When it comes to Promotional Marketing and its associated services retail marketing Supplier | door to door marketing Supplier chandrapur, we like to think we know a thing or two. After all, we’ve been doing it for a quarter of a century!
As a long established and reliable partner to brands and agencies, we provide a proactive and helpful account management team to help work through your marketing objectives. Technology is at the heart of everything we deliver – from live online reporting through to cashback platforms and ecommerce websites, we utilise the latest technology to deliver efficiencies in handling and transparency of our operation.
Fulcrum provides a flexible approach – allowing you to focus on your brand, while we take care of the detail behind the scenes
For the team here at Fulcrum it’s all about how to help a brand to drive sales, manage logistics – using the power of our people, our processes and our technology. Our people are drawn from a variety of commercial backgrounds including agency, experiential, btl and fieldwork.
We do the research on new trends, Marketing and Btl solutions and effective ways of working
we provide a comprehensive a range of promotional solutions to major organisations working to promote their businesses and brands. These solutions relate to the issuing, validation, redemption and settlement of…
RETAILER OFFERS – loyalty vouchers, coupons & points, complex & personalised targeted promotions, trigger offers
STORED VALUE INSTRUMENTS – gift, savings, points, general ‘spend’ cards or virtual cards
MANUFACTURER COUPONS – including 3rd party and affinity partner programmes
…whether physical or digital, for customer present and online transactions.
Our services are operational in the mumbai and pune (where we support all major grocery retailers, FMCG manufacturers, and many leading multi-retailer environments).
Who are we?
Fulcrum specialises in the provision of marketing, Btl and leaflet distribution services within the Marketing and all sector.
How can we help?
Over the years we have innovated our core capabilities through excellent IT infrastructure and customer service, to provide a one stop shop for all your promotional, fulfilment and distribution needs.
We are dedicated to helping our customers achieve growth, customer retention and increased profitability through the combination of our expert marketing support services.
Marketing | Brand Activation |
Marketing idea an tips , info , case study
Differentiate between trade and consumer promotions relative to a product’s marketing mix
Trade vs. Consumer Promotions
Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers.
LEARNING OBJECTIVES
Differentiate between trade and consumer promotions relative to a product’s marketing mix
KEY TAKEAWAYS
Key Points
- The purpose of trade promotions is to help companies differentiate a product, increase product visibility, and increase the product purchase rate.
- The purpose of consumer promotions is to increase brand awareness and market acceptance.
- There are various types of trade and consumer promotions.
- Consumer promotion activities include rebates, coupons, premiums, contests, kids eat free programs,reward programs, and free samples.
Key Terms
- differentiate: To show, or be the distinction between two things.
- trade: Those engaged in an industry or group of related industries.
- Federal Trade Commission: an independent agency of the United States government that seeks to promote consumer protection and the eliminate and prevent anti-competitive business practices, such as coercive monopoly
- brand awareness: Brand awareness is the extent to which a brand is recognized by potential customers and is correctly associated with a particular product.
Trade versus Consumer Promotions
Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers.
Promotions: A point of purchase or end cap display can make consumers aware of new products.
Trade Promotions
Trade promotions are marketing activities executed between manufacturers and retailers. Trade promotions help companies differentiate a product, increase product visibility, and increase the product purchase rate. But while there are multiple products on the market, retailers only have a finite space to display items on their shelves. It is therefore sometimes necessary to encourage retailers to stock your item instead of your competitor ‘s item.
To this point, trade promotions include:
- Trade allowances are incentives used to encourage a retailer to stock a product such as cash discounts or promotional incentives.
- Dealer loaders are incentives given to a dealer to display a product, such as in-store displays, premiums, or rebates.
- Trade contests are used to encourage retailers to sell products, as the retailer who sells the most wins a prize.
- Point of purchase display (POP) is an end cap or center store display where retailers can show the products to customers to increase awareness.
- Training programs teach employees or retailers the benefits and uses of a product.
- Push money is an extra commission paid to encourage the stocking and selling of a product.
Consumer Promotions
Consumer promotions are marketing activities targeted at the consumer to encourage them to buy the product. These are often used at the product launch to increase brand awareness, market acceptance, and sales. Types of consumer promotions can include:
- Price deals are temporary reductions in price, such as 50% off an item.
- Discounts are reductions to a basic price of goods or services.
- Reward programs allow consumers to collect points, miles, or credits for purchases, which they can later redeem for rewards.
- Coupons have become a standard mechanism for sales promotions.
- With rebates, consumers are offered money back if the receipt and barcode are mailed to the producer.
- Some contests or sweepstakes automatically enter the consumer into the event through the purchase of the product.
- Free samples are when a product is given to the consumer so that he or she may try a product before committing to a purchase.
- Discounts are sometimes given to customers who buy in large quantities.
- Kids eat free promotions offer a discount on the total dining bill by offering one free kid’s meal with each regular meal purchased.
- Premiums are promotional items that can be received for a small fee when redeeming the proof of purchase.
Companies will often use a combination of trade and consumer promotions when launching a new product.
