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Advertising Agency in Chennai

Advertising

CREATIVE ADVERTISING SERVICES

Customized Services Tailored to Help Clients Achieve their Campaign Goals

When you need help thinking big—whether in interactive, traditional media, digital, social, or BTL Advertising—you want an ad agency that will lift you above your competitors. Our talented team combines imaginative solutions with down-to-earth service that’s timely and thoughtful, convenient and cost-effective.

 

We deliver results with speed, transparency and flawless execution.

We’re committed to world-class marketing that helps you stand out… advertising that generates a measurable return… and personal service that makes your life easier.

HOW FULCRUM CAN MEET YOUR GOALS

1. DEEP EXPERTISE


Work with the best in the businessThe Fulcrum team has the savvy and experience to help you come up with right solutions and avoid the wrong ones.

 

2. CREATIVE SPARK


Make yourself look great—and smart, tooFulcrum offers the relevant copy and fresh design you expect from a leading agency. We listen to your problems and propose solutions that go beyond the obvious.

 

3. ATTENTION-GETTING MEDIA OF ALL KINDS


Choose an agency partner that’s as versatile as your needs: Fulcrum creates websites and social media campaigns as well as award-winning print ads, brochures, and magazines.

 

4. EFFECTIVE BRANDING, MARKETING, AND ADVERTISING


Attract more customers with a prominent brand in the platforms they use most: Fulcrum specializes in pinpointing the best promotional techniques and placements for a given audience.

 

5. POWERFUL EMPLOYER BRANDING/RECRUITMENT MARKETING


Become the employer of choice in your field Fulcrum has a long, strong track record in recruitment marketing. We can help you build awareness, differentiate your workplace, promote your opportunities, and boost your retention.

 

6. REAL ESTATE ADVERTISING WITH GREAT ROI


Reach the right buyers with the right appeal: Fulcrum offers careful media planning, creative marketing, thorough web analytics, and accurate ads—on time, every time.

 

7. STRATEGY THAT FOCUSES YOUR MARKETING


Speak in a clear voice across today’s fragmented media: Fulcrum can develop a multi-channel strategy to advance your goals, fit your budget, and make your message stand out in an array of platforms and devices.

 

8. RELEVANT RESEARCH


Drive your decisions with data: What really works with your audience? Count on Fulcrum to find out—and then put the insights to work in results-oriented solutions.

9. Local and Regional Focus Advertising

We use location based advertising and local marketing to supplement compelling messaging, outreach and media choices.

Traditional Advertising

Fulcrum is a full-service advertising agency that helps companies build innovative brands and boost sales through results-driven advertising campaigns, and digital marketing.  With branding and strategy at our core, we will fully evaluate where you are today to create highly targeted, cost-effective marketing initiatives that get you to your goal.

Our Services

OUTDOORBUS AND TRAINMAGAZINES & NEWSPAPERS
TELEVISIONRADIOCINEMA

Advertising Agency in Chennai

About Chennai

Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

Demographics:

The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

Connectivity:

Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

Administration:

Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

Economy:

Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

 

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

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