Fulcrum Marketing is a creative promotions marketing agency with over 10 years’ combined experience in the FMCG, Insurance, Automotive, Banking, Telecoms, White Goods and Retail sectors.
We create innovative marketing strategies using free-to-consumer rewards that engage and excite – whether that’s tactical promotional activity to boost acquisition or retention or long-term loyalty and engagement programmes.
We offer the widest range of established promotional offers, together with the skills and experience necessary to produce a bespoke solution to drive sales and offer great ROI, whilst using our own loyalty and reward platforms gives us a competitive edge in terms of both costings and response time.
MARKETING SOLUTIONS THAT LOCK BRANDS & CONSUMERS TOGETHER
Fulcrum Marketing is a creative promotions marketing agency where consumer incentive ideas fill our hearts, minds and souls.
We love thinking, learning and driving innovative campaigns for your brand.
We love a challenge.
MARKETING SOLUTIONS THAT LOCK CONSUMERS & BRANDS TOGETHER
Fulcrum Marketing was founded in 2007 to offer innovative marketing strategies that engage and excite consumers. At FulcrumMarketing we understand it is difficult for brands to get stand-out and engage with consumers on an emotional level.
Our role is to continually develop new, innovative promotional solutions that offer high value incentives at a fraction of retail cost. This is as an alternative to heavily discounting.
We offer Marketing solutions that work!
Because we have the widest range of established promotional offers, along with a skilled and experienced team, which is necessary to produce a best marketing solution to drive sales and offer unrivaled ROI.
About Us
Fulcrum is a dynamic, creative agency that partners with leading consumer brands across a spectrum of industries, supporting both their domestic marketing strategies through a wide variety of creative brand solutions and value-added services.
We specialise in developing and delivering engaging solutions for a whole host of global brands, from creative, branded merchandise with inspiring packaging and POS options to tailored print management services.
Our Values
Our growth and continued success is built on core company values such as quality, value, service, passion and innovation.
Our Ethics
Every factory we use is personally assessed by our staff for quality, working conditions and the ethical treatment of workers.
Supply Chain Management
We project manage your product from concept to completion. Relax in the knowledge that your brand is in safe hands.
Accreditations
We are a responsible organisation that implements good processes with a focus on environmental sustainability.
Our Values
Our core values are what guide us as a company and individuals. These values are at the heart of everything we do:
Quality
Deliver excellent standards consistently.
Value
Ensure exceptional value for our customers.
Service
Provide the highest standard of service to our customers.
Innovation
Remain at the forefront of innovation in both design and manufacturing.
Trust
We are the most trusted supplier. The integrity of your brand is in safe hands.
Passion
We are passionate about what we do and strive to exceed customer expectations.
Brand Marketing Service Provider Agency | Product marketing Activity gondia
Marketing | Brand Activation |
Successful Marketing Planning
Successful Planning
However, just making a marketing plan won’t necessarily capture the above advantages. In order for the marketing plan to be effective, certain criteria must be met. Marketing plans are professional documents, usually drafted by mid-upper level marketers. Considering the wide variety of considerations, and the significant impact it will have on strategy, constructing a marketing plan carefully is critical to success. Marketers should focus on accomplishing the following five things when building a marketing plan:
- Clarity – It should be simple, straight-forward and clear to everyone. Avoid unnecessary jargon, leave out details that aren’t necessary, and focus entirely on a small number of high impact objectives.
- Data-oriented – Everyone objective and process being suggested should be financially projected and carefully measured. Expected results should be financially-oriented, and everyone should be aware of these financial objectives.
- Focus – A point in everyone direction is the same as no point at all. This is an important issue, as many organizations will eventually make the mistake of running too many directions at once. To avoid this, the marketing plan should be specific on what should be done, and what shouldn’t.
- Realistic – While it may sound obvious, a common mistake in marketing plan development is setting objectives which are out of reach. The logic for this is that it’s always good to have something more to reach for. However, this creates two problems. The first problem is that individuals pursuing these goals will get demotivated, feeling like they are failing. The second problem is that it creates dissonance between the projected results and the real results.
- Alignment – Alignment is more than a boss telling the employees what to do. Alignment requires agreement among all involved parties. All stakeholders should be on the same page, pursuing the same objectives for the same reasons. Management is about creating agreement, not delegating tasks. As a result, the marketing plan should be developed with input from everyone involved.