Campus Marketing
Campus Marketing
Head back-to-school and connect students and key influencers with your brand on college campuses across the country using Fulcrum’s event staffing services.
Campus marketing events offer brands a great way to reach a niche demographic that they may have a hard time reaching through traditional forms of advertising. For brands to stay relevant with college-age consumers, they must provide unique and engaging experiences for them.
Fulcrum understands the need to provide outgoing and enthusiastic brand ambassadors and promotional staff that can approach and connect with college students on their terms. Build awareness for your brand, drive engagement, and create brand loyalty with those future spenders by letting Fulcrum take care of your campus marketing staffing needs.
Student Now, Loyal Customer Later
Increase Your Customer Base and Target College Students with Marketing
Campus marketing refers to the promotion of products, brands and ideas to the higher student population.
In order to sell your products or services to college students, you first have to reach them. You can do this by using successful marketing strategies. Fortunately, there are plenty of ways to reach college students and promote your brand. You can use campus brand ambassadors or create engaging and Host events , social media posts. In other words, there are many ways to grab the attention of college students and sell your products.
Build your brand’s credibility and recognition with a population that in the following years will constitute the majority of the market is seen as an investment by many companies. Essentially their goal is to translate a student today into a loyal customer in the following years.
There are several event marketing tactics that companies can use to connect with college students such as:
- STREET TEAM MARKETING
- CAMPUS SAMPLING EVENTS
- PRODUCT DEMONSTRATIONS
- LEAD GENERATION CAMPAIGNS
- EXPERIENTIAL MARKETING EVENTS (ON-CAMPUS AND OFF-CAMPUS)
- AWARENESS CAMPAIGNS
- COLLEGE MOBILE MARKETING TOURS
- PROMOTIONAL EVENTS
- BAR AND NIGHTLIFE PROMOTIONS
- TAILGATE MARKETING EVENTS
- PUBLICITY STUNTS
- COMMUNITY EVENTS
We help create stimulating events that offer free programs and activities for college students, while helping marketers reach this elusive audience.
Ways to Target College Students with Marketing
Are you ready to reach your target college student audience? Here are some ways to target college students with marketing:
- Hand out freebies, such as free brand products and company services
- Create social media posts with hashtags directed at local college students
- Host events on your company’s behalf
- Attend campus events as a company representative
- Hand out promotional materials
How we can help?
Get more sales leads in your marketing funnel using our lead generation programs.
How to Target College Students with Marketing
When it’s time to have a marketing brainstorming session, you want to zone in on your best target audience. College students fall within this category.
College students spend money on all types of products. In 2019, college students had a spending power of $376 billion! No matter what your brand is or what industry your products or services fall within, college students will likely be some of your best customers. As a result, you might wonder how to target college students with marketing?
In order to sell your products or services to college students, you first have to reach them. You can do this by using successful marketing strategies. Fortunately, there are plenty of ways to reach college students and promote your brand. You can use campus brand ambassadors or create engaging social media posts. In other words, there are many ways to grab the attention of college students and sell your products.
Ways to Target College Students with Marketing
Are you ready to reach your target college student audience? Here are some ways to target college students with marketing:
Establish a Campus Brand Ambassador Program
Many successful brands use campus brand ambassador programs to market their products to college students. The company staffs the brand ambassador program with college students who promote your products and services on their college campuses.
These in-person marketers use many strategies to get the word out on your company and brand products.
Brand ambassadors use the following marketing strategies to target college students and promote your products:
- Hand out freebies, such as free brand products and company services
- Create social media posts with hashtags directed at local college students
- Host events on your company’s behalf
- Attend campus events as a company representative
- Hand out promotional materials
You can task your brand ambassadors with job roles that work best for your company. And switch things up as you go!
Use Social Media Strategies
College students are big fans of social media. With this in mind, use social media whenever possible and target college students with your marketing.
Promote your brand products and services with eye-catching social media posts. This strategy gets your advertising messages out to a large group of people with little work on your end.
When you create social media posts for your target audience, keep hashtags in mind. Use the right hashtags to zone in on college students and tag them on products or services that might interest them. You can also assign social media jobs to your brand ambassadors.
Sponsor Fundraising Events on College Campuses
Another way to promote your brand with college students is to sponsor fundraising events on campus. Many colleges reach out to businesses and ask them to be event sponsors. You can sign up as an event sponsor, help a worthy cause, and get your brand name out there for all to see.
Some sponsorship opportunities are available every year while others are one-time events. However, both types of opportunities are excellent ways to target college students with marketing.
Hand Out Free Products to College Students
You want college students to remember your brand. As a result, you can accomplish this task by handing out free products.
By handing out samples, you’re providing college students with a way to try your products for free. If they like your products, they’ll remember your name and come back for more.
