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Marketing Agency in Delhi

Marketing

We’re a small team with BIG ideas, and are passionate about what we do.

We focus on what matters: results – but more importantly we listen.

We’ll bring fresh ideas that will work for you, on time, and on budget.

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.

Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street.

2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.

3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously

4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. We can sample your product throughout a range of Maharashtra wide locations including shopping centres, supermarkets, city centres, train stations and everywhere in between. Sampling is a great way to get your product in to the hands of new and existing customers, letting them experience your brand, place it in the front of their minds and create new loyal consumers.

We Believe that Successful Marketing Campaigns are Built on Six Major Components

Hover over each component to see what goes into our process

Some of the field marketing services we offer include the following:

Door To Door Marketing : Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Merchandising support: Make the most of your merchandising space to stimulate consumer interest and drive sales.

Mystery shopping: Mystery shopping is a great measure of just how well your brand is doing on the ground. Fulcrum activities in the field, coupled with our instant reporting tools, provide market insights you can act on now.

Market research: With real-time reporting and feedback from the field, Fulcrum provides real market insights you can act on now to create real results.

Store audits: Fulcrum can provide the extra resources, support and technology you need to conduct a successful store audit.

Staff training: Make sure your field or store staff have the knowledge and know-how they need so that your marketing efforts take real effect. Talk to Fulcrum today about staff training.

Incentive launches: Fulcrum has the tools to put the excitement back into incentive with a perfectly placed incentive launch.

Lead generation: Fulcrum will assist with lead generation activities which generate consumer interest in order to build lists and get sales leads.

Why partner with our field marketing agency?

Sell more product.
Build a bigger brand.
Gain more market share.
Create unforgettable consumer experiences.
Real time information.
Actionable market insights.
Measurable responses and return on investment.
Unique brand ambassador rating platform.
Proprietary technologies and reporting systems.

Marketing Agency in Delhi

About Delhi

Delhi, also known as the National Capital Territory of India, is the capital of the country. It is India’s only city-state that envelops other cities such as Noida, Greater Noida, Gurgaon, Alwar, Ghaziabad, Faridabad and other nearby cities and towns. Delhi is now the world’s second most populous city and the largest Indian city in terms of area. Property in Delhi is one of the most expensive in the country.

Surrounded by the states of Haryana and Uttar Pradesh and located on the banks of the river Yamuna, Delhi is a major commercial center of the north. It has a rich and diverse history, spending most of its time as a capital under the rule of various kingdoms and empires. It has been rebuilt several times during its history and has had an altering geographical boundary. For this reason, it is called the city of cities.

Delhi real estate has witnessed rapid progress in infrastructure and development. The city has excellent and improving connectivity. Certain industries such as IT, Knowledge Process Outsourcing, and Business Process Outsourcing (BPO) have shown tremendous growth over the last few years creating new employment opportunities for the city’s growing population.

Stats and Facts

The population of Delhi, as per the Census report of 2011, stands at 1.68 crores.
According to the same report, the sex ratio in Delhi is 868 per 1000 males, which is well below the national average sex ratio of 940 per 1000 males. There is, however, a definite increase in sex ratio from the previous counting that occurred in 2001.
Delhi has a literacy rate of 86.21%, according to the Census of 2011. This number indicates an upward trend since literacy rate stood at just 81.67% during the release of the previous Census report in 2001.
Yamuna is a major river flowing right through Delhi.
Delhi is vulnerable to earthquakes as it lies in India’s seismic zone-IV.
It finds a place in the mythical tale of Mahabharata, as it was the site of ancient Indraprastha, the capital of the Pandavas.
Although Delhi is a union territory, it closely resembles a state because it has a legislature, executive council of ministers headed by a Chief Minister and a high court.
Key Projects in Delhi are Vanshi Capital Paradiso, Vertical Ripple Residency, Gemstar Home 2.
Most popular Delhi real estate searches are flats in delhi, 1 bhk flat in delhi, plots in delhi, 2 bhk flat in delhi, flats for rent in delhi, 3 bhk flats in delhi.
Ghaziabad, Faridabad, Gurgaon, Noida.
The Tertiary Sector

The tertiary sector is the largest contributor to the Delhi’s gross State Domestic Product (SDP), at 70.95%, as confirmed by the Economic Survey of Delhi 2005-06.
Key service industries comprising this sector are IT and telecommunications, banking, tourism, media, and hotels. Real estate and health & community services are also important to Delhi’s economy.
The city attracts considerable foreign investment, thanks to the availability of skilled labor and the large consumer market in the city. Property in delhi has seen good chunk of this investment overtime.
Delhi’s prominence as a trade center is also noteworthy. It’s favored by being located in the trade route extending from Punjab to the Gangetic plains.

