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Social Media Campaigns Agency in Chennai

Social Media Campaigns

Social Media Campaigns

Consumers spend more time on social media platforms than they do on any other app or website. If the age-old marketing principle of “go where your audience is” holds true, then social media is the 21st century’s most lucrative marketing opportunity, and it’s not a close race.

The top social media platforms have each launched full-featured advertising programs, allowing brands to engage users with targeted advertisements in feeds and timelines. Smart brands are also reaping the benefits of earned social media impressions by cultivating their brands on relevant platforms.

ExcelForce supports clients’ social media campaigns through effective planning, execution, and measurement.

It’s easy to fail on social media. The major platforms have millions of users tweeting, liking, and endorsing at any particular time, and your message can fly under the radar if you don’t plan effectively. At ExcelForce, we’ve built an internal team of social media experts who have driven successful campaigns for leading brands around the world.

What are earned impressions?

Earned impressions are those impressions a brand gets by participating on a social media platform. Similar to SEO, this organic traffic represents a long-term strategy and can’t be bought. Smart brands are engaging with users around relevant topics and societal issues to keep their brand top of mind while creating positive impressions.

What are paid impressions?

Facebook, Twitter, and LinkedIn all have proprietary advertising programs that brands can leverage. These programs allow brands to inject paid advertisements in feeds with detailed targeting, including demographic, geographic location, and even profession.

How can social media contribute to a larger marketing effort?

If you’re running a campaign on another advertising platform, social media is a sure-fire way to draw interest to the campaign and drive engagement. Your social media presence should be a part of your overall content strategy, and should constantly function to support your overall message and campaign efforts.

It all starts with a clear set of goals. We work with you to understand what you’re hoping to achieve with your social media campaign, and how the campaign fits into your overall marketing plan. Here are a few common goals that we help our clients work towards:

  • Brand Awareness: New brands or brands who haven’t leveraged social media effectively in the past often turn to ExcelForce to build their following on social media. This often starts with an effective campaign that announces the brand’s presence, builds a viral coefficient, and gives fans and followers something to talk about.

  • Web Traffic: Just like any other digital marketing campaign, social media is often used to direct more users to a website. We work with clients to develop content and advertisements that draw users in, and use social sharing features to get website visitors to post branded content to social media themselves.

  • Reputation: Negativity is a reality in today’s digital world. We specialise in helping brands plan and execute campaigns that highlight their sensitive side, while deftly addressing complaints or scepticism.

When you consider using social media campaigns to improve your marketing results, consider the experts at ExcelForce.

Social Media Campaigns Agency in Chennai

About Chennai

Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

Demographics:

The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

Connectivity:

Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

Administration:

Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

Economy:

Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

 

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Social Media Campaigns Agency in Chennai

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