In addition, if you set up a campus ambassador program, provide your campus reps with products to hand out to students. Therefore, you can distribute products and college students will notice your brand.
Increase Your Brand Presence in Many Different Ways
When you plan your marketing strategy to target college students, use different techniques to increase your brand presence. You can start out slow and hire one or two campus brand ambassadors and pair that marketing strategy with social media posts. Or put out a full marketing campaign that features all types of advertising strategies.
Don’t limit college student marketing to one or two strategies. Explore many different marketing options and expand your reach on campuses across the nation.
Increase Your Customer Base and Target College Students with Marketing
College students are a prime target audience to focus on when you sell products and services. You can increase your customer base by gaining college students as customers. When you use a variety of marketing strategies, such as campus ambassador programs and product giveaways, your reach becomes even greater.
Learn more about starting your new brand ambassador program and the best ways to target college students with marketing with the help of Campus Commandos. Our team will show you how to roll out your brand ambassador program and promote your brand on campuses across the country.
Contact Campus Commandos today and take your marketing strategy to a whole new level!
Campus Marketing Agency in Ahmedabad
About Ahmedabad
Once known as the Manchester of the East for its flourishing textile industry, Ahmedabad is a rapidly growing metropolitan city. Its located to the West of India, in the state of Gujarat. Lying on the banks of the historic river Sabarmati, its the seventh largest metropolitan area and the fifth largest city in India.
Ahmedabad real estate, as a sector, is an investors market. Among the several real estate projects lined up in the near future, Ahmedabad will see the towering presence of 22-storeyed residential skyscrapers in the coming year.
Despite the significant number of modern infrastructure projects approved for the city, Ahmedabad still retains the old world charm. Thanks to its rich historical heritage, the city still hosts traditional Persian architecture. The Ahmedabad real estate landscape, therefore, is a melting pot of the old and new.
Stats And Facts
Going by the provisional reports of Census India 2011, the population of Ahmedabad, as of 2011, stands at 5,570,585. The urban/metropolitan population, on the other hand, is 6,352,254.
The sex ratio for Ahmedabad is 897 per 1000 males. Child sex ratio is 853 per 1000 boys. In comparison, the sex ratio of the country is 940 per 1000 males and the child sex ratio is 914 per 1000 boys, according to the Population Census of 2011.
The average literacy rate is 89.62%. The male and female literacy rates are 93.96% and 84.81% respectively.
Of all the cities that have a population exceeding 1 million, Ahmedabad has the lowest crime rate. For that reason among others, the Times of India ranked Ahmedabad as the best city to live, in 2012. In the same year, the market research firm IMRB called it the best mega-city. Ahmedabad was rated as the fastest growing city in India, by the Forbes magazine. In the year 2010, Forbes magazine featured an article that ranked Ahmedabad third in the list of next decades fastest growing cities in the world.
With the river Sabarmati having played such a crucial role in molding the city past and present, the Amdavad Municipal Corporation (AMC) has initiated the Sabarmati Riverfront Development Project. Its aimed at improving the environment conditions in the region and providing slum rehabilitation for the slum dwellers living at the river bank.
The Industrial Sector
Ahmedabad is a strong industrial base for sectors like textiles, chemicals, pharmaceuticals and drugs, and agro and food processing industries.
The district of Ahmedabad contributes up to 60% of the total industrial productivity.
Arvind Mills, the world-famous company that processes denim for jeans globally, and Ashima Group, Indias leading 100% cotton fabric manufacturers, are situated in the city.
Besides the textile industry, Ahmedabad has a thriving pharmaceuticals and chemicals industry. Torrent Pharmaceuticals and Zydus Cadila, two of the biggest Indian pharmaceutical companies, are situated here.
The corporate headquarters of the detergent and chemical manufacturer, Nirma Group and the leading export trading company in India, Adani Group are situated in the city.
Connectivity
The Sardar Vallabhbhai Patel International Airport is situated only 15 km from the city center. From the railway station, the airport is situated just 8 km away.
One of the six operating divisions of the Western Railway, Ahmedabad connects to other major cities and all towns in Gujarat. The city main terminus is the Ahmedabad Railway Station, locally called the Kalupur Station.
The National Highway 8 connects Ahmedabad to Mumbai, Ahmedabad and Gandhinagar. National Expressway 1, which is a part of the Golden Quadrilateral project, connects Ahmedabad to Vadodara.
The AMTS (Ahmedabad Municipal Transport Service) and the BRTS (Bus Rapid Transit System) buses form the network of public transport in Ahmedabad. The bus service is in operation from 6am to 11pm every day.
Presently, AMTS has 750 buses in operation.
The Institute for Transportation and Development Policy awarded BRTC with the Sustainable Transport Award in 2010 for reducing carbon emissions and making the service more accessible to the residents.
