Digital Advertising Agency in Poonamallee, Chennai
Digital advertising is a pretty self-explanatory term; it’s the means by which you distribute paid ads online across various different platforms. However, the strategy behind when, where and who to advertise to is a little less simple (albeit achievable). With a good grasp on the mechanics of each online advertising and marketing avenue, there are lucrative opportunities for reaching genuine prospective customers and clients in ways that may otherwise be missed. For example, while there are some 1.5 billion active users on Facebook every day, only a handful are your desired demographic, and a handful again of people who aren’t organically following you or who have passed by your business (or website), but not stopped for a conversion. It is this latter group of people that are our focus when conducting this kind of advertising. Here are what we believe to be the most effective means of online advertising.
Social advertising
Social advertising refers to the ads occurring on your social media accounts. This can be in your feed, to the left of your feed, your stories or in your Facebook messenger. You’ve probably noticed that these ads correlate with the products and services you’ve been searching for via typed or voice search, or the websites you’ve perused. Although this certainly lends itself to a creep factor, it’s also hard to ignore that, for the most part, it’s enormously helpful for guiding us to what we’re looking for. Or, more accurately, reminding us of what we’re looking for and presenting a solution. If you aren’t putting your message out there for people searching for what you offer, you are missing a huge opportunity. We use social media’s intuitive capabilities to formulate ads based on the interests, searches and online activity of social media followers and present them with the solution (your product or service) to their problem, want or need.
Display advertising
Display advertising is advertising that appears in the banners and border columns of the websites, social media platforms and apps that you use. Their purpose is to display an advertisement that matches your online activity, and deliver the message, product or service that you’re looking for. Subsequently, this is also the aim of your display advertising to your desired demographic of customer or client. Research reveals that visitors to your website who are retargeted with your display ads are 70% more likely to convert in some way (via contact or purchase). And, through the means by which display advertising reaches the correct people, there is a lot of information that can help you better understand your customer base. By understanding the pages your prospects visit and engage with, you are able to appreciate their interests and, so, how and what they want to be retargeted with, and when.
Remarketing and retargeting
Although they serve essentially the same purpose, there is a difference between remarketing and retargeting. Remarketing is marketing to those who have engaged directly with your business, usually through email of social media sign-ins, and so opt in for more information on what you have to offer via email. However, they can also be reached, thanks to the information they have provided, via display and social media marketing.
Retargeting is online advertising that essentially follows a user using display and social marketing advertising based on their overall online behaviour via cookie-based technology (you’ll often see pop-ups on websites asking for your permission to use them). Javascript code is used to track how, when and where a user is navigating online, so your ad can meet them on websites the frequent to deliver your service or product solution to them.
Search advertising
Search advertising appears on the Search Engine Results Page (SERP) after a search query has been registered. So, those first few results with ‘ad’ written beside them are the result of search advertising efforts. These are chosen based on Google’s auction system and how applicable your business is to each search term.
We Also Have Special Expertise With Trade Shows & Exhibits And Broadcast Design. Brand Experience Leader. An Brand Experience Agency in Poonamallee, Chennai. Content-First Approach. Award-Winning Experiences.
Digital Advertising Agency in Poonamallee, Chennai
Brand Activation and Why Its Important
Give people a way to experience the benefits of your brand
First-hand experiences change purchase behaviors
Expand brand activation impact with social media and influencer integration
Brand activations transform people into brand advocates
Track impact with real-time reporting, promo codes, and onsite sales
Brand activation services
1.) Strategies to activate your brand
2.) Planning where and when to engage your ideal audience
3.) Location scouting and permitting
4.) Activation asset production (e.g., tents, tables, props, outfits, etc.)
5.) Staffing to ensure your brand is properly represented
6.) Brand activation transport, setup, implementation, and management
7.) Real-time content planning and capture
8.) Brand activation effectiveness measurement and analysis
Brand Activation Agency in Poonamallee, Chennai
Innovative Advertising Strategies
BRAND AWARENESS
Our team is our greatest asset.
The solution is a proven customer acquisition strategy- a critical component of any successful business.
We can help you improve profitability while decreasing customer acquisition costs. Contact our Experian sales representative today.
What are the customer acquisition strategies that I should use?The problem with ineffective customer acquisition strategies is that they do not provide any predictability. They are sporadic and this directly influences the rate of incoming clients. When a digital marketing business operates without a systemized, repeatable acquisition strategy, they rely on unstable factors like word-of-mouth referrals to sustain their client load. |  |
We believe that growth is the key to maximizing ROI on digital products. In order to engage users, increase retention and referrals, and drive revenue, we work alongside our wide network of partner vendors. Growth marketing entails a combination of services that are custom-fit for your product to be optimized for long-term success. Fueled offers:
Successful agencies implement a system.
Merchant Seller Acquisition Onboarding Agency
Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.
Customer Acquisition Marketing Agency Poonamallee, Chennai
Growth marketers are constantly working to increase customer acquisition and engagement.
customer acquisition marketing approaches. Work with a team of growth experts to build a complete lead generation machine with Advanced Marketing, and sales to rapidly scale your business.
B2B Marketing Agency in Poonamallee, Chennai
As individuals B2B Marketing Agency in Poonamallee, Chennai , we’ve been growing brands for over 10 years. our team comprises several well-established players in b2b marketing, direct marketing, branding, event, digital marketing, SEO, and business on a global scale.
