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Performance & Retail Data Analytics Agency in Hyderabad

    Performance & Retail Data Analytics

    At Fulcrum, we pride ourselves on the accuracy of our data and using that data for insightful reporting and detailed retail data analytics is a cornerstone of all the services we provide to our clients.

    Field Marketing Data Capture

    Thanks to our award-winning tablet deployment and our central system (our mobile data capture system), our field teams update our records in real time, to ensure that our data is constantly being revised and updated during every store visit and walk-in, regardless of the task at hand.

    Integrated with Client Data

    We often work so closely with our clients that members of our team are based out of our client’s offices.  We plug data from our clients into our MERVE system to give us detailed insight into the effectiveness of merchandising and promotional campaigns.

    We can compare sales data or ePOS data by store – are the Floor Standing Display Unit (FSDU) displays and promotions or merchandising campaigns driving sales effectively?  We can uncover, diagnose and address issues around:

    • Identifying problem stores & locations
    • Anomalous sales penetration for key products,
    • Measuring trends
    • Comparing base sales between stores
    • Cluster analysis
    • Improving Availability
    • Improving ROI
    • Which cardboard should be invested in further
    • Which SKUs to focus on to ensure 100% sales penetration

     

    Ensuring Representative Field Marketing Auditing and Compliance Checks

    Our analytics team can add value to an auditing and compliance checking exercise by identifying key stores to visit based on historical sales and compliance data, or identifying other areas of uncertainty, such as changing the timing of checks to historically compliant stores to ensure that the checks best represent the on the shop floor on a day to day basis.

      Measuring the Effectiveness and ROI of Field Marketing

      Our reporting can help validate the effectiveness of our client’s field marketing spend and measure the ROI of every penny spent against sales performance figures, to ensure that money is reinvested in the optimal areas.

      Bespoke Reporting & Consultancy

      Our reporting and analytics team can also work as consultants for businesses of any size and sector to identify inefficiencies and propose and implement solutions. We use our years of experience to:

      • Create automation solutions for manual tasks
      • Design efficient processes
      • Custom dashboard and report development for measuring client’s own compliance in store
      • Developing dynamic models for workforce planning or territory planning
      • Geocode/postcode analysis
      • Demand planning and forecasting
      • Creating seasonal profiles by product, location and store

      Performance & Retail Data Analytics Agency in Hyderabad

      About Hyderabad

      Hyderabad lies in the south-west part of the South Indian state of Andhra Pradesh. It is the capital and the largest city in Andhra Pradesh. It is the fourth most populour city and the sixth most populous urban agglomeration in India. Hyderabad can be classified into five zones – North, South, East, West and Central.
      Sultan Muhammad Quli who belonged to the Qutub Shahi dynasty was the founder of the city. He named the city Bhagyanagar after his beloved wife, Bhagyamati, in 1590. However, after entering the royal household, she embraced Islam and was rechristened Hydermahal. Consequently, the city got its second name, Hyderabad.
      Hyderabad is also known as Cyberabad (Cyber city) considering that it is a renowned global center for Information Technology. City of Pearls is another sobriquet by which the city is known by as it has a flourishing industry engaged in the pearl trade. Besides, it was also the only global trade center of diamonds, until the 18th century.
      Hyderabad has contributed substantially to the growth of the Indian economy. The city houses the largest number of Special Economic Zones (SEZs) in the country. Some of the major industrial sectors of Hyderabad are the traditional manufacturing sector, the Knowledge sector that includes the IT sector, and the Tourism sector. The Service sector is also an important contributor to the economy of the state.
      Compared to most other cities, the real estate sector of Hyderabad has remained stable over a period of time. Hence it is considered an important realty destination for affordable housing. About 80% of the realty demand of the city is end-user driven. Some of the important public sector companies in Hyderabad are Bharat Heavy Electricals Limited (BHEL), National Mineral Development Corporation (NMDC), Hindustan Machine Tools Limited (HMT), Bharat Electronics Limited (BEL), Indian Drugs and Pharmaceuticals Limited (IDPL), Electronics Corporation of India Limited (ECIL), Defence Research and Development Organisation (DRDO) and Hindustan Aeronautics Limited (HAL). Besides, the pharmaceutical and electronic indusries, established in the city in the 1970s are also booming industries, lending the city the nickname ‘Gateway to South-central India’ due to their strategic location.
      Top builders in Hyderabad are Lodha Group, Prestige Group, DLF Group, Brigade Group, Emaar MGF Land Limited, Mantri Group, Salarpuria Sattva Group, Indiabulls Distribution, Jain Housing, Aparna Constructions.
      Popular property searches in Hyderabad are flats in hyderabad, house for sale in hyderabad, 1 bhk flat in hyderabad, plots in hyderabad, 2 bhk flat in hyderabad, flats for rent in hyderabad, 3 bhk flats in hyderabad.
      Demographics:

