FACE TO FACE MARKETING

First step to successful face to face marketing and customer acquisition is to build a relationship with each of our clients so that we, and our teams of field marketing representatives, understand their cause, product or service and the message they need to deliver via our face-to-face marketing method
We offer both our clients and the field representatives who work with us the highest level of service and support.

All field representatives are provided with ongoing support and product coaching to help them deliver a professional and interactive face-to-face selling or customer acquisition experience to every person they speak with, and achieve our clients’ acquisition goals.

Our dedicated client services team manages large and small programs, where efficiency, cost-savings, responsiveness, and client satisfaction are top priorities.

Face-to-Face Marketing Across Industries: Diversity and design innovation protect Access against economic downturns. Best practices are benchmarked from one industry to another, greatly broadening the range and quality of creative solutions.

We foster partnerships and strategic relationships with best in class agencies and suppliers for technology, lead retrieval, video and the like. We provide our clients with the perfect resources to activate their programs.

Fulcrum face-to-face marketing services allow businesses and charities to speak directly to potential customers at their homes, their places of work, in store and at private sites and public venues.

All of our campaigns are performance based, which means clients only pay for the results we deliver. As a result, our face-to-face sales and marketing strategies achieve a higher level of retention and reach.

We are proud that our responsible face-to-face marketing model delivers value to our clients, creates a connection with their consumers, and supports entrepreneurs within our network to further their own careers.

Face to Face Marketing offers

Face to Face Marketing offers a wide range of marketing services to small businesses in the local area to assist them in reaching their target audience. Our specialty is content development for our clients. This includes digital marketing and print ready informational flyers, marketing postcards, and developing an overall marketing package for clients to distribute to their target audience. Our digital flyer creations are designed with the specific purpose of social media postings. We can work with your social media management company, or we can provide you with a list of vetting organizations to manage this for your company.

We offer corporate event planning for professional development seminars, lunch and learn type seminars, and fundraising events. We also provide a full range of marketing services for our clients, which can include press release creation and distribution, newsletter creations and management for clients, client retention services for our customers, and representation for our clients during professional and community related events.

Fulcrum has a long history of developing small, start-up businesses into successful companies, including the global sales and marketing community.
Over the last two decades, Fulcrum has successfully expanded its portfolio to include a wide range of companies that complement our core expertise of sales and marketing.

using shared insights to add value to the relationships between your suppliers, distributors and customers to spawn innovation and new ways of working

bringing more transparency to your processes and customer service

Fulcrum can help your existing sales team reach new heights through our partnership program. We’ll align you with attractive products and provide a variety of training and support services to help you achieve your goals.
Just as it was decades ago, door-to-door sales remains an effective channel in the direct marketing industry.

We work hard to earn your trust with our sales approach, training, and compliance,

What makes trade shows so effective is the direct brand engagement. In an era where most communication is electronic, face-to-face marketing is one of the last opportunities for real human contact.

Fulcrum understands the power of the brand experience via face-to-face marketing—and because we know how to build strategy as well as the environments where these experiences take place, companies of all types come to us to help them get the best return on their trade show dollars. They know that our exhibit design is stunning and cost effective. They also know that they will be getting the best customer support in the industry.

Nothing gets products into the most robust distribution channels better than face-to face marketing.

Face to Face is a marketing term used to describe direct marketing to consumers, usually by Promotions and Field Marketing Staff. A company or Brand may want to use Face To Face Marketing in order to increase brand awareness in a certain catchment area, or will use Face to Face as a tool to directly drive sales.

We tap into our deep understanding of retail marketing, advertising, consumer behavior, in-store/out-of-store visual storytelling and retail environments to deliver fully integrated and fully engaging.

We create a comprehensive shopper marketing strategy by helping you analyze your
customer and articulate your in-store marketing objectives. We bring that strategy to life
with powerful creative and always-on service.

