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Common Social Media Marketing Tools

Common Social Media Marketing Tools

What’s hot in social media is a moving target, but the following table provides a listing and description of primary social media platforms.

ToolDescription
BlogsLong- or short-form medium for communicating with audiences
YouTubeVideo-hosting social media site
TwitterShort-form (140 character) “microblogging” medium that is intended for text and image sharing
FacebookLong-form (up to 2,000 characters per post) medium for sharing text, images, videos, and other multimedia content
InstagramImage-based social network that is intended as a visual medium. Does not have capabilities to drive click-through rate (CTR) because posts offer no link option
Google+Long-form medium for sharing text, images, videos, and other multimedia content
PinterestMedium for sharing photos and visual content categorized by theme
LinkedInLong- or short-form medium for sharing text, images, videos, and other multimedia content targeted to the business community
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