Ahmedabad Civic Administration
Administrative headquarters of the Ahmedabad district, Ahmedabad is administered by the Ahmedabad Municipal Corporation (AMC). The AMC was established under the Bombay Provincial Corporation Act, 1949, in the year 1950. The corporation is headed by the Mayor.
The elected wing of the AMC comprises 4 statutory authorities, namely the Standing Committee, General Body, School Board Committee and Transport Committee. The other committees include the Water Supply and Sewerage Committee, Town Planning Committee and Tax Committee.
The residents of the city elect 192 municipal councilors through a popular vote. The elected councilors then elect the Mayor and Deputy Mayor of the city.
The city contains 64 wards in 5 zones.
The sub-urban areas of the city are administered by the Ahmedabad Urban Development Authority (AUDA).
Two Members of Parliament represent Ahmedabad in the Lok Sabha, and 19 members of the Legislative Assembly for the Gujarat Vidhan Sabha.
Ahmedabad Infrastructure
It is common knowledge, even in international circles, that Ahmedabad pays special attention to the development of infrastructure. It was, in fact, the first city in India to execute the Public Private Partnership (PPP) model in development projects.
Ahmedabad has a strong foundation in basic infrastructure, especially the water supply system. The city has had a system of organized water supply, right from the 19th century days. Even today, the two sources of water surface and ground are being managed effectively. Commissioning of water sources has taken place as recently as 2004.
The power sector in Ahmedabad is also on solid ground. Its one of the few cities that have a privatized power sector. Torrent Power Ltd. is the company that generates and distributes power in the city. And for electricity, Ahmedabad banks on one of the oldest and well operated power stations in the country, Torrent Power thermal power station.
The focus of the city development authority, Ahmedabad Urban Development Authority has now shifted towards facilitating social infrastructure projects.
Campus Marketing Agency in Ahmedabad
About Ahmedabad
Campus Marketing Agency in Ahmedabad
All Localities in Ahmedabad
| Ambawadi Ambli Amraiwadi Anandnagar Asarwa Ashram road Aslali Ayojan Nagar Bapunagar Bavla Behrampura Bhadaj Bhadra Bhat Bodakdev Bopal C G Road Chandkheda Chandlodia Changodar Chharodi Dani Limbada Dariapur Dhandhuka Dudheshwar Ellis Bridge Ghatlodia | Ghodasar Ghuma Girdhar Nagar Gomtipur Gota Gulbai Tekra Gurukul Hansol Hathijan Hatkeshwar Isanpur Jagatpur Jamalpur Jashoda Nagar Jivrajpark Jodhpur Juhapura Juna Wadaj Kalapinagar LOCALITY Kalupur Kankaria Kathwada Keshav Nagar Khadia Khamasa Khanpur | Khokhra Kubernagar Lambha Madhupura Makarba Maninagar Meghani Nagar Memnagar Motera Naranpura Naroda Naroda GIDC Naroda road Narol Nava Wadaj Navjivan Nikol Nirnay Nagar Noblenagar Odhav Ognaj Paldi Prahlad Nagar Raikhad Raipur Rakhial Ramdev Nagar | Ranip Sabarmati Sadar Bazar Saijpur Bogha Sanand Sanathal Saraspur Sarkhej Satellite Shah E Alam Roja Shahibaug Shahpur LOCALITY Shela Shilaj Sola Sola Road Thakkarbapa Nagar Thaltej Thaltej Road Usmanpura Vasna Vastral Vastrapur Vatva GIDC Vatva Vejalpur | Viramgam Shyamal Racharda S P Ring Road Navrangpura S G Highway Palodia Barejadi Kali Sughad Manipur Koteshwar Science City 132 Feet Ring Road Santej Nandej Godhavi Bagodara Dholera Tragad Raska New Ranip Chanakyapuri Rakanpur Sanand – Nalsarovar Road Dholka kheda |
| Laxmanpura Bavla Nalsarovar Road Sanand-Viramgam Road Mandal New CG Road LOCALITY D Colony Sardar Colony Ahmedabad-Rajkot-Highway Nehrunagar Kotarpur Mirzapur Nava Naroda Narayan Nagar Narol Road | Lapkaman Kolat Mahadev Nagar Moraiya New Maninagar Purshottam Nagar Gita Mandir Sachana Nasmed Khodiar Nagar Shantipura Vinzol Gokuldham Geratpur | Sarangpur South Bopal Vaishno Devi Acher Hebatpur Devdholera Lilapur Mahemdabad Vishala Pipali Highway Ashok Vatika Nandoli Khoraj Kasindra Nana Chiloda Pipali Bhadiyad Ambli Bopal Road Sindhu Bhavan Marg Gorasu Bhimtalav |
Marketing ServicesFeet On Street | Brand PromotionsBrand StrategyBrand Activation | Events | Market Research |