FACE TO FACE MARKETING Agency in Andheri

About Andheri

About Andheri East

The largest and most densely populated suburb of Mumbai, Andheri started developing as early as 1915. This locality, situated on the west of Mumbai, on the Salsette Island, has the busiest railway station in the country. Andheri’s contribution to the country as a major industrial hub cannot be denied. Both the sections – Andheri East and Andheri West have a number of industrial and commercial centres.
Andheri East is mostly known for being an industrial and commercial hub. Despite that, there are plenty of residential colonies here. The people settling down here are mostly from middle-class background and the residential areas are cheaper than those in the more upscale western neighbourhood. Andheri West is almost entirely residential, with most of the communities here being dominated by Parsi households and luxury apartments and villas. It is more posh than Andheri East, and the property prices are higher.
The Andheri skyline is dotted with skyscrapers and high-rises. The most common property type is multi-storeyed apartments, with a few bungalows scattered here and there as remnants of Andheri’s rich Parsi heritage. The road network in Andheri is extensive, with broad roads, connecting it to every part of the city. Like the rest of Mumbai, life in Andheri is fast paced. The heavy flow of traffic and the number of malls and shopping centres in Andheri, makes it the first choice of many young Indians, who want to experience a happening city life.

Key Projects in Andheri East :

Kanakia Rainforest

Connectivity and transit points

Being a part of MMR, Andheri enjoys excellent rail connectivity. The Andheri railway station lies on the Mumbai Suburban Railway. The residents of Andheri mostly use the western line of the Mumbai Suburban Rail network for daily commutation. The harbour line, which is a part of the central line, connects Andheri station with Panvel and the Chhatrapati Shivaji Airport Terminus.
The road network in Andheri is excellent. The Versova Causeway or the Versova Road connects Andheri with Versova. The two major arterial roads that run through Andheri are the Madhavdas Amarsey Road (M.A. Road) and the S.V. Road. Andheri is connected to further off areas like Borivali via the new link road.

Major Landmarks

The major landmarks in Andheri that sets it apart are –

Zoroastrian Parsi Fire Temple
Santacruz Electronics and Export Promotion Zone (SEEPZ)
Andheri Sports Complex
Gilbert Hill
Mahakali Caves

Factors for growth in the past

Being located in the business capital of India, Andheri definitely enjoys the advantage of being home to a number of commercial and industrial hubs. The best example of these would be Saki Naka and MIDC-SEEPZ. The easy connectivity with the Chhatrapati Shivaji International Airport is another added advantage that Andheri enjoys.
Developments in Andheri go back to the early nineties, when people from other states and colonies started migrating to Bombay. Andheri, which was previously dominated by the Parsi colonies, started to see rapid urbanisation under the influence of the subsequent colonisation.
But the real development in Andheri started when a number of film studios and companies were set up in Andheri. This period started from 1935 and lasted till 1980, during which Andheri was the hub of the Bollywood film industry.
One important infrastructure project, the Western Express Highway, which passes through east Andheri, connects this locality with suburbs like Bandra, Goregaon, Kandivili, Borivali and Dahisar. It then continues on to be the Delhi-Mumbai National Highway. Being located on such an important route, Andheri real estate continues to flourish under the constant traffic along this road.
Another project improving the connectivity in Andheri is the recently completed Ghatkopar – Andheri – Versova corridor of the Mumbai Metro. This has proven to be a boon for commuters, as it reduces their traveling time from one and a half hours to less than thirty minutes.

Residential and Commercial Market

Although both parts of Andheri have thriving real estate markets, there are some differences between these two markets.
The real estate market in Andheri East is distributed equally between residential and commercial properties. This locality claims a lower price rate than its western counterpart. Generally the properties in Andheri East are for middle class and upper class homebuyers. The properties favoured by these buyers are smaller, more compact apartment types, generally 1 or 2 BHKs, whose price range is Rs 10,400 – Rs 14,100 per sq. ft.
The locality of Andheri West can be identified as a posh and upscale neighbourhood, with the residents comprising of all the elites of the film and TV industry, and globally successful business personalities. They prefer larger apartments or villas (3 or 4 BHKs). There are no industrial areas here; strictly residential locality, and the price range lies between Rs 16,550 – Rs 25,100 per sq. ft.

Major Challenges

Traffic Problems: The areas that are most affected by traffic problems are the Andheri-Kurla road and the Andheri station. The Andheri station has a footfall of more than 6 lakhs, which has increased since the completion of the Versova-Andheri-Ghatkopar metro corridor. This has caused congestion and traffic comes to a standstill on a daily basis.

