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Going “Glocal”: Successful Global Event Strategies

With the world becoming smaller than ever, the right strategy and planning become even more important when brands go global.

Reaching new markets and adapting to cultural nuances and audience mindsets can be challenging, but it is achievable.

Download this insights paper to:

  • Learn how to pair a consistent brand strategy with enough flexibility for local nuances.
  • Discover tips for creating brand experiences that truly resonate with local cultures, audience expectations, and brand objectives.
  • Do more with less to get the most out of your global event portfolio.
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