Sight: They say that seeing is believing and there’s no doubting the importance of sight in experiential marketing. If you’re exhibiting at a music festival or say you’re hosting a pop-up shop on a high traffic street, the single most effective way to get consumers to engage is by developing a visually impactful display. This will catch the eye of passersby and attract consumers to your exhibition space.
Hearing: Music can be a powerful tool. Communication through sound is a great way for a brand to strike a chord with consumers. Drive consumers to your pop-up shop using the sound of music, or play some video content with audio. This will create attention and will allow guests an easy way to find you.
Taste: It’s one of the most specific senses that humans possess. If you’re selling an edible product, take an opportunity to give your consumers an opportunity to get a taste. The changing tastes of consumers have vexed marketers for years. Changes in ethnic composition, attitudes of age groups, health issues, and convenience have led marketers to invest heavily in consumer insights and research to determine what it is exactly consumers want. Taste is the number one factor in buying food. If you give consumers an opportunity to try your products, they won’t forget their experience.