We’ve been delivering Marketing Services that drive sales for brands for over 10 years. face to face marketing agent | Account based marketing Service Provider Agency dhule , Our team is full of Promotional Management innovations and packages, marketing and promotion plans, cutting edge btl Solutions, Ecommerce expertise and traditional Handling and Fulfilment capability.
We get the bigger picture. That brands invest heavily in building perceptions around their identity and value proposition. How their consumers perceive their products can be all too easily changed at any point in the customer journey.
That’s why we’ve built a team of people gleaned from client, agency.
Our Marketing Services is a broad. Our congregation of solutions is drawn from our extensive in house family. From brand promotions, btl marketing solutions, door drop , ecommerce to point of sale management and many other solutions in-between, we have produced award winning work for brands, agencies, public sector and charity clients alike.
We physically store, package and distribute goods.
We design, build and host front end and back end digital platforms for the promotion, sale and fulfilment of products and services.
We provide an end to end solution for tactical and strategic promotional campaigns with a combination of bespoke and off the shelf programmes.
Process. We care about what we do and who we do it for. It is important to us to continually improve the quality and range of our services. We challenge ourselves to be proactive in supporting our clients and be generous in the time we give to our clients and our own people. Being recognised as experts involves applying best practice to what we do and always seeking transparent and honest partnerships with our clients
Marketing | Brand Activation |
face to face marketing agent | Account based marketing Service Provider Agency dhule
Marketing idea an tips , info , case study
Value of Branding : long-term profitability through increased customer loyalty
Value of Branding
Branding is a long term exercise, but one that reaps long-term profitability through increased customer loyalty.
LEARNING OBJECTIVES
Explain why a strong branding strategy is essential to the success of a company
KEY TAKEAWAYS
Key Points
- Branding is crucial to the success of any tangible product. In consumer markets, branding can influence whether consumers will buy the product.
- Branding can also help in the development of a new product by facilitating the extension of a product line or mix, through building on the consumer’s perceptions of the values and character represented by the brand name.
- Effective branding of a product enables the consumer to easily identify the product because the features and benefits have been communicated effectively.
- Branding helps the manufacturer create loyalty, decrease the risk of losing market share to the competition by establishing a differential advantage, and allow premium pricing that is acceptable by the consumer because of the perceived value of the brand.
- Branding enables the retailer to benefit from brand marketing support by helping to attract more customers (ideally ones who normally don’t frequent the establishment).
Key Terms
- Branding: This process involves researching, developing, and implementing brand names, brand marks, trade characters, and trademarks.
- co-branding: the combination of two or more well-known brands for marketing purposes, to strengthen one another’s preference or purchase intentions, or to reach a broader audience
- Trademark: A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify for consumers that the products or services on or with which the trademark appears originate from a unique source, designated for a specific market. It also distinguishes its products or services from those of other entities.
“Branding is a way to create an emotional connection with a specific audience. ” – Troika, a network branding company.
