FIELD MARKETING RECRUITMENT
Consumer perceptions of your product, service or brand is directly affected by person-to-person interaction.
FIELD MARKETING
Consumer perceptions of your product, service or brand is directly affected by person-to-person interaction. Consumers expect a “live experience” and organisations that utilise this approach set themselves apart from their competitors which in turn benefits their bottom line.
Making use of Fulcrum Recruitment’s Field Marketing service will positively impact consumer demand through professional experiential marketing and allows you to take control of the way your business is presented while also building an understanding of the way in which consumers engage.
Our expertise and competitive edge in this field as well as our focus on the needs of our clients makes Fulcrum Recruitment the natural choice to not only fulfill all your organisation’s day-to-day staffing requirements but also to provide project-based or long-term field marketing support.
Our Field Marketing service offering – comprising sales agents, field marketers, branding and merchandising agents and promotional teams – allows businesses to take control of the way their brand is presented and build an understanding of the way consumers engage through the deployment of live field agents who engage with customers for projects such as launching a new product or service, sales or development.
Depending on the requirement of the client, we offer either project-based or long-term support. Our Strategic/Contract option offers ongoing field support over an extended period of time where the requirement is to maintain standards and build upon display or fixture options, whereas our Tactical option is generally a once-off campaign that either supports a product launch, promotion or seasonal activity where merchandising is not required on an ongoing basis.
Our Field Marketing service includes:
- Sales Agents – in retail stores, banking branches, non-office based operations;
- Field Marketers – brand and product optimisation on behalf of our clients at all their outlets and/or points of sale;
- Branding and Merchandising Agents – in any environment to do on-site branding and merchandising of behalf of our client;
- Promotional Teams – in any environment to provide promotional services on behalf of our existing client base and use our staff database to procure and deploy the necessary resources. Our in-store promotional services include product sampling, product demonstrations, active selling and leafleting events.
Fulcrum RECRUITMENT ENGAGES WITH CLIENTS TO:
- Discuss and understand their culture, goals and vision;
- Workshop the profile of staff they require, the training we are able to provide and the roll out of their projects; and
- Negotiate and customise our services to achieve the goals of our clients.
EACH PROJECT IS CUSTOMISED TO SUIT THE CLIENT’S REQUIREMENTS, AS PART OF OUR SERVICES WE OFFER:
- The recruitment of Field Based Staff in line with the parameters set by the client.
- Training of all newly appointed staff in terms of client specific requirements.
- Oversee complete operations of the account.
- Procurement of relevant hardware and administration of systems in order to effectively manage communication, reporting, record keeping and client relationships
- Facilitation of staff development and training.
- Consistent tracking and compliance; and
- Management of client relationships; and
- Adherence to Contract Deliverables and SLA’s.
THE BENEFITS OF UTILISING Fulcrum RECRUITMENT’S FIELD MARKETING SOLUTION:
- Real time reporting and management of all outputs.
- Customised costing model with Risk and Reward options.
- Customised innovative and flexible solutions.
- Ease of scalability.
- Internal team learn from our experts.
- Reduction in client’s lead time between deciding to engage in field marketing and having a team in place to carry out the vision.
- Sidestep the need to hire in-house and reduce costs relating to recruitment, training, office space and benefits.
- Ability to expand or contract team sizes as required.
- Neutral Feedback – Fulcrum Recruitment helps clients better understand how their staff and customers view their brand and experience their products. This is done through the delivery of unbiased data gathered directly from them both;
- Outsourcing field marketing eases the demands on clients’ time and attention, allowing them to focus on the desired end results, without the distractions of managing the day to day operations.
- Fulcrum Recruitment targets and employs agents from the communities in which they are going to operate which results in growing our client’s target market relevance and in turn giving clients a competitive edge
FIELD MARKETING RECRUITMENT Agency in Navi Mumbai
About Nashik
About Navi Mumbai
Navi Mumbai lies on the west coast of Maharashtra. It is situated in the eastern trans-harbour of Mumbai. The city was developed as a new urban township and satellite city of Mumbai in 1972. It is also the largest planned city in the world. The main purpose for building the city was to decongest the city of Mumbai.
Navi Mumbai covers 150 km of the total 720 km of the Konkan coast. There are totally 86 villages covering 39,400 acres within Navi Mumbai limits.
CIDCO had created 14 nodes/townships in Navi Mumbai. They are Vashi, Sanpada, Airoli, Ghansoli, Nerul, Kopar Khairane, CBD Belapur, New Panvel, Kamothe, Ulwe, Kalamboli, Dronagiri, Kharghar and Taloja. Each node is further divided into sectors.
CIDCO planned and constructed the railway stations in the city and developed the nearby areas. The Vashi bridge was opened in 1973 for the residents of Vashi, Nerul and CBD Belapur. The Sion-Panvel Expressway was built to reduce commuting time from Sion to Panvel.
The commissioning of a wholesale agricultural produce market in Vashi and building of a commuter railway line between Mankhurd and Vashi in 1992led to a very high population and economic growth.
