Product Sampling
As part of our portfolio of retail and event support services, Fulcrum have a specialist division (Fulcrum engage) for delivering product demonstration and product sampling.
We create engaging communications with consumers through memorable, face-to-face experiences and a try before you buy approach, performing live product demonstrations, communicating key messages and handing out samples in key locations.Our team can deliver a try-before-you-buy experience to consumers on location, handing out free samples, engaging with the public and raising awareness of new products
Our services often include:
- In store demonstrations
- In store promotion marketing
- In store theatre
- Experiential displays
- Brand activation
- Field sales
- Day one in-store promotions
- Consumer research
Our teams are carefully chosen as this is a role with specialist requirements – for example, food hygiene certifications for edible product sampling. There is a level of salesmanship and showmanship involved and you can be sure our teams will be bubbly and approach.
Consumer Research
We can deploy teams directly into key areas to gather consumer research and feedback – find out key information about shopping frequency and habits, recorded directly into our system (our mobile data capture system) via tablet. This can be coupled with trend analysis on feedback for comparison with store performance data and other key metrics in order to add extra insight.
Product Demonstrations
For more non-descript products, our team can deliver product demonstrations that illustrate the key benefits and typical user experiences of the product. We can deliver product demos to both consumers and staff. Our teams can even record customer insights during interactions and feed them back to the client in real time.
Product Sampling Agency in Chennai
About Chennai
Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.
Demographics:
The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.
Connectivity:
Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.
Administration:
Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.
Economy:
Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.
Product Sampling Agency in Andheri
About Chennai
Product Sampling Agency in Chennai
All Localities in Chennai
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