Experienced, Efficient, Hard Working
Field Marketing – Field Sales Agency
People with sales and marketing expertise are revenue generators — making an impact on the bottom line, a talent that’s in demand in virtually every sector.
We are a full-service field marketing, outsourced people management and consultancy agency. Our business is to understand your key objectives and use our experience to consult, develop and implement your marketing strategy.
Our Mumbai based office gives you access to our senior consultancy team that will work with you, to tailor the best people management solution for your project, operating across over 20 City in Indian markets.
Your brand, and values are the focus of all the work we do.
| We have over 10 years of experience, helping brands and businesses achieve their goals in every sector. We pride ourselves in being able to facilitate services across many different areas. We have dedicated teams across both sales and retail maintenance. nsuring that your brand is visible to your target audience can be challenging in a fast paced marketplace. Especially where innovation is constant, promotions frequent, and competitor product launches regularly grab the time and attention of store staff.
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Our role is to protect your brands retail positioning. And ensure that staff are aware of your products and activity, as well as your plans are implemented as expected.
Achieving in store execution consistently and responsibly with our support helps our clients meet and exceed sales targets in an environment where second chances are rare.
 | WHY PARTNER WITH US? We pair our years of experience running outsourced teams with the intelligent use of information to maximise our team’s effectiveness. We harness data to support our goals, to drive change but we never forget that it’s face to face communication that determines success. Our partnerships are long standing relationships, not just with our clients, but also with our field teams, whether they are full time, part time or tactical team members we recognise them with unrivalled support and development. |
Our services encompass all outsourcing options which include sales teams, implementation experts and information gathering. We will discuss the best strategy for each client project – which is often dictated not just by a sales objective, but also by how the client plans to use the data and information generated by the field team. How our clients plan to leverage the results of each project helps us to tailor an approach to suit.
SALES TEAMS
sales teams work as a seamless extension of your own existing model, delivering flexible, agile coverage and optimal impact either through a syndicated, dedicated or REACT solution, that has been purpose-built to deliver the most cost-effective path to achieve all your brand and strategic objectives.
Strategic
Tactical
REACT
ENGAGE YOUR CUSTOMERS FIRST
Sales teams programs can be used to promote everything from an everyday product, to the sale of luxury items. Our sales teams are chosen carefully to ensure that they have the right level of experience and knowledge to present a professional, knowledgeable sales pitch to customers.
We also help our teams to understand the competition so that they are equipped to overcome objections. We know that sales achieved are due to a combination of persuasiveness and product knowledge. And we work with clients to provide our teams with all of the necessary tools to close a sale.
WHAT WILL YOU GET WITH YOUR SALES TEAM SERVICE?
A professional team that understands the importance of each customer interaction. We provide in-depth training to every sales team member so that they are fully prepared to:
Represent the product in a way that reflects the brand values
Effectively share the key features and benefits of a product with the customer
Deal with customer questions, objections and queries
Work towards achieving pre-defined sales targets and key performance indicators
Throughout the program Service
Retail Field Sales Solution
call today and discover how our retail execution solution can help your operation. Give your field sales teams the insight to take the actions that lead to profit growth.
Fulcrum Connected Solutions for Retail. Integrated Merchandising Services for Brands Represented in High-Volume Retailers.
Fulcrum is seeking strong work ethic, self-motivated, undergraduates for Field Sales/Marketing Representatives. Individual will be responsible for driving sales of Fulcrum through product demonstrations, end-user interaction and in-store merchandising at key accounts. The position will report directly to an Account Manager and will have responsibility for an assigned geographical territory.
Retail Merchandising Solutions
Your retail display should operate as your silent sales machine providing consumers with education, inspiration, and accessible inventory to purchase your product. You need your displays on everywhere, all the time. We deliver on your brand promise with our full suite of retail merchandising solutions.
Our regional field teams leverage their relationships with key store leaders, a deep understanding of retail operational guidelines, and their merchandising expertise to manage all elements of your display within project scope and retailer compliance.
 | Dedicated Market Development Managers. Physical and Digital Signage Placement Market Development |
Bring value to every store
Fulcrum enables the sales organisation to manage its resources more effectively. It allows them to focus on the right items in the right stores at the right time in order to sell more.
Alerts and sales analysis identify the largest opportunities and direct field sales to specific value-adding locations in store. This saves them time from the moment they arrive. They receive this insight in an intuitive and action-led interface, allowing them to be more efficient and effective.
Outsource Team
We have provided recruitment, payrolling, team management, Quality Control and Inventory Management support amongst other functions, to some of the biggest Global Consultancies and Professional Service Companies.
THE AGENCY FOR OUTSOURCING PARTNERSHIP AND COLLABORATION
Partnership and collaboration are a great way to ensure that your business is thriving. We can ensure this is the case through our various processes and innovative approach to business. We do this by implementing proven plans which get your business to the very front each time.
| Recruitment Payrolling HR services Team Management & Development Training Outsourced services
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SALES & MARKETING RECRUITING
Our recruiters help businesses find high-performing sales professionals and innovative marketing experts to add to their team. Whether you’re looking for sales jobs where you can take control of your income or marketing jobs where you can make an impact, our team is here for you.
NEED HELP ADDING SALES AND MARKETING TALENT TO YOUR TEAM?
Let the recruitment specialists at our firm help you find qualified people for your revenue-driving sales and marketing jobs. You’ll always work with a recruiter who understands the unique challenges of each field.
Our suite of customized recruitment solutions aligns top employers with exceptional talent.
We find you quality candidates with the skills and personality to fit your team. Leveraging our expertise in sourcing and headhunting, we draw from a global candidate pool, are also deeply connected to local markets.
Dedicated Point of Contact
Every merchandising project is supported by a client service manager — a dedicated point of contact — who partners with your brand, retailer, and supply chain partners to ensure timely communication and response to program and project needs. The team is also responsible for driving program execution and communication amongst our field teams.
Event Staff
A number of our event registration staff are experienced in managing a team and are able to run your registration desk leaving you to focus on the rest of your event. Their roles can include organising breaks, overseeing the other registration staff and ensuring things run smoothly.
Friendly, Attentive, Confident
Exhibition Staff
Professional Exhibition StaffOur exhibition staff are recruited for being experienced, personable, hard working and reliable. They are well versed in exhibition environments, both corporate and consumer, and familiar with the duties required such as meet & greet, exhibition bag prep and distribution, information points and signposting. Well PresentedOur exhibition staff are required to adhere to strict style guidelines, similar to our conference staff, to ensure their presentation is suitable and is to a very high standard. Further guidelines can be provided by our clients if desired. |  |
B2B Lead Generate business leads that save time and money.
Lead generation is basically getting the consumer interested in the product your brand is selling. Effective lead generation strategy will make sure that the target audience builds interest or inquire about the products or services that your business is providing.
Innovative Advertising Strategies
Our team is our greatest asset.
What are the customer acquisition strategies that I should use?The problem with ineffective customer acquisition strategies is that they do not provide any predictability. They are sporadic and this directly influences the rate of incoming clients. When a digital marketing business operates without a systemized, repeatable acquisition strategy, they rely on unstable factors like word-of-mouth referrals to sustain their client load. |  |
Customer Acquisition Marketing Agency Kanpur
Growth marketers are constantly working to increase customer acquisition and engagement..
B2B Marketing Agency in Kanpur
As individuals B2B Marketing Agency in Kanpur , we’ve been growing brands for over 10 years. our team comprises several well-established players in b2b marketing, direct marketing, branding, event, digital marketing, SEO, and business on a global scale.
Market directly to your target with B2B Marketing.We help businesses devise a B2B marketing program that generates better leads, more customers, and bigger profits. |  |
B2B Lead Generation Services
Brand Awareness. Build massive brand recognition. Customer Acquisition. Generate new customers to fuel your brand growth.
Building a powerful presence.When you engage with your customers, it not only allows them to connect with your brand on a deeper level, but it provides you with a valuable opportunity to improve the product or service you provide based on their real needs. |  |
B2B Marketing Agency in Kanpur
Kanpur
About Kanpur
The city of Kanpur is the largest city in Uttar Pradesh. Located on the banks of the holy river Ganges, this place has received a lot of attention from the ancient times. Kanpur is the administrative headquarters of the Kanpur division and the Kanpur Nagar District.
The name of the city, Kanpur is said to be derived from Kanhiyapur, which means the ‘Town of Kanhaiya’, which changed to Cawnpore during the British rule, gradually transforming to Kanpur. Yet another version suggests that the name comes from Karnapur, which means the ‘Town of Karna’.
The city is famous as the Leather City because it houses tanneries, which are among the largest and the best available in India. Kanpur is also renowned as the ‘Manchester of the East’. Having been a major centre of India’s industrial revolution, Kanpur is now well known for being a prominent centre for industrial and commercial activities.
Stats and Facts
- As per the census report of 2011, the population of Kanpur stands at 34,70,334.
- According to the same report, the sex ratio in Kanpur is 860 females per 1000 males, which is below the national average sex ratio of 940 per 1000 males. The sex ratio, however, has increased from the previous counting that occurred in 2001.
- Kanpur’s literacy rate is 72.80%, according to the census of 2011.
- In the whole of North India, Kanpur is the largest industrial city. Kanpur was ranked 75th in a list of the largest cities in the world.
- The first Indian Institute of Technology was set up in Kanpur. Kanpur is prominent center of education having institutions like IIT Kanpur, HBTI, GSVM Medical College, Sugar Institute and many private engineering colleges. Kakadeo is center of coaching for various competitive examinations.
- Kanpur is straddled by two important rivers, Ganga and Yamuna.
- The city finds place in the mythological tale of Ramayana.
Economy: Leather and Textile Industry
- Kanpur is known for its production and export of leather, which bagged it the name Leather City. The leather industry contributes highly to the economy of Kanpur. This city is the economic capital of Uttar Pradesh. It boasts of the highest GDP in the state and is only after Delhi in the whole of northern India.
- Though the number of textile industries has decreased in Kanpur over the years, it still contributes significantly. The presence of many textile mills in Kanpur resulted in it being known as the Manchester of the East.
- Other products like fertilizers, two wheelers, chemicals, soaps, hosiery, pan masala and engineering industries are present in Kanpur, adding to the growth of the prosperous economic conditions of the city.
- The largest Indian tanneries are located in Kanpur, which formed the base for the industrial sector in Kanpur during the British rule. Although the number of tanneries is decreasing due to the pollution factor, it continues to be a major contributor.
Connectivity
- The city of Kanpur is well connected to major cities like Delhi, Agra, Allahabad, Varanasi, Lucknow, Indore, Bhopal, and Ghaziabad. Many National Highways pass through Kanpur like NH-2, NH-25, NH-86, and NH-91.
- The city has its own Inter State Bus Station (ISBT), also known by the names Shaheed Major Salman Khan Bus Station and Jhakarkati Bus Station. There are other prominent bus stations like Chunniganj Depot, Kanpur Central MS Depot, Azad Nagar AC Bus Depot, and Fazalganj Bus Depot, which have buses plying back and forth within the different places in Uttar Pradesh.
- Kanpur has train connectivity to most of the important cities in India like Delhi, Chennai, Mumbai, Hyderabad, Kolkata, Bangalore, Pune, Surat, Nagpur, Jaipur, and Srinagar. The city has 18 railway stations, Kanpur Central being the main and largest station under North Central Railways.
- The airport at Kanpur has flights that connect the city to Delhi and Kolkata only. To reach other major cities, the nearest international airport is located at Lucknow, around 80 km from the city.
- The intra-city transport takes place mainly through buses. Buses run by the Jawaharlal Nehru National Urban Renewal Mission (JNNURM) connect most places within the city frequently. The Kanpur Upnagariya Parivahan Seva runs buses that connect Kanpur to the suburban towns and surrounding districts.
Lifestyle
Kanpur is home to quite a few places of interest, such as Shri Radhakrishna temple, Jain Glass temple, Allen Forest Zoo, Blue World Amusement Park, Kanpur memorial Church, Moti Jheel, Phool Bagh, Green Park Stadium, among others.
Localities in Kanpur
| Lakhanpur Jawahar Puram Tilak Nagar Civil Lines Fazal Ganj Kalyanpur Naramau Bithoor Singhpur Purana Kanpur Indira Nagar Shashtri Nagar Khalasi Line Parwati Bagla Road Darshan Purwa Pukhrayan | Bhauti Pratappur Permat Khyora Bithoor Road Pandu Nagar Patrakarpuram Vishnu Puri Mainawati Marg Govind Nagar Rooma Allahabad Road Saket Nagar Krishnapuram Mandhana Panki Amiliha | Dabauli Shuklaganj Gujaini Makri Kheora Mall Road Ghatampur Gandhigram Patkapur Khujaupur Bilhaur Colonelganj J K Puri Harsh Nagar Juhi Om Nagar | Swaroop Nagar Kidwai Nagar Kakadeo Azad Nagar Ratan Lal Nagar VIP Road Kaushalpuri Nawabganj Ravidas Puram Rai Purwa Barra Shyam Nagar Sharda Nagar Behata Katarijiyora Nawab Ganj | Gandhi Nagar Lal Bangla General Ganj Jajmau Yashoda Nagar Majhawan Chaubepur Naubasta Daheli Sujanpur Jarauli Rawatpur Maswanpur Krishna Nagar Lajpat Nagar Karbigwan | Mirpur Keshavpuram Vikas Nagar Maitha Akbarpur Meharban Singh Ka Purva Sarvodaya Nagar Ramaipur Shivarajpur Damodar Nagar Parade Rura Chakeri Ram Bagh Highway City Hanspuram |