Connectivity

The domestic and international travelers can reach Delhi via air through the Indira Gandhi International Airport. IGI Terminal 3 is regarded as one of the world’s largest buildings. With 35 million passengers using the airport during 2012-13, Delhi IGI airport is among the busiest in South Asia.
Delhi is the headquarters of the Northern Railway. It’s an important junction for Indian railways. Old Delhi, New Delhi, Anand Vihar railway terminal, Nizamuddin and Sarai Rohilla are the five prominent railway stations in the city.
Delhi has excellent road connectivity through five National Highways – 1, 2, 8, 10, and 24 connecting it to all the major Indian cities. It’s connected to Gurgaon by the Delhi-Gurgaon Expressway and to the neighboring industrial town of Faridabad by The Delhi-Faridabad Skyway. The Noida-Greater Noida Expressway and the DND Flyway are the other roads connecting Delhi to the neighboring towns.
The city has a rapid transit system in the form of Delhi Metro which connects it to Noida, Gurgaon, Ghaziabad, and Faridabad. Delhi Metro was India’s first modern public transportation system and led the way for many other such projects to be unfurled.
Delhi Civic Administration

The National Capital Territory of Delhi comprises 9 districts, 3 statutory towns, the Municipal Corporation of Delhi (MCD), the New Delhi Municipal Council (NDMC), and the Delhi Cantonment Board (DCB); 59 census towns, 27 tehsils and 300 villages.
The five local municipal corporations in Delhi are NDMC, DCB, East Delhi Municipal Corporation, South Delhi Municipal Corporation and North Delhi Municipal Corporation.
The city-state hosts the Delhi High Court, the Supreme Court of India and other subordinate courts.
For administrative purposes, Delhi is divided into 9 police zones comprising 95 local police stations.
The Parliament of India, Rashtrapati Bhavan is also situated in Delhi.

Marketing Agency in Delhi

About Delhi

 