      The population of Hyderabad was pegged to be 6,809,970 as per the 2011 census, which makes it the fourth most populous city in India. It is expected that the population of the Hyderabad Metropolitan area would be approximately 10 million by the end of 2013.
      The population of the Hyderabad Urban Agglomeration is around 7,749,334, which makes it the sixth most populous urban agglomeration in the country.
      The population density is around 18,480/square km.
      A majority of the population consists of migrants from other parts of the country, which is approximately about 24% of the total population.
      Information Technology:

      Hyderabad comes immediately after Bangalore with regards to the number of IT companies that have been established here. Emphasis has been given to development of the IT sector in the city since the 1990s. Many software companies, Business Process Outsourcing (BPO) firms and firms providing technological and knowledge services have been set up in the city.
      Currently, there
      The city connects other parts of Andhra Pradesh as well as neighbouring states through important roads like AH-43, NH-9, NH-7 and NH-202.
      The Hyderabad In are more than 1300 IT/ITeS companies established in the city, contributing 15% of India’s and 98% of Andhra Pradesh’s exports in the IT/ITeS sectors. Some of the major IT companies that have been established in Hyderabad include Tata Consultancy Services (TCS), Infosys, Accenture, Oracle, IBM, Verizon, Google, Hewlett-Packard (HP), Microsoft, Amazon, Capgemini, Cognizant, Genpact, Dell etc.
      Large-scale investments have been made by constructing various IT campuses across the city to facilitate the growth and development of companies investing in the growth of the IT sector of the city. The HITEC City (Hyderabad Information Technology Engineering Consultancy City) is a major technology township that has been developed as the center of the information technology industry in the city. It consists of various campuses and phases, as well as residential areas for IT professionals, convention centers and malls. Besides, there are other areas like Gachibowli and Kondapur, which focus on the IT sector.
      Connectivity:
      ternational Airport, also known as the Rajiv Gandhi International Airport, is located at Shamshabad, about 25 km south of the city.
      The Hyderabad Deccan Railway Station, also called the Nampally Railway Station, is located at Nampally, just about 3 km from the city center. The Secunderabad Railway Station, located 7 km north of the city center at Secunderabad, is another important railway station in the city. Besides there is also the Lingampally Railway Station located at Serilingampally, about 25 km west of the city center.
      The city is also well connected through the sub-urban rail system or Multi-Modal Transit System (MMTS), providing first-class commuter travel. It has been developed as a joint venture between the Government of Andhra Pradesh and the South-Central railway.
      The Andhra Pradesh State Road Transport Corporation (APSRTC) operates a fleet of bus services covering the length and breadth of the city. It is the state owned road transport corporation of Andhra Pradesh which maintains its autonomy with regards to the road transport service of the city.
      The proposed Hyderabad Metro Rail is coming up in two phases. Phase I, being developed along three corridors, covering a total distance of 71 km, is expected to be operational by March, 2015.
      Hyderabad Civic Administration:

      The Greater Hyderabad Municipal Corporation (GHMC) manages the civic administration and infrastructure of the city, across 18 circles, covering 150 municipal wards. The GHMC was formed in 2007 by the merger of the Municipal Corporation of Hyderabad (MCH) with 12 municipalities of Hyderabad, Medak and Ranga Reddy districts, together covering a total area of 650 sq km.
      The Hyderabad Metropolitan Development Authority (HMDA) is the urban planning authority of Hyderabad. It was formed in 2008 by expanding the Hyderabad Urban Development Authority (HUDA). The entire area of the GHMC as well as its suburbs comes under the purview of the HMDA. It extends to 54 Mandals across 5 districts, covering a total area of about 7,100 sq km. It is the second largest civic urban development area in India, after Bangalore Metropolitan Region Development Authority (BMRDA). Besides coordinating the development activities of the GHMC and the suburban municipalities, it also manages the administration of the Hyderabad Metropolitan Water Supply and Sewage Board (HMWSSB), the Andhra Pradesh Transmission Corporation (APTC) and the Andhra Pradesh State Road Transport Corporation (APSRTC).A

