Digital Advertising Agency in Pallavaram, Chennai
Digital advertising is a pretty self-explanatory term; it’s the means by which you distribute paid ads online across various different platforms. However, the strategy behind when, where and who to advertise to is a little less simple (albeit achievable). With a good grasp on the mechanics of each online advertising and marketing avenue, there are lucrative opportunities for reaching genuine prospective customers and clients in ways that may otherwise be missed. For example, while there are some 1.5 billion active users on Facebook every day, only a handful are your desired demographic, and a handful again of people who aren’t organically following you or who have passed by your business (or website), but not stopped for a conversion. It is this latter group of people that are our focus when conducting this kind of advertising. Here are what we believe to be the most effective means of online advertising.
Social advertising
Social advertising refers to the ads occurring on your social media accounts. This can be in your feed, to the left of your feed, your stories or in your Facebook messenger. You’ve probably noticed that these ads correlate with the products and services you’ve been searching for via typed or voice search, or the websites you’ve perused. Although this certainly lends itself to a creep factor, it’s also hard to ignore that, for the most part, it’s enormously helpful for guiding us to what we’re looking for. Or, more accurately, reminding us of what we’re looking for and presenting a solution. If you aren’t putting your message out there for people searching for what you offer, you are missing a huge opportunity. We use social media’s intuitive capabilities to formulate ads based on the interests, searches and online activity of social media followers and present them with the solution (your product or service) to their problem, want or need.
Display advertising
Display advertising is advertising that appears in the banners and border columns of the websites, social media platforms and apps that you use. Their purpose is to display an advertisement that matches your online activity, and deliver the message, product or service that you’re looking for. Subsequently, this is also the aim of your display advertising to your desired demographic of customer or client. Research reveals that visitors to your website who are retargeted with your display ads are 70% more likely to convert in some way (via contact or purchase). And, through the means by which display advertising reaches the correct people, there is a lot of information that can help you better understand your customer base. By understanding the pages your prospects visit and engage with, you are able to appreciate their interests and, so, how and what they want to be retargeted with, and when.
Remarketing and retargeting
Although they serve essentially the same purpose, there is a difference between remarketing and retargeting. Remarketing is marketing to those who have engaged directly with your business, usually through email of social media sign-ins, and so opt in for more information on what you have to offer via email. However, they can also be reached, thanks to the information they have provided, via display and social media marketing.
Retargeting is online advertising that essentially follows a user using display and social marketing advertising based on their overall online behaviour via cookie-based technology (you’ll often see pop-ups on websites asking for your permission to use them). Javascript code is used to track how, when and where a user is navigating online, so your ad can meet them on websites the frequent to deliver your service or product solution to them.
Search advertising
Search advertising appears on the Search Engine Results Page (SERP) after a search query has been registered. So, those first few results with ‘ad’ written beside them are the result of search advertising efforts. These are chosen based on Google’s auction system and how applicable your business is to each search term.
We Also Have Special Expertise With Trade Shows & Exhibits And Broadcast Design. Brand Experience Leader. An Brand Experience Agency in Pallavaram, Chennai. Content-First Approach. Award-Winning Experiences.
Digital Advertising Agency in Pallavaram, Chennai
Brand Activation and Why Its Important
Give people a way to experience the benefits of your brand
First-hand experiences change purchase behaviors
Expand brand activation impact with social media and influencer integration
Brand activations transform people into brand advocates
Track impact with real-time reporting, promo codes, and onsite sales
Brand activation services
1.) Strategies to activate your brand
2.) Planning where and when to engage your ideal audience
3.) Location scouting and permitting
4.) Activation asset production (e.g., tents, tables, props, outfits, etc.)
5.) Staffing to ensure your brand is properly represented
6.) Brand activation transport, setup, implementation, and management
7.) Real-time content planning and capture
8.) Brand activation effectiveness measurement and analysis
Brand Activation Agency in Pallavaram, Chennai
Innovative Advertising Strategies
BRAND AWARENESS
Our team is our greatest asset.
The solution is a proven customer acquisition strategy- a critical component of any successful business.
We can help you improve profitability while decreasing customer acquisition costs. Contact our Experian sales representative today.
What are the customer acquisition strategies that I should use?The problem with ineffective customer acquisition strategies is that they do not provide any predictability. They are sporadic and this directly influences the rate of incoming clients. When a digital marketing business operates without a systemized, repeatable acquisition strategy, they rely on unstable factors like word-of-mouth referrals to sustain their client load. |  |
We believe that growth is the key to maximizing ROI on digital products. In order to engage users, increase retention and referrals, and drive revenue, we work alongside our wide network of partner vendors. Growth marketing entails a combination of services that are custom-fit for your product to be optimized for long-term success. Fueled offers:
Successful agencies implement a system.
Merchant Seller Acquisition Onboarding Agency
Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.
Customer Acquisition Marketing Agency Pallavaram, Chennai
Growth marketers are constantly working to increase customer acquisition and engagement.
customer acquisition marketing approaches. Work with a team of growth experts to build a complete lead generation machine with Advanced Marketing, and sales to rapidly scale your business.
B2B Marketing Agency in Pallavaram, Chennai
As individuals B2B Marketing Agency in Pallavaram, Chennai , we’ve been growing brands for over 10 years. our team comprises several well-established players in b2b marketing, direct marketing, branding, event, digital marketing, SEO, and business on a global scale.