Marketing Agency in Delhi

All Localities in Delhi

Adarsh Nagar
AIIMS
Ajmeri Gate
Alipur
Anand Parbat
Anand Vihar
Arjun Nagar
Ashram
Asian Games Village Complex
Azad Nagar
Azadpur
Babarpur
Badli
Bapa Nagar
Barakhamba Road
Bawana
Begumpur
Ber Sarai
Bhagwan Das Road
Bharat Nagar
Bhikaji Cama Place
Bhogal
Bijwasan
Brahmpuri
Budh Vihar
Burari
Chaman Vihar
Chanakyapuri
Chandni Chowk
Chawri Bazar
Chhatarpur
Chirag Delhi
Civil Lines
Connaught Place
C R Park
Dabri
Daryaganj
Defence Colony
Devli
Dhaula Kuan
Dilshad Garden
Dwarka
Dwarka Sector-1
Dwarka Sector-10
Dwarka Sector 11
Dwarka Sector 12
Dwarka Sector 13
Dwarka Sector 14
Dwarka Sector 15
Dwarka Sector 16
Dwarka Sector 17
Dwarka Sector 18
Dwarka Sector 19
Dwarka Sector 20
Dwarka Sector 22
Dwarka Sector 23
Dwarka Sector 27
Dwarka Sector 3
Dwarka Sector 4
Dwarka Sector 5
Dwarka Sector 6
Dwarka Sector 7
Dwarka Sector 8
Dwarka Sector 9
East Of Kailash
Fatehpur Beri
Gagan Vihar
Gautam Nagar
Geeta Colony
Ghazipur
Ghitorni
Gokalpur
Golf Links
Gole Market
Govindpuri
Govindpuri Extension
Greater Kailash I
Green Park
GTB Enclave
G T B Nagar
Gujranwala Town
Gulabi Bagh
Gulmohar Park
Hari Nagar
Hauz Khas
Nizamuddin
Inder Enclave
Inderlok
Inderpuri
Indraprastha Estate
Indraprastha Extension
Jahangir Puri
Janakpuri
Jangpura
Jasola
Jhandewalan
Johripur
Jor Bagh
LOCALITY
Kailash Colony
Kalkaji
Kamla Nagar
Kapashera
Karkardooma
Karampura
Karawal Nagar
Karol Bagh
Kashmiri Gate
Katwaria Sarai
Keshavpuram
Khajoori Khas
Khan Market
Khanpur
Khureji
Lado Sarai
Lajpat Nagar
Lakshmi Bai Nagar
Lal Kuan
Lodi Colony
Madangir
Madanpur Khadar
Maharani Bagh
Mahavir Enclave
Mahipalpur
Maidangarhi
Malviya Nagar
Mandawali
Mandi House
Manglapuri
Mangolpuri
Mayapuri
Mayur Vihar
Mayur Vihar Phase 1
Mayur Vihar Phase 2
Mayur Vihar Phase 3
Mehrauli
Model Town
Moti Bagh
Moti Nagar
Mukherjee Nagar
Mundka
Munirka
Najafgarh
Nangloi
Naraina
Narela
Navjeevan Vihar
Nawada
Neb Sarai
Nehru Place
New Ashok Nagar
New Friends Colony
Nirman Vihar
Okhla
Pahar Ganj
Palam
Pandav Nagar
Paschim Vihar
Patparganj
Pira Garhi
Pitampura
Pragati Maidan
Preet Vihar
Punjabi Bagh
Pushp Vihar
Rajouri Garden
Ramesh Nagar
Rithala
R K Puram
Rohini
Rohini Extension
Rohini Sector 1
Rohini Sector 10
Rohini Sector 11
Rohini Sector 12
Rohini Sector 13
Rohini Sector 14
Rohini Sector 15
Rohini Sector 16
Rohini Sector 17
Rohini Sector 18
Rohini Sector 19
Rohini Sector 2
Rohini Sector 20
Rohini Sector 21
Rohini Sector 22
Rohini Sector 23
Rohini Sector 24
Rohini Sector 25
Rohini Sector 28
Rohini Sector 3
Rohini Sector 30
Rohini Sector 32
Rohini Sector 4
Rohini Sector 6
Rohini Sector 7
Rohini Sector 8
LOCALITY
Rohini Sector 9
Sadar bazar
Sadiq Nagar
Safdarjung Enclave
Saket
Sarai Kale Khan
Sarai Rohilla
Sarita Vihar
Sarojini Nagar
Satbari
Savita Vihar
Savitri Nagar
Sheikh Sarai
Shadipur
Shahdara
Shakarpur
Shakti Nagar
Shalimar Bagh
Shastri Park
Seemapuri
Soami Nagar
Sonia Vihar
South Extension Part 1
South Extension Part 2
Sukhdev Vihar
Sultanpuri
Sundar Nagar
Tagore Garden
Tilak Marg
Tilak nagar
Timarpur
Tis hazari
Trilokpuri
Tri Nagar
Tughlakabad
Uttam Nagar
Vasant Kunj
Vasant Vihar
Vasundhara Enclave
Vigyan Vihar
Vikas Kunj
Vikas Puri
Vinod Nagar East
Vinod Nagar West
Vishal Enclave
Vivek Vihar
Wazirabad
West Enclave
Yamuna Vihar
Yojana Vihar
Yusuf Sarai
Vaishali
Loknayakpuram
Mayur Vihar Phase 1 Extension
Rohini Sector 29
Dwarka Sector 16 B
Laxmi Nagar
Shastri Nagar
Kirti Nagar
Dwarka Sector 28
Kanjhawala
Kakrola
Dera Mandi
Ashok Vihar
Dwarka Mor
Dwarka Sector 2
Yamuna Vihar
Dashrath Puri
Bindapur
Dwarka Sector 19B
Rohini Sector 27
Dwarka Sector 26
Panchsheel Park
Seelampur
Rohini Sector 35
Jharoda Majra Burari
Batla house
Akshar Dham
Aya Nagar
Dwarka Sector 21
Chhawla
Rajender Nagar
Chokhandi
Delhi Cantoment
Patel Nagar
Wazirpur
Subhash Nagar
Bhajanpura
Siri Fort
Kalindi Kunj
Badarpur
Siraspur
Ganesh Nagar
Harsh Vihar
Balbir Nagar
Rani Bagh
Mukundpur
Krishna Nagar
Sangam Vihar
Malka Ganj
Lawrence Road
Jamia Nagar
Sainik Farm
Vijay Vihar
Gandhi Nagar
Fateh Nagar
Khirki Extension
Pulpahladpur
Roop Nagar
Sant Nagar
Bali Nagar
Raja Garden
Jhilmil Colony
Matiala
Rohini Sector 34
Raj Nagar
Razapur Khurd
Tilangpur Kotla
Bhalswa
Vishnu Garden
Qutub Vihar
Prem Nagar
Dwarka Sector 16 A
Nilothi
Kalyan Vihar
Sultanpur
Bakhtawarpur
Chittaranjan Park
Sidhartha Nagar
Kidwai Nagar
Adchini
Karala
Ashok Nagar
Bahapur
Bakkar Wala
Hastsal
Mustafabad
Sri Niwaspuri
Sunlight Colony
Freedom Fighter Enclave
Vijay Nagar
Greater Kailash II
Greater Kailash III
Alaknanda
Kalu Sarai
Panchsheel Enclave
Goyla Village
Mansarover Garden
Dakshinpuri
Sagar Pur
Shakurpur
Kondli
Jaitpur
Rohini Sector-36
Deenpur
Rohini Sector-37
Daya Basti
Gopalpur Village
Rangpuri
Khera Kalan
Nangal Raya
Singhu
Mithapur
Dwarka Sector 24
Ranhola
Rohini Sector 38
Kair
Sawda
L Zone
Ranjeet Nagar
Dummy
Village Mandoli
Mohan Garden
Neeti Bagh
Shanti Niketan
Safdarjung Development Area
Green Park Extension
Hauz Khas Enclave
Uday Park
L Zone
Ranjeet Nagar
Dummy
Village Mandoli
Mohan Garden
Neeti Bagh
Shanti Niketan
Safdarjung Development Area
Green Park Extension
Hauz Khas Enclave
Uday Park
Mandi Hills
Ranaji Enclave
Central Secretariat
Swasthya Vihar
IP Estate
Akbarpur Majra
Ansari Nagar East
Chittaranjan
India Gate
Lodi Road
New Mustafabad
Qutabgarh
Shakur Basti
Tagore Garden Extension
Jhuljhuli
West End Colony

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

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