eMarketing Strategy
Chapter 19- eMarketing Strategy 19.1 Introduction A strategy is a long-term plan of action aimed at achieving a particular outcome. Tactics refer to the immediate actions… Read More »eMarketing Strategy
eMarketing Strategy
Introduction to eMarketing
Chapter 1 Introduction to eMarketing 1.1 Introduction There is no doubt about it—the Internet has changed the world we live in. Never before has it been… Read More »Introduction to eMarketing