Market directly to your target with B2B Marketing.We help businesses devise a B2B marketing program that generates better leads, more customers, and bigger profits. |  |
B2B Lead Generation Services
Brand Awareness. Build massive brand recognition. Customer Acquisition. Generate new customers to fuel your brand growth.
Customer Acquisition Strategies … For us, it’s all about creating long-term value for everyone.
Appointment Setting, Lead Generation, Lead Management.
Building a powerful presence.B2B Marketing is a two-way conversation.
When you engage with your customers, it not only allows them to connect with your brand on a deeper level, but it provides you with a valuable opportunity to improve the product or service you provide based on their real needs. |  |
Growing your brand and increasing your bottom line.
Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:
B2B Marketing Agency in Poonamallee, Chennai
Poonamallee, Chennai
About Poonamallee, Chennai
Overview
| Poonamallee is a neighborhood situated in the west of Chennai metropolitan city. It is a town in the Poonamallee taluk of the Tiruvallur district of Tamil Nadu. It is the gateway to Chennai City from the western side of Chennai. The locality is governed by the Municipality of Poonamallee, coming under the Thiruvallur district. This town is surrounded with infrastructural facilities and it is near to visit Chennai Metropolitan Bus Terminal (CMBT). The town of Poonamallee is situated at a distance of 23 kilometers from Fort St George and 17 kilometers from Sriperumbudur on the Chennai-Bangalore highway. The town is famous for its 8 courts including the special courts for bomb blasts. It is located at the end of the Mount-Poonamallee Road and Poonamalle High Road, 11 kilometers from Guindy and 13 kilometers from Chennai Mofussil Bus Terminus on the Chennai bypass. |
Some prominent localities located close to Poonamallee are Mangadu, Maduravoyal, Balaji Nagar, Avadi, Manapakkam, Ambattur, Parivakkam, Karayanchavadi, Tambaram, Kamachi Nagar, Kattupakkam, Porur, Iyyappanthangal, and Thiruverkadu. It is very close to Chennai Outer Ring Road and NH48. Some of the premium residential projects in Poonamallee are VGN Dynasty, Godrej Palm Grove, TATA Santorini, Fortune Lotus, Casagrand Westend among others.
Connectivity
The locality has an important halting point for buses starting from Chennai Mofussil Bus Terminus and going towards Tirupati, Kanchipuram, Vellore etc.
It has excellent connectivity to Chennai International Airport which is located at a distance of 21.4 km via Chennai Outer Ring Road.
The most popular mode of public transport here are the buses, both State-run and private. Auto-rickshaws are the next most popular mode of transport. The Chennai MTC buses connect Poonamallee with other parts of Chennai.
Although the railway station nearest to Poonamallee is Avadi Railway Station. However, Chennai Central, which is 24 km away, is the major railway terminus catering to the long distance needs of the residents of this locality.
| mall in Poonamallee, Chennai | Apartment building in Poonamallee, Chennai |
Factors for past growth
The construction and completion of the four-lane state highway was yet another major factor. Being located on one end of the famous Mount Poonamallee High Road, as well as being easily accessible by the NH-4 and the state highway, has also contributed to the locality’s development.
Being close to the prime residential areas of Anna Nagar and Porur has also helped this locality. Its proximity to IT Hubs of Hitech City and Anna Nagar and Porur have been a plus point for the locality, driving residential demand and development in the region. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result Flats for sale in Poonamallee finds proposed buyers due to its proximity to the IT corridor and other industries.
The strategic location and infrastructural growth are the reasons behind the growth in demand for flats in Poonamallee. Poonamallee’s proximity to Mount Road and High road makes it popular among investors.
Proposed and Planned Infra
A proposed new metro line between Light House and Poonamallee via Vadapalani and Porur is being considered under the Chennai Metro Rail Project Phase II.
Proposed Elevated six-lane Express Highway to connect Outer Ring road with Sriperumbudur.
Infra Developments (Social & Physical)
Poonamallee is home to many famous schools and colleges. It includes Arignar Anna Government Higher Secondary School, St.John’s International Residential School, Jeya Sankara International school, Sundar Matriculation Higher Secondary School, St.Joseph’s Matriculation Higher Secondary School, Christ Matriculation Higher Secondary School, Kalashetra Matriculation Higher Secondary School etc. It also houses some colleges nearby. These are Iqueue Technologies, Sree Sastha Institute of Engineering and Technology, Jaya College of Engineering and Technology, Panimalar Engineering College, SKR Engineering College, Apollo Engineering College among few.
Healthcare facilities are also good in the locality. Some of the famous hospital providing healthcare facilities to the residents of Poonamallee are Be Well Hospital, Mangalam Hospital, Parvathy Hospital, SIMS Hospital, Vignesh Hospital, Kedar Hospital, Kanaga Hospital to name a few.
Some famous malls located close to Poonamallee are Forum Vijaya Mall, Chandra Metro Mall, Phoenix Marketcity, Express Avenue, Spectrum The Grand Venus Mall, and Ramee Mall. It also houses retail outlets of some national and international brands. These include My Jio Store, Reliance Trends, Pantaloons, Fuzion, Max Fashion, Himalaya Cosmetics retail store etc.