Social Media Campaigns
Social Media Campaigns
Consumers spend more time on social media platforms than they do on any other app or website. If the age-old marketing principle of “go where your audience is” holds true, then social media is the 21st century’s most lucrative marketing opportunity, and it’s not a close race.
The top social media platforms have each launched full-featured advertising programs, allowing brands to engage users with targeted advertisements in feeds and timelines. Smart brands are also reaping the benefits of earned social media impressions by cultivating their brands on relevant platforms.
ExcelForce supports clients’ social media campaigns through effective planning, execution, and measurement.
It’s easy to fail on social media. The major platforms have millions of users tweeting, liking, and endorsing at any particular time, and your message can fly under the radar if you don’t plan effectively. At ExcelForce, we’ve built an internal team of social media experts who have driven successful campaigns for leading brands around the world.
What are earned impressions?
Earned impressions are those impressions a brand gets by participating on a social media platform. Similar to SEO, this organic traffic represents a long-term strategy and can’t be bought. Smart brands are engaging with users around relevant topics and societal issues to keep their brand top of mind while creating positive impressions.
What are paid impressions?
Facebook, Twitter, and LinkedIn all have proprietary advertising programs that brands can leverage. These programs allow brands to inject paid advertisements in feeds with detailed targeting, including demographic, geographic location, and even profession.
How can social media contribute to a larger marketing effort?
If you’re running a campaign on another advertising platform, social media is a sure-fire way to draw interest to the campaign and drive engagement. Your social media presence should be a part of your overall content strategy, and should constantly function to support your overall message and campaign efforts.
It all starts with a clear set of goals. We work with you to understand what you’re hoping to achieve with your social media campaign, and how the campaign fits into your overall marketing plan. Here are a few common goals that we help our clients work towards:
Brand Awareness: New brands or brands who haven’t leveraged social media effectively in the past often turn to ExcelForce to build their following on social media. This often starts with an effective campaign that announces the brand’s presence, builds a viral coefficient, and gives fans and followers something to talk about.
Web Traffic: Just like any other digital marketing campaign, social media is often used to direct more users to a website. We work with clients to develop content and advertisements that draw users in, and use social sharing features to get website visitors to post branded content to social media themselves.
Reputation: Negativity is a reality in today’s digital world. We specialise in helping brands plan and execute campaigns that highlight their sensitive side, while deftly addressing complaints or scepticism.
When you consider using social media campaigns to improve your marketing results, consider the experts at ExcelForce.
Social Media Campaigns Agency in Hyderabad
About Hyderabad
Hyderabad lies in the south-west part of the South Indian state of Andhra Pradesh. It is the capital and the largest city in Andhra Pradesh. It is the fourth most populour city and the sixth most populous urban agglomeration in India. Hyderabad can be classified into five zones – North, South, East, West and Central.
Sultan Muhammad Quli who belonged to the Qutub Shahi dynasty was the founder of the city. He named the city Bhagyanagar after his beloved wife, Bhagyamati, in 1590. However, after entering the royal household, she embraced Islam and was rechristened Hydermahal. Consequently, the city got its second name, Hyderabad.
Hyderabad is also known as Cyberabad (Cyber city) considering that it is a renowned global center for Information Technology. City of Pearls is another sobriquet by which the city is known by as it has a flourishing industry engaged in the pearl trade. Besides, it was also the only global trade center of diamonds, until the 18th century.
Hyderabad has contributed substantially to the growth of the Indian economy. The city houses the largest number of Special Economic Zones (SEZs) in the country. Some of the major industrial sectors of Hyderabad are the traditional manufacturing sector, the Knowledge sector that includes the IT sector, and the Tourism sector. The Service sector is also an important contributor to the economy of the state.
Compared to most other cities, the real estate sector of Hyderabad has remained stable over a period of time. Hence it is considered an important realty destination for affordable housing. About 80% of the realty demand of the city is end-user driven. Some of the important public sector companies in Hyderabad are Bharat Heavy Electricals Limited (BHEL), National Mineral Development Corporation (NMDC), Hindustan Machine Tools Limited (HMT), Bharat Electronics Limited (BEL), Indian Drugs and Pharmaceuticals Limited (IDPL), Electronics Corporation of India Limited (ECIL), Defence Research and Development Organisation (DRDO) and Hindustan Aeronautics Limited (HAL). Besides, the pharmaceutical and electronic indusries, established in the city in the 1970s are also booming industries, lending the city the nickname ‘Gateway to South-central India’ due to their strategic location.
