Marketing Strategy
Marketing Strategy
We create 360° strategic marketing campaigns that speak to your customers.
There’s an old saying, “You can’t get there if you don’t know where you’re going.” Similarly, you can’t achieve your goals if you don’t know what they are. At Fulcrum, our work starts with developing a marketing strategy that focuses on what you want to achieve for your business and marketing efforts.
Perhaps it’s to increase company revenues, improve website conversions, reach a new customer segment, or boost profitability by building sales of a particular brand or service. Working on a marketing strategy will help clarify your business goals as well as provide the basis for how you will reach them.
How We Work
IDENTIFY | CREATE | DESIGN | TRACK |
Your marketing strategy is the foundation upon which all your marketing and advertising activities will be built, to gain new customers and retain existing ones. In short, it’s all the “what” that will inform the “how”—the eventual marketing plan—for promoting your goods or services.
Marketing strategy identifies your company’s:
- Target or ideal customer
- Value proposition – its competitive advantage or value it provides
- Key marketing messages – the pillars for marketing and advertising campaigns
- Overall goal(s)
Think of us as your marketing partner.
As part of our process, we uncover where your challenges lie and why—insights that inform our marketing strategy. We often find that the problems our clients perceive are not the actual issue—and that the path to achieving your goal is not as clear cut as it may seem. No worries; we love a good challenge. We will fully evaluate and understand where you are today to create highly targeted and cost-effective marketing strategies to get you to your goal.
The Benefits of a Marketing Strategy
A winning marketing campaign starts with a results-driven strategic marketing plan. At Fulcrum, our process begins with an in-depth look at your industry, market trends and the behaviors of your target customers. Based on our findings, we carefully craft a marketing strategy that will build your brand and drive sales and meet the needs of your audience.
Our integrated marketing services create multiple touch points with the consumer and a seamless brand experience. The customer interacts with all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media. Our mission is to help you succeed with a comprehensive and creative marketing strategy that maximizes your budget and ensures your goals are met.
Elements of a Marketing Strategy
It ultimately comes down to communication—telling the right story about your brand across the appropriate marketing channels, to the right audience. And, creating the right marketing communication starts with a seasoned marketing agency that gets it—that truly knows that before you can promote anything, you must first know how to develop a strong marketing strategy. A marketing agency with savvy brand strategists and creative thinkers who can translate that marketing strategy into a compelling marketing plan, and turn those tactics into sales-building, attention-getting marketing, and advertising campaigns.
Single Event or Longterm Plan, We Can Build a Custom Marketing Strategy for You
As a full-service marketing agency, Fulcrum helps companies drill down deep to develop a meaningful B2B or B2C marketing strategy, design an impactful marketing plan, and put that plan into action with innovative, creative work.
Because every business is different, every strategic marketing plan we create is highly customized. From in-depth traditional marketing plans with calendars and budgets to mini plans with short terms tactics, we can build a creative marketing strategy to meet your specific needs.
Contact us to request our complimentary marketing assessment for your business. We work with clients across a range of industries to help them clearly define their marketing strategy so they stand out in their markets and drive results.
The Fulcrum marketing agency also offers outsourced marketing services, a money-saving solution that puts our team of experts behind your corporate marketing and communications projects.
Get in touch with us
Let us help you plan and execute a great marketing strategy.
Marketing Strategy Agency in Navi Mumbai
About Nashik
About Navi Mumbai
Navi Mumbai lies on the west coast of Maharashtra. It is situated in the eastern trans-harbour of Mumbai. The city was developed as a new urban township and satellite city of Mumbai in 1972. It is also the largest planned city in the world. The main purpose for building the city was to decongest the city of Mumbai.
Navi Mumbai covers 150 km of the total 720 km of the Konkan coast. There are totally 86 villages covering 39,400 acres within Navi Mumbai limits.
CIDCO had created 14 nodes/townships in Navi Mumbai. They are Vashi, Sanpada, Airoli, Ghansoli, Nerul, Kopar Khairane, CBD Belapur, New Panvel, Kamothe, Ulwe, Kalamboli, Dronagiri, Kharghar and Taloja. Each node is further divided into sectors.
CIDCO planned and constructed the railway stations in the city and developed the nearby areas. The Vashi bridge was opened in 1973 for the residents of Vashi, Nerul and CBD Belapur. The Sion-Panvel Expressway was built to reduce commuting time from Sion to Panvel.
The commissioning of a wholesale agricultural produce market in Vashi and building of a commuter railway line between Mankhurd and Vashi in 1992led to a very high population and economic growth.
Navi Mumbai has a vibrant industrial activity in the regions of Mahape and Taloja. The last decade has seen a steady growth of IT/ITeS sectors as well. The satellite city has seen a high growth of residential development in the last 5 years.
