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Marketing service btl marketing

Marketing service

Quantitative Services

Our success is in the details; our Marketing service btl marketing field data collection department can handle any type of study in any marketplace throughout the India. Each of our interviewers goes through a  training process with periodic updates to reflect the latest interviewing techniques and the utilization of survey instruments. Prior to each project, our staff goes through a series of in-depth, project-specific briefings to ensure that all project goals and objectives are met.

From central location intercepts, to telephone studies, to product testing, to online and mobile research studies; Fulcrum. has the experience to ensure your project will be completed with accurate results.

Quantitative Services include:

  • Survey and questionnaire design
  • Telephone interviewing (CATI)
  • Web studies/ Online surveys
  • Mail surveys
  • Mall, store, trade show and theme park intercepts
  • Central location pre-recruits
  • Home use tests
  • Central location testing
  • Mystery shopping
  • Remote location interviewing

Data Processing and Management Services:

  • Data entry
  • Survey scanning
  • Database management
  • Coding
  • Tabulation

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