We power the mechanics behind your promotional marketing. Providing fully integrated fulfilment services that are intelligent and flexible enough to manage your ideas, growth and promotional objectives. Our multi-channel solutions provide a solid infrastructure for your project, whilst our history and experience allows you to benefit from what we have learnt over the last 10 years. park Marketing | Field marketing Work Asalfa
Consumers have changed, media has evolved and so have our solutions.
Our solutions to your activity include:
Ecommerce
On-pack promotions & competitions
Loyalty & Reward programmes
Customer helplines
POS – Collation & Distribution
Product Sampling
Contract packing
Database Management
Kitting & relabeling
Digital services
About Us
At Fulcrum, we consider ourselves the home of marketing logistics solutions, and have done so since we were established back in the ’s. As specialists in promotional marketing, large volume contract packing and customer service, we pride ourselves on our ability to help brands connect with their customers.
we are able to deliver agile, flexible and dynamic solutions for our clients. It’s for these reasons that we have maintained long-standing relationships with some of the mumbai’s leading brands. Our clients come in all different shapes, sizes and sectors which include retail, public sector, cosmetics & personal care, beverage, financial services and travel to name just a few. However, it’s our culture and values that set us apart from the rest, as working with Fulcrum means you are doing business with a trusted partner who puts your brand integrity at the forefront of everything we do.
At Fulcrum, we truly believe that having an empowered workforce helps us to deliver the best possible service for our clients, which is why we set up the Fulcrum Academy. The academy supports our employees in their quest for personal and professional development, it gives individuals who are ambitious and want to further their own skills and careers the opportunity to gain further qualifications. We offer a wide range of learning opportunities f to professional body qualifications, as we believe our staff are at the heart of the business and its success.
We’re more than just a marketing logistics partner, we’re your brand ambassadors. Working with you to ensure you deliver a customer experience to be proud of.
Marketing | Brand Activation | 
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Value-Based Marketing
Value-Based Marketing
Competition Based on Value
Value-based marketing allows organizations to create and sustain differentiating values that enable them to compete within their markets.
LEARNING OBJECTIVES
State what is important when shifting to a competition based on value marketing perspective
KEY TAKEAWAYS
Key Points
- For a firm to deliver value to its customers, they must consider what is known as the “total market offering.” This includes the reputation of the organization, staff representation, product benefits, and technological characteristics as compared to competitors ‘ market offerings and prices.
- Total CVM also creates value by creating value for the employees, business partners (customer, delivery chain, supply chain, unions) and thereby for the shareholder.
- CVM requires implementing a customer-focused vision, which means a major shift in companies strategic thinking, often including radical move from product or price as the basis for competition to process or service value.
Key Terms
- Total market offering: “total market offering” includes the reputation of the organization, staff representation, product benefits, and technological characteristics as compared to competitors’ market offerings and prices.
- supply chain: A supply chain is a system of organizations, people, technology, activities, information, and resources involved in moving a product or service from the supplier to the customer. Supply chain activities transform natural resources, raw materials, and components into a finished product that is delivered to the end customer.
The customer’s perceived value of a product is the relationship between the perceived benefits in relation to the perceived costs of receiving those benefits. Value is thus subjective (i.e., a function of consumers ‘ estimation) and relational (i.e., both benefits and cost must be positive values).
For a firm to deliver value to its customers, it must consider what is known as the “total market offering.” This comprises the organization’s reputation, staff representation, product benefits, and technological characteristics as compared to competitors’ market offerings and prices. Value can thus be defined as the relationship of a firm’s market offerings to those of its competitors.
The migration from product-oriented to customer-oriented strategies is called Total Customer Value Management (TCVM). This requires implementing a customer-focused vision – a major shift in strategic thinking, often including moving the basis for competition from product or price to process or service value.
TCVM goes beyond conventional customer value management, which provides a rational set of techniques, methodologies, and strategies to weave the needs and wants of customers into the key process designs and management activities of the enterprise. TCVM helps businesses create and sustain differentiating value, enabling them to compete within their markets. TCVM also creates value for employees, business partners (customers, delivery chain, supply chain, unions) and shareholders.
TCVM starts with a customer strategy, which is the precursor of building a conventional business strategy. By assigning customer tasks to traditionally non-customer facing departments like IT, Finance, and HR, a Continuous Customer Improvement Program is created to ensure customer delight.
Value Model: Value creation is tied to cost and revenue.