Garbage Disposal Problems: Parts of Andheri, especially Andheri West suffer from garbage disposal problems now and then. The agency responsible for the disposal and treatment of waste sometimes fails to pick up the garbage for some days at a stretch, creating extremely unhygienic conditions, especially in localities like Versova, J.P. Road and Lokhandwala.

About Andheri West

Andheri West is a popular, lively locality in the city of Mumbai. More affluent when compared to its eastern counterpart, it boasts of scenic sea-side views and landscaped beauty. Most of the property in Andheri West dates back to the early 1940s, with a majority of the residences exuding a sense of olden days. A locality for the elites, it is abode to several TV personalities, which has led to the soaring property values.
Andheri West differs from its eastern counterpart in many ways. Though Andheri East offers great industrial exposure and swift connectivity, it lacks in basic structure and organisation, something Andheri West takes pride in. The western side of this suburb revels in its green landscapes and calm environment, making it a hot property destination among realtors.
Primarily a residential catchment, Andheri West boasts of a myriad of amenities to accommodate to the residents’ needs. Situated close to the beach are prime residential complexes with state-of-the-art amenities such as swimming pools, jogging tracks, sports centers, departmental stores, and multiplexes. These include Lokhandwala Complex, Yari Road and Dhake Colony, among several others.
Catering to the educational needs of youngsters, there are a plethora of eminent educational institutions such as Arya Vidya Mandir School, Bombay Cambridge High School, Sardar Patel College of Engineering and Valia College of Commerce and Arts.

Key Projects in Andheri West :

Makwana The Lion Park
Platinum Heights

Connectivity and Transit Points

Andheri is one of the stations on the Western and Harbour Lines of the intricate Mumbai Suburban Railway network, connecting the suburb to major stations like Chhatrapati Shivaji Terminus and Panvel, and other prominent suburbs of the city like Bandra, Santacruz, Vile Parle and Mahim. Stations that are bound for other towns and cities either start at this station or make a halt there. The station is located a mere 4km away from the western part of the suburb.
The recently operational Line 1 of the Mumbai Metro connects Andheri to Versova in the west and Ghatkopar in the east, enabling hassle-free travel between Western Line and the Central line of the suburban rail via important hubs such as the Airport, Western Express Highway, and the industrial region of Saki Naka.

Major Landmarks

â— Our Lady of Immaculate Conception Church

â— Jain Mandir

â— St Blaise Church

â— Versova Beach

â— Gilbert Hill

â— Andheri Sports Complex

Factors for Growth in the Past

The construction of the Versova Causeway in 1940 led to the development of the surrounding areas of Andheri on Shasti Island, and the adjoining islet of Versova. One of the oldest colonies in this locality, the Dhake Colony, comprising five historic buildings, was built in circa 1950.
The original layup of this area was that of a residential colony, a network of lanes filled with massive bungalows facing the sea. Though the bungalows have given rise to multi-storey apartments over the years, the well-designed layouts with serene views of the sea shore and landscaped green pavements, remains the same.

Residential & Commercial Market

The current sale trends for multi-storey apartments in Andheri West fall within the range of Rs 21,500- 22,200 per sq.ft., and that of builder floor apartments fall between Rs 18,200- 22,000 per sq.ft. Rental rates vary from Rs 42-55 per sq.ft. Residential houses in Andheri West may cost anywhere around Rs 18,600- 22, 700 per sq.ft., with rents ranging from Rs 42-48 per sq.ft.
Current sale trends for commercial space fall within the brackets of Rs 19,000-20,000 per sq.ft., with rental rates ranging from Rs 95-100 per sq.ft.

Major Challenges

Problems caused by the perennial congestion on roads along with slow moving traffic adversely affect the residents of Andheri West. Poor lighting, ineffective methods of garbage disposal, and incidents of chain snatching and other petty crimes have also been reported.

Factors for Growth in the Future

The operation of Line 1 of the Mumbai Metro, increasing the connectivity between Andheri and other prime localities, has acted as a catalyst in this area’s growth.
New projects by renowned developers such as Rustomjee Developers, Sheth Developers, Nahar Amrit Shakti, Kani ka Spaces and Hubtown are in the pipeline.
The future prospects of Andheri West are boundless. The investment in commercial and residential units in this locality will continue to fetch good returns in the near future, leading to unbridled growth and progress.