      Abids
      Alwal
      Amberpet
      Ameerpet
      Attapur
      Bachupally
      Bala Nagar
      Banjara Hills
      Basheerbagh
      Begumpet
      Bhoiguda
      Bowenpally
      Chanda Nagar
      Cherlapally
      Chintal
      Chintalkunta
      Dhoolpet
      Dilsukhnagar
      Domalguda
      Dundigal
      East Marredpally
      ECIL
      Erragadda
      Falaknuma
      Film Nagar
      Gachibowli
      Gajularamaram
      Gandhi Nagar
      Ghansi Bazar
      Ghatkesar
      Golkonda
      Habsiguda
      Hafeezpet
      Hakimpet
      Hastinapuram
      Hayat Nagar
      Himayath Nagar
      Hi Tech City
      Humayun Nagar
      Hyderguda
      Jam Bagh
      Jawahar Nagar
      Jeedimetla
      Kachiguda
      Kanchan Bagh
      Kapra
      Karkhana
      Karmanghat
      Karwan
      Kavadiguda
      Khairatabad

      Saket
      Aliabad
      Mangalpalle
      Gudoor
      Safilguda
      Bandaraviral
      Alkapur Township
      Bandlaguda Jagir
      Mumbai Highway
      Lakdaram
      Gundlapochampalli

      Kavuri Hills
      Maisireddipalle
      Bhongir
      Bandlaguda – Nagole
      Velimela
      Kongara Kalan
      Patighanpur

      Kushaiguda
      Kompally
      Kondapur
      Kothapet
      KPHB
      Kukatpally
      Lakdi Ka Pul
      Lallaguda
      Langar Houz
      LB Nagar
      Lingampally
      Madhapur
      Madhura Nagar
      Malakpet
      Malkajgiri
      Mallapur
      Manikonda
      Medchal
      Meerpet
      Mehdipatnam
      Mettuguda
      Miyapur
      Moinabad
      Moosapet
      Moti Nagar
      Moula Ali
      Musheerabad
      Nacharam
      Nagaram
      Nagole
      Nallakunta
      Nampally
      Nanakramguda
      Narayanguda
      Neredmet
      NTR Nagar
      Padma Rao Nagar
      Patancheru
      Quthbullapur
      Raj Bhavan Road
      Rajendra Nagar
      LOCALITY
      Ramanthapur
      Ramgopalpet
      Ramoji Film City
      Rasoolpura
      Saidabad
      Saifabad
      Sainikpuri

      Raikal
      Indresham
      Riyasat Nagar
      Mirkhanpet
      Ravulapalle Khurd
      Tulekhurd
      Toroor
      Sultanpur
      Kurmaguda
      Seetharampally
      Bogaram
      Gowdavalli
      Chinnamangalaram
      Narapally
      Balkampet
      Mahadevpur Colony
      Koheda
      Peerlagudam
      Chengicherla

      Saleem Nagar
      Sanath Nagar
      Santosh Nagar
      Saroor Nagar
      Secunderabad
      Shadnagar
      Shamirpet
      Shamshabad
      Shankarpalli
      Somajiguda
      Srinagar Colony
      Tarnaka
      Trimulgherry
      Toli Chowki
      Uppal
      Vanasthalipuram
      Vijayawada Highway
      West Marredpally
      Yapral
      Yousufguda
      Upperpally
      Bandlaguda
      Serilingampally
      Peerancheru
      Thimmapur
      Whitefields
      Nallagandla
      Tellapur
      Chevalla
      Pocharam
      Gopanpally
      Kothur
      Pulimamidi
      Nizampet Road
      Chintapallyguda
      Chilkur
      Rampally
      Maheshwaram
      Kandukur
      Bibinagar
      Madinaguda
      Mallampet
      Ameenpur
      Pragathi Nagar
      Beeramguda
      Badangpet
      A S Rao Nagar
      Shaikpet

      M Turkapally
      Bhavani Nagar
      Alugaddabavi
      Sikh Village
      Shivaji Nagar
      Laxmiguda
      Chandupatla
      Keesara-Yadagirigutta Road
      Neknampur
      Sultanpalle
      Dattatreya Nagar
      New Bowenpally
      Ragannaguda
      keshampet
      Ibrahim Bagh
      Bharat Heavy Electricals Limited
      Mettakanigudem

      Kondakal
      Malkaram
      Deshmuki Village
      Tallaguda
      Tukaram Gate
      Kardhanur
      Sadashivpet
      Balamrai
      Thumkunta
      Kadthal
      Mansanpally
      Mucherla
      Turakapally

      Puppalaguda
      Dammaiguda
      Hasmathpet
      Kakaguda
      Subhash Nagar
      Punjagutta
      Kokapet
      Keesara
      Bhuvanagiri
      Jubilee Hills
      Kowkur
      Boduppal
      Kothaguda
      Rai Durg
      Hitech City Road
      Manneguda
      Gurram Guda
      Nandigama
      Nizampet
      Chikkadapally
      Appa Junction
      Lothkunta
      Bolaram
      Osman Nagar
      Mehadipatnam
      Suchitra Road
      Sri Nagar Colony
      Old Bowenpally
      Hanuman Nagar Colony
      Nagarjuna Sagar Road
      Ramakrishnapuram
      Venkat Reddy Colony
      Bowrampet
      Isnapur
      Shanthi Nagar
      Medipalli
      Walker Town
      LOCALITY
      Ramchandra Puram
      Jeera
      Shahbaad
      Venkatapuram
      Mylargada
      Srisailam Highway
      Warangal highway
      S D Road
      Dasarlapally
      Sindhi Colony
      Adibatla
      Siddhartha Nagar
      Lalapet
      Ibrahimpatnam
      Burgul
      Pochampally

      Annojiguda
      Jahanuma
      Pedda Amberpet
      Laxma Reddy Palem Colony
      Ramayampet
      Yamnampet
      Yadagirigutta
      Vijay Nagar colony
      Gowlipura
      Vattinagulapally
      Polkampally
      Korremula
      Pashamylaram
      Kings Colony
      Ahmedguda

      Maruti Nagar
      Anandbagh
      Jalpally
      Peerzadiguda
      Muthangi
      Kandlakoya
      Osman Sagar Road
      Medak Road
      Narsapur
      Vattepally
      Edulanagulapalle
      Kalasiguda
      Moghalpura
      Chandrayanagutta
      Rani Gunj
      Sangareddy
      Mokila
      Gudimalkapur
      Koti
      Adarsh Nagar
      Masab Tank
      Bhogaram
      Sitaphalmandi
      Almasguda
      BN Reddy Nagar
      Dayara
      Rudraram
      Ram Nagar
      Uppaguda
      Katedan
      Nawab Saheb Kunta
      Sheriguda
      Sanjeeva Reddy Nagar
      Narsingi
      Bahadurpura
      Champapet
      New Mallepally
      Kollur
      Zahirabad
      Rajeev Nagar
      Afzal Gunj
      Upparpally
      Bahadurpally
      Suraram
      Kismatpur
      Balapur
      Neeladri Nagar
      New Malakpet
      Adikmet
      Sivarampalli
      Rendlagadda
      Gagillapur
      Tukkuguda
      Kazipally
      Borabanda
      Gandi Maisamma
      Moosarambagh
      Gundlapochampally
      Gunrock Enclave
      Hyder Nagar
      Majarguda
      Qutub Shahi Tombs
      Dullapally
      Mazidpur
      Manchirevula
      Pahadi Shareef
      Yakhutpura
      Abdullapurmet
      Gulshan-e-Iqbal Colony
      Lal Darwaza
      Moti Ganpur
      Tupran
      Turkayamjal
      Mansoorabad
      Bairagiguda
      Budvel
      LOCALITY
      Nadergul
      Bhanur
      Chowdhariguda
      Financial District
      Patancheru-Shankarpalli Road
      New Nallakunta
      Gandipet
      Prashanth Nagar

      Marketing Services

      Feet On Street
      Door To Door Marketing
      Face to Face Marketing
      Street Marketing
      Field Marketing
      Direct To Retailer Sales
      Strategic Field Marketing
      Marketing Strategy
      Trade Marketing
      Marketing Team
      Sales & merchandising
      Shopper  & Retail Marketing
      Direct sales
      Sales promotion
      Trade sales promotions
      Promotions team
      Leaflet distribution
      Telemarketing

      Brand Promotions

      Brand Strategy

      Brand Activation
      BTL Activation
      In-Shop Activation
      Product launches
      Rural Area Activities
      Free Sampling Activities
      Demonstration Activities

      Events

      Market Research
      Field Research
      Advertising Market Research
      Compensation Survey
      Tele Research
      Test Marketing
      Brand Market Research
      Market Feedback
      Survey Data Collection
      Customer Satisfaction Studies
      Industrial Market Research
      Mystery Shopping
      Retail Audit
      Customer Acquisition

      Merchant Acquiring

      Telemarketing

      Telesales Person
      Telemarketing
      Telesales
      Telesales Account Manager
      Inbound/outbound lead generation
      Post-sale follow-up services
      Surveys
      Appointment setting
      Dealers Appointment making
      Welcome/impact calls
      Account activation
      Building a Database of Sales Leads
      Business Development Manager
      Client acquisition
      Cold calling
      Customer acquisition
      Lead Generation