in-store promotion
Currently companies are experiencing challenges in recruiting, managing and retaining in-store sales promoters and In-Store Promotion. Fulcrum offers a fully functional outsourcing solution that delivers guaranteed sales results. In turn this creates the opportunity for larger budget allocation to this area of business as well as a greater return on investment (ROI).
Whether your goal is to do a revenue drive, launch a new product or to create a sustainable In–Store sales force,Fulcrum can provide you with an enthusiastic, professional and well trained team of up to 500 brand ambassadors / promoters with extensive sales experience. We train our ambassadors to compliment the customers shopping experience by providing detailed product information and assisting customers in making purchase decisions. We tailor your promotion to deliver the desired brand interaction.
Our in store promotion ambassadors
Our in store promotion ambassadors
Our ambassadors have extensive sales experience and brand awareness.
They are trained to compliment the customers shopping experience. This means providing detailed product information and assist customers in making purchase decisions.
We align their attire and activities with your brand strategy. In addition, we tailor your promotion to deliver the desired brand interaction.
The advantages of in store promotions are:
- The opportunity to offer sample tastings.
- Activity at the point of purchase because this is where the buying decision is made.
- Additionally, face to face communication with consumers that enables education and facilitates feedback.
In store promotions include, but not limited to:
Top End Grocers
Our well-trained promoters are in any of the many of grocery store nationally, on any given day, educating, offering samples and selling your products.
Wholesale
Wholesale activation are vital for reaching traders and selling high volumes. Using incentives, we run push-pull campaigns that incentivise traders and equip them with collateral for their stores.
Specialty
Specialty outlets, focusing on personal care products and treatments, require a more intimate engagement with customers.
Independent Retailer
The majority of people shop at thousands of independent retailers throughout the region making these venues indispensable for some in-store promotions.
Forecourts
We specialise in activations at petrol stations nationally engaging motorists and their families inside the convenience stores, outside on the forecourts and even at their cars.
Malls
We activate in any mall in india with exciting and innovative setups. Our vibrant, energetic promoters are trained to engage as well as educate and sell products.
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in-store promotion Agency in Chennai
About Chennai
Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.
Demographics:
The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.
Connectivity:
Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.
Administration:
Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.
Economy:
Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.
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