Top builders in Hyderabad are Lodha Group, Prestige Group, DLF Group, Brigade Group, Emaar MGF Land Limited, Mantri Group, Salarpuria Sattva Group, Indiabulls Distribution, Jain Housing, Aparna Constructions.
Popular property searches in Hyderabad are flats in hyderabad, house for sale in hyderabad, 1 bhk flat in hyderabad, plots in hyderabad, 2 bhk flat in hyderabad, flats for rent in hyderabad, 3 bhk flats in hyderabad.
Demographics:
The population of Hyderabad was pegged to be 6,809,970 as per the 2011 census, which makes it the fourth most populous city in India. It is expected that the population of the Hyderabad Metropolitan area would be approximately 10 million by the end of 2013.
The population of the Hyderabad Urban Agglomeration is around 7,749,334, which makes it the sixth most populous urban agglomeration in the country.
The population density is around 18,480/square km.
A majority of the population consists of migrants from other parts of the country, which is approximately about 24% of the total population.
Information Technology:
Hyderabad comes immediately after Bangalore with regards to the number of IT companies that have been established here. Emphasis has been given to development of the IT sector in the city since the 1990s. Many software companies, Business Process Outsourcing (BPO) firms and firms providing technological and knowledge services have been set up in the city.
Currently, there
The city connects other parts of Andhra Pradesh as well as neighbouring states through important roads like AH-43, NH-9, NH-7 and NH-202.
The Hyderabad In are more than 1300 IT/ITeS companies established in the city, contributing 15% of India’s and 98% of Andhra Pradesh’s exports in the IT/ITeS sectors. Some of the major IT companies that have been established in Hyderabad include Tata Consultancy Services (TCS), Infosys, Accenture, Oracle, IBM, Verizon, Google, Hewlett-Packard (HP), Microsoft, Amazon, Capgemini, Cognizant, Genpact, Dell etc.
Large-scale investments have been made by constructing various IT campuses across the city to facilitate the growth and development of companies investing in the growth of the IT sector of the city. The HITEC City (Hyderabad Information Technology Engineering Consultancy City) is a major technology township that has been developed as the center of the information technology industry in the city. It consists of various campuses and phases, as well as residential areas for IT professionals, convention centers and malls. Besides, there are other areas like Gachibowli and Kondapur, which focus on the IT sector.
Connectivity:
ternational Airport, also known as the Rajiv Gandhi International Airport, is located at Shamshabad, about 25 km south of the city.
The Hyderabad Deccan Railway Station, also called the Nampally Railway Station, is located at Nampally, just about 3 km from the city center. The Secunderabad Railway Station, located 7 km north of the city center at Secunderabad, is another important railway station in the city. Besides there is also the Lingampally Railway Station located at Serilingampally, about 25 km west of the city center.
The city is also well connected through the sub-urban rail system or Multi-Modal Transit System (MMTS), providing first-class commuter travel. It has been developed as a joint venture between the Government of Andhra Pradesh and the South-Central railway.
The Andhra Pradesh State Road Transport Corporation (APSRTC) operates a fleet of bus services covering the length and breadth of the city. It is the state owned road transport corporation of Andhra Pradesh which maintains its autonomy with regards to the road transport service of the city.
The proposed Hyderabad Metro Rail is coming up in two phases. Phase I, being developed along three corridors, covering a total distance of 71 km, is expected to be operational by March, 2015.
Hyderabad Civic Administration:
The Greater Hyderabad Municipal Corporation (GHMC) manages the civic administration and infrastructure of the city, across 18 circles, covering 150 municipal wards. The GHMC was formed in 2007 by the merger of the Municipal Corporation of Hyderabad (MCH) with 12 municipalities of Hyderabad, Medak and Ranga Reddy districts, together covering a total area of 650 sq km.
The Hyderabad Metropolitan Development Authority (HMDA) is the urban planning authority of Hyderabad. It was formed in 2008 by expanding the Hyderabad Urban Development Authority (HUDA). The entire area of the GHMC as well as its suburbs comes under the purview of the HMDA. It extends to 54 Mandals across 5 districts, covering a total area of about 7,100 sq km. It is the second largest civic urban development area in India, after Bangalore Metropolitan Region Development Authority (BMRDA). Besides coordinating the development activities of the GHMC and the suburban municipalities, it also manages the administration of the Hyderabad Metropolitan Water Supply and Sewage Board (HMWSSB), the Andhra Pradesh Transmission Corporation (APTC) and the Andhra Pradesh State Road Transport Corporation (APSRTC).A
Social Media Campaigns Agency in Hyderabad
About Hyderabad
Social Media Campaigns Agency in Hyderabad
All Localities in Hyderabad
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