Product Launch and Distribution Drives
Fulcrum are experts in the field marketing arena when it comes to driving distribution of a new product launch and extending the distribution of well-established brands. Our experience is considerable both in the impulse/convenience and grocery channels and we are fully conversant in delivering a brand story to instil longevity for a brand.
At the start of a project, we collaborate closely with you to gather as much information as we can through: research, staff interviews, customer interviews, ideation sessions with your team, analysis of existing network, collection of existing brand standards and collateral, etc. We aim to achieve an intimate understanding of your company, your brand, your mission, and your desired message.
Our collection of information helps us shape our approach. With thorough understanding of brand and mission, we uncover the story to be told that will attract customers and differentiate from the competition. We define the challenges, goals and opportunities and share concepts that address these with the client to determine a direction.
Taking the determined direction, we tighten the concept, develop the components in detail, create prototypes, review samples, and make sure all needs are addressed. We check in with you every step of the way until all design and materials are approved.
We work closely with our subcontractors to ensure that the product is of best quality and delivered on time in a professional manner. We work with your staff to familiarize them with the tools created to make their jobs easier. Once installed, we evaluate performance and, if necessary, make adjustments and explore ideas for program enhancements going forward.