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OUR SERVICES Agency in Chennai

OUR SERVICES

MERCHANDISING

Our field team are experts at ensuring your product is presented in the best possible light on shelf, whether it be one product, one shelf, a category or even a whole store. We’ve done it across most categories and our attention to detail ensures the products are faced up consistently, multiple facings where applicable and finally ensuring that the appropriate Shelf Edge labels are in place and aligned to the store requirement.As you will see below, we also walk in POS and merchandise with products on promotion or new product launches.

VAN SALES

No, this does not mean we sell vans – but we do sell OFF the van…..and we do it well! There is nothing better than selling in a product and being able to get it on sale immediately so our teams will carry stock (& POS) on the van and make and sale and merchandise it before leaving. We can hit huge numbers nationally over a relatively short time – we’ve done ambient products, alcohol, Ice Cream in Freezer vans and chilled products too.This gives our clients INSTANT volume, share and visibility – it could be linked to TV advertising, but equally it could be as spoiling tactics for a competitor launch.

TELESALES

We have our Televate team who can provide a cost-effective contact to do anything from gather data, take an order, or just a customer service call. This can be instead of a face to face visit or in conjunction as part of a cleansing/validation process.

AUDITING & MYSTERY SHOPPING

We have experienced Field Auditors & Mystery Auditors who can check how your product is being represented & presented or not as the case may be. This can be linked to re-training programs or rewards for either product knowledge, customer service or recommendation.

PROMOTIONAL COMPLIANCE

We know that our clients often pay huge gate fees to run a promotion or new product listing and we can check that what you paid for is what you got. This can be from taking photos of non-compliance, through to recording an alternative location and even work with the store staff to rectify delinquent stores. A prompt final report can furnish your Account Managers with accurate data by store and evidence to allow Head Office discussions to take place.

SALES

We have a lot of talented sales people in our Field team who love nothing more than to hit targets. This can be through a number of approaches – direct sales in shopping centres or consumer shows, taking a transfer order from a retailer or pub that is transmitted to the approved wholesaler or just a consultative sell where we make a professional presentation with a compelling call to action via their own sales order system or purchasing from a Cash & Carry. We can also have someone in a Cash & Carry approaching retailers as they shop. 

POS IMPLEMENTATION

As you will see further down our website in our key numbers, we handled & placed over 160,000 items in the last year. This is from walking in cardboard shippers that we assemble & merchandise, to shelf trays, permanent trays, barkers, wobblers through to permanent POS items too. In our warehouse we can consolidate numerous items by store and field staff to ensure maximum efficiency.

 

We have also handled the reverse where we have removed inappropriate POS items from store, returned to our warehouse and securely destroyed.

STORAGE & DISTRIBUTION

As we highlighted in the POS section, our warehouse takes receipt, stores, picks, packs & dispatches a phenomenal amount (160,000+) of POS over a year and this is growing week on week. We have efficient consolidation processes and can recycle unused POS but also liaise directly with printers to ensure deadlines on delivery and in-store dates are met.We also handle permanent POS, from metal counter units to building & installing full-size chillers and deliver direct to store or our field team via Courier or dedicated vehicles.

CHECK & FIX

We call in the High Street & Grocery Multiples every week and the way to maintain a high level of visibility, availability and sales is to have a sustained program of checking that POS/Promotions/Stock is where it is supposed to be when it is supposed to be. But it is more than an audit – if it’s not there, then we do everything we can to FIX it! This could mean getting more stock from the warehouse, it could mean seeing a manager to get the promotion live.

 PRODUCT SAMPLING

There is no more effective way to make a sale than to get it into the customers hand, or better still in the customer’s mouth!! We can provide motivated, pleasant, brand ambassadors who can interact with consumers to promote your product. Whether it is in a shopping centre, consumer show or a County Show we can design & build a stand, provide the logistics, provide the ambassadors and manage the whole process. It does not have to something edible – we have won awards for sampling pens…..yes pens.

EQUIPMENT INSTALLATION

With our great Storage facility, we can handle permanent equipment and have replaced old panels for new in-store, drilled & screwed metal display units to counter tops and built, delivered & commissioned chiller units into retail outlets.

RANGING & PLANOGRAMING

There is no more effective way to make a sale than to get it into the customers hand, or better still in the customer’s mouth!! We can provide motivated, pleasant, brand ambassadors who can interact with consumers to promote your product. Whether it is in a shopping centre, consumer show or a county Show we can design & build a stand, provide the logistics, provide the ambassadors and manage the whole process. It does not have to something edible – we have won awards for sampling pens…..yes pens.

OUR SERVICES Agency in Chennai

About Chennai

Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

Demographics:

The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

Connectivity:

Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

Administration:

Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

Economy:

Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

 

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

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