Fulcrum Marketing is a strategic home2home marketing business Kopri. Our team of marketing consultants also specialise in marketing planning and home2home marketing for all types of business of any size.
Brand Strategy: Build a Powerful Brand
Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.
Research Interview customers and SMEs Primary, secondary research
Messaging Tell your story convincingly Maintain campaign consistency
Brand Expression Create a visual representation of your brand
We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.
Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications. Finally, we create a visual identity that expresses your brand to a T.
While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Implementing a home2home marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , home2home marketing business . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
home2home marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and home2home marketing business . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
home2home marketing Plan and home2home marketing Strategy
home2home marketing business Thane
Kopri, Thane
Kopri, primarily a residential Colony, is situated on the east side of Thane. Eastern Express Highway shares its route with Copri and connects the other major localities such as Mulund East and Thane. It comes under the supervision of Thane Municipal Corporation (TMC) who takes care of the civic work in the area. It has a strong and large industrial base and is a hub for all kind of industries such as chemical, textile and electrical etc. Kopri Road is the major road for Kopri which further links the locality with Eastern Express Highway. Naupada, Thane East, Gawate Wadi, Vitawa, Jeevan Nagar, Neelam Nagar, Durgawadi, Mulund West, Moti Nagar, Bhandup West are its neighbouring localities. Kopri is merely 5.3 km away from Thane while Mumbai is situated at a distance of 18.4 km. It is considered as one of the cleanest city of Thane. This locality is a hub for many educational centres, malls, cinemas, temples, hospitals, banks and ATMs. It has lots of land parcel available at cheap rates and is becoming a home for many business companies. TMT is the major bus service provider in Thane. TMT has all its bus depots in Thane and numerous bus stops. The biggest depot is at Wagle Estate. Some of the key residential projects in Kopri are New Royal Heights, Puranik Damodar Sahaniwas, Nandivardhan Parsiwadi, Pushparekha Sahaniwas, Gokuldham Apartment, and Viraj Heights among others.
Connectivity:
Kopri is very easily accessible via bus and road. Thane Municipal Transport serves the entire Thane City. It also has operation outside city limits into neighbouring Mumbai, Bhiwandi, Navi Mumbai, Kalyan Dombivali, Mira-Bhayandar and Vasai Virar.
Swami Vivekanand Chowk, Dnyanasadhana College, Shaskiya Niwas, and Anand Nagar Police Chowki are the nearest bus stops for Kopri.
It enjoys excellent connectivity to Chhatrapati Shivaji International Airport which is about 19 km away from Kopri via Eastern Express Highway. Thane and Mulund are its nearby railway stations. However, Thane is the major railway station from where one can get the train for interstate.
Major Landmarks:
Talao Pali Lake Ovalekar Wadi Butterfly Garden St.John the Baptist Church Yeoor Hills Chandika Devi Temple Shivaji Park Gateway of India
Employment Hubs near Kopri:
TTC Industrial Area (7.6 km) Odyssey IT Park (2.5 km) Ashar IT Park (4 km) ThaneOne Corporate Business IT Park (6 km) Amfotech IT Park (4 km)
Proposed & Planned Infra:
There is a plan for an underground metro route to link old & new Thane. Proposal for a new creek bridge, which will connect Navi Mumbai to Thane.
Planned for the new Kopri railway station between Mulund and Thane.
Factors for past growth:
Its proximity to Chhatrapati Shivaji International Airport, Thane junction along with major industrial and IT Hubs of Thane such as TTC Industrial Area, Odyssey IT Park, Ashar IT Park, ThaneOne Corporate Business IT Park, etc have been a plus point for Copri residents. A large number of workforce, working in those industries and IT Parks want to have their residence close to their workplace. As a result, property for rent in Kopri gets its proposed tenants.
Factors for future growth:
Kopri offers huge options for real estate investors with all facilities like smooth transit system, magnificent visiting spots, various infrastructures like schools, colleges, malls, banks, hospitals etc. under one roof. Thus, making it a potential real estate destination in Thane.
Infra Development (Social & Physical):
Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Thane East are Spandan Hospital, Thane Health Care Hospital, Platinum Hospital Mulund, Hira Mongi Navneet Hospital, Bethany Hospital, Jupiter Hospital to name a few. Management School, Nanik English High School, Bright Minds Preschool Thane, Vidyasagar High School, Bharat English High School and Junior College etc. The area has some famous colleges like Swami Vivekanand College, KC College Ground, N.G. Bedekar College of Commerce, Datta Meghe College of Engineering, KB College of Arts & Commerce, TMC Law College among few.
Shopping needs of the people cater to by nearby malls. It includes R Mall, Korum Mall, Kappeesh Mall, Eternity Mall, and R City Mall are the four major malls located in and around Kopri which house a number of international and national brands like Cottons By Century, Century Mill Retail Outlet, Fossil Retail Store, Pantaloons Women etc.
Developing an Annual Marketing Plan and Marketing Strategy
home2home marketing agency Dehu Road Pune
Fulcrum Marketing is a strategic home2home marketing agency Dehu Road Pune. Our team of marketing consultants also specialise in marketing planning and home2home marketing for all types of business of any size.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Overview
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Online Advertising
Remarketing
Search Engine Optimisation (SEO)
Content Marketing
Inbound Marketing
Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
Developing an Annual Marketing Plan and Marketing Strategy
Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them
An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.
A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.
Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance
Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.
Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:
Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
Which specific marketing activities were effective?
Which specific marketing activities were not effective?
Should you reallocate resources to better performing targets, markets or marketing tactics?
Has your target market, audience or geographic area changed over the year?
Were you able to stay within a marketing budget at the end of the year?
What areas of your marketing budget do you need to cut costs in for the coming year?
What areas of your marketing budget do you want to invest more in for the coming year?
The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.
Develop Essential Components of an Annual Marketing Plan
A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.
Typical components in a marketing plan include:
Advertising (print and/or online)
Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
Collateral (sell sheets, brochures, business cards)
Events (trade shows, webinars)
Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
Public Relations (press release distribution, PR agency)
Research (focus groups, surveys, marketing reference books)
Social Media (social media networks)
Website (search engine optimization, web development/hosting)
Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.
Define Marketing Plan Strategies, Tactics and Budget
Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.
Here is an example of defining strategies and tactics for the “advertising” category:
Marketing Category: Advertising Strategy #1 – Drive traffic to website via online advertising Tactic # 1 – Google Adwords Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads
Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.
Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
communication and home2home marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a home2home marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , home2home marketing agency Dehu Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
home2home marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and home2home marketing agency Dehu Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
home2home marketing | home2home marketing agency Dehu Road Pune
Dehu Road , Pune
Dehu Road is a cantonment town situated in the north-western parts of Pune city. It is lies 15.4 km north-west of Pimpri-Chinchwad Industrial City and 26 km north-west of Pune city along the Mumbai Highway (NH 48) which connects it to Pune City. This locality lies between two south-east flowing tributaries of the Bhima river. The Indrayani River flows to its north while the Pavana river to its south. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation (PCMC). The area is administered by all the three civil administrator namely Cantonment, Municipal Corporation and Gram Panchayat. Some of the prominent localities situated close to it are Dehu, Chikhali, Nigdi, Punawale, Talawade, Pimpri-Chinchwad, Tathawade, Moshi, Bhosari, Kasarwadi, Wakad Hinjewadi, Pimple Saudagar, Baner, Aundh, Khadki, Bopkhel etc. It is surrounded by small towns including Thomas Colony, Shitala Nagar, Gandhi Nagar, Mamurdi, St Tukaram Nagar, Vikas Nagar, Bapdev Nagar, Sri Nagar, Sai Nagar, Mukai Nagar, Purandar Colony, Bhimashankar Nagar, Shelarwadi, Yerwada, Garden City, Ashok Nagar, Kinhai Gaon, Teachers Colony, Chincholi etc. Recent developments in the Vikas Nagar area has made it one of the densest and fastest developing areas of the town. It houses offices of Central Government departments, especially Defence are located here. It is very close to the the IT Parks such as Hinjewadi IT Park, Talawade as well as ICC Trade Tower. Dehu Road is about 13 km from the Talegaon Industrial Zone (IndoSpace Industrial Park, Chakan) via Talegaon Chakan Road where major manufacturing industries including Ordnance Factory Dehu Road of the Ordnance Factories Board. Some of the premium residential projects in Dehu Road are Manisha Shree Vithal Plaza, Vighnaharta Sai Kunj, Vighnaharta Sai Hills, Tirupati Forest Villa, Shri Renuka Vanshri, Kunal Iconia among others.
