumbai had prominently figured as the hub of economic activity of India in the 1990s, the Mumbai Metropolitan Region is presently witnessing a reduction in its contribution to India’s GDP. Many of India’s conglomerates such as Larsen and Toubro, State Bank of India, Life Insurance Corporation of India, Tata Group, Godrej and Reliance, and five of the Fortune Global 500 companies are based in Mumbai. The key sectors contributing to the city’s economy are gems and jewellery, leather, IT and ITES, textiles, and entertainment. Bandra Kurla Complex (BKC) and Nariman Point are Mumbai’s major financial centres. The Santacruz Electronic Export Processing Zone (SEEPZ) in Andheri and the International Infotech Park (Navi Mumbai) offer excellent facilities to IT companies. Current situation indicates that the western zone has 33% of the total occupied space in the city implying a large proportion of employment opportunities here. The central zone contributes to 30% of employment.
Connectivity Mumbai has several major national highways: National Highway 3, National Highway 4, National Highway 8, National Highway 17 and National Highway 222. The Mumbai-Pune Expressway was the first expressway built in India. There are several important highways such as Mumbai Nashik Expressway, Mumbai-Vadodara Expressway, Western Freeway and Eastern Freeway under construction. The Bandra-Worli Sea Link bridge and Mahim Causeway link the island city to the western suburbs. The three major arterial roads of the city are the Eastern Express Highway, the Sion Panvel Expressway and the Western Express Highway. Mumbai is the headquarters of two of Indian Railways zones: the Central Railway (CR) and the Western Railway (WR). Mumbai is also well connected to most parts of India by the Indian Railways. Long-distance trains originate from Chhatrapati Shivaji Terminus, Dadar, Lokmanya Tilak Terminus, Mumbai Central, Bandra Terminus, Andheriand Borivali. Public transport systems in Mumbai include the Mumbai Suburban Railway, Brihanmumbai Electric Supply and Transport (BEST) buses, taxis, auto rickshaws and ferries. Suburban railway and BEST bus services together accounted for about 88% of the passenger traffic in 2008. The Mumbai Suburban Railway, popularly known as local trains forms the backbone of Mumbai’s transport system. Mumbai’s suburban rail systems carry more than half of the Indian Railways daily carrying capacity. Trains are overcrowded during peak hours. The Mumbai rail network is spread at an expanse of 319 route kilometres and is growing. The Mumbai Monorail and Mumbai Metro are under construction and expected to be partially operational in 2014, relieving overcrowding on the existing network. Public buses run by BEST cover almost all parts of the city as well as parts of Navi Mumbai, Mira-Bhayandar and Thane. Maharashtra State Road Transport Corporation (MSRTC) buses provide intercity transport from Mumbai to other major cities of Maharashtra and India. Navi Mumbai Municipal Transport (NMMT) also operates its Volvo buses from Navi Mumbai to Bandra, Dindoshi and Borivali. The Chhatrapati Shivaji International Airport is the busiest airport in India in terms of passenger traffic. An upgrade plan was initiated in 2006, targeted at increasing the capacity of the airport to handle up to 40 million passengers annually. The proposed Navi Mumbai International Airport to be built in the Kopra-Panvel area has been sanctioned by the Indian Government and will help in relieving traffic burden on the existing airport. Mumbai has two major ports, Mumbai Port Trust and Jawaharlal Nehru Port Trust, which lies in Navi Mumbai. Mumbai Port has one of the best natural harbours in the world. Jawaharlal Nehru Port is the busiest and most modern major port in India.
Fulcrum Marketing is a strategic door to door selling agencies sector 50 Navi Mumbai . Our team of marketing consultants also specialise in marketing planning and door to door selling for all types of business of any size.
door to door selling agencies sector 50 Navi Mumbai
Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.
As a agency, we transform the way brands and organisations connect with and enable people.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your marketing conditions
reviewing your current marketing challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Set your sales team
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Outdoor Advertising
Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
door to door selling agencies sector 50 Navi Mumbai
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
door to door selling agencies sector 50 Navi Mumbai
communication and door to door selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a door to door selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door to door selling agencies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
door to door selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door to door selling agencies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
Navi Mumbai lies on the west coast of Maharashtra. It is situated in the eastern trans-harbour of Mumbai. The city was developed as a new urban township and satellite city of Mumbai in 1972. It is also the largest planned city in the world. The main purpose for building the city was to decongest the city of Mumbai.
