OUR PROCESS
OUR PROCESS
We focus on you, your business, your audience and your market…By getting a clear understanding of what you do, your business objectives, the market you are operating in and who you need to reach out to, we can develop a highly informed communications strategy linked to your business objectives.
Our Three-Phase Process Encompasses Concept, Planning and Execution.
It ensures a focus on results and returns, and creates connected, impactful and measurable brand experiences.
PHASE CONCEPT
Brief
Idea
Pricing/Budget
PHASE TWO PLANNING
Recruit
Train
Procure
PHASE THREE EXECUTION
Activate
measure
Evaluate
Planning & Management
Schedules and budgets and deadlines, oh my! No need to worry, we’ve got it covered. We’ll draw up a marketing plan that puts your strategy into action and custom-build the perfect team to make it sing. And since we offer balanced and unbiased marketing, you’ll get the right mix of tactics—seamlessly integrated and designed to get the response you want from your target markets.
We’ll build the infrastructure you need to get your marketing done too, filling the gaps in your team and marketing programs—all without adding overhead. Finally, we’ll evaluate effectiveness and make the appropriate adjustments so you can get the best return on your marketing investment.
Creative Execution
Our creative work is bold and brave. Executed seamlessly. And a whole lot of fun. It has to be to break through the clutter and get your brand noticed. Take a look at the list of services available to you
UNDERSTAND
This first phase allows us to go back to basics and get a full understanding of your business, your audience, your objectives, your market and your competitors.
PLAN
This is one of the fundamental areas of the process and is informed by the ‘understanding’ stage. Here we define the strategy, what success will look like and deliver a plan of action to support your business objectives.
DELIVER
After the understanding and planning phases have taken place, we then start to deliver the marketing activity. Either alongside your team or on behalf of your business depending upon how you choose to work with us.
LEARN
One of the key phases throughout the process is learning. Not only about the outcomes generated from the marketing activity but any changes in the business environment you are operating in and the behaviours of your target audiences. This allows us to modify or adapt the strategy and various tactics to ensure we are continuously improving the marketing activity and getting the right results to help improve your business performance.
WORKING WITH A RANGE OF BUSINESSES
Our experience has been developed via in-house marketing roles, integrated communications agencies and independent consultancy work. This has led us to work with a wide range of business both large and small across a variety of sectors.
We like a good challenge and would love to hear more about what you would like to achieve.
Startups
If you’re a start-up that wants to save time and money by starting the right way, we’re for you. Since we work with organizations of all sizes, you’re in good company and our work will help you level the playing field with larger, more established players. We’ll be your plug-and-play, pay-as-you-go marketing department so you can focus on all those other things startups need to focus on. Like, everything.
Mid-Sized Companies
If you’re a mid-sized organization that needs to formalize its marketing function but doesn’t want to add overhead, we’re for you. Most companies your size have a smaller, hard-working marketing staff that’s doing all it can to keep up. Strategic marketing planning often gets back-burnered when time-sensitive (but tactical) priorities take precedent. Just say giddyup and we’ll provide all the creative and strategic horsepower your organization needs to deploy strategic, seamless and sustainable marketing–and attain responsible results.
Larger Companies
If you have an established marketing department but are having a difficult time pursuing new niche or seizing opportunities, we’re for you. We know your type. You’re a visionary leader that sees opportunities everywhere, and if you had your druthers, you’d purse ’em all. But your marketing department is buried (probably pursuing other opportunities you’ve uncovered in the past) and there’s simply no bandwidth to take on any new work streams. We can help. We’ll pursue niches and opportunities up the ting-yang. Well, first we’ll help you prioritize the best, most profitable niches and opportunities and then we’ll pursue them up the ring-yang.
Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would be happy to meet up with you face to face.
OUR PROCESS Agency in nashik
About Nashik
Situated on the banks of Godavari, Nashik is one of the most important cities of northern Maharashtra. It’s the third-largest urban area of Maharashtra, just preceding the Mumbai Metropolitan Region and the Pune Urban Region. Nashik is, in fact, the fourth most populous city in Maharashtra. It has had its moment of pride when it was declared the sixteenth fastest growing city in the world by a report of the City Mayors Foundation.
Owing to the city’s industrial, social, political and cultural importance, Nashik has been shortlisted as an investment region in the Delhi Mumbai Industrial Corridor (DMIC) for the Igatpuri-Nashik-Sinnar circle. It is also a pilgrimage city for many Hindus and is one of the four locations that host the Kumbh Mela Festival.
Nashik is the highest producer of grapes in India, along with onions, because of which it’s called the “Wine capital of India”. Famous for its religious and historical significance, it is located on the banks of Godavari, which is one of the most prominent rivers in India. This vibrant city known for its picturesque surroundings, pleasant climate and greenery certainly sees itself as a major player in the coming future for top market investments.
Stats and Facts
The population of Nashik, as per the provisional reports of the Census 2011, is 1,562,769 with a 22% increase in the last decade
The city’s sex ratio is below the national average, at 895 per 1000 males. The child sex ratio has drastically fallen to 855 per 100 males
The average literacy rate of Nashik saw a significant jump in 2011 with 90.97%
Nashik – Striving Industrial Sector
As of 30th November 2011, Nashik district had six approved Special Economic Zones covering an area of 1,275 hectares
Investment in industrial units have grown more than 100% and employment by 20% making Nashik an outperformer from other cities in Maharashtra in terms of investment and MIDC units
Out of all the globally recognized wineries in Maharashtra, Nashik has the majority. Also many liquor manufacturing factories, such as Sula Wines, Pernod-Ricard and United Spirits Ltd have set up their factories here. Today, grapes are a major export commodity to the Europe, Asia and Middle East
Other prominent clusters in Nashik include raisin making, engineering, silver ornaments and the famous Paithani saree. There is a scope for various other industries such as fruit processing, agro-based products, animal-based products and forest-based products
The government of India sees great potential in the Nashik cluster. Various government schemes are expected to strengthen the SMEs in areas covering technology, national and international cooperation, marketing and capacity building international certifications
The Hindustan Aeronautics Limited aircraft manufacturing plant, which is located 16 km from Nashik,employs a large number of people residing in Nashik with a 7000-employment rate
Manufacturers who have set up plants in the Nashik MIDC area include: Crompton Greaves, Bosch India, Atlas Copco, Mahindra and Mahindra, IBP, GlaxoSmithKline, CEAT, Thyssenkrupp, Epcos, Schneider Electric, ABB, L&T, Jindal Steel, Lear Corporation, Siemens, Kirloskar, Coca Cola, Shalimar Paints and Cipla
The Indiabulls Power Ltd Sinnar and the Nashik Thermal Power Station are the two thermal power plants powering Nashik. Also, Suzlon energy has set up base in Sinnar generating wind power for Nashik
Connectivity
Nashik is served by the Ozar Airport, located about 24 km from the city. There are plans to upgrade the airport to international standards, including a new passenger terminal. Nashik is also served by the Gandhinagar Airport that sports a humbler runway
The Nashik Railway Station is of prominence to the Central Railway as it generates a high amount of revenue. Nashik is directly connected to various major cities in India like New Delhi, Mumbai, Kolkata, Kanpur, Nagpur and Guwahati. According to the Rail Budget recently, Nashik plans to get rail connectivity to Pune and Indore
Nashik is located on the intersection of two major national highways – the Mumbai-Pune Highway and the Mumbai-Agra Highway. There are numerous other state highways that offer excellent connectivity to Nashik. Apart from inter-state connectivity, the city has reliable and modern road infrastructure
There are three bus stations in Nashik, namely, Mahamarg bus stand, Nashik Bus Sthanak at Thakkar bazar, and CBS. These services are available for travelling to major cities in and around states. Maharashtra Road Transport Corporation, Karnataka State Road Transport Corporation and Gujarat State Road Transport Corporation all operate in and out of the city
A metro railway project called the Greater Nasik Metro has been proposed to connect neighboring areas within Nashik like Ozar, Deolali, Igatpuri and Nashik city
Nashik Civic Administration
In 1982, the Nashik Municipality and other civic bodies combined to form the Nashik Municipal Corporation that today administers the Nashik district. Nashik is also the headquarters of the Nashik Revenue Division of Maharashtra
The Deolali Cantonment Board is a separate civic body for Deolali, which is a part of the Nashik urban agglomeration
The District Collector carries out the administration of the Nashik district. He also supervises other government bodies in the area. The Balwantrai Mehta Committee facilitates the development of administration in rural areas. The Zilla Parishad, Gram Panchayat and the Panchayat Samiti head the district level
Nashik Infrastructure
The city, in terms of infrastructure, is relatively in a formidable situation. The city is a highly sustainable source for quantitative and qualitative water as it resides near the rivers Godavari and Darnana
Storm water management is major issue in Nashik as three major rivers and several nalas flow through the city. Apart from proposing storm water pipe-drains, river canalization and nala training, the MNC has made it mandatory for new constructions in the city to install rainwater harvesting systems
Unlike many other Indian cities, where garbage floods infrastructure, the daily refuse in Nashik is collected through a door-to-door solid-waste collection system. A plant has been set near Pandav Leni by the Nashik Municipal Corporation to process the garbage and convert it into compost
A total of 1974 km of roads exist within Nashik’s network. The MNC has proposed an investment of Rs. 605 crores towards a hike in new roads, road widening, parking, street lightning and other improvements. Plans of setting up a mass rapid transit are being proposed for the near future
| Ambad Gangapur Road Sinnar Deolali Gaon Ganesh Baba Nagar Yeolekar Mala Pandit Colony Canada Corner College Road Sharanpur Chandshi Mahatma nagar Dwarka Nashik Road Nashik-Pune Road Sane Guruji Nagar Hirawadi Indira Nagar Trimbak Kamatwade Jail Road Untwadi Mumbai Agra Road Eklahare Parijat Nagar Makhmalabad
| Makhmalabad Road Renuka Nagar Rajiv Nagar Tidke Nagar Ashwin Nagar Trimbak Road Prabhat Colony Kamod Nagar Panchavati Mumbai-Nashik Highway Dindori Road Govind Nagar Vaiduwadi Pathardi Phata Buddha Vihar LOCALITY Anandvalli Aurangabad Road Ojhar Mohan Nagar Bhabha Nagar Ambad Link Road Sobhag Nagar Uttara Nagar Tagore Nagar Sawarkar Nagar Wadala Gaon Mundhegaon | Satpur Patharadi Road Peth Road DGP Nagar Jai Bhavani Road Shreerang Nagar MERI-Rasbihari Link Road Pathardi Lam Road Karmayogi Nagar Kalpataru Nagar Shri Ram Colony MERI Sadguru Nagar Someshwar Colony Chetana Nagar Rane Nagar Khutwad Nagar P and T Colony Thatte Nagar Anand Nagar Igatpuri Ayodhya nagari Om Nagar Medage Nagar Bhagur Vinay Nagar Wadner Road | CIDCO Wavi LOCALITY Nilwandi Bhausahebnagar Rasegaon Malegaon Dindori Devlali Chinchkhed General Vaidya Nagar Adgaon Vani Upnagar Krishna Nagar DSouza Colony Old Agra Road New Pandit Colony Ganjmal Shramik Nagar Shivaji Nagar Deepali Nagar Rajur Bahula Vaitarna Nagar Manmad Hanuman Nagar MIDC Ambad Yeola Pimpalgaon Baswant Lekha Nagar Mhasrul Gaon Pawan Nagar Chunchale Madsangavi Ghoti Budrak | Niphad Dasak Abhiyanta Nagar Upendra Nagar Colony Sneha Nagar Gotane Wada Savata Nagar Gayakhe Colony LOCALITY Nagarsul Vijay Nagar Shalimar Chandwad Gandhi Nagar Airport Area Vihitgaon Belgaon Dhaga Ekdant Nagar Devgaon Manegaon Jagtap Nagar Homi Bhabha Nagar Shinde Amrutdham Government Colony Chincholi Khode Nagar Shivshakti Nagar Swaminarayan nagar Tidke Colony D. K. Nagar Samarth Nagar Girnare Tapovan Road |
Marketing ServicesFeet On Street | Brand PromotionsBrand StrategyBrand Activation | Events | Market Research |