OUR FIELD MARKETING SERVICES
OUR DEFINITION
What is our definition of Field Marketing? Well we believe it is using our field-based people resources coupled with our Head Office expertise to give our clients ‘competitive advantage’ in achieving superior ‘Sales Activation’ at the point of purchase.
In short, we have experienced sales people who can visit the Top 4 Grocery Multiples, Coops, Convenience, Petrol Stations, Cash & Carries, High Street stores, DIY sheds as well as B2B – in fact anywhere that products are sold.
SERVICES
Field Marketing is about providing Outsourced Sales Teams on either a Contracted or Tactical basis – in effect, we can tailor a service based purely on your requirements and budget across the following services:
Merchandising – after you have spent all that money on designing, producing & marketing your product….. is it on the shelf, the correct position and priced?
Compliance – That Promotional Gondola End, Ladder Rack, Floor Display/Pallet Stack you paid a lot of money for….. is it ‘live’ and is all that POS material being used and is it well stocked?
Distribution Drives – New Product launch, need to increase your share or just want volume – we can take stock via car or van to the retailers, sell it in, and get it on display and selling. Alternatively – we can take transfer orders and communicate these to nominated suppliers.
Business to Business Sales – We can recruit a permanent high-performance team to represent you with your customers, from board level down! This can be a product requiring a ‘technical’ sell through to traditional FMCG products.
Auditing – Knowledge is Power….. but you need data to give you the knowledge your products are on sale, competitor activity, stock situation – we can collect that information and our Insights Team can provide you with analysis so you know precisely what is happening, or more importantly….. what needs to happen!
Point of Sale Material – that FSDU you paid a fortune to your design agency and printer….. we ensure it sees the light of day, or more importantly the light of the customer!! We can ‘walk it’ into store and site.
Call Files – Knowing where to go is pretty key and we have comprehensive call files of all the major Grocery retailers, over 40,000 Convenience retailers & CTN, Pubs, Clubs. This allows us to help you.
Logistics – we can take volume deliveries of POS material into our warehouse, consolidate it and deliver it to our Field Sales Execs ready for them to walk into store (we can also deliver direct to store) so you only deliver in bulk to us and we do the rest!! We have one of the slickest and most responsive services in the business.
Reporting – It is all very well us doing all the above but you need to know the benefits and we bespoke call reports based on what you need to know. They can either be collect ‘real-time’ or overnight via the internet and on your computer by 10.00am the following day. At the end of the campaign we provide you with a full face to face debrief along with mutual learnings, issues and opportunities. Of course, we also keep you advised up to the minute if anything occurs that we think you need to know immediately.
FIELD TEAM RECRUITMENT
Interested in joining the team? We have opportunities in Merchandising, Auditing, Sales & POS Placement.What do we offer?
- Work with some of the INDIA’s biggest brands
- Flexible hours to suit your lifestyle
- Part-time and full-time hours available throughout the year
- A competitive hourly rate alongside fuel expenses for each call.
- All you need to apply is:
- A smartphone/tablet with a built in camera
- A form of transport to/from store visits
- The ability to store & carry POS displays for a short period of time
OUR FIELD MARKETING SERVICES Agency in Ahmedabad
About Ahmedabad
Once known as the Manchester of the East for its flourishing textile industry, Ahmedabad is a rapidly growing metropolitan city. Its located to the West of India, in the state of Gujarat. Lying on the banks of the historic river Sabarmati, its the seventh largest metropolitan area and the fifth largest city in India.
Ahmedabad real estate, as a sector, is an investors market. Among the several real estate projects lined up in the near future, Ahmedabad will see the towering presence of 22-storeyed residential skyscrapers in the coming year.
Despite the significant number of modern infrastructure projects approved for the city, Ahmedabad still retains the old world charm. Thanks to its rich historical heritage, the city still hosts traditional Persian architecture. The Ahmedabad real estate landscape, therefore, is a melting pot of the old and new.
Stats And Facts
Going by the provisional reports of Census India 2011, the population of Ahmedabad, as of 2011, stands at 5,570,585. The urban/metropolitan population, on the other hand, is 6,352,254.
The sex ratio for Ahmedabad is 897 per 1000 males. Child sex ratio is 853 per 1000 boys. In comparison, the sex ratio of the country is 940 per 1000 males and the child sex ratio is 914 per 1000 boys, according to the Population Census of 2011.
