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Merchant Seller Acquisition Onboarding Agency in Bikaner

Merchant Seller Acquisition Onboarding Agency in Bikaner

Seller Acquisition – Marketplace or B2B and B2C eCommerce Platform

How to Attract Sellers on Your Virtual Multi Vendor Marketplace

Fulcrum is here when you are ready to expand your business or realign company resources. Whether buying or selling, we can help you successfully navigate through the acquisition process. Our team has more than one billion hours of managed fieldwork and on ground work experience and more than 10 years of experience working with  across industries. In short, we know a lot of on ground work people, which is an invaluable resource in any industry. Looking to buy or sell? You’ve come to the right place. We’ll connect you with the acquisition partners that make sense for your business.

Merchant or Seller Onboarding Teams

Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:

  • Planning of target cities, markets and categories
  • Representatives should be based in the territory
  • Field teams hiring, training and operations management
  • Develop a field deployment plan
  • Local languages spoken team
  • Seller Acquisition Agent Support, Freelance support
  • End-to-end seller onboarding and reporting to client
  • Daily Acquisition report and Target Planing
  • Follow-up

Seller Training And Support Service

  • Registration and KYC
  • Provide training and awareness of products and services
  • Motivating merchants
  • Cataloging – Products Upload
  • Account Management Training




Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.

Work Experience

# Marketplaces OR E-commerce

# On-demand Service Platforms

# Utility Platforms

# Payment and Fintech Apps

# Online Business Directory

# Education And Learning Platform

# Content Distribution Platforms

We will also help the leadership team build business plans, deliver industry insights and best practices, and identify new opportunities to improve the customer base and business.

Ownership of day-to-day operations to ensure all deliverables are met in time and the onboarding team are never short of high quality leads
We will be responsible for lead generation, successful onboarding, incubation and growth of these sellers on Client Marketplace or eCommerce Platform

Merchant Acquisition 

Retailer Acquisition

Seller  Acquisition

Customer Acquisition

    • Focus on acquiring high value sellers to join and start selling on portal
    • Responsible for managing relationship with sellers after acquisition including supporting the onboarding and incubation process for these sellers.
    • Provide market insights from seller’s’ perspective, including understanding products, sellers, market & competitor dynamics

The project successfully met its objectives and the key highlights were as follows:

  • New sellers were on-boarded for different categories across 20+ cities
  • There was no compromise on seller quality and quality of sellers increased as desired by client
  • Detailed training and effective management of the filed teams ensured high productivityApproachThe key activities in project execution were as follows:


The key activities in project execution were as follows:

Project team hiring and onboarding – We hired project team members who were from e-commerce background and had significant experience in e-commerce merchant acquisition and onboarding

Detailed training program and development of objection handling documents – We conducted a detailed training and induction program for each sales team member and each of them was given a FAQ document for ready reference and fast sales closures

Elevation of top performers – The top performing sales persons were elevated to Team Leader position resulting in higher motivation, better people management and more closures.

Setting up your Seller Acquisition

Setting up your Seller Acquisition

  • Prepare your seller acquisition goals
  • Define your target sellers
  • Find the sellers that match your needs
  • Reach out ( Offer ) and bring them in
  • Track your key success metrics

Our Services

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Society Activations,

Corporate Activation,

App Launch Promotion






Market Research
Brand Promotions























Let us help you plan and execute a great marketing strategy.

Merchant Seller Acquisition Onboarding Agency in Bikaner


A spirited, dust-swirling city located in the northwest of Rajasthan, Bikaner is a beauty bloomed within the Thar Desert that was founded by Rajput Rao Bika in 1486. After the completion of the Ganges Canal in 1928 and the Indira Gandhi Canal in 1987, the agricultural and textile industry was allowed to flourish with crops such as wheat, cotton etc. being the forerunners.

Today, Bikaner is the fifth-largest city in Rajasthan and the administrative headquarters of the Bikaner district and Bikaner division. The city is most popular for its sweets and snacks which can be found in markets all over India. It also has the highest production of milk per capita in India.


To the southwest of the city lies the atmospheric old city that houses the main railway station, Bikaner Junction, while the northern parts elude more of a modern feel with wider roads and streets. Imposing forts and richly sculpted palaces furnish the city with some of the finest creations of the Rajput civilization. Dotted by a myriad of sand dunes, this royal fortified city retains the medieval splendor that is very evident in the lifestyle of the local residents, bestowing Bikaner with sheer effervescence.


Stats and Facts

The population of Bikaner, as per the provisional reports of the census 2011, is 6,47,804.


The city’s sex ratio is lower than the national average at 900 per 1000 males. The child sex ratio of 901 girls per 1000 boys is much closer to the average child sex ratio of the country.

The average literacy rate in Bikaner is below par at 79.86% as recorded in 2011. However, this number should see a rise in the following years with an improvement in facilities.

The Schedule Caste (SC) and the Schedule Tribe (ST) population of Bikaner stand at 4,93,646 and 7,779 respectively.


While Hinduism is the dominant religion of the city, other cultures coexist and have an influential presence over the locals.

Bikaner – Growing Industrial Sector


While the entire district of Bikaner is devoid of exposed rocks, the Bikaner city has fuller and richer earth. The soil, locally known as Magra, contains many economically significant minerals like sandstone, gypsum, multani mitti, white clay, lignite, grit and yellow ochre.

The primary industries of Bikaner are extraction and refinery, grinding, PVC cables, bathroom fittings, carpet and shoddy yarn, cement, cattle feed, cotton (in bales) textiles, leather footwear, ceramic tiles, dairy products, gypsum, groundnut oil, cable wire wood, handicraft items, machine tools and parts, mosaic tiles, textiles and woolen products etc..


Bikaner’s carpet yarn manufacturing industry is at par with its competitors all over the world and has Asia’s biggest wool market.

Regular district-level and Panchayat Samiti-level industrial awareness and promotion campaigns are being organized by DIC and other institutions to develop awareness among the first generation entrepreneurship.

While the pace of industrial development has remained slow, there is great potential for SMEs in areas like sanitary wares, gypsum grinding, plaster of paris, lime kiln, yellow and red clay grinding, mosaic tiles, and sodium silicate.




The Nal Airport serves Bikaner. It lies 13 km from the main city center. It serves the Indian Air Force and is soon going to enter civil operations.

Serving Bikaner are two railway stations, namely Bikaner Junction and Lalgarh Railway Station which connect the city with other cities and towns in Rajasthan as well as major cities throughout North India.

The city has a good network of roads linked directly to Agra, Delhi, Ahmedabad, Ludhiana, and Indore among others.


Auto-rickshaws and city buses are the most efficient forms of internal transport providing services to the locals on a daily basis.


























All Localities in Bikaner


LOCALITY,Nal Road,JNV Colony,Ganganagar Bypass Road,Nokha Road,Gangashahar Road,Kuchilpura,Jaipur Road,Sudarshana Nagar,Kodamdesar,Murlidhar Vyas Colony,Chaukhunti Mohalla,Gajner,Shivbari Rural,Bandra Baas,Industrial Area,LOCALITY,Hanuman Hatha,Sinthal,Noorsar,Amarsinghpura,Old City Rampuriya,M.P.Colony,Surajpura Colony,Rani Bazar,Lunkaransar,Khara,Karni Nagar,Shri Dungargarh,Bajju Khalsa,Tilak Nagar,Joshiwara,LOCALITY,Shastri Nagar,Ranisar Bara Bas,Vallabh Garden,Ambedkar Colony,Brindavan Enclave,Shardul Colony,Palana,Kote Gate,Sector 5,Karnisar Bhatiyan,Mukta Prasad Nagar,Rath Khana Colony,Mehron Ka Bas,Deshnok,Sector-4,LOCALITY,Bangla Nagar,Jawahar Nagar,Bhinasar,Jai Narayan Vyas Colony,Samta Nagar,Khajuwala,Sharah Pabi Brahmani,Vinayak Nagar,Sardar Patel Colony,Major Purnasingh Nagar,Udairamsar,Dagon Ka Mohalla,Sujandesar,Dayia,Transport Nagar

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