SEO Strategy
SEO Strategy
The average website sees 60% of it’s traffic come from organic search. The volume and relevance of that traffic is a key issue for many brands, and is a core factor driving SEO efforts. Search engine optimisation is intended to elevate a site over it’s peers, driving a higher volume of relevant traffic, leading to increased market share and dominance.
As we’re a fully featured digital marketing agency, we understand the role that SEO plays within a complete marketing strategy, and how broader marketing goals drive research, development, and optimisation of SEO campaigns.
When you partner with ExcelForce for your SEO needs, we take the time to build a deep understanding of who you are, what you do, who you serve, and who you’re competing against. If we’re not the architects behind your marketing strategy, we work with you until we understand that strategy in detail. Once these benchmarks are met, we establish an SEO strategy consisting of four key stages:
Research
We build a list of keywords that are relevant to your brand, your message, and your audience. We delve into head-, torso- and long-tail keywords, which have been proven to provide more targeted traffic and higher conversion rates when used appropriately. Our SEO strategists use competitive research tools to gain a further understanding of the market, and to learn about your competitors.
Development
Our content creators, copywriters, and web developers go to work on your website. We design the copy on your website to include targeted keywords and related phrases and work with your content planning team to develop an SEO focused content calendar. We make major contributions to the technical SEO aspects of your website, including site architecture, link structure, URL design, and HTML functions.
Optimisation
We measure the performance of your content, web pages, and keywords on a constant basis. We use the information we gather to add and remove keywords from your strategy, adjust site architecture, build strong links, and develop content targeted at keywords that are driving the most targeted traffic to your site.
Reporting
We build a comprehensive set of monthly reports that help you understand the impact that your SEO efforts are having on your revenue growth. These reports take the guesswork out of SEO, and are always easy to understand and relevant to your business goals.
ExcelForce is a leading digital marketing agency with a full suite of SEO services. We’ve developed SEO strategies that received perfect scores in independent audits, and have helped clients around the world reach the front page of search engine results. If you’re serious about leveraging search engine traffic as part of a broader growth strategy, ExcelForce is here to help.
SEO Strategy Agency in nashik
About Nashik
Situated on the banks of Godavari, Nashik is one of the most important cities of northern Maharashtra. It’s the third-largest urban area of Maharashtra, just preceding the Mumbai Metropolitan Region and the Pune Urban Region. Nashik is, in fact, the fourth most populous city in Maharashtra. It has had its moment of pride when it was declared the sixteenth fastest growing city in the world by a report of the City Mayors Foundation.
Owing to the city’s industrial, social, political and cultural importance, Nashik has been shortlisted as an investment region in the Delhi Mumbai Industrial Corridor (DMIC) for the Igatpuri-Nashik-Sinnar circle. It is also a pilgrimage city for many Hindus and is one of the four locations that host the Kumbh Mela Festival.
Nashik is the highest producer of grapes in India, along with onions, because of which it’s called the “Wine capital of India”. Famous for its religious and historical significance, it is located on the banks of Godavari, which is one of the most prominent rivers in India. This vibrant city known for its picturesque surroundings, pleasant climate and greenery certainly sees itself as a major player in the coming future for top market investments.
Stats and Facts
The population of Nashik, as per the provisional reports of the Census 2011, is 1,562,769 with a 22% increase in the last decade
The city’s sex ratio is below the national average, at 895 per 1000 males. The child sex ratio has drastically fallen to 855 per 100 males
The average literacy rate of Nashik saw a significant jump in 2011 with 90.97%
Nashik – Striving Industrial Sector
As of 30th November 2011, Nashik district had six approved Special Economic Zones covering an area of 1,275 hectares
Investment in industrial units have grown more than 100% and employment by 20% making Nashik an outperformer from other cities in Maharashtra in terms of investment and MIDC units
Out of all the globally recognized wineries in Maharashtra, Nashik has the majority. Also many liquor manufacturing factories, such as Sula Wines, Pernod-Ricard and United Spirits Ltd have set up their factories here. Today, grapes are a major export commodity to the Europe, Asia and Middle East
Other prominent clusters in Nashik include raisin making, engineering, silver ornaments and the famous Paithani saree. There is a scope for various other industries such as fruit processing, agro-based products, animal-based products and forest-based products
The government of India sees great potential in the Nashik cluster. Various government schemes are expected to strengthen the SMEs in areas covering technology, national and international cooperation, marketing and capacity building international certifications
The Hindustan Aeronautics Limited aircraft manufacturing plant, which is located 16 km from Nashik,employs a large number of people residing in Nashik with a 7000-employment rate
Manufacturers who have set up plants in the Nashik MIDC area include: Crompton Greaves, Bosch India, Atlas Copco, Mahindra and Mahindra, IBP, GlaxoSmithKline, CEAT, Thyssenkrupp, Epcos, Schneider Electric, ABB, L&T, Jindal Steel, Lear Corporation, Siemens, Kirloskar, Coca Cola, Shalimar Paints and Cipla
The Indiabulls Power Ltd Sinnar and the Nashik Thermal Power Station are the two thermal power plants powering Nashik. Also, Suzlon energy has set up base in Sinnar generating wind power for Nashik
Connectivity
Nashik is served by the Ozar Airport, located about 24 km from the city. There are plans to upgrade the airport to international standards, including a new passenger terminal. Nashik is also served by the Gandhinagar Airport that sports a humbler runway
The Nashik Railway Station is of prominence to the Central Railway as it generates a high amount of revenue. Nashik is directly connected to various major cities in India like New Delhi, Mumbai, Kolkata, Kanpur, Nagpur and Guwahati. According to the Rail Budget recently, Nashik plans to get rail connectivity to Pune and Indore
Nashik is located on the intersection of two major national highways – the Mumbai-Pune Highway and the Mumbai-Agra Highway. There are numerous other state highways that offer excellent connectivity to Nashik. Apart from inter-state connectivity, the city has reliable and modern road infrastructure
There are three bus stations in Nashik, namely, Mahamarg bus stand, Nashik Bus Sthanak at Thakkar bazar, and CBS. These services are available for travelling to major cities in and around states. Maharashtra Road Transport Corporation, Karnataka State Road Transport Corporation and Gujarat State Road Transport Corporation all operate in and out of the city
A metro railway project called the Greater Nasik Metro has been proposed to connect neighboring areas within Nashik like Ozar, Deolali, Igatpuri and Nashik city
Nashik Civic Administration
In 1982, the Nashik Municipality and other civic bodies combined to form the Nashik Municipal Corporation that today administers the Nashik district. Nashik is also the headquarters of the Nashik Revenue Division of Maharashtra
The Deolali Cantonment Board is a separate civic body for Deolali, which is a part of the Nashik urban agglomeration
The District Collector carries out the administration of the Nashik district. He also supervises other government bodies in the area. The Balwantrai Mehta Committee facilitates the development of administration in rural areas. The Zilla Parishad, Gram Panchayat and the Panchayat Samiti head the district level
Nashik Infrastructure
The city, in terms of infrastructure, is relatively in a formidable situation. The city is a highly sustainable source for quantitative and qualitative water as it resides near the rivers Godavari and Darnana
Storm water management is major issue in Nashik as three major rivers and several nalas flow through the city. Apart from proposing storm water pipe-drains, river canalization and nala training, the MNC has made it mandatory for new constructions in the city to install rainwater harvesting systems
Unlike many other Indian cities, where garbage floods infrastructure, the daily refuse in Nashik is collected through a door-to-door solid-waste collection system. A plant has been set near Pandav Leni by the Nashik Municipal Corporation to process the garbage and convert it into compost
A total of 1974 km of roads exist within Nashik’s network. The MNC has proposed an investment of Rs. 605 crores towards a hike in new roads, road widening, parking, street lightning and other improvements. Plans of setting up a mass rapid transit are being proposed for the near future
Ambad Gangapur Road Sinnar Deolali Gaon Ganesh Baba Nagar Yeolekar Mala Pandit Colony Canada Corner College Road Sharanpur Chandshi Mahatma nagar Dwarka Nashik Road Nashik-Pune Road Sane Guruji Nagar Hirawadi Indira Nagar Trimbak Kamatwade Jail Road Untwadi Mumbai Agra Road Eklahare Parijat Nagar Makhmalabad
| Makhmalabad Road Renuka Nagar Rajiv Nagar Tidke Nagar Ashwin Nagar Trimbak Road Prabhat Colony Kamod Nagar Panchavati Mumbai-Nashik Highway Dindori Road Govind Nagar Vaiduwadi Pathardi Phata Buddha Vihar LOCALITY Anandvalli Aurangabad Road Ojhar Mohan Nagar Bhabha Nagar Ambad Link Road Sobhag Nagar Uttara Nagar Tagore Nagar Sawarkar Nagar Wadala Gaon Mundhegaon | Satpur Patharadi Road Peth Road DGP Nagar Jai Bhavani Road Shreerang Nagar MERI-Rasbihari Link Road Pathardi Lam Road Karmayogi Nagar Kalpataru Nagar Shri Ram Colony MERI Sadguru Nagar Someshwar Colony Chetana Nagar Rane Nagar Khutwad Nagar P and T Colony Thatte Nagar Anand Nagar Igatpuri Ayodhya nagari Om Nagar Medage Nagar Bhagur Vinay Nagar Wadner Road | CIDCO Wavi LOCALITY Nilwandi Bhausahebnagar Rasegaon Malegaon Dindori Devlali Chinchkhed General Vaidya Nagar Adgaon Vani Upnagar Krishna Nagar DSouza Colony Old Agra Road New Pandit Colony Ganjmal Shramik Nagar Shivaji Nagar Deepali Nagar Rajur Bahula Vaitarna Nagar Manmad Hanuman Nagar MIDC Ambad Yeola Pimpalgaon Baswant Lekha Nagar Mhasrul Gaon Pawan Nagar Chunchale Madsangavi Ghoti Budrak | Niphad Dasak Abhiyanta Nagar Upendra Nagar Colony Sneha Nagar Gotane Wada Savata Nagar Gayakhe Colony LOCALITY Nagarsul Vijay Nagar Shalimar Chandwad Gandhi Nagar Airport Area Vihitgaon Belgaon Dhaga Ekdant Nagar Devgaon Manegaon Jagtap Nagar Homi Bhabha Nagar Shinde Amrutdham Government Colony Chincholi Khode Nagar Shivshakti Nagar Swaminarayan nagar Tidke Colony D. K. Nagar Samarth Nagar Girnare Tapovan Road |