Navi Mumbai has a vibrant industrial activity in the regions of Mahape and Taloja. The last decade has seen a steady growth of IT/ITeS sectors as well. The satellite city has seen a high growth of residential development in the last 5 years.
Demographics:
According to census data, the city has seen a huge migration of population from the Island city of Mumbai (54.6%) . It also attracts population from other suburbs of Mumbai and Maharashtra (28.9%). There is a small population from outside Maharashtra that has settled here (0.7%).
According to 2011 consensus, the population in Navi Mumbai is 1,119,477 and its urban population is 18,414,288. The sex ratio in the city is 1000:831. The average literacy rate of the city is 91.57% out of which, 95.05% are males and 87.33% are females.
Employment Opportunities
Navi Mumbai has a buzzing manufacturing activity in the state owned industrial estates. The Maharashtra Industrial Development Corporation (MIDC) areas in Taloja and Mahape have several SMEs. Taloja has several companies such as Asian Paints, Exide Batteries and Asahi Glass.
There are several IT/ITeS companies and software parks making their way into the satellite city such as Reliance group, Patni Computer Systems, TCS and Mastek. The next decade is expected to see a market domination by the IT/ITeS sector.
Most of the employment opportunities in the city is on the stretch of the Thane-Belapur road. The areas of Airoli, Mahape, Rabale, Turbhe, Vashi, Jui nagar and Belapur are locations that have ample office spaces and have good employment opportunities.
Connectivity
The Mumbai suburban railway is the most prominent mode of public transport in Navi Mumbai. This connects most regions of Navi Mumbai to the main city of Mumbai and Thane. The most important railway stations are Vashi, Belapur, Panvel and Nerul. Panvel is the only mainline station as well as the busiest railway station in Navi Mumbai. A new broad gauge line has been made functional between Panvel and Karjat. There are currently three express trains that use this line.
The Navi Mumbai Municipal Transport (NMMT) and Brihanmumbai Electric Supply and Transport (BEST) provide bus services throughout Navi Mumbai, Mumbai and other areas of Mumbai Metropolitan Region (MMR). There are regular BEST AC Kinglong and NMMT AC Volvo buses running between Mumbai and Navi Mumbai.
Navi Mumbai has the most advanced port in India: Jawaharlal Nehru Port Trust (JNPT) in Nhava Sheva near Uran industrial area. It is well connected to roads and handle about 65% of the country’s container traffic.
The Navi Mumbai International Airport is proposed in Kopra-Panvel area. This is expected to decongest the air traffic in Mumbai. The airport will be built through Public Private Partnership (PPP). The airport is expected to be completed in 2017.
Navi Mumbai civic administration
The Navi Mumbai Municipal Corporation (NMMC) was formed in 1991 to maintain some of the developed nodes. Local self-government in Navi Mumbai started on January 1 1992. Under this, NMMC was handed nine of the total 25 nodes of Navi Mumbai project area. These nodes are Vashi, Nerul, CBD Belapur, Kopar Khairane, Turbhe, Airoli, Ghansoli, Sanpada and Digha. The municipal commissioner and a mayor head NMMC.
The City and Industrial Development Corporation (CIDCO) was created on 17 March 1971 for developing and maintaining the city. When Navi Mumbai was created, CIDCO was the only authority that maintained and developed the city.
There are 64 electoral wards in Navi Mumbai. Each has an elected corporator.
All Localities in Navi Mumbai
| Mahape Rabale Shiravane Turbhe Apta Parsik Hill Khanda Colony Dronagiri Navade Khalapur Bonkode Shedung Ghansoli Ulwe Taloja New Panvel Panvel CBD Belapur Nerul | Kharghar Kalamboli Seawoods Kamothe Airoli Sanpada LOCALITY Khandeshwar Kopar Khairane Uran Vashi Rasayani Pen Mumbai Pune Express Highway Nhava Roadpali Palm Beach Road Juinagar | Karanjade sector 8A sector 11 Talavli savoli sector 26 Vashi Sector 19 Tembhode sector 50 sector 50 New sector 15 sector 19 (shahbaz village) sector 20 Sector 6 LOCALITY sector 7 Sector 10 ( Kopra) Sector 12 | sector 13 sector 20 Kharghar Sector 27 Kharghar sector 30 Kharghar sector 34 Kharghar Sector 35 Kharghar Sector 21 Kharghar Sector 15 Kharghar sector 19 Kharghar Sector 27 – Kharghar sector 36 Kamothe Sector 18 Kamothe Sector 21 Kamothe Sector 22 Kamothe Sector 25 Khandeshwar Sector 19 Ulwe Sector 21 Ulwe Sector 18 Ulwe Sector 17 Ulwe sector 5 Ulwe | Sector 02 Ulwe Sector 09 Ulwe LOCALITY Sector 08 Ulwe Vichumbe Palaspa Dighe Nevali Koproli Bonshet Garpoli Akurli Chouk Rohinjan Nilje Gaon Kalundre Shil Phata Chipale Shilottar Raichur Nere Usarli Khurd Valap Adai Umroli Chirle Ranjanpada Dhansar |
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