Demographics:
According to census data, the city has seen a huge migration of population from the Island city of Mumbai (54.6%) . It also attracts population from other suburbs of Mumbai and Maharashtra (28.9%). There is a small population from outside Maharashtra that has settled here (0.7%).
According to 2011 consensus, the population in Navi Mumbai is 1,119,477 and its urban population is 18,414,288. The sex ratio in the city is 1000:831. The average literacy rate of the city is 91.57% out of which, 95.05% are males and 87.33% are females.
Employment Opportunities
Navi Mumbai has a buzzing manufacturing activity in the state owned industrial estates. The Maharashtra Industrial Development Corporation (MIDC) areas in Taloja and Mahape have several SMEs. Taloja has several companies such as Asian Paints, Exide Batteries and Asahi Glass.
There are several IT/ITeS companies and software parks making their way into the satellite city such as Reliance group, Patni Computer Systems, TCS and Mastek. The next decade is expected to see a market domination by the IT/ITeS sector.
Most of the employment opportunities in the city is on the stretch of the Thane-Belapur road. The areas of Airoli, Mahape, Rabale, Turbhe, Vashi, Jui nagar and Belapur are locations that have ample office spaces and have good employment opportunities.
Connectivity
The Mumbai suburban railway is the most prominent mode of public transport in Navi Mumbai. This connects most regions of Navi Mumbai to the main city of Mumbai and Thane. The most important railway stations are Vashi, Belapur, Panvel and Nerul. Panvel is the only mainline station as well as the busiest railway station in Navi Mumbai. A new broad gauge line has been made functional between Panvel and Karjat. There are currently three express trains that use this line.
The Navi Mumbai Municipal Transport (NMMT) and Brihanmumbai Electric Supply and Transport (BEST) provide bus services throughout Navi Mumbai, Mumbai and other areas of Mumbai Metropolitan Region (MMR). There are regular BEST AC Kinglong and NMMT AC Volvo buses running between Mumbai and Navi Mumbai.
Navi Mumbai has the most advanced port in India: Jawaharlal Nehru Port Trust (JNPT) in Nhava Sheva near Uran industrial area. It is well connected to roads and handle about 65% of the country’s container traffic.
The Navi Mumbai International Airport is proposed in Kopra-Panvel area. This is expected to decongest the air traffic in Mumbai. The airport will be built through Public Private Partnership (PPP). The airport is expected to be completed in 2017.
Navi Mumbai civic administration
The Navi Mumbai Municipal Corporation (NMMC) was formed in 1991 to maintain some of the developed nodes. Local self-government in Navi Mumbai started on January 1 1992. Under this, NMMC was handed nine of the total 25 nodes of Navi Mumbai project area. These nodes are Vashi, Nerul, CBD Belapur, Kopar Khairane, Turbhe, Airoli, Ghansoli, Sanpada and Digha. The municipal commissioner and a mayor head NMMC.
The City and Industrial Development Corporation (CIDCO) was created on 17 March 1971 for developing and maintaining the city. When Navi Mumbai was created, CIDCO was the only authority that maintained and developed the city.
There are 64 electoral wards in Navi Mumbai. Each has an elected corporator.
All Localities in Navi Mumbai
| Mahape Rabale Shiravane Turbhe Apta Parsik Hill Khanda Colony Dronagiri Navade Khalapur Bonkode Shedung Ghansoli Ulwe Taloja New Panvel Panvel CBD Belapur Nerul | Kharghar Kalamboli Seawoods Kamothe Airoli Sanpada LOCALITY Khandeshwar Kopar Khairane Uran Vashi Rasayani Pen Mumbai Pune Express Highway Nhava Roadpali Palm Beach Road Juinagar | Karanjade sector 8A sector 11 Talavli savoli sector 26 Vashi Sector 19 Tembhode sector 50 sector 50 New sector 15 sector 19 (shahbaz village) sector 20 Sector 6 LOCALITY sector 7 Sector 10 ( Kopra) Sector 12 | sector 13 sector 20 Kharghar Sector 27 Kharghar sector 30 Kharghar sector 34 Kharghar Sector 35 Kharghar Sector 21 Kharghar Sector 15 Kharghar sector 19 Kharghar Sector 27 – Kharghar sector 36 Kamothe Sector 18 Kamothe Sector 21 Kamothe Sector 22 Kamothe Sector 25 Khandeshwar Sector 19 Ulwe Sector 21 Ulwe Sector 18 Ulwe Sector 17 Ulwe sector 5 Ulwe | Sector 02 Ulwe Sector 09 Ulwe LOCALITY Sector 08 Ulwe Vichumbe Palaspa Dighe Nevali Koproli Bonshet Garpoli Akurli Chouk Rohinjan Nilje Gaon Kalundre Shil Phata Chipale Shilottar Raichur Nere Usarli Khurd Valap Adai Umroli Chirle Ranjanpada Dhansar |
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