Skip to content

Performance & Retail Data Analytics Agency in Hyderabad

Performance & Retail Data Analytics

At Fulcrum, we pride ourselves on the accuracy of our data and using that data for insightful reporting and detailed retail data analytics is a cornerstone of all the services we provide to our clients.

Field Marketing Data Capture

Thanks to our award-winning tablet deployment and our central system (our mobile data capture system), our field teams update our records in real time, to ensure that our data is constantly being revised and updated during every store visit and walk-in, regardless of the task at hand.

Integrated with Client Data

We often work so closely with our clients that members of our team are based out of our client’s offices.  We plug data from our clients into our MERVE system to give us detailed insight into the effectiveness of merchandising and promotional campaigns.

We can compare sales data or ePOS data by store – are the Floor Standing Display Unit (FSDU) displays and promotions or merchandising campaigns driving sales effectively?  We can uncover, diagnose and address issues around:

  • Identifying problem stores & locations
  • Anomalous sales penetration for key products,
  • Measuring trends
  • Comparing base sales between stores
  • Cluster analysis
  • Improving Availability
  • Improving ROI
  • Which cardboard should be invested in further
  • Which SKUs to focus on to ensure 100% sales penetration

 

Ensuring Representative Field Marketing Auditing and Compliance Checks

Our analytics team can add value to an auditing and compliance checking exercise by identifying key stores to visit based on historical sales and compliance data, or identifying other areas of uncertainty, such as changing the timing of checks to historically compliant stores to ensure that the checks best represent the on the shop floor on a day to day basis.

    Measuring the Effectiveness and ROI of Field Marketing

    Our reporting can help validate the effectiveness of our client’s field marketing spend and measure the ROI of every penny spent against sales performance figures, to ensure that money is reinvested in the optimal areas.

    Bespoke Reporting & Consultancy

    Our reporting and analytics team can also work as consultants for businesses of any size and sector to identify inefficiencies and propose and implement solutions. We use our years of experience to:

    • Create automation solutions for manual tasks
    • Design efficient processes
    • Custom dashboard and report development for measuring client’s own compliance in store
    • Developing dynamic models for workforce planning or territory planning
    • Geocode/postcode analysis
    • Demand planning and forecasting
    • Creating seasonal profiles by product, location and store

    Performance & Retail Data Analytics Agency in Hyderabad

    About Hyderabad

    Hyderabad lies in the south-west part of the South Indian state of Andhra Pradesh. It is the capital and the largest city in Andhra Pradesh. It is the fourth most populour city and the sixth most populous urban agglomeration in India. Hyderabad can be classified into five zones – North, South, East, West and Central.
    Sultan Muhammad Quli who belonged to the Qutub Shahi dynasty was the founder of the city. He named the city Bhagyanagar after his beloved wife, Bhagyamati, in 1590. However, after entering the royal household, she embraced Islam and was rechristened Hydermahal. Consequently, the city got its second name, Hyderabad.
    Hyderabad is also known as Cyberabad (Cyber city) considering that it is a renowned global center for Information Technology. City of Pearls is another sobriquet by which the city is known by as it has a flourishing industry engaged in the pearl trade. Besides, it was also the only global trade center of diamonds, until the 18th century.
    Hyderabad has contributed substantially to the growth of the Indian economy. The city houses the largest number of Special Economic Zones (SEZs) in the country. Some of the major industrial sectors of Hyderabad are the traditional manufacturing sector, the Knowledge sector that includes the IT sector, and the Tourism sector. The Service sector is also an important contributor to the economy of the state.
    Compared to most other cities, the real estate sector of Hyderabad has remained stable over a period of time. Hence it is considered an important realty destination for affordable housing. About 80% of the realty demand of the city is end-user driven. Some of the important public sector companies in Hyderabad are Bharat Heavy Electricals Limited (BHEL), National Mineral Development Corporation (NMDC), Hindustan Machine Tools Limited (HMT), Bharat Electronics Limited (BEL), Indian Drugs and Pharmaceuticals Limited (IDPL), Electronics Corporation of India Limited (ECIL), Defence Research and Development Organisation (DRDO) and Hindustan Aeronautics Limited (HAL). Besides, the pharmaceutical and electronic indusries, established in the city in the 1970s are also booming industries, lending the city the nickname ‘Gateway to South-central India’ due to their strategic location.
    Top builders in Hyderabad are Lodha Group, Prestige Group, DLF Group, Brigade Group, Emaar MGF Land Limited, Mantri Group, Salarpuria Sattva Group, Indiabulls Distribution, Jain Housing, Aparna Constructions.
    Popular property searches in Hyderabad are flats in hyderabad, house for sale in hyderabad, 1 bhk flat in hyderabad, plots in hyderabad, 2 bhk flat in hyderabad, flats for rent in hyderabad, 3 bhk flats in hyderabad.
    Demographics:

    The population of Hyderabad was pegged to be 6,809,970 as per the 2011 census, which makes it the fourth most populous city in India. It is expected that the population of the Hyderabad Metropolitan area would be approximately 10 million by the end of 2013.
    The population of the Hyderabad Urban Agglomeration is around 7,749,334, which makes it the sixth most populous urban agglomeration in the country.
    The population density is around 18,480/square km.
    A majority of the population consists of migrants from other parts of the country, which is approximately about 24% of the total population.
    Information Technology:

    Hyderabad comes immediately after Bangalore with regards to the number of IT companies that have been established here. Emphasis has been given to development of the IT sector in the city since the 1990s. Many software companies, Business Process Outsourcing (BPO) firms and firms providing technological and knowledge services have been set up in the city.
    Currently, there
    The city connects other parts of Andhra Pradesh as well as neighbouring states through important roads like AH-43, NH-9, NH-7 and NH-202.
    The Hyderabad In are more than 1300 IT/ITeS companies established in the city, contributing 15% of India’s and 98% of Andhra Pradesh’s exports in the IT/ITeS sectors. Some of the major IT companies that have been established in Hyderabad include Tata Consultancy Services (TCS), Infosys, Accenture, Oracle, IBM, Verizon, Google, Hewlett-Packard (HP), Microsoft, Amazon, Capgemini, Cognizant, Genpact, Dell etc.
    Large-scale investments have been made by constructing various IT campuses across the city to facilitate the growth and development of companies investing in the growth of the IT sector of the city. The HITEC City (Hyderabad Information Technology Engineering Consultancy City) is a major technology township that has been developed as the center of the information technology industry in the city. It consists of various campuses and phases, as well as residential areas for IT professionals, convention centers and malls. Besides, there are other areas like Gachibowli and Kondapur, which focus on the IT sector.
    Connectivity:
    ternational Airport, also known as the Rajiv Gandhi International Airport, is located at Shamshabad, about 25 km south of the city.
    The Hyderabad Deccan Railway Station, also called the Nampally Railway Station, is located at Nampally, just about 3 km from the city center. The Secunderabad Railway Station, located 7 km north of the city center at Secunderabad, is another important railway station in the city. Besides there is also the Lingampally Railway Station located at Serilingampally, about 25 km west of the city center.
    The city is also well connected through the sub-urban rail system or Multi-Modal Transit System (MMTS), providing first-class commuter travel. It has been developed as a joint venture between the Government of Andhra Pradesh and the South-Central railway.
    The Andhra Pradesh State Road Transport Corporation (APSRTC) operates a fleet of bus services covering the length and breadth of the city. It is the state owned road transport corporation of Andhra Pradesh which maintains its autonomy with regards to the road transport service of the city.
    The proposed Hyderabad Metro Rail is coming up in two phases. Phase I, being developed along three corridors, covering a total distance of 71 km, is expected to be operational by March, 2015.
    Hyderabad Civic Administration:

    The Greater Hyderabad Municipal Corporation (GHMC) manages the civic administration and infrastructure of the city, across 18 circles, covering 150 municipal wards. The GHMC was formed in 2007 by the merger of the Municipal Corporation of Hyderabad (MCH) with 12 municipalities of Hyderabad, Medak and Ranga Reddy districts, together covering a total area of 650 sq km.
    The Hyderabad Metropolitan Development Authority (HMDA) is the urban planning authority of Hyderabad. It was formed in 2008 by expanding the Hyderabad Urban Development Authority (HUDA). The entire area of the GHMC as well as its suburbs comes under the purview of the HMDA. It extends to 54 Mandals across 5 districts, covering a total area of about 7,100 sq km. It is the second largest civic urban development area in India, after Bangalore Metropolitan Region Development Authority (BMRDA). Besides coordinating the development activities of the GHMC and the suburban municipalities, it also manages the administration of the Hyderabad Metropolitan Water Supply and Sewage Board (HMWSSB), the Andhra Pradesh Transmission Corporation (APTC) and the Andhra Pradesh State Road Transport Corporation (APSRTC).A

    Abids
    Alwal
    Amberpet
    Ameerpet
    Attapur
    Bachupally
    Bala Nagar
    Banjara Hills
    Basheerbagh
    Begumpet
    Bhoiguda
    Bowenpally
    Chanda Nagar
    Cherlapally
    Chintal
    Chintalkunta
    Dhoolpet
    Dilsukhnagar
    Domalguda
    Dundigal
    East Marredpally
    ECIL
    Erragadda
    Falaknuma
    Film Nagar
    Gachibowli
    Gajularamaram
    Gandhi Nagar
    Ghansi Bazar
    Ghatkesar
    Golkonda
    Habsiguda
    Hafeezpet
    Hakimpet
    Hastinapuram
    Hayat Nagar
    Himayath Nagar
    Hi Tech City
    Humayun Nagar
    Hyderguda
    Jam Bagh
    Jawahar Nagar
    Jeedimetla
    Kachiguda
    Kanchan Bagh
    Kapra
    Karkhana
    Karmanghat
    Karwan
    Kavadiguda
    Khairatabad

    Saket
    Aliabad
    Mangalpalle
    Gudoor
    Safilguda
    Bandaraviral
    Alkapur Township
    Bandlaguda Jagir
    Mumbai Highway
    Lakdaram
    Gundlapochampalli

    Kavuri Hills
    Maisireddipalle
    Bhongir
    Bandlaguda – Nagole
    Velimela
    Kongara Kalan
    Patighanpur

    Kushaiguda
    Kompally
    Kondapur
    Kothapet
    KPHB
    Kukatpally
    Lakdi Ka Pul
    Lallaguda
    Langar Houz
    LB Nagar
    Lingampally
    Madhapur
    Madhura Nagar
    Malakpet
    Malkajgiri
    Mallapur
    Manikonda
    Medchal
    Meerpet
    Mehdipatnam
    Mettuguda
    Miyapur
    Moinabad
    Moosapet
    Moti Nagar
    Moula Ali
    Musheerabad
    Nacharam
    Nagaram
    Nagole
    Nallakunta
    Nampally
    Nanakramguda
    Narayanguda
    Neredmet
    NTR Nagar
    Padma Rao Nagar
    Patancheru
    Quthbullapur
    Raj Bhavan Road
    Rajendra Nagar
    LOCALITY
    Ramanthapur
    Ramgopalpet
    Ramoji Film City
    Rasoolpura
    Saidabad
    Saifabad
    Sainikpuri

    Raikal
    Indresham
    Riyasat Nagar
    Mirkhanpet
    Ravulapalle Khurd
    Tulekhurd
    Toroor
    Sultanpur
    Kurmaguda
    Seetharampally
    Bogaram
    Gowdavalli
    Chinnamangalaram
    Narapally
    Balkampet
    Mahadevpur Colony
    Koheda
    Peerlagudam
    Chengicherla

    Saleem Nagar
    Sanath Nagar
    Santosh Nagar
    Saroor Nagar
    Secunderabad
    Shadnagar
    Shamirpet
    Shamshabad
    Shankarpalli
    Somajiguda
    Srinagar Colony
    Tarnaka
    Trimulgherry
    Toli Chowki
    Uppal
    Vanasthalipuram
    Vijayawada Highway
    West Marredpally
    Yapral
    Yousufguda
    Upperpally
    Bandlaguda
    Serilingampally
    Peerancheru
    Thimmapur
    Whitefields
    Nallagandla
    Tellapur
    Chevalla
    Pocharam
    Gopanpally
    Kothur
    Pulimamidi
    Nizampet Road
    Chintapallyguda
    Chilkur
    Rampally
    Maheshwaram
    Kandukur
    Bibinagar
    Madinaguda
    Mallampet
    Ameenpur
    Pragathi Nagar
    Beeramguda
    Badangpet
    A S Rao Nagar
    Shaikpet

    M Turkapally
    Bhavani Nagar
    Alugaddabavi
    Sikh Village
    Shivaji Nagar
    Laxmiguda
    Chandupatla
    Keesara-Yadagirigutta Road
    Neknampur
    Sultanpalle
    Dattatreya Nagar
    New Bowenpally
    Ragannaguda
    keshampet
    Ibrahim Bagh
    Bharat Heavy Electricals Limited
    Mettakanigudem

    Kondakal
    Malkaram
    Deshmuki Village
    Tallaguda
    Tukaram Gate
    Kardhanur
    Sadashivpet
    Balamrai
    Thumkunta
    Kadthal
    Mansanpally
    Mucherla
    Turakapally

    Puppalaguda
    Dammaiguda
    Hasmathpet
    Kakaguda
    Subhash Nagar
    Punjagutta
    Kokapet
    Keesara
    Bhuvanagiri
    Jubilee Hills
    Kowkur
    Boduppal
    Kothaguda
    Rai Durg
    Hitech City Road
    Manneguda
    Gurram Guda
    Nandigama
    Nizampet
    Chikkadapally
    Appa Junction
    Lothkunta
    Bolaram
    Osman Nagar
    Mehadipatnam
    Suchitra Road
    Sri Nagar Colony
    Old Bowenpally
    Hanuman Nagar Colony
    Nagarjