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Marketing Agency in Hyderabad

Marketing

We’re a small team with BIG ideas, and are passionate about what we do.

We focus on what matters: results – but more importantly we listen.

We’ll bring fresh ideas that will work for you, on time, and on budget.

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.

Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street.

2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.

3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously

4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. We can sample your product throughout a range of Maharashtra wide locations including shopping centres, supermarkets, city centres, train stations and everywhere in between. Sampling is a great way to get your product in to the hands of new and existing customers, letting them experience your brand, place it in the front of their minds and create new loyal consumers.

We Believe that Successful Marketing Campaigns are Built on Six Major Components

Hover over each component to see what goes into our process

Some of the field marketing services we offer include the following:

Door To Door Marketing : Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Merchandising support: Make the most of your merchandising space to stimulate consumer interest and drive sales.

Mystery shopping: Mystery shopping is a great measure of just how well your brand is doing on the ground. Fulcrum activities in the field, coupled with our instant reporting tools, provide market insights you can act on now.

Market research: With real-time reporting and feedback from the field, Fulcrum provides real market insights you can act on now to create real results.

Store audits: Fulcrum can provide the extra resources, support and technology you need to conduct a successful store audit.

Staff training: Make sure your field or store staff have the knowledge and know-how they need so that your marketing efforts take real effect. Talk to Fulcrum today about staff training.

Incentive launches: Fulcrum has the tools to put the excitement back into incentive with a perfectly placed incentive launch.

Lead generation: Fulcrum will assist with lead generation activities which generate consumer interest in order to build lists and get sales leads.

Why partner with our field marketing agency?

Sell more product.
Build a bigger brand.
Gain more market share.
Create unforgettable consumer experiences.
Real time information.
Actionable market insights.
Measurable responses and return on investment.
Unique brand ambassador rating platform.
Proprietary technologies and reporting systems.

Marketing Agency in Hyderabad

About Hyderabad

Hyderabad lies in the south-west part of the South Indian state of Andhra Pradesh. It is the capital and the largest city in Andhra Pradesh. It is the fourth most populour city and the sixth most populous urban agglomeration in India. Hyderabad can be classified into five zones – North, South, East, West and Central.
Sultan Muhammad Quli who belonged to the Qutub Shahi dynasty was the founder of the city. He named the city Bhagyanagar after his beloved wife, Bhagyamati, in 1590. However, after entering the royal household, she embraced Islam and was rechristened Hydermahal. Consequently, the city got its second name, Hyderabad.
Hyderabad is also known as Cyberabad (Cyber city) considering that it is a renowned global center for Information Technology. City of Pearls is another sobriquet by which the city is known by as it has a flourishing industry engaged in the pearl trade. Besides, it was also the only global trade center of diamonds, until the 18th century.
Hyderabad has contributed substantially to the growth of the Indian economy. The city houses the largest number of Special Economic Zones (SEZs) in the country. Some of the major industrial sectors of Hyderabad are the traditional manufacturing sector, the Knowledge sector that includes the IT sector, and the Tourism sector. The Service sector is also an important contributor to the economy of the state.
Compared to most other cities, the real estate sector of Hyderabad has remained stable over a period of time. Hence it is considered an important realty destination for affordable housing. About 80% of the realty demand of the city is end-user driven. Some of the important public sector companies in Hyderabad are Bharat Heavy Electricals Limited (BHEL), National Mineral Development Corporation (NMDC), Hindustan Machine Tools Limited (HMT), Bharat Electronics Limited (BEL), Indian Drugs and Pharmaceuticals Limited (IDPL), Electronics Corporation of India Limited (ECIL), Defence Research and Development Organisation (DRDO) and Hindustan Aeronautics Limited (HAL). Besides, the pharmaceutical and electronic indusries, established in the city in the 1970s are also booming industries, lending the city the nickname ‘Gateway to South-central India’ due to their strategic location.
Top builders in Hyderabad are Lodha Group, Prestige Group, DLF Group, Brigade Group, Emaar MGF Land Limited, Mantri Group, Salarpuria Sattva Group, Indiabulls Distribution, Jain Housing, Aparna Constructions.
Popular property searches in Hyderabad are flats in hyderabad, house for sale in hyderabad, 1 bhk flat in hyderabad, plots in hyderabad, 2 bhk flat in hyderabad, flats for rent in hyderabad, 3 bhk flats in hyderabad.
Demographics:

The population of Hyderabad was pegged to be 6,809,970 as per the 2011 census, which makes it the fourth most populous city in India. It is expected that the population of the Hyderabad Metropolitan area would be approximately 10 million by the end of 2013.
The population of the Hyderabad Urban Agglomeration is around 7,749,334, which makes it the sixth most populous urban agglomeration in the country.
The population density is around 18,480/square km.
A majority of the population consists of migrants from other parts of the country, which is approximately about 24% of the total population.
Information Technology:

Hyderabad comes immediately after Bangalore with regards to the number of IT companies that have been established here. Emphasis has been given to development of the IT sector in the city since the 1990s. Many software companies, Business Process Outsourcing (BPO) firms and firms providing technological and knowledge services have been set up in the city.
Currently, there
The city connects other parts of Andhra Pradesh as well as neighbouring states through important roads like AH-43, NH-9, NH-7 and NH-202.
The Hyderabad In are more than 1300 IT/ITeS companies established in the city, contributing 15% of India’s and 98% of Andhra Pradesh’s exports in the IT/ITeS sectors. Some of the major IT companies that have been established in Hyderabad include Tata Consultancy Services (TCS), Infosys, Accenture, Oracle, IBM, Verizon, Google, Hewlett-Packard (HP), Microsoft, Amazon, Capgemini, Cognizant, Genpact, Dell etc.
Large-scale investments have been made by constructing various IT campuses across the city to facilitate the growth and development of companies investing in the growth of the IT sector of the city. The HITEC City (Hyderabad Information Technology Engineering Consultancy City) is a major technology township that has been developed as the center of the information technology industry in the city. It consists of various campuses and phases, as well as residential areas for IT professionals, convention centers and malls. Besides, there are other areas like Gachibowli and Kondapur, which focus on the IT sector.
Connectivity:
ternational Airport, also known as the Rajiv Gandhi International Airport, is located at Shamshabad, about 25 km south of the city.
The Hyderabad Deccan Railway Station, also called the Nampally Railway Station, is located at Nampally, just about 3 km from the city center. The Secunderabad Railway Station, located 7 km north of the city center at Secunderabad, is another important railway station in the city. Besides there is also the Lingampally Railway Station located at Serilingampally, about 25 km west of the city center.
The city is also well connected through the sub-urban rail system or Multi-Modal Transit System (MMTS), providing first-class commuter travel. It has been developed as a joint venture between the Government of Andhra Pradesh and the South-Central railway.
The Andhra Pradesh State Road Transport Corporation (APSRTC) operates a fleet of bus services covering the length and breadth of the city. It is the state owned road transport corporation of Andhra Pradesh which maintains its autonomy with regards to the road transport service of the city.
The proposed Hyderabad Metro Rail is coming up in two phases. Phase I, being developed along three corridors, covering a total distance of 71 km, is expected to be operational by March, 2015.
Hyderabad Civic Administration:

The Greater Hyderabad Municipal Corporation (GHMC) manages the civic administration and infrastructure of the city, across 18 circles, covering 150 municipal wards. The GHMC was formed in 2007 by the merger of the Municipal Corporation of Hyderabad (MCH) with 12 municipalities of Hyderabad, Medak and Ranga Reddy districts, together covering a total area of 650 sq km.
The Hyderabad Metropolitan Development Authority (HMDA) is the urban planning authority of Hyderabad. It was formed in 2008 by expanding the Hyderabad Urban Development Authority (HUDA). The entire area of the GHMC as well as its suburbs comes under the purview of the HMDA. It extends to 54 Mandals across 5 districts, covering a total area of about 7,100 sq km. It is the second largest civic urban development area in India, after Bangalore Metropolitan Region Development Authority (BMRDA). Besides coordinating the development activities of the GHMC and the suburban municipalities, it also manages the administration of the Hyderabad Metropolitan Water Supply and Sewage Board (HMWSSB), the Andhra Pradesh Transmission Corporation (APTC) and the Andhra Pradesh State Road Transport Corporation (APSRTC).A

Abids
Alwal
Amberpet
Ameerpet
Attapur
Bachupally
Bala Nagar
Banjara Hills
Basheerbagh
Begumpet
Bhoiguda
Bowenpally
Chanda Nagar
Cherlapally
Chintal
Chintalkunta
Dhoolpet
Dilsukhnagar
Domalguda
Dundigal
East Marredpally
ECIL
Erragadda
Falaknuma
Film Nagar
Gachibowli
Gajularamaram
Gandhi Nagar
Ghansi Bazar
Ghatkesar
Golkonda
Habsiguda
Hafeezpet
Hakimpet
Hastinapuram
Hayat Nagar
Himayath Nagar
Hi Tech City
Humayun Nagar
Hyderguda
Jam Bagh
Jawahar Nagar
Jeedimetla
Kachiguda
Kanchan Bagh
Kapra
Karkhana
Karmanghat
Karwan
Kavadiguda
Khairatabad

Saket
Aliabad
Mangalpalle
Gudoor
Safilguda
Bandaraviral
Alkapur Township
Bandlaguda Jagir
Mumbai Highway
Lakdaram
Gundlapochampalli

Kavuri Hills
Maisireddipalle
Bhongir
Bandlaguda – Nagole
Velimela
Kongara Kalan
Patighanpur

Kushaiguda
Kompally
Kondapur
Kothapet
KPHB
Kukatpally
Lakdi Ka Pul
Lallaguda
Langar Houz
LB Nagar
Lingampally
Madhapur
Madhura Nagar
Malakpet
Malkajgiri
Mallapur
Manikonda
Medchal
Meerpet
Mehdipatnam
Mettuguda
Miyapur
Moinabad
Moosapet
Moti Nagar
Moula Ali
Musheerabad
Nacharam
Nagaram
Nagole
Nallakunta
Nampally
Nanakramguda
Narayanguda
Neredmet
NTR Nagar
Padma Rao Nagar
Patancheru
Quthbullapur
Raj Bhavan Road
Rajendra Nagar
LOCALITY
Ramanthapur
Ramgopalpet
Ramoji Film City
Rasoolpura
Saidabad
Saifabad
Sainikpuri

Raikal
Indresham
Riyasat Nagar
Mirkhanpet
Ravulapalle Khurd
Tulekhurd
Toroor
Sultanpur
Kurmaguda
Seetharampally
Bogaram
Gowdavalli
Chinnamangalaram
Narapally
Balkampet
Mahadevpur Colony
Koheda
Peerlagudam
Chengicherla

Saleem Nagar
Sanath Nagar
Santosh Nagar
Saroor Nagar
Secunderabad
Shadnagar
Shamirpet
Shamshabad
Shankarpalli
Somajiguda
Srinagar Colony
Tarnaka
Trimulgherry
Toli Chowki
Uppal
Vanasthalipuram
Vijayawada Highway
West Marredpally
Yapral
Yousufguda
Upperpally
Bandlaguda
Serilingampally
Peerancheru
Thimmapur
Whitefields
Nallagandla
Tellapur
Chevalla
Pocharam
Gopanpally
Kothur
Pulimamidi
Nizampet Road
Chintapallyguda
Chilkur
Rampally
Maheshwaram
Kandukur
Bibinagar
Madinaguda
Mallampet
Ameenpur
Pragathi Nagar
Beeramguda
Badangpet
A S Rao Nagar
Shaikpet

M Turkapally
Bhavani Nagar
Alugaddabavi
Sikh Village
Shivaji Nagar
Laxmiguda
Chandupatla
Keesara-Yadagirigutta Road
Neknampur
Sultanpalle
Dattatreya Nagar
New Bowenpally
Ragannaguda
keshampet
Ibrahim Bagh
Bharat Heavy Electricals Limited
Mettakanigudem

Kondakal
Malkaram
Deshmuki Village
Tallaguda
Tukaram Gate
Kardhanur
Sadashivpet
Balamrai
Thumkunta
Kadthal
Mansanpally
Mucherla
Turakapally

Puppalaguda
Dammaiguda
Hasmathpet
Kakaguda
Subhash Nagar
Punjagutta
Kokapet
Keesara
Bhuvanagiri
Jubilee Hills
Kowkur
Boduppal
Kothaguda
Rai Durg
Hitech City Road
Manneguda
Gurram Guda
Nandigama
Nizampet
Chikkadapally
Appa Junction
Lothkunta
Bolaram
Osman Nagar
Mehadipatnam
Suchitra Road
Sri Nagar Colony
Old Bowenpally
Hanuman Nagar Colony
Nagarjuna Sagar Road
Ramakrishnapuram
Venkat Reddy Colony
Bowrampet
Isnapur
Shanthi Nagar
Medipalli
Walker Town
LOCALITY
Ramchandra Puram
Jeera
Shahbaad
Venkatapuram
Mylargada
Srisailam Highway
Warangal highway
S D Road
Dasarlapally
Sindhi Colony
Adibatla
Siddhartha Nagar
Lalapet
Ibrahimpatnam
Burgul
Pochampally

Annojiguda
Jahanuma
Pedda Amberpet
Laxma Reddy Palem Colony
Ramayampet
Yamnampet
Yadagirigutta
Vijay Nagar colony
Gowlipura
Vattinagulapally
Polkampally
Korremula
Pashamylaram
Kings Colony
Ahmedguda

Maruti Nagar
Anandbagh
Jalpally
Peerzadiguda
Muthangi
Kandlakoya
Osman Sagar Road
Medak Road
Narsapur
Vattepally
Edulanagulapalle
Kalasiguda
Moghalpura
Chandrayanagutta
Rani Gunj
Sangareddy
Mokila
Gudimalkapur
Koti
Adarsh Nagar
Masab Tank
Bhogaram
Sitaphalmandi
Almasguda
BN Reddy Nagar
Dayara
Rudraram
Ram Nagar
Uppaguda
Katedan
Nawab Saheb Kunta
Sheriguda
Sanjeeva Reddy Nagar
Narsingi
Bahadurpura
Champapet
New Mallepally
Kollur
Zahirabad
Rajeev Nagar
Afzal Gunj
Upparpally
Bahadurpally
Suraram
Kismatpur
Balapur
Neeladri Nagar
New Malakpet
Adikmet
Sivarampalli
Rendlagadda
Gagillapur
Tukkuguda
Kazipally
Borabanda
Gandi Maisamma
Moosarambagh
Gundlapochampally
Gunrock Enclave
Hyder Nagar
Majarguda
Qutub Shahi Tombs
Dullapally
Mazidpur
Manchirevula
Pahadi Shareef
Yakhutpura
Abdullapurmet
Gulshan-e-Iqbal Colony
Lal Darwaza
Moti Ganpur
Tupran
Turkayamjal
Mansoorabad
Bairagiguda
Budvel
LOCALITY
Nadergul
Bhanur
Chowdhariguda
Financial District
Patancheru-Shankarpalli Road
New Nallakunta
Gandipet
Prashanth Nagar

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

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