Dehu Road is a cantonment town situated in the north-western parts of Pune city. It is lies 15.4 km north-west of Pimpri-Chinchwad Industrial City and 26 km north-west of Pune city along the Mumbai Highway (NH 48) which connects it to Pune City. This locality lies between two south-east flowing tributaries of the Bhima river. The Indrayani River flows to its north while the Pavana river to its south. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation (PCMC). The area is administered by all the three civil administrator namely Cantonment, Municipal Corporation and Gram Panchayat. Some of the prominent localities situated close to it are Dehu, Chikhali, Nigdi, Punawale, Talawade, Pimpri-Chinchwad, Tathawade, Moshi, Bhosari, Kasarwadi, Wakad Hinjewadi, Pimple Saudagar, Baner, Aundh, Khadki, Bopkhel etc. It is surrounded by small towns including Thomas Colony, Shitala Nagar, Gandhi Nagar, Mamurdi, St Tukaram Nagar, Vikas Nagar, Bapdev Nagar, Sri Nagar, Sai Nagar, Mukai Nagar, Purandar Colony, Bhimashankar Nagar, Shelarwadi, Yerwada, Garden City, Ashok Nagar, Kinhai Gaon, Teachers Colony, Chincholi etc. Recent developments in the Vikas Nagar area has made it one of the densest and fastest developing areas of the town. It houses offices of Central Government departments, especially Defence are located here. It is very close to the the IT Parks such as Hinjewadi IT Park, Talawade as well as ICC Trade Tower. Dehu Road is about 13 km from the Talegaon Industrial Zone (IndoSpace Industrial Park, Chakan) via Talegaon Chakan Road where major manufacturing industries including Ordnance Factory Dehu Road of the Ordnance Factories Board. Some of the premium residential projects in Dehu Road are Manisha Shree Vithal Plaza, Vighnaharta Sai Kunj, Vighnaharta Sai Hills, Tirupati Forest Villa, Shri Renuka Vanshri, Kunal Iconia among others.
Connectivity,
The newly constructed Mumbai-Pune Expressway ends at its junction with the Dehu Road-Katraj bypass Road, close to the town of Dehu Road. The Dehu Road-Katraj bypass diverts traffic from Mumbai to Bangalore on National Highway 48 (NH 48) out of Pune from this town of Dehu Road to Katraj and the New Katraj Tunnel.
It enjoys excellent connectivity to Pune International Airport which is about 35.4 km via Mumbai-Pandharpur Road/Old Mumbai-Pune Highway. Dehu Road can be reached from Pune by Suburban rail, and PMPML operational buses. Dehu-Chincholi Road, Vikas Nagar Road, Dr Ambedkar Road, and Madhuban Colony Roads are its internal roads which further links Dehu Road with NH 48 and MUmbai-Pune Highway. Dehu Road, Begdewadi, Akurdi and Chinchwad are nearby railway stations to Dehu Road. However, Dehu Road Railway Station is the nearest railway station to Dehu Road which is about 3.8 km via Dehu-Chincholi Road and Talawade Road.
Factors for past growth Recent developments in the Vikas Nagar area has made it one of the densest and fastest developing areas of the town. Huge residential and commercial developments have been seen in the past. Dehu road is turning out to be a preferred location for property buying due to its vicinity to Hinjewadi, Talegaon, Pimpri Chinchwad and Chakan Industrial areas. Also Dehu road is very close to the Mumbai Pune expressway. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, properties for sale in Dehu Road has attracted many homebuyers.
Factor for future growth Once the Nigdi-Dehu road widening into 4-laning will be completed Dehu Road to Pune city driving time will be only 25 minutes.
Employment hubs near Dehu Road ICC Trade Tower IndoSpace Industrial Park, Chakan Ordnance Factory Dehu Road Talawade MIDC IT Park Pune Software Park Pvt Ltd
Infra Development (Social & Physical) Dehu offers very good social infrastructure to its residents. Some of the reputed schools include Army Public School, Kendriya Vidyalaya No.1, Dehu Road, Swami Vivekanand School, Republic School, Shri Shivaji Madhyamik School, Mahatma Gandhi Marathi School, Wisdom English Medium High School among others. Healthcare facilities are also good in the locality. Some of the reputed hospitals in the vicinity are Dharaskar Hospital, Dhanwantri Hospital, Icon Hospital, Mayur Hospital, Sterling Multispeciality Hospital, Navjeevan Hospital, Akurdi PCMC Hospital, ESIC Hospital, Tongaonkar Hospital etc. to name a few. The shopping needs of the residents are catered by nearby malls such as Cantt. Shopping Centre, Vision Plus, City One Mall, Akash Raj One Mall, Premier Plaza Mall, Progress Natural Mall among few.
Developing an Annual Marketing Plan and Marketing Strategy
home2home marketing Companies Koregaon Park Pune
Fulcrum Marketing is a strategic home2home marketing Companies Koregaon Park Pune. Our team of marketing consultants also specialise in marketing planning and home2home marketing for all types of business of any size.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Overview
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Online Advertising
Remarketing
Search Engine Optimisation (SEO)
Content Marketing
Inbound Marketing
Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
Developing an Annual Marketing Plan and Marketing Strategy
Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them
An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.
A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.
Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance
Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.
Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:
Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
Which specific marketing activities were effective?
Which specific marketing activities were not effective?
Should you reallocate resources to better performing targets, markets or marketing tactics?
Has your target market, audience or geographic area changed over the year?
Were you able to stay within a marketing budget at the end of the year?
What areas of your marketing budget do you need to cut costs in for the coming year?
What areas of your marketing budget do you want to invest more in for the coming year?
The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.
Develop Essential Components of an Annual Marketing Plan
A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.
Typical components in a marketing plan include:
Advertising (print and/or online)
Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
Collateral (sell sheets, brochures, business cards)
Events (trade shows, webinars)
Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
Public Relations (press release distribution, PR agency)
Research (focus groups, surveys, marketing reference books)
Social Media (social media networks)
Website (search engine optimization, web development/hosting)
Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.
Define Marketing Plan Strategies, Tactics and Budget
Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.
Here is an example of defining strategies and tactics for the “advertising” category:
Marketing Category: Advertising Strategy #1 – Drive traffic to website via online advertising Tactic # 1 – Google Adwords Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads
Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.
Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
communication and home2home marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a home2home marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , home2home marketing Companies Koregaon Park Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
home2home marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and home2home marketing Companies Koregaon Park Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
home2home marketing | home2home marketing Companies Koregaon Park Pune
Koregaon Park , Pune
Overview
Koregaon Park is one of Punes most premium and posh residential destinations. Koregaon Park offers great connectivity to almost all major destinations in Pune and offers a plethora of entertainment and recreational avenues for residents.
Connectivity
Koregaon Park lies only 3-5 kms from the Pune Railway Station and the International Airport lies approximately 6 kms from it. Places like Kalyani Nagar, Ghorpadi, Magarpatta, Yerwada and Sangamwadi. The locality is well connected to several IT and ITeS hubs in Pune, along with the Boat Club Road. The Aga Khan Bridge runs through the area and connects it to Kalyani Nagar. Mundhwa is also well connected to this locality. The proposed DP Road will boost connectivity in the area in the near future. The Central Business District is also easily accessible from the locality.
Real estate The area is known for being one of Punes most posh residential destinations and property prices are quite high here as a result. Several luxury projects have been launched here by reputed developers.
Social infrastructure Reputed educational institutions near the locality include the St. Josephs School, Poona International School, Noahs Ark Preschool and Daycare School, Sant Gadhge Maharaj School, Vidyalaya English School, and many more. Leading hospitals in and around the area include the Dr. Bapusaheb Genuji Kavadi Patil Hospital, Budhrani Hospital, Rajarshi Shahu Maharaj Hospital, Bhavani Hospital and Inlaks Hospital. The area is home to multiple premium hotels, including the Park Central, Oakwood Hotel, The Westin and Malaka Spice. Other attractions near the locality include the Chabad House, German Bakery and Osho Ashram.