Market directly to your target with B2B Marketing.We help businesses devise a B2B marketing program that generates better leads, more customers, and bigger profits. |  |
B2B Lead Generation Services
Brand Awareness. Build massive brand recognition. Customer Acquisition. Generate new customers to fuel your brand growth.
Customer Acquisition Strategies … For us, it’s all about creating long-term value for everyone.
Appointment Setting, Lead Generation, Lead Management.
Building a powerful presence.B2B Marketing is a two-way conversation.
When you engage with your customers, it not only allows them to connect with your brand on a deeper level, but it provides you with a valuable opportunity to improve the product or service you provide based on their real needs. |  |
Growing your brand and increasing your bottom line.
Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:
B2B Marketing Agency in Pallavaram, Chennai
Pallavaram, Chennai
About Pallavaram, Chennai
Overview
| Chromepet, situated in the southern parts, is an emerging suburb in the southern region of Chennai, located about 24 km from the main city and lies outside the limits of Chennai city. It is located 22 km from Egmore and Chennai Central Railway Station. It lies on the Grand Southern trunk (GST road), close to Thirumudivakkam, Tambaram and next to Pallavaram. This locality has 200 ft road that directly connects Chrompet to Thoraipakkam and 6 km from Outer Ring Road, Thirumudivakkam. Pammal, Pallavaram, Thiruneermalai, Hastinapuram, Tambaram, Rajakilpakkam, Santhosapuram, Medavakkam, Kovilambakkam, Irumbuliyur etc are its neighbouring localities. |
Chromepet is made up of communities and townships that include New Colony, Ganapathy Puram, Umayalpuram, Nagappa Nagar, Lakshmipuram, Shastri Colony, and Gandhi Nagar. The locality also benefits from the influence of IT/ITeS which want their residents near to their workplace. This locality is very famous for Madras Institute of Technology which is situated nearby. Some of the premium residential projects in Chromepet are Amarprakash The Royal Castle, Krishna Mithila, Amarprakash Temple Wave, Casagrand Bloom, Doshi First Nest among others.
Connectivity
Chromepet is connected to Chennai by public transportation services including the electric train. It is located on the Beach – Tambaram – Chengalpattu suburban railway network. Tirusulam, Pallavaram, Chrompet, and Tambaram Sanatorium are its nearby railway stations. However, Chrompet Railway Station is the nearest railway station to Chrompet which is located at a distance of 200 mtr via Chennai – Nagapattinam Highway/Chennai – Theni Highway/Trichy – Chennai Highway.
It has excellent connectivity to Rajiv Gandhi International Airport which is located at a distance of 6 km via Chennai – Nagapattinam Highway/Chennai – Theni Highway/Trichy – Chennai Highway.
First phase of Chennai Metro Rail with one of its route Washermanpet – Chennai International Airport (Blue Line – 23.1 km) is passing through the locality. Airport, Meenambakkam, Nanganallur Road, Alandur, Ekkattuthangal, and Ashok Nagar are some stations located near Chrompet.
The Grand Southern Trunk Road (GST) that connects south Indian cities to Chennai passes through this township.
There is a bus stand in Hasthinapuram, a neighborhood on the eastern side of Chromepet Railway Station. Buses to Tambaram, Guduvanchery, T Nagar, High Court, Chengalpet, Avadi, Pallavaram, Velachery, vandalur, Pozhichalur, Broadway, etc. are available from Hasthinapuram.
Proposed & Planned Infra
Proposed plan for Chennai Metro Phase-2 that will involve extension of Line-4 from Lighthouse up to Poonamallee, with the Madhavaram – Sholinganallur and Light House – Poonamallee lines intersecting at Alwarthirunagar. The key focus for Phase-2 is to provide a stable connectivity between the northern (Madhavaram, Thiruvottiyur, Redhills) and southern suburbs (Siruseri, Sholinganallur) and the east parts of Chennai (Light house, Mylapore) to the western suburbs (Porur, Poonamallee).
Tamil Nadu Road Development Corporation (TNRDC) has also an elevated 17.2 km 4-Lane Corridor for the IT Corridor from Taramani to Siruseri.
Factors for past growth
Its proximity to Chennai International Airport and Chrompet Railway Station along with major IT Hubs in the city such as Ascendas IT Park, Chennai One Software Park, KRISP IT Park, and The Gateway Office Parks have been a plus point for Chrompet driving residential demand and development and consistent rental yield. A fair number of workforce work in nearby IT Hubs and Industrial areas wanted to have their residences close to their workplace. As a result Flats for sale in Chromepet finds proposed tenants due to its proximity to the IT corridor and other industries.
| mall in Pallavaram, Chennai | IT Park in Pallavaram, Chennai | Apartment building in Chennai, Tamil Nadu |
Infra Development (Social & Physical)
Some of the well-known schools and colleges in Chromepet are are St. Marks Nursery And Primary School, Holy Angels School, Holy Cross School, Budding Minds Play School, GGN International School, St. Marks Matriculation Higher Secondary School, Budding Minds Play School, Achariya Bala Siksha Mandir, and Sri Chaitanya Techno School to name a few.
Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Chrompet includes Sayee Hospitals, Deepam Pallavaram Hospital, Kavitha Ortho & Multispeciality Hospital, PCMC Hospital, Cantonment Board General Hospital among few.
Due to its strategic location, this high street has attracted a number of national and international retail brands, as well as exclusive cafes and restaurants. The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Forum Vijaya Mall, Grand Square, Ramee Mall, and Alsa Mall.