The average literacy rate is 89.62%. The male and female literacy rates are 93.96% and 84.81% respectively.
Of all the cities that have a population exceeding 1 million, Ahmedabad has the lowest crime rate. For that reason among others, the Times of India ranked Ahmedabad as the best city to live, in 2012. In the same year, the market research firm IMRB called it the best mega-city. Ahmedabad was rated as the fastest growing city in India, by the Forbes magazine. In the year 2010, Forbes magazine featured an article that ranked Ahmedabad third in the list of next decades fastest growing cities in the world.
With the river Sabarmati having played such a crucial role in molding the city past and present, the Amdavad Municipal Corporation (AMC) has initiated the Sabarmati Riverfront Development Project. Its aimed at improving the environment conditions in the region and providing slum rehabilitation for the slum dwellers living at the river bank.
The Industrial Sector
Ahmedabad is a strong industrial base for sectors like textiles, chemicals, pharmaceuticals and drugs, and agro and food processing industries.
The district of Ahmedabad contributes up to 60% of the total industrial productivity.
Arvind Mills, the world-famous company that processes denim for jeans globally, and Ashima Group, Indias leading 100% cotton fabric manufacturers, are situated in the city.
Besides the textile industry, Ahmedabad has a thriving pharmaceuticals and chemicals industry. Torrent Pharmaceuticals and Zydus Cadila, two of the biggest Indian pharmaceutical companies, are situated here.
The corporate headquarters of the detergent and chemical manufacturer, Nirma Group and the leading export trading company in India, Adani Group are situated in the city.
Connectivity
The Sardar Vallabhbhai Patel International Airport is situated only 15 km from the city center. From the railway station, the airport is situated just 8 km away.
One of the six operating divisions of the Western Railway, Ahmedabad connects to other major cities and all towns in Gujarat. The city main terminus is the Ahmedabad Railway Station, locally called the Kalupur Station.
The National Highway 8 connects Ahmedabad to Mumbai, Ahmedabad and Gandhinagar. National Expressway 1, which is a part of the Golden Quadrilateral project, connects Ahmedabad to Vadodara.
The AMTS (Ahmedabad Municipal Transport Service) and the BRTS (Bus Rapid Transit System) buses form the network of public transport in Ahmedabad. The bus service is in operation from 6am to 11pm every day.
Presently, AMTS has 750 buses in operation.
The Institute for Transportation and Development Policy awarded BRTC with the Sustainable Transport Award in 2010 for reducing carbon emissions and making the service more accessible to the residents.
Ahmedabad Civic Administration
Administrative headquarters of the Ahmedabad district, Ahmedabad is administered by the Ahmedabad Municipal Corporation (AMC). The AMC was established under the Bombay Provincial Corporation Act, 1949, in the year 1950. The corporation is headed by the Mayor.
The elected wing of the AMC comprises 4 statutory authorities, namely the Standing Committee, General Body, School Board Committee and Transport Committee. The other committees include the Water Supply and Sewerage Committee, Town Planning Committee and Tax Committee.
The residents of the city elect 192 municipal councilors through a popular vote. The elected councilors then elect the Mayor and Deputy Mayor of the city.
The city contains 64 wards in 5 zones.
The sub-urban areas of the city are administered by the Ahmedabad Urban Development Authority (AUDA).
Two Members of Parliament represent Ahmedabad in the Lok Sabha, and 19 members of the Legislative Assembly for the Gujarat Vidhan Sabha.
Ahmedabad Infrastructure
It is common knowledge, even in international circles, that Ahmedabad pays special attention to the development of infrastructure. It was, in fact, the first city in India to execute the Public Private Partnership (PPP) model in development projects.
Ahmedabad has a strong foundation in basic infrastructure, especially the water supply system. The city has had a system of organized water supply, right from the 19th century days. Even today, the two sources of water surface and ground are being managed effectively. Commissioning of water sources has taken place as recently as 2004.
The power sector in Ahmedabad is also on solid ground. Its one of the few cities that have a privatized power sector. Torrent Power Ltd. is the company that generates and distributes power in the city. And for electricity, Ahmedabad banks on one of the oldest and well operated power stations in the country, Torrent Power thermal power station.
The focus of the city development authority, Ahmedabad Urban Development Authority has now shifted towards facilitating social infrastructure projects.
OUR FIELD MARKETING SERVICES Agency in Ahmedabad
About Ahmedabad
OUR FIELD MARKETING SERVICES Agency in Ahmedabad
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