Under the hood koregaon park is the blend of an upscale neighbourhood, a bohemian cultural scene and green, open spaces. this is what makes it the preferred destination for those looking for a residential property in koregaon park. it epitomises the urban citizen who wants a slice of everything good in life. one can find a range of educational institutions from pre-primary schools like the indus early learning center to primary and high schools. it even has international schools such as the rims international school. in terms of health care, you have primary allopathic hospitals, and even alternative ayurvedic and chinese healing centres, should you require them. the jewel in the crown that is pune
a hub of activity, koregaon park has a plethora of malls, pubs and restaurants. despite its urbanised nature, there are several koregaon park properties that have retained their quaint allure. any koregaon park property is well-connected to the rest of the city and boasts the best restaurants and parks. koregaon park plaza is a shopaholic’s paradise and the osho ashram (and its park) is another place to visit The Neighbours an eclectic bunch of go-getters! What You Will Find a vibrant nightscape and a joyful community Living It Up foodies’ paradise, local breweries and a haven for shoppers What You Will Not Find a lacklustre place to spend your time off The Locality Scape spacious apartments and luxury villas Find Joy In living it up, in the lap of luxury and exuberance A Diverse Bunch a good mix of working professionals and long-time residents, you will never run out of interesting people to meet in this remarkable part of town
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Retail and In-Store promotion Agency, home2home marketing | Local Marketing Team Byculla
We help brands to connect with consumers at the point of purchase – driving incremental sales, home2home marketing & Local Marketing Team creating new consumers and brand advocates.
At Fulcrum, we are experts in the indian retail environment. As a retail and in-store agency with an in depth knowledge of product sampling, retail promotions and product demonstrations – our nationwide teams can drive sales for your brands at the till.
If you’re looking to showcase your brand within existing retailer channels, or build a whole new audience, we can help you get there.
Our expert staff are experienced with grocery, FMCG, consumer electronics, motor, toys, health and beauty brands and all hold relevant Food Handling and food certification. As a specialist retail and in-store agency, Fulcrum holds full FSSAI certification.
We also provide branded sampling stands and merchandise production, uniforms, freight, storage and logistics to ensure a smooth rollout of your campaign.
With a focus on inspiring action in consumers and delivering actual results, we ensure that we build in measurement, reporting and amplification to maximise ROI for clients.
Speak to us about how we can help you deliver in-store sampling, retail promotions, product demonstrations, travel retail promotions, retail staff, brand ambassadors and retail events.
Small Business Brand Marketing:home2home marketing | Local Marketing Team Byculla
5 Tips For Taking Your Brand to Market
Part 1 of our Brand Basics for Small Business series, we covered the crucial first steps to setting up your brand. Once you’ve taken those initial steps and got your brand off the ground, the next stage is to start marketing, in order to raise awareness of your brand, build a customer base, and drive sales for your business. To help you get started, we’ve got five important tips for taking your brand to market.
Tip 1: Get your messaging right
In business, first impressions mean a great deal – so what your initial marketing communicates about your brand will shape the (usually lasting) opinion potential customers form about your brand.
Spend time developing clear, compelling brand messaging that succinctly communicates your brand, ties in with your brand identity, and is relevant to your target audience. Bear in mind that as your brand develops and grows, you’ll need to be able to continue delivering this messaging consistently across all platforms, so getting it right in the early stages is essential.
Tip 2: Choose the right channels
Small businesses are faced with a vast array of potential marketing tactics through which to promote their brand. From digital marketing to direct mail, the key is to identify those channels that are most appropriate to your brand – and are most likely to attract the attention of potential customers. This is where thorough market research (discussed in Part 1) is vital, as you’ll need a clear understanding of your target audience and what channels have the best chance of reaching them.
Potential marketing channels include email marketing, brochures and flyers, social media, event marketing and many more. For some ideas on using a selection of these channels successfully, check out our Guide to Becoming Marketing Active.
Tip 3: Provide clear calls to action – and incentives for following them
Whether your call to action is driving traffic to your website, encouraging email newsletter opt-ins, or increasing your social media following, you need to make this call to action as clear and straightforward as possible. Confusion or ambiguity is an immediate turn-off, so make sure you spell out exactly what people need to do and how to do it.
Behind every call to action, you need to answer the question that is inevitably on the minds of your audience: “what’s in it for me?”. By providing compelling incentives for performing the desired action, your audience is much more likely to follow your lead.
Tip 4: Go for the highest quality you can afford
While budget will always play an important role in small business marketing considerations, opting for cheap-looking, inferior quality marketing materials can do considerable damage to your brand in both the short-term and the long-term. At this early stage it’s important to remember that, as mentioned above, first impressions are critical.
Quality doesn’t just extend to the physical materials on which your marketing is delivered. Skimping on components like copywriting or design can be just as off-putting as cheap paper, so avoid cutting costs by doing it yourself. If price is an issue, consider taking a ‘less is more’ approach and focusing on doing a few key tactics well.
Tip 5: Know your goals from the outset
Before you commence any type of marketing, you need to know what you want to achieve from this activity. Once you’ve established a set of clearly defined goals, you will be able to identify the steps you need to take to achieve these targets.
When setting marketing goals, it’s important to choose targets that are achievable, as well as ensuring you are as clear as possible about your goals. Be specific about what each goal involves and outline timeframes for achievement to work towards. In addition, it’s vital to make sure your marketing goals are easy to track and measure.
While there are many other areas you’ll need to consider before embarking on a marketing strategy, taking time to focus on these five areas will provide you with a strong starting point on which to build.
Stay tuned for the final part of our Brand Basics series, in which we’ll be looking at how to maintain your brand in the long term.
We’d love to hear your experiences of taking a brand to market – if you’ve got your own tips, why not share them with the MIH community? Get in touch by leaving your comments below…
home2home marketing | Local Marketing Team Byculla
| home2home marketing agent Byculla
Marketing idea an tips , info , case study
placement organizations in pune
Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!
Accounting & Finance Jobs
You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.
Manufacturing Jobs
There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.
Office, Clerical & Admin jobs
Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.
Human Resources Jobs
You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.
Retail & Sales Jobs
Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!
Call Center & Customer Service Jobs
Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!
Hospitality Jobs
Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.
Creative & Marketing Jobs
You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.
In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals, Fulcrum is well equipped to meet the high demands in this emerging market.
Our IT & telecommunication portfolio covers organization from SMEs, statutory boards, and multinational corporations. We assist our clients in providing specialized recruitment in the domains of project management & service delivery, business development & account management, system/network design & administration, enterprise systems analysis & integration, data centre/NOC management, and Voice (VOIP)/telephony.
Our team of consultants are industry leaders equipped with the training and expertise to understand emerging technologies and trends and the ability to offer our clients insight into the market and source the right talents for their roles.
Fulcrum views the media and publishing industry as expansive and highly competitive. Our specialist consultants in this field partner with organisations to identify strategic steps for manpower support and to find them the most innovative talent to implement solutions. It is our knowledge of the unique trends and developments within the industry that make us peerless within recruitment circles. Our Recruitment Agency is dedicated to providing each and every client with a personalised service backed by our unrivalled expertise to ensure a successful outcome.
We understand that the success of media and publishing companies is largely dependent on product development, marketing expertise, and experienced leadership. With the help of our media and publishing search team, our clients can maximise profitability by finding and retaining exceptional talents. It’s a win/win situation for both of us.
Fulcrum’ rich database is matched only by our precision, experience, and systematic search and close processes. Our unique methodology and team-based approach, combined with our insider knowledge of the ever-changing media and publishing landscape, ensures clients and placements return to us again and again for both open and confidential searches.
Fulcrum understand that the FMCG and retail industry differs greatly from the majority of our other recruiting services. Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCGs have a short shelf life and have a small profit margin but at high volumes.
Fulcrum has a team of committed and efficient retail recruiters to supply contract, part-time, temporary and full-time retail personnel to FMCG and retail organisations. Our consultative approach means that we partner closely with our clients to support them in every step of their store’s overall profitability and human resource planning.