Navi Mumbai lies on the west coast of Maharashtra. It is situated in the eastern trans-harbour of Mumbai. The city was developed as a new urban township and satellite city of Mumbai in 1972. It is also the largest planned city in the world. The main purpose for building the city was to decongest the city of Mumbai.
Navi Mumbai covers 150 km of the total 720 km of the Konkan coast. There are totally 86 villages covering 39,400 acres within Navi Mumbai limits.
CIDCO had created 14 nodes/townships in Navi Mumbai. They are Vashi, Sanpada, Airoli, Ghansoli, Nerul, Kopar Khairane, CBD Belapur, New Panvel, Kamothe, Ulwe, Kalamboli, Dronagiri, Kharghar and Taloja. Each node is further divided into sectors.
CIDCO planned and constructed the railway stations in the city and developed the nearby areas. The Vashi bridge was opened in 1973 for the residents of Vashi, Nerul and CBD Belapur. The Sion-Panvel Expressway was built to reduce commuting time from Sion to Panvel.
The commissioning of a wholesale agricultural produce market in Vashi and building of a commuter railway line between Mankhurd and Vashi in 1992led to a very high population and economic growth.
Navi Mumbai has a vibrant industrial activity in the regions of Mahape and Taloja. The last decade has seen a steady growth of IT/ITeS sectors as well. The satellite city has seen a high growth of residential development in the last 5 years.
Demographics:
According to census data, the city has seen a huge migration of population from the Island city of Mumbai (54.6%) . It also attracts population from other suburbs of Mumbai and Maharashtra (28.9%). There is a small population from outside Maharashtra that has settled here (0.7%). According to 2011 consensus, the population in Navi Mumbai is 1,119,477 and its urban population is 18,414,288. The sex ratio in the city is 1000:831. The average literacy rate of the city is 91.57% out of which, 95.05% are males and 87.33% are females.
Employment Opportunities
Navi Mumbai has a buzzing manufacturing activity in the state owned industrial estates. The Maharashtra Industrial Development Corporation (MIDC) areas in Taloja and Mahape have several SMEs. Taloja has several companies such as Asian Paints, Exide Batteries and Asahi Glass. There are several IT/ITeS companies and software parks making their way into the satellite city such as Reliance group, Patni Computer Systems, TCS and Mastek. The next decade is expected to see a market domination by the IT/ITeS sector. Most of the employment opportunities in the city is on the stretch of the Thane-Belapur road. The areas of Airoli, Mahape, Rabale, Turbhe, Vashi, Jui nagar and Belapur are locations that have ample office spaces and have good employment opportunities.
Connectivity
The Mumbai suburban railway is the most prominent mode of public transport in Navi Mumbai. This connects most regions of Navi Mumbai to the main city of Mumbai and Thane. The most important railway stations are Vashi, Belapur, Panvel and Nerul. Panvel is the only mainline station as well as the busiest railway station in Navi Mumbai. A new broad gauge line has been made functional between Panvel and Karjat. There are currently three express trains that use this line. The Navi Mumbai Municipal Transport (NMMT) and Brihanmumbai Electric Supply and Transport (BEST) provide bus services throughout Navi Mumbai, Mumbai and other areas of Mumbai Metropolitan Region (MMR). There are regular BEST AC Kinglong and NMMT AC Volvo buses running between Mumbai and Navi Mumbai. Navi Mumbai has the most advanced port in India: Jawaharlal Nehru Port Trust (JNPT) in Nhava Sheva near Uran industrial area. It is well connected to roads and handle about 65% of the country’s container traffic. The Navi Mumbai International Airport is proposed in Kopra-Panvel area. This is expected to decongest the air traffic in Mumbai. The airport will be built through Public Private Partnership (PPP). The airport is expected to be completed in 2017.
Residential Market in Navi Mumbai
Navi Mumbai is primarily an industry and investor driven market. Due to rapid growth of industrial activity post 1990, it has also emerged as a favorite location for end buyers. Since 2007, 87,055 houses have been launched here. Out of them, about 65,400 units have been absorbed. The year 2010 saw the highest number of launches (approx. 28,240). However, soaring property prices put a dent on affordability post 2010. This increased the unsold inventory by 25% during the third quarter of 2012. Taking notice of this, developers have brought down the number of launches since then. Navi Mumbai witnessed few new project launches in September 2013. Developers have held back on new launches primarily due to cautious market sentiments owing to rising inflation and economic situation. Some of the localities that have witnessed this slowdown include Ulwe, Panvel, Kamothe, Kharghar, Dronagiri and Khandeshwar.
Fulcrum Marketing is a strategic door to door selling agencies Kalyani Nagar Pune. Our team of marketing consultants also specialise in marketing planning and door to door selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and door to door selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
Here is our three-step coaching process for building a solid sales and marketing strategy in three months:
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
your brand your products/services your competitive situation your customers your sales channels
At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
your ideal client profile drafting your script mapping out your sales process objection handling
3. Deliver
Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and door to door selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the door to door selling method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a door to door selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door to door selling agencies Kalyani Nagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
door to door selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door to door selling agencies Kalyani Nagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
door to door selling | door to door selling agencies Kalyani Nagar Pune
Kalyani Nagar , Pune
Kalyani Nagar has emerged as one of the most prominent and established commercial and residential real estate destinations on the Eastern Corridor of Pune. It comes under the jurisdiction of Pune Municipal Corporation. Though it was a residential area but rapid development and improved approachability over the years has seen the development of many new buildings, shopping Malls and big name companies like HSBC, Capgemini and Cybage set up their offices here. Over the past decade, with the IT boom, this area transformed into a central suburb with a host of basic and luxury amenities at stones throw distances. Another main attraction in this area is the Gold Big Cinemas Multiplex, definitely a great weekend fun outing for families and friends similarly. Yerwada Village, Kashmiri Colony, Gandhi Nagar, Sankalp Nagari, Ramwadi, Adarsh Nagar are its neighboring localities. It also encompasses areas of Vishrantwadi, Viman Nagar and Nagar Road that leads to the Pune Airport. This area houses the famous Aga Khan Palace. Varieties of residential properties from luxury to affordable are available in Kalyani Nagar.
Connectivity
A wide network of roads provides excellent connectivity in Kalyani Nagar, and also to areas beyond. The Pune Nagar Road, East Avenue, North Avenue, Holy Cross Road, Vithalrao Vandekar Road, and Central Avenue are the major roads that pass through Kalyani Nagar, linking a number of crossroads across the area.
Its connectivity to Pune-Mumbai Expressway has another major contributing factor. Ghorpadi, Hadapsar, Pune Junction, Shivajinagar Railway Station and Khadki Railway Station are nearby railway stations. However, Pune Junction Railway Station is the nearest station to Kalyani Nagar.
The area enjoys excellent connectivity and is well linked to other parts of the city through a strong network of roads. Locality of Kalyani Nagar is surrounded by Pune Nagar Road and East Avenue Road which further connects it to the New Airport Road and Samrat Ashoka Road.
It enjoys excellent connectivity to Pune Airport which is located at a distance of 5.6 km via New Airport Road.
A number of buses ease the lives of commuters by providing them better avenues for transportation. Major bus stops in the locality are Jail Post Office, Yerwada Jail, Yerwada Press, Mental Hospital and Phule Nagar.
Factors for past growth Its strategic location between Koregaon Park and Viman Nagar and proximity to the Pune Airport, Pune Junction railway station and close connection to Kharadi and Hadapsar makes it an ideal destination for IT/ITES companies. And it has given job opportunities to migrants. This makes it easier for working people to reside close to their workplace, thereby saving time and money on commuting. As a result, rentals demands for 1 BHK flats have increased in the recent past.
The Maharashtra Government responded to its potential by beginning construction of the Kalyani Nagar-Koregaon Park connecting bridge by linking two of the most progressive and vibrant localities. The ease of transport and commuting has resulted in even higher industrial and retail activity, and has given a major boost to the residential property sector, as well.
Factors for future growth With an increase in the citys population, the IT boom and a resulting large migrant population, the region has seen considerable residential activity. Kalyani Nagar has potential for growth in the future largely due to the two large IT parks located in the region. This will help to improve the existing infrastructure in Kalyani Nagar. Some of the best residential projects in Kalyani Nagar are Kumar Palaash A, Bramhacorp F Residences Ph-1 & 2, and Verde Residences among others.
Infrastructural Development (Social & Physical) The Lexicon International School-Kalyani Nagar, Orange Ivy Play School, Primrose Nursery School, Poona School and Home For Blind, Don Bosco High School, St. Arnolds Central School and CP Goenka International Schools are some good quality schools in the vicinity.
Some of the renowned hospitals providing health care facilities to the resident of Kalyani Nagar are Cloudnine Hospital-Kalyani Nagar, Katariya Hospital, Shah Accident Hospital, Sahyadri Speciality Hospital-Nagar Road and Inlaks and Budhrani Hospital to name a few.
Major malls in the neighborhoods which fulfills the daily needs of the resident of Kalyani Nucleus Mall and Seasons Mall.
door to door selling, door to door selling agencies, door to door selling agencies Kalyani Nagar, door to door selling agencies Kalyani Nagar Pune, Kalyani Nagar, Pune
Fulcrum Marketing is a strategic door to door selling agencies Alandi Pune. Our team of marketing consultants also specialise in marketing planning and door to door selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and door to door selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
Here is our three-step coaching process for building a solid sales and marketing strategy in three months:
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
your brand your products/services your competitive situation your customers your sales channels
At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
your ideal client profile drafting your script mapping out your sales process objection handling
3. Deliver
Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and door to door selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the door to door selling method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a door to door selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door to door selling agencies Alandi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
door to door selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door to door selling agencies Alandi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
door to door selling | door to door selling agencies Alandi Pune
Alandi , Pune
Alandi is a town and a municipal council situated in the north of Pune district. It comes under the jurisdiction of Pune Metropolitan Regional Development Authority (PMRDA). Alandi is close to the cities of Pune and Pimpri-Chinchwad and belongs to the Pune Metropolitan Area. The famous Indrayani River is passing through the centre of the locality. It is a Perennial River, and bathing in the river has special significance for pilgrims to Alandi. Since Alandi is a major place of pilgrimage, the economy of the town revolves around that activity. Although the major festivals are held only twice a year, pilgrims from all over Maharashtra come to Alandi throughout the year. It is situated 22.7 km away from Pune city. It is an area with great potential for investment. Other prominent localities situated close to it are Charholi Khurd, Charholi Budruk, Moshi, Chimbali, Bhosari etc. Thakur Vasti, Gharkul, Dudulgaon, Dhayarkar Wadi, Kale Colony, Indrayani Nagar, Vahile Nagar, Bidkar Vada, Anandgram Society, Kate Nagar Colony come under Alandi. Earlier, Alandi was known as only a religious town but is gradually gaining popularity for infrastructural and economic developments. A number of roads such as Alandi Road, Dehu-Alandi Road, Chimbali Road, Alandi-Markal Road, Alandi-Vadgaon Road are passing through the locality. Dehu-Alandi Road is the major road which further links Alandi with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people because of the town’s association with the 13th century Varkari Saint Dnyaneshwar. Being a rural place, farming is still an important part of the economy. Traditionally, Groundnut cultivation has been important around Alandi. Some of the premier residential projects in Alandi include Goyal Shree Ganesh Galaxy, Ravi Kiran Phase 1, R K Lunkad Alankapuram II, Triaa Punyavaastu, Arihant Kate Estate, Tanish Vatika among others.
Connectivity
The 15 km long Dehu- Road connecting the pilgrimage centers of Alandi and Dehu is being widened. These roads connect Alandi to main city areas such as Hinjewadi, Moshi, Chikhali, Aundh and Vishrantwadi.
It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 17.2 km via Charholi Road.
Akurdi, Chinchwad, Pimpri, Kasarwadi are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Alandi, situated at a distance of 15.5 km via Spine Road. A number of major roads and highways such as the Nashik Phata Flyover, Ring Road and Mumbai – Pune Highway are being built or expanded. Pune-Alandi Road is one of the important roads passing through PCMC limits linking Pune with Alandi.
Factors for past growth A number of local people commuted to city of Pune and Industrial areas around Pimpri for employment. The close proximity to these places also has attracted new immigrants to the town who can not afford to live in the more expensive Pune. Alandi now has a few big IT parks and industrial areas. This accessibility makes it a preferred residential area for working professionals. Some of these offices include Tata Communications (VSNL), Commerzone and Talwade. The key industrial areas around are MIDC-Bhosari, PCMC and Markal. As a result, there has been a surge in the demand for residential apartments in Alandi.
Proposed & Planned Infrastructure The locality has planned to develop the 15 km long Dehu- Road which will be widened in two phases. The 8.25 km stretch from Dehu Village to Moshi-Jadhavwadi border will be constructed first while the 6.8 km stretch from Moshi-Jadhavwadi border to Alandi village will be developed in the second phase. This road will pass through the villages of Moshi, Talawade and Dudulgaon and will connect two pilgrimage centres of Alandi and Dehu. Under-construction of two roads by the Pimpri Chinchwad Municipal Corporation in Charholi to ensure better and quick connectivity to the Lohegaon Airport. Under-construction 10.5km BRTS corridor from Kalewadi Phata to Dehu Alandi Road. PMRDA has also taken up major infrastructural projects such as the 128 km Ring-Road, a 23 km long Metro line, and 20 town planning schemes to help develop Pune region as an investment hub.
Employment hubs near Alandi Talawade MIDC IT Park Reliance Corporate IT park Limited Software Technology Parks of India Pune IT Park Weikfield IT Info Park
Infra development (Social & Physical) Alandi offers very good social infrastructure to its residents. Some of the reputed schools in Alandi include Aditya English School, Oxford English School, Jayashree School, Kidz Paradise School, Freedom Park School, Shri Pandurang Appagi Kale Primary School, Smt Bhimabai Sopanrao Upadhye English School among others. Healthcare facilities are also good in the locality. Some of the leading hospitals in the Alandi include the Gangotri Hospital, Accord SDH Hospital, PCMC Hospital, Lotus Multispeciality Hospital, Ashtvinayak Hospital Pune, Anand Hospital, Pritam Hospital to name a few. The shopping needs of the residents are catered by nearby malls such as Diagonal Mall, Progress Natural Mall, City One Mall, Central Mall, Premier Plaza Mall etc.
Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door selling agencies , door-to-door sales technique and door to door selling agencies in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door selling agencies ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. door to door selling agencies and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales,customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack. Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future. While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting Informative Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market. Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.) Offer a referral incentive. Offer a smaller, less expensive entry-level product to build trust. Offer package deals. Offer to charge less for their first purchase if they become a repeat customer. Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date. Offer financing options, if applicable. Offer a bonus if they pay in full. Offer special packaging or delivery. Offer “name-your-own-price” incentives. Offer comparative data or other comparison tools. Offer to let them trade up or upgrade to something better if they want. Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
Marketing agencies in Shivaji Nagar
Theory Rich, Data PoorUntil Now
In the technology world, its often said the business environment is data rich and theory poor. In his keynote at #CTW16, Erik Peterson said that in B2B marketing and sales broadly understood, its the oppositeits theory rich, data poor.
In other words, its the sort of environment where a whole lot of unexamined folklore can take root and proliferate unchallenged. And it has. That reality has led many companies across many industries to embrace a best practices approach to marketing and sales, regardless of whether those practices have been tested against alternatives or not.
But heres the thing. For decades now, researchers in disciplines like behavioral economics, social psychology and neurosciencei.e. the decision-making scienceshave been conducting studies that shed light on how buyers frame value and make decisions. You can apply the findings of these studies to your customer conversation. At #CTW16, Corporate Visions Rob Perrilleon and Conrad Smith presented new research that explores two critical areas of the customer conversationexecutive engagement and renewal messaging. Keep reading to see what they unveiled. Or watch the full keynote video:
door to door selling agencies in Pune
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Sales Force , Wall Painting Advertising, Brand Building, Sales,
B 2 B brand Activation, Interactive marketing, Competitive Product Research
Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door selling agencies , door-to-door sales technique and door to door selling agencies in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door selling agencies ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. door to door selling agencies and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales,customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack. Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future. While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting Informative Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market. Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.) Offer a referral incentive. Offer a smaller, less expensive entry-level product to build trust. Offer package deals. Offer to charge less for their first purchase if they become a repeat customer. Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date. Offer financing options, if applicable. Offer a bonus if they pay in full. Offer special packaging or delivery. Offer “name-your-own-price” incentives. Offer comparative data or other comparison tools. Offer to let them trade up or upgrade to something better if they want. Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
marketing website in pune
Repositioning
Definition: Repositioning
Repositioning is defined as altering the position of a brand or product in the minds of the customer relative to the offerings of the competitive product. It is a very subtle and difficult process as the brand needs to change the target market’s understanding of the product.
The brand positioning of any brand is based on the target market, the benefits to the customers and the market situation. The brand positioning for any brand should be unique and should set apart a brand from its competitors.
Reason for Repositioning
The company decides for the repositioning of the brand due to low or declining sales because of increased competition in the market, loss of the customers, retarded benefits, innovation or better technology. The actual reason for declining sales could be faulty brand positioning, poor distribution or poor promotional strategy.
How to Reposition
When a company reposition its brand it needs to alter the expectations of all its stakeholders, including shareholders, investors and employees along with the customers. A firm can reposition a product line, brand or an entire organisation while sticking to the values of the firm. It requires strong determination and dedication of all the stakeholders to survive a volatile change in the brand’s positioning.
Steps
1. Analyse the current status of the brand
The history of the brand and the how the brand has evolved needs to be analysed. Now the company needs to look at the sales, market share, competition, challenges, benefits, customer behaviour, industry performance etc.
2. Consumer perception
A market research should be conducted to get the insights about the loyalty, purchase behaviour and growth rate of the company. The survey can be conducted through mailers, questionnaires, email or interviews.
3. Developing the repositioning strategy
The process will develop objectives, brand’s mission, vision and values that it offers to the customers.
Brand Promise – Our brand is a promise of what we deliver
Brand evokes the responses. There are many people who love their Apple iPod or love their car etc. There are certain feelings that come to your mind when you think about your favorite brands. People expect that these brands should demonstrate brand promises every time whenever they are, encountered. Inconsistencies in the performance of services can lead to damage in further relations. This can cause a customer to select some other brand.
Brand promise is what you say to the customer and what is to be delivered. If you are not able to meet the expectations of the customer, your business will either flounder or die. If you are not able to deliver the brand promise you will not be able to meet the expectations that have been created in the customers mind.
There are three major mistakes that the business leaders make while executing and developing the brand promise:
1. The first mistake is when you refuse to recognize the customer expectations that are created in customers mind before it comes in contact with that particular brand. The customers are very easily able to realize your brand promise by the business you are dealing with. For example, if you have a gourmet restaurant then the customers will have a image in their mind that it will different from the local restaurant. This is one of the major reason, why one should work for every smallest detail. For example, the image of a gourmet restaurant does not include plastic menus or paper placemats.
2. The second major mistake is to implement a system which gives a negative experience to the customer. Business leaders work on creating efficient results for saving time and money. Human beings are self-centered creatures with a thought in their mind to save money and time for us. For example, a customers asks do you accept credit card? Do you accept all credit cards or only master card and visa? If you dont accept these cards, does it make any difference in the cost? Its just that you are losing sales. Then what are the other services you are giving to the customer in place which is the attraction for the customers. Any small inconvenience which will force the customer to say that you are not completely service oriented and encourages the customer to some other brand.
3. The third major mistake is that when you are not able to hire the best candidate. You easily hire anyone who applies and dont even put some efforts to train them gives a really terrible experience to the customers. Brand promises are delivered by the staff. If your goal is to be a business leader you will invest time to train the staff. If you select a person who is very polite and does not even know how to dress up for an interview then you competition should send a thank you card for all the business you will send his way.
People who want to become the business leader understand they are a great product brands. They are authentic, dependable and reliable. Their icon is their name. Delivering the best of themselves is their brand promise. Do you want to become winner at working? Then, deliver the brand promise.
What Separates Average Organizations from High Performing Organizations?
While pondering my answer two words came to mind: Brilliant Execution.
I want on to explain the following issue, leadership of the organization must be focused on creating a vision and philosophy of brilliant execution-at all levels. If you are in an administration role, a product/service delivery role and certainly a sales role, every aspect of your daily responsibilities needs to be focused on this message. High performing organizations simply seem to run better, with higher revenues/employee and lower costs of sales.
From a Sales Management perspective it means you focus on discipline, accountability and control (see past blogs for insights), but specifically Brilliant Execution means that you have a:
Quarterly sales training plan and you follow through with it
Quality interviewing and recruiting plan and you follow it
Detailed pipeline management and dashboard metrics analysis that you update
Focused quarterly Salesperson Development Plans designed to improve professionalism
Accurate and detailed sales process mapped out and you make sure your sales team follows it (Inspect what you expect!)
Those are just a few samples, for a list of the top 40 Actions Sales Managers must do to achieve predictable revenue download this white paper.
In my blog on Building the Emotional Formula for Sales Success I wrote about the need to pay attention to the details as one aspect of keeping everything working properly. High performance leaders understand that salespeople need to feel leadership’s high energy level, their belief in the company/products/services and the need to share a positive vision. Share it often and make sure you are on top of the details.
HINT: every sales team and organization need a yearly theme, if your organization does not have one, you might consider Brilliant Execution as a theme you can focus on during the coming months. If you have another theme, I would enjoy hearing about it, please share with everyone on this blog.
Ken Thoreson “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. During the past 19 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for organizations throughout the world.
Ken was recently ranked for the fourth year in a row by Top Sales World magazine as one of the Top 50 Sales & Marketing Influencers. His blog has been rated in the sales blogs in the world!
