10 strategies to increase sales in Supermarket/Retail Grocery Store
More customers – good sales and more happy customers – better sales.
In today’s competitive world, how to manage a supermarket successfully is a question running on top of all owners? If the cash in-flow deteriorates, you better figure out what is wrong fast. The key to success here in boosting your supermarket sales is to provide the customer, an experience that he/she will cherish and talk about. This will ensure repeat business and also bring in new customers through referrals.
Here are 10 steps for you on how to develop a grocery business and how to manage a supermarket successfully
1. Know your customer:
Make it a habit of giving your customers what they want, they will do business and buy from you. The services you provide should reflect your customer’s needs and wants to let them talk about you in your city which is an effective supermarket marketing idea. Think from your customer’s perspective; show, sell and say things that interest them, not just what interests you. So start knowing your customers that’s how you start to improve the supermarket business. It is a crucial factor that determines whether you succeed or not.
So, start knowing your customer. It is a crucial factor that determines whether or not you succeed.
2. Offer suggestions:
People respond best when they are offered various options to choose from. Train your salesmen to build a rapport with a customer, understand their needs, and suggest the offers and benefits in your store. Start using a good CRM to manage the purchase history of a customer. You can start suggesting products or giving options to customers while they are at the counter.
3. Reduce wait time at counters:
Long queues at billing counters are one of the biggest fears for every customer during peak hours and festive seasons. Use these simple supermarket ideas to make the best supermarket sales at peak hours. An effective queue buster, a mobile POS solution for the supermarket that is powerful and efficient would be the need of the hour for every growing supermarket in the market. Don’t let your customers search for your salesperson every time to enquire about the product. Use a price checker app to let your customers make informed decisions independently and faster.
4. Create combo packs:
How to improve retail sales for non-moving products? Assembling/Bundling products together as a combined offering using the demand for the primary product to sell the secondary product. Eg: A promo pack of 3 soaps at 100 INR would sell better than 1 soap at 35 INR each. The impact of bundling as a kit can be powerful. It normally leads to higher engagement and a longer life cycle for the customer. Configuring combos or kit items in the retail grocery store management software helps you track the ROI accurately resulting in maximum margin protection as well increased customer loyalty.
5. Update regular customers with offers:
update_customers2Value a regular customer by giving them offers, loyalty points and notifying them ahead of a flash sale on their mobile phone. Reach out to customers via SMS and emails with your offers a week before a festival or their birthday and anniversary. This is a great supermarket marketing idea and makes it convenient for a customer to plan out a happy shopping experience.
6. Be Omni-Channel:
Gone are those days were driving customers to your store was a barrier in your sales. Your sales depend on the experience you deliver to your customers. Connecting with your customers from the physical to the digital world by providing a complete self-service shopping experience to a complete assisted shopping experience is an effective supermarket idea. Offer exposure of multiple channels to your customers. That exposure provides convenience for your customers to browse or buy in-store, on mobile, and offline. Such multi-channel needs to support all types of purchase behaviors from BOPIS (buy online and pick up in-store), ROPO (Research Online and Pickup offline), BIMBO (Browse In-store in mobile and buy online) ISU (Instore Pick-up, the traditional model) to BORIS (Buy online and Return in Store). Never make your customers wait long for deliveries, manage same-day deliveries, or faster delivery with your delivery platform. All such is possible with a friendly ERP that provides integrations to marketplaces, online ordering, delivery platform, and payment backed up with comprehensive real-time inventory.
Know-how to enable your business to be omnichannel ready.
7. Value customer’s feedback:
Everyone wants customer feedback, but many times we fail to do the best thing that gets good feedback: Ask if your customer has everything they need or find out comments that they would like to share. If they hesitate, give them time to give you a genuine answer before you move on to a different activity or question. Get the best customer feedback solution which the leading supermarkets prefer MyPulse – Get Customer Feedback.
Want to know more about this? Here are 4 ways how customer feedback can impact your business.
8. Change item locations:
Every retailer keeps working on how to increase sales in the retail grocery store without doing an additional investment. Here is a simple trick that could improve your supermarket sales. Keep changing the location of popular items every month or quarter so that shoppers who are motivated to buy them will have to look for them. This is to make them pass by and notice other products, stimulating impulse buys. You will be surprised to see how an old product becomes popular again, just because you’ve moved it to a different shelf.
9. Stay updated about your inventory stocks:
All retail stores need to manage inventory. It is your money sitting on a shelf and represents a large portion of your business investment. The retailer who merely watches the store’s shelves can’t maintain a proper balance between the right amount of stocks and customer demand. Manage your business operations on-the-go with the WhatsNow, the best mobile solution that lets you carry your business in your pocket. And have complete control over your inventory with the GoSure to ensure the right stock, manage goods inward and ensure hassle-free stock picking in your store that is how you manage a supermarket successfully.
10. Go Digital:
The COVID-19 pandemic has been evident to go digital to sustain your business. As more and more shoppers are using their phones during their shopping experience to keep track of their grocery list, look up ingredients for recipes, and use digital coupons. In today’s digital world, with the emergence of wallets and cash cards, it’s high time for the shop-owners to step into the digital world and flow with the current trend. Digitized information of inventory and shelf stocks, cash, and accounts along with multiple payment options makes it an effortless check out for the shopper.
Still not convinced, read more on why investing in technology is important for a business!
Know more and better ways to increase sales in supermarkets? Please leave your comments in the section below.