We understand that there is always a need for human capital solutions, and it is imperative that these positions are filled with haste. Fulcrum provide talented individuals for roles such as store managers, fashion advisors, merchandisers, brand executives and retail operations managers amongst others to cope with events, projects, peak season sales, and to help control costs during downtime periods.
Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements.
Our real estate and property portfolio covers residential, industrial, commercial, integrated developments, hospitality businesses and Real Estate Investment. Fulcrum understands that real estate development and the property management market can be highly complex. However, our experienced consultants comprehensively understand the real estate and property market. We are able to provide expert recruitment advice and support to our valued clients, for the purpose of establishing a long-term working relationship with them.
Our specialized consultants support the real estate & property industry across a range of subsectors which includes real estate development & project management, property & estate management, consultancy services, fund & asset management, and REITs.
Fulcrum has considerable experience providing construction recruitment services to commercial and industrial contractors. Our construction clients include government agencies, small and medium private enterprises, as well as multinational corporations who can be main or sub contractors, architectural companies, construction raw materials, and equipment manufacturers.
Our construction recruiters have gained significant experience and expertise for a wide range of civil engineering projects of differing scales and complexities, as well as building a construction job force with a wide variety of trades and positions. These include areas of architecture, civil engineering, project management, quantity surveying.
Fulcrumare highly capable of offering the right human capital solutions to businesses in the construction and civil engineering industry, and meeting their sourcing and hiring requirements.
Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!
Accounting & Finance Jobs
You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.
Manufacturing Jobs
There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.
Office, Clerical & Admin jobs
Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.
Human Resources Jobs
You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.
Retail & Sales Jobs
Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!
Call Center & Customer Service Jobs
Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!
Hospitality Jobs
Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.
Creative & Marketing Jobs
You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.
Good selling , Product marketing &home2home marketing requires that you understand the product well and work to appreciate the customer’s requirement. But before and beyond all that, the secret of a good salesperson is about what goes on inside their head.
Above all, selling is an attitude. It’s how you think and feel. It’s about your whole approach to yourself, your company, your products and, of course, your customers. All of this can be condensed to three words: Confidence, pride and care.
Confidence The basis of all successful selling is confidence. This does not mean blind hope — it is more about how you think about yourself and the future.
Self-belief A confident person believes in themself and their abilities to sell. In order to create trust, the first thing that you sell is yourself. Whilst self-belief does not guarantee a sale, it always increases the probability of success.
If you go into a selling situation and you do not even believe in yourself, then you are doomed to failure. If you do not believe in yourself then the customer will not believe in you either, nor will they believe what you say. Your doubt will become their doubt and doubt does not lead to the sale.
Informed optimism Blind belief is not always a good thing. Being positive because you have studied the product and the customer is greater reason to be confident. Belief and optimism provide powerful support but they do not replace factual knowledge.
If you are ready to sell, with good information at your fingertips, them you have good reason to be optimistic. Even if you do not have complete information (and who does), a tendency to optimism also helps create a positive attitude.
Can-do Finally, self-belief and an optimistic approach lead to a ‘can-do’ attitude which means you will get out there and create the sale through your thoughts and actions. Belief is not enough: you’ve got to put in the work too.
Pride There are two forms of pride. As one of the seven deadly sins, it can be a very selfish thing. But pride placed outside yourself is an important attitude that communicates and transmits itself to your customers.
Pride in the company First, you should be proud to work at your company. Associating yourself with the brand and the brand values should make you feel good. You should be happy to tell others where you work.
Pride in the product Secondly, you should be proud of what you are selling. Just thinking that you have the privilege of selling such a fine product should make you very happy indeed.
As with pride in the company, an intrinsic pride in the product is a powerful motivator, both for you and for your customer.
Care Finally, a selling attitude is a caring attitude. Rather than just dump products on customers, if you want them to ever come back again, you should care about them and their problems, and hence be proud of how your products will help.
Care for customers can include taking time out from the normal selling context to check up on them, that the product is working ok and that they are happy with it. It can even include sending them Christmas and birthday cards — to their partner too.
When others know that you care about them, personally, then they will be far more willing to trust you — and trust is the first doorway towards selling.
Product marketing | home2home marketing Plan Kamathipura
Seasonal Marketing Opportunities
Preparing your business for the upcoming seasonal events Product marketing, home2home marketing ahead can be an exciting opportunity to connect with your audience, increase traffic and boost profits and revenue whether it’s Festival or Christmas. We have a few tips (and tricks) on how to plan your national holiday campaigns and apply them for your business through visual displays.
Tip #1: Make a statement Imagine you are creating a scene. The first step to creating your seasonal campaign is to identify the holiday and research your ideas accordingly. Think outside-of-the-box by brainstorming and using holiday keywords to build up your ideas and taking them to the next level. To avoid any generic ideas, you can combine your business services with the holiday of your choice for extra creativity. For example, if your store sells a certain product such as , you can create a humorous cardboard cutout of Santa wearing Christmas or a Santa mannequin as a prop and centralise your holiday decorations around that. It would draw attention to your store and therefore increase traffic for your business.
Tip #2: Consider the type of signage solutions and displays you want Banners and signages are the silent sales assistants that you’ll need for your store. They provide the quickest ways to inform your customers about your products, as well as giving them a glimpse on the offers and benefits of your store. They are great tools for any retail display and will go hand-in-hand with your seasonal campaign.
Tip #3: Choose the right colour schemes Colours make a world of difference when it comes to displays and the right colour schemes can either make or break your store presentation. Consider what certain colours remind you of that particular holiday and see if you can link your business brand colours together with that season. Try to aim for less than 3-4 colours in your palette with a primary colour as your main hero and a few complementary colours to balance it out so that your displays aren’t too overwhelming or contrasting.
Tip #4: Remember the importance of placement and positioning There is no point into creating a great holiday display if your customers are unable to find it. Have an idea of where your customers will see your displays and map out the direction you want them to follow by considering the placement and positioning of your props and decorations. If you have a storefront window, use mannequins, cardboard cutouts and props to create a scene. If your business is limited with space, consider displaying an interest piece at the front of your store to evoke curiosity and lure them inside with accompanying decorations.
Tip #5: Keep it fresh Recycling the same old displays every year can be a big no-no for your business. Bob Phibbs from Retail Doc advises that “when you go cheap, you stay another also-ran, bland and boring warehouse of goods in search of someone’s money. Make your decorated store fresh, make it fun and use more lights than you think you should.”
Product marketing | home2home marketing Plan Kamathipura
Marketing idea an tips , info , case study
staffing Outsourcing firm in pune
Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!
Accounting & Finance Jobs
You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.
Manufacturing Jobs
There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.
Office, Clerical & Admin jobs
Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.
Human Resources Jobs
You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.
Retail & Sales Jobs
Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!
Call Center & Customer Service Jobs
Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!
Hospitality Jobs
Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.
Creative & Marketing Jobs
You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.
In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals, Fulcrum is well equipped to meet the high demands in this emerging market.
Our IT & telecommunication portfolio covers organization from SMEs, statutory boards, and multinational corporations. We assist our clients in providing specialized recruitment in the domains of project management & service delivery, business development & account management, system/network design & administration, enterprise systems analysis & integration, data centre/NOC management, and Voice (VOIP)/telephony.
Our team of consultants are industry leaders equipped with the training and expertise to understand emerging technologies and trends and the ability to offer our clients insight into the market and source the right talents for their roles.
Fulcrum have an illustrious history of providing human capital solutions in the logistics and transportation industry. Our clients are world leaders in their field, specializing in international freight forwarding, supply chain management, transportation and logistics.
They are mostly third party logistics like freight forwarders, courier companies and other companies integrating & offering subcontracted logistics and transportation services. These companies typically specialise in integrated operations, warehousing, and transportation services, which can be scaled and customized to customer’s needs based on market conditions and the demands and delivery service requirements for their products and materials.
As a leading Recruitment Agency in the logistics industry, we understand the sizeable manpower required by our clients in this industry. Our consultants play an important role assisting our clients in specialised recruitment for areas in supply chain management, logistics and freight forwarding.
Fulcrum understand that the FMCG and retail industry differs greatly from the majority of our other recruiting services. Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCGs have a short shelf life and have a small profit margin but at high volumes.
Fulcrum has a team of committed and efficient retail recruiters to supply contract, part-time, temporary and full-time retail personnel to FMCG and retail organisations. Our consultative approach means that we partner closely with our clients to support them in every step of their store’s overall profitability and human resource planning.
We understand that there is always a need for human capital solutions, and it is imperative that these positions are filled with haste. Fulcrum provide talented individuals for roles such as store managers, fashion advisors, merchandisers, brand executives and retail operations managers amongst others to cope with events, projects, peak season sales, and to help control costs during downtime periods.
Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements.
Our real estate and property portfolio covers residential, industrial, commercial, integrated developments, hospitality businesses and Real Estate Investment. Fulcrum understands that real estate development and the property management market can be highly complex. However, our experienced consultants comprehensively understand the real estate and property market. We are able to provide expert recruitment advice and support to our valued clients, for the purpose of establishing a long-term working relationship with them.
Our specialized consultants support the real estate & property industry across a range of subsectors which includes real estate development & project management, property & estate management, consultancy services, fund & asset management, and REITs.
Like many First World countries, Pune’s healthcare system has become increasingly specialised. While this has improved care delivery within the respective specialty domains, Fulcrum is very well aware of the focus and challenges in helping our clients to search for the right skilled talents in providing healthcare and medical services for our aging population.
We cover recruitment and specialist search for national hospitals, Singapore government restructured hospitals, specialists, private hospitals, medical clinics, as well as multinational corporations dealing with generic or brand medications and medical devices. Fulcrum’ team of professional consultants are dedicated to providing a full range of recruitment solutions including permanent placements, temporary staffing on contracts and payroll administration. Our staff have successfully supported the recruitment needs of our healthcare clients from entry level all the way to senior management positions across medical, nursing, administration and ancillary divisions.
Fulcrum have been heavily involved in the medical and healthcare recruiting sphere across Singapore. Armed with an extensive recruiting network and an in-depth understanding of the healthcare industry, we are capable of serving your every business needs. With updated and fresh resumes deposited into our database regularly, Fulcrum is ready to impress.
Fulcrum has considerable experience providing construction recruitment services to commercial and industrial contractors. Our construction clients include government agencies, small and medium private enterprises, as well as multinational corporations who can be main or sub contractors, architectural companies, construction raw materials, and equipment manufacturers.
Our construction recruiters have gained significant experience and expertise for a wide range of civil engineering projects of differing scales and complexities, as well as building a construction job force with a wide variety of trades and positions. These include areas of architecture, civil engineering, project management, quantity surveying.
Fulcrumare highly capable of offering the right human capital solutions to businesses in the construction and civil engineering industry, and meeting their sourcing and hiring requirements.
Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!
Accounting & Finance Jobs
You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.
Manufacturing Jobs
There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.
Office, Clerical & Admin jobs
Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.
Human Resources Jobs
You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.
Retail & Sales Jobs
Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!
Call Center & Customer Service Jobs
Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!
Hospitality Jobs
Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.
Creative & Marketing Jobs
You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.
We power the mechanics behind your promotional marketing. Providing fully integrated fulfilment services that are intelligent and flexible enough to manage your ideas, growth and promotional objectives. Our multi-channel solutions provide a solid infrastructure for your project, whilst our history and experience allows you to benefit from what we have learnt over the last 10 years. home2home marketing | Feet On Street marketing agencies Lalbaug
Consumers have changed, media has evolved and so have our solutions.
Our solutions to your activity include: Ecommerce On-pack promotions & competitions Loyalty & Reward programmes Customer helplines POS – Collation & Distribution Product Sampling Contract packing Database Management Kitting & relabeling Digital services
About Us
At Fulcrum, we consider ourselves the home of marketing logistics solutions, and have done so since we were established back in the ’s. As specialists in promotional marketing, large volume contract packing and customer service, we pride ourselves on our ability to help brands connect with their customers.
we are able to deliver agile, flexible and dynamic solutions for our clients. It’s for these reasons that we have maintained long-standing relationships with some of the mumbai’s leading brands. Our clients come in all different shapes, sizes and sectors which include retail, public sector, cosmetics & personal care, beverage, financial services and travel to name just a few. However, it’s our culture and values that set us apart from the rest, as working with Fulcrum means you are doing business with a trusted partner who puts your brand integrity at the forefront of everything we do.
At Fulcrum, we truly believe that having an empowered workforce helps us to deliver the best possible service for our clients, which is why we set up the Fulcrum Academy. The academy supports our employees in their quest for personal and professional development, it gives individuals who are ambitious and want to further their own skills and careers the opportunity to gain further qualifications. We offer a wide range of learning opportunities f to professional body qualifications, as we believe our staff are at the heart of the business and its success.
We’re more than just a marketing logistics partner, we’re your brand ambassadors. Working with you to ensure you deliver a customer experience to be proud of.
Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.Jack Trout, “Peter Drucker on Marketing,” Forbes, July 3, 2006, accessed January 19, 2012, www.forbes.com/2006/06/30/jack-trout-on-marketing-cx_jt_0703drucker .html.
Peter Drucker
Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, and exchanging offerings that have value for customers, clients, partners, and society at large.”“AMA Definition of Marketing,” American Marketing Association, December 17, 2007, accessed December 1, 2011, www.marketingpower.com/Community/ARC/Pages/Additional/Definition/default.aspx. Putting this formality aside, marketing is about delivering value and benefits: creating products and services that will meet the needs and wants of customers (perhaps even delighting them) at a price they are willing to pay and in places where they are willing to buy them. Marketing is also about promotional activities such as advertising and sales that let customers know about the goods and services that are available for purchase. Successful marketing generates revenue that pays for all other company operations. Without marketing, no business can last very long. It is that important and that simple—and it applies to small business.
Marketing is applicable to goods, services, events, experiences, people, places, properties, organizations, businesses, ideas, and information.Adapted from Philip Kotler and Kevin Lane Keller, Marketing Management (Upper Saddle River, NJ: Pearson Prentice Hall, 2009), 6–7.
There are several concepts that are basic to an understanding of marketing: the marketing concept, customer value, the marketing mix, segmentation, target market, the marketing environment, marketing management, and marketing strategy.
The Marketing Concept…and Beyond
The marketing concept has guided marketing practice since the mid-1950s.Philip Kotler and Kevin Lane Keller, Marketing Management (Upper Saddle River, NJ: Pearson Prentice Hall, 2009), 19. The concept holds that the focus of all company operations should be meeting the customer’s needs and wants in ways that distinguish a company from its competition. However, company efforts should be integrated and coordinated in such a way to meet organizational objectives and achieve profitability. Perhaps not surprisingly, successful implementation of the marketing concept has been shown to lead to superior company performance.Rohit Deshpande and John U. Farley, “Measuring Market Orientation: Generalization and Synthesis,” Journal of Market-Focused Management 2 (1998): 213–32; Ajay K. Kohli and Bernard J. Jaworski, “Market Orientation: The Construct, Research Propositions, and Managerial Implications,” Journal of Marketing 54 (1990): 1–18; and John C. Narver and Stanley F. Slater, “The Effect of a Market Orientation on Business Profitability,” Journal of Marketing 54 (1990): 20–35—all as cited in Philip Kotler and Kevin Lane Keller, Marketing Management (Upper Saddle River, NJ: Pearson Prentice Hall, 2009), 19. “The marketing concept recognizes that there is no reason why customers should buy one organization’s offerings unless it is in some way better at serving the customers’ wants and needs than those offered by competing organizations. Customers have higher expectations and more choices than ever before. This means that marketers have to listen more closely than ever before.”Charles W. Lamb, Joseph F. Hair, and Carl McDaniel, Essentials of Marketing (Mason, OH: South-Western, 2004), 8.
Sam Walton, the founder of Walmart, put it best when he said, “There is only one boss: the customer. And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else.”“You Don’t Say?,” Sales and Marketing Management, October 1994, 111–12.Small businesses are particularly suited to abiding by the marketing concept because they are more nimble and closer to the customer than are large companies. Changes can be made more quickly in response to customer wants and needs.
The societal marketing concept emerged in the 1980s and 1990s, adding to the traditional marketing concept. It assumes that a “company will have an advantage over competitors if it applies the marketing concept in a manner that maximizes society’s well-being”Dana-Nicoleta Lascu and Kenneth E. Clow, Essentials of Marketing (Mason, OH: Atomic Dog Publishing, 2007), 12. and requires companies to balance customer satisfaction, company profits, and the long-term welfare of society. Although the expectation of ethical and responsible behavior is implicit in the marketing concept, the societal marketing concept makes these expectations explicit.
Small business is in a very strong position in keeping with the societal marketing concept. Although small businesses do not have the financial resources to create or support large philanthropic causes, they do have the ability to help protect the environment through green business practices such as reducing consumption and waste, reusing what they have, and recycling everything they can. Small businesses also have a strong record of supporting local causes. They sponsor local sports teams, donate to fund-raising events with food and goods or services, and post flyers for promoting local events. The ways of contributing are virtually limitless.
The holistic marketing concept is a further iteration of the marketing concept and is thought to be more in keeping with the trends and forces that are defining the twenty-first century. Today’s marketers recognize that they must have a complete, comprehensive, and cohesive approach that goes beyond the traditional applications of the marketing concept.Philip Kotler and Kevin Lane Keller, Marketing Management (Upper Saddle River, NJ: Pearson Prentice Hall, 2009), 19. A company’s “sales and revenues are inextricably tied to the quality of each of its products, services, and modes of delivery and to its image and reputation among its constituencies. [The company] markets itself through everything it does, its substance as well as its style. It is that all-encompassing package that the organization then sells.”Charles S. Mack, “Holistic Marketing,” Association Management, February 1, 1999, accessed January 19, 2012, www.asaecenter.org/Resources/AMMagArticleDetail.cfm?ItemNumber=880. What we see in the holistic marketing concept is the traditional marketing concept on steroids. Small businesses are natural for the holistic marketing concept because the bureaucracy of large corporations does not burden them. The size of small businesses makes it possible, perhaps imperative, to have fluid and well-integrated operations.
Customer Value
The definition of marketing specifically includes the notion that offerings must have value to customers, clients, partners, and society at large. This necessarily implies an understanding of what customer value is. Customer value is discussed at length in Chapter 2 “Your Business Idea: The Quest for Value”, but we can define it simply as the difference between perceived benefits and perceived costs. Such a simple definition can be misleading, however, because the creation of customer value will always be a challenge—most notably because a company must know its customers extremely well to offer them what they need and want. This is complicated because customers could be seeking functional value (a product or a service performs a utilitarian purpose), social value (a sense of relationship with other groups through images or symbols), emotional value (the ability to evoke an emotional or an affective response), epistemic value (offering novelty or fun), or conditional value (derived from a particular context or a sociocultural setting, such as shared holidays)—or some combination of these types of value. (See Chapter 2 “Your Business Idea: The Quest for Value” for a detailed discussion of the types of value.)
Marketing plays a key role in creating and delivering value to a customer. Customer value can be offered in a myriad of ways. In addition to superlative ice cream, for example, the local ice cream shop can offer a frequent purchase card that allows for a free ice cream cone after the purchase of fifteen ice cream products at the regular price. Your favorite website can offer free shipping for Christmas purchases and/or pay for returns. Zappos.com offers free shipping both ways for its shoes. The key is for a company to know its consumers so well that it can provide the value that will be of interest to them.
Market Segmentation
The purpose of segmenting a market is to focus the marketing and sales efforts of a business on those prospects who are most likely to purchase the company’s product(s) or service(s), thereby helping the company (if done properly) earn the greatest return on those marketing and sales expenditures.Center for Business Planning, “Market Segmentation,” Business Resource Software, Inc., accessed December 1, 2011, www.businessplans.org/segment.html.Market segmentationmaintains two very important things: (1) there are relatively homogeneous subgroups (no subgroup will ever be exactly alike) of the total population that will behave the same way in the marketplace, and (2) these subgroups will behave differently from each other. Market segmentation is particularly important for small businesses because they do not have the resources to serve large aggregate markets or maintain a wide range of different products for varied markets.
The marketplace can be segmented along a multitude of dimensions, and there are distinct differences between consumer and business markets. Some examples of those dimensions are presented in Table 6.1 “Market Segmentation”.
LifeLock, a small business that offers identity theft protection services, practices customer type segmentation by separating its market into business and individual consumer segments.
Table 6.1 Market Segmentation
Consumer Segmentation Examples
Business Segmentation Examples
Geographic Segmentation
Region (e.g., Northeast or Southwest)
City or metro size (small, medium, or large)
Density (urban, suburban, or rural)
Climate (northern or southern)
Demographic Segmentation
The industry or industries to be served
The company sizes to be served (revenue, number of employees, and number of locations)
Demographic Segmentation
Age
Family size
Family life cycle (e.g., single or married without kids)
Gender
Income
Occupation
Education
Religion
Race/ethnicity
Generation
Nationality
Social class
Operating Variables
The customer technologies to be focused on
The users that should be served (heavy, light, medium, or nonusers)
Whether customers needing many or few services should be served
Psychographic Segmentation
Personality
Lifestyle
Behavioral occasions (regular or special occasion)
Values
Purchasing Approaches: Which to Choose?
Highly centralized versus decentralized purchasing
Engineering dominated, financially dominated, and so forth
Companies with whom a strong relationship exists or the most desirable companies
Companies that prefer leasing, service contracts, systems purchases, or sealed bidding
Companies seeking quality, service, and price
Behavioral Segmentation
Benefits of the product (e.g., toothpaste with tartar control)
User status (nonuser, regular user, or first-time user)
Usage rate (light user, medium user, or heavy user)
Loyalty status (none, medium, or absolute)
Attitude toward the product (e.g., enthusiastic or hostile)
Situational Factors: Which to Choose?
Companies that need quick and sudden delivery or service
Certain application of the product instead of all applications
Large or small orders or something in-between
Personal Characteristics: Which to Choose?
Companies with similar people and values
Risk-taking or risk-aversive customers
Companies that show high loyalty to their suppliers
Other Characteristics
Status in industry (technology or revenue leader)
Need for customization (specialized computer systems)
Source: Adapted from “Market Segmentation,” Business Resource Software, Inc., accessed December 2, 2011, http://www.businessplans.org/segment.html; adapted from Philip Kotler and Kevin Lane Keller, Marketing Management (Upper Saddle River, NJ: Pearson Prentice Hall, 2009), 214, 227.
Market segmentation requires some marketing research. The marketing research process is discussed in Section 6.3 “Marketing Research”.
Target Market
Market segmentation should always precede the selection of a target market. A target market is one or more segments (e.g., income or income + gender + occupation) that have been chosen as the focus for business operations. The selection of a target market is important to any small business because it enables the business to be more precise with its marketing efforts, thereby being more cost-effective. This will increase the chances for success. The idea behind a target market is that it will be the best match for a company’s products and services. This, in turn, will help maximize the efficiency and effectiveness of a company’s marketing efforts:
It is not feasible to go after all customers, because customers have different wants, needs and tastes. Some customers want to be style leaders. They will always buy certain styles and usually pay a high price for them. Other customers are bargain hunters. They try to find the lowest price. Obviously, a company would have difficulty targeting both of these market segments simultaneously with one type of product. For example, a company with premium products would not appeal to bargain shoppers…
Hypothetically, a certain new radio station may discover that their music appeals more to 34–54-year-old women who earn over $50,000 per year. The station would then target these women in their marketing efforts.Rick Suttle, “Define Market Segmentation & Targeting,” Chron.com, accessed December 1, 2011, smallbusiness.chron.com/define-market-segmentation-targeting-3253 .html.
Marketing mix is easily one of the most well-known marketing terms. More commonly known as “the four Ps,” the traditional marketing mix refers to the combination of product, price, promotion, and place (distribution). Each component is controlled by the company, but they are all affected by factors both internal and external to the company. Additionally, each element of the marketing mix is impacted by decisions made for the other elements. What this means is that an alteration of one element in the marketing mix will likely alter the other elements as well. They are inextricably interrelated. No matter the size of the business or organization, there will always be a marketing mix. The marketing mix is discussed in more detail in Chapter 7 “Marketing Strategy”. A brief overview is presented here.
Figure 6.1 The Marketing Mix
Product
Product refers to tangible, physical products as well as to intangible services. Examples of product decisions include design and styling, sizes, variety, packaging, warranties and guarantees, ingredients, quality, safety, brand name and image, brand logo, and support services. In the case of a services business, product decisions also include the design and delivery of the service, with delivery including such things as congeniality, promptness, and efficiency. Without the product, nothing else happens. Product also includes a company’s website.
Price
Price is what it will cost for someone to buy the product. Although the exchange of money is what we traditionally consider as price, time and convenience should also be considered. Examples of pricing decisions include pricing strategy selection (e.g., channel pricing and customer segment pricing), retail versus wholesale pricing, credit terms, discounts, and the means of making online payments. Channel pricing occurs when different prices are charged depending on where the customer purchases the product. A paper manufacturer may charge different prices for paper purchased by businesses, school bookstores, and local stationery stores. Customer segment pricing refers to charging different prices for different groups. A local museum may charge students and senior citizens less for admission.Philip Kotler and Kevin Lane Keller, Marketing Management(Upper Saddle River, NJ: Pearson Prentice Hall, 2009), 401.
Promotion
Having the best product in the world is not worth much if people do not know about it. This is the role of promotion—getting the word out. Examples of promotional activities include advertising (including on the Internet), sales promotion (e.g., coupons, sweepstakes, and 2-for-1 sales), personal sales, public relations, trade shows, webinars, videos on company websites and YouTube, publicity, social media such as Facebook and Twitter, and the company website itself. Word-of-mouth communication, where people talk to each other about their experiences with goods and services, is the most powerful promotion of all because the people who talk about products and services do not have any commercial interest.
Place
Place is another word for distribution. The objective is to have products and services available where customers want them when they want them. Examples of decisions made for place include inventory, transportation arrangements, channel decisions (e.g., making the product available to customers in retail stores only), order processing, warehousing, and whether the product will be available on a very limited (few retailers or wholesalers) or extensive (many retailers or wholesalers) basis. A company’s website is also part of the distribution domain.
Two Marketing Mixes
No matter what the business or organization, there will be a marketing mix. The business owner may not think about it in these specific terms, but it is there nonetheless. Here is an example of how the marketing mix can be configured for a local Italian restaurant (consumer market).
Product. Extensive selection of pizza, hot and cold sub sandwiches, pasta and meat dinners, salads, soft drinks and wine, homemade ice cream and bakery products; the best service in town; and free delivery.
Price. Moderate; the same price is charged to all customer segments.
Promotion. Ads on local radio stations, websites, and local newspaper; flyers posted around town; coupons in ValPak booklets that are mailed to the local area; a sponsor of the local little league teams; ads and coupons in the high school newspaper; and a Facebook presence.
Place. One restaurant is located conveniently near the center of town with plenty of off-street parking. It is open until 10:00 p.m. on weekdays and 11:30 p.m. on Fridays and Saturdays. There is a drive-through for takeout orders, and they have a special arrangement with a local parochial school to provide pizza for lunch one day per week.
Here is an example of how the marketing mix could be configured for a green cleaning services business (business market).
Product. Wide range of cleaning services for businesses and organizations. Services can be weekly or biweekly, and they can be scheduled during the day, evening, weekends, or some combination thereof. Only green cleaning products and processes are used.
Price. Moderate to high depending on the services requested. Some price discounting is offered for long-term contracts.
Promotion. Ads on local radio stations, website with video presentation, business cards that are left in the offices of local businesses and medical offices, local newspaper advertising, Facebook and Twitter presence, trade show attendance (under consideration but very expensive), and direct mail marketing (when an offer, announcement, reminder, or other item is sent to an existing or prospective customer).
Place. Services are provided at the client’s business site. The cleaning staff is radio dispatched.
The Marketing Environment
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No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.
Our Values Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.
Our Team The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence. From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.
Quality Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.
Fulcrum Agencies Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.
Retail With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.
6 Promotions Pitfalls to Avoid
1. Making the promotion too complex
Keep your promotion easy for consumers (and you, too!) to understand. Consumers will be more inclined to engage with your brand if participation is simple. Keeping the entry process straightforward also helps in efficient capturing, handling, and processing of consumer data. Keep official rules and communications clear and concise for easy understanding by consumers.
2. Thinking on a single communication level
Sales promotions can lift sales in a short period of time. To achieve optimum results and ROI, make sure you are utilizing all of the communication channels available to you. Traditional and social media combined with online and mobile communications provide a robust, integrated way of connecting with consumers, which encourages them to interact with your brand.
3. Neglecting to set benchmarks
Create a timeline and identify key success points to help keep each part of the program on track. Pre-determining benchmarks for success sets you up to better measure the promotion’s effectiveness.
4. Not making the promotion relevant
A promotion must be relevant to consumers if it’s going to succeed. Make sure you are targeting the right audience with not only your promotional message but also the communication channels you use to convey it. And offer incentives for engagement that are truly compelling to that particular audience. If a consumer feels that the brand connects with them and they are receiving value from the brand, they will keep the brand top of mind.
5. Assuming your promotion is fraud-tight
Don’t assume that your promotion—including entry collection, data protection, and official rules—isn’t subject to fraud. Many consumers will go to extreme lengths to win large prizes. These people spend a great deal of time and effort evaluating every method they could possibly use to gain advantage (usually unfair) in a sales promotion. Make sure your entry methods have been tested appropriately prior to launch, ensure your data collection protocol is air-tight, and write official rules that are clear, concise, and leave no room for interpretation.
6. Doing nothing with the data
The promotion’s value to a brand doesn’t have to end when the campaign wraps. Data collected through a promotion can be very valuable. Brands can use data collected from promotions to communicate with consumers (if they agree, of course) to remind them about the brand and encourage continued engagement. Promotions data can also be analyzed to determine key learnings for future campaigns, such as areas for potential growth.
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Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, society Marketing Program | Local Marketing Team in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Manage and maintain the organization’s social media accounts
Write and optimize content for social networking accounts such as Twitter and Instagram
Post interesting and related stuff regularly
Build and execute social media strategy through competitive and audience research
Work on product branding
Engage in social media profile management
Basic knowledge of Graphic Design/ Photo or Video Editing will be a huge plus
Requirements
Well acquainted with all Social Media platforms.
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
Demonstrable social networking experience.
Willingness to learn, team player and positive attitude.
Fluency in English.
Benefits
After completion of internship we can offer you a full time position with full salary
Categories
Number of internships/jobs available: 4
Categories: Digital Marketing,Social Media Marketing,MBA,
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Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, society Marketing Program | Local Marketing Team in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
STREET TEAMS
Generate buzz and capture new audiences with on-the-ground streets teams who are ready to deliver brand messages.
Street team marketing is an interactive and effective way to build new relationships with target consumers. It encourages face-to-face engagement, builds brand awareness, and brings a brand or promotion directly to consumers where they work, live and play. With more than 10 years of street team staffing experience, Fulcrum can assemble an energetic and enthusiastic group of individuals who can hit the ground running and get the job done.
In addition to providing street team staff, Fulcrum can help our clients reach their campaign goals by hiring a local street team manager who can assist with:
Here are just a few examples where street team marketing thrives:
FESTIVALS
MALL
SOCIETY
RETAIL STORE
COMMUNITY EVENTS
COLLEGE CAMPUSES
CONCERT VENUES
TAILGATE AREAS
RETAIL LOCATIONS
HIGH FOOT-TRAFFIC PUBLIC SPACES
COMMUTER TRAIN-STATIONS AND SURROUNDING AREAS
Fulcrum’s street teams have successfully delivered the type of results our clients dream of, helping to cement their brands in the minds of target consumers and creating the right type of buzz and media attention.
ROUTING (FINDING AND DESIGNATING IDEAL LOCATIONS FOR STREET TEAMS)
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Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, h2h marketing Program | one to one marketing Job in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Employee Perk Ideas
1. Movie Ditch Day
Or bring the viewing out of the office and take the whole team to the newest Star Wars. Or Marvel movie. Or awards show weepie if your workplace is classy like that. It’s a day of lost work you won’t get back. But it’s a day of bonding you won’t want to trade.
2. Sponsored Desk Decorations
Budgeting money for desk decorations is another employee perk that brings art into the office. And actually keeps it there. Mostly because buying it yourself is a better quality guarantee than making it.
3. Party Planning Committee
To put the social power (and responsibilities) behind any of the above in employees’ own hands, a Party Planning Committee can be a vital employee perk. Giving the office control over its own recreation tends to create the kind of recreation the whole office enjoys. Funny how that works.
4. Seating Exchange
A seating exchange is the sort of employee perk that presents itself as a surface inconvenience, but tends to pay off in spades far more often than not. Swapping around work areas, even one day a month, mixes up energies and mixes up office relationships, making the whole team slowly feel more familiar with each other.
5. Food Truck Lunches
Food truck lunches are another great way to support the community your office calls home, but it’s a way that instantly pays back. Take a poll and book the truck of your coworkers’ choice– even weekly, if you feel like going nuts. Of all possible employee perks, it’s clearly the tastiest. Click here to get started through Roaming Hunger.
6. Mini-Basketball Hoop
Or bring the gym to work. It might look like child’s play, but a mini basketball hoop can do wonders for releasing angst that can’t wait until 5pm. Give your writers five minutes of mindlessness to regain their grammar, and your execs five minutes of aggression to regain their sense of control.
7. Employee Concierge
Help your coworkers make the most of those hours, wherever they fall in the day, with an employee concierge. Think of it like a personal assistant spread out across the whole office. Consider outside errands taken care of, and distractions swatted, giving the whole team freedom to focus. Or if that’s too extreme, give everyone Task Rabbit credits to hire their own temporary assistants as needed.
8. Communal Video Games
If real life aggression’s a little too intense for the office, a shared video game system’s an employee perk offering most of the same benefits, with far less blocking. Of course, sometimes Mario Kart can cause more arguments than a ball to the face. So just be ready.
9. Employee-Selected Speaker Series
For interests that go deeper than the books themselves, bring employee-selected speakers to the office to give talks and seminars. It’s an employee perk that takes personal knowledge and makes it communal. And making it communal makes it stick around.
10. Dogs Welcome
Nothing accompanies Dalmatian onesies like a Dalmatian by the desk. Bringing dogs into the office provides instant stress relief, instant entertainment, and instant heart that’ll break everyone’s guard down. Assuming they’re not allergic.
11. Free Office Emergen-C
Of course, keeping the kitchen stocked with Emergen-C goes a long way towards helping with all that too.
12. Free Music Streaming
From Spotify to Apple Music to Tidal (okay maybe not Tidal), shared streaming services are a great way to help your coworkers focus and escape, all at the same time. What’s more, encouraging shared playlists will help everyone in the office get to know each other’s tastes. And influence each other’s tastes too.
13. Virtual Reality
For more of a solo employee perk, a virtual reality headset like the Oculus Rift can offer a welcome break from the office without ever really leaving it. It might not do much for team-building, but it’ll do great things for building imagination, employee by employee.
14. Fantasy Sports League
Sponsoring an in-office fantasy league, on the flip side, IS just the kind of employee perk that inspires team building (by building teams, naturally).
15. Office Flatscreen
It goes without saying you can’t have an office fantasy league without a way to keep tabs. Communally. So you can hear all your coworkers’ sighs, moans and cries of agony as you (hopefully) slide up the rankings.
16. Tickets to Games
Or keep tabs in person. With a whole lot more yelling. And beer (of the non office draft system-variety, of course. Save that).
17. Sports League
Or maybe your fantasy game isn’t so hot. That’s okay. For an employee perk that’ll let you show off a more dynamic skill set, sign the company up for a soccer/flag football/heck even a dodgeball league. It’ll help everyone who signs up bond. Eventually. After they’re done trying to pummel each other.
18. Yoga
For an office activity that embraces getting physical but leaves bravado by the way-side (in fact, it tends to actively decrease aggression), signing the office up for yoga – or better yet, offering it in-house, is an employee perk that quickly pays for itself in dividends. Just make sure you’ve all got somewhere to shower after.
19. In-Office Massages
Or bring the tranquility to work, without the part that requires showering. Drop-in massage services are everywhere these days, and easy to book as an employee perk that won’t just wipe the day’s stresses away, but should go a long ways toward preventing new ones.
20. Life/Career Coaching
Bringing in a life coach/career coach can massage out all the non-physical things weighing employees down, and leave them just as smoothed out once they’re done. It’ll also make them more focused. It’s an employee perk that’ll add a little purpose to your coworkers’ day; in fact the kind of little purpose that becomes very large once it all adds up.
21. Mental Health Allowance
Now if all the previous employee perks are appealing, but the prospect of doing them at work isn’t, a simple allowance for mental health gives employees the means to take care of everything above in private. Whether it’s therapy sessions, or simply a spa day, wellness allowances help employees get well on their own time, and stay that way on work time.
22. Free Coffee
Same here. Except maybe more so.
23. Stocked Kitchen
If you’re looking to go full Google though, prep the kitchen to serve breakfast, lunch and dinner. It won’t just save employees money, it’ll give them an excuse to converge and eat together. And if they wind up liking each other, you can label that just another employee perk.
24. TV Viewing Parties
For late-working workers taking advantage of that free dinner, go ahead and schedule viewing parties for some of your coworkers’ favorite shows. From The Bachelorette to re-watching Battlestar Galactica, there’s a wide variety of ways to get the team watching together – then hopefully arguing together.
25. Concert Tickets
Conversely, grabbing regular seats for big concerts is a great employee perk for the team more into listening than looking.
26. Free Dropbox Premium
What’s more, signing everyone up for a free Dropbox Premium account will ensure everyone can share the rare album that isn’t currently being streamed with each other. Along with documents and power points, if they’re into that.
27. Shared E-Readers
For an employee perk that shares even more knowledge, supply your office with a set of Kindles or Fire readers. The more you enrich yourself, the more riches you have to share with your co-workers. Even if those riches resemble Young Adult angst.
28. Experience Tickets
If it’s more of an active workplace, take everyone instead to an experience, like the recent Happy Place or Candytopia in LA. Jump in giant ball pits, get lost in halls of mirrors, and naturally – get your picture taken every step of the way. After all, it’s the office that Instagrams together that stays together.
29. Office Book Club
And where else would you (responsibly) share your Young Adult angst?
30. Mentorship Program
Another way to do exactly that is running an office mentorship program, pairing employees up with each other to pass on what their best skills and talents. Whether it directly pertains to daily office life, or encompasses an outside skill set altogether, two heads are always better than one.
31. Group Art
Whether it’s outside the office, or in the middle of the lobby, bringing a team together from different departments is a whole lot easier when the focus is on creating art. Be it painting, sculpting, or even just basic scrapbooking, group art projects don’t just bring coworkers together, they bring the best out of them. Especially when alcohol’s involved.
32. Wardrobe Allowance
Self-expression you wear tends to be even more popular than the type you put on your desk. Like way more popular. For the office with a dress code, however casual, an allowance for wardrobe is always appreciated, helping your coworkers look their best so they can also feel their best.
33. No Dress Code
Barring a wardrobe allowance, instituting a no dress code policy’s the best kind of sartorial employee perk. Let your guard down and let your coworkers’ freak flags fly – from cargo shorts to Dalmatian onesies. You were warned.
34. Free Gym Membership
For a more straightforward employee perk to whole body wellness, a gym membership does a whole lot of good for the body. It’ll keep your coworkers’ cores as fit as their minds, and probably do a lot for collective confidence too.
35. Meditation
No matter the form it takes, meditation’s become a vital component to 21st century office life, combating the daily stresses of multiple open tabs in multiple open windows on multiple screens for multiple hours of the day. It’s a shot in the arm for morale and mental health that pays for itself quickly– where mindfulness goes, productivity tends to follow. And follow so quickly it’ll feel more like it’s happening all at once. Enlightenment messes with time that way.
36. Flexible Hours
While we’re on the subject of flexibility, flexible hours tend to solve a lot of problems in a big office, letting employees with different jobs do them in the slice of time that makes the most sense to them. And the best part is, it’s impossible to be late.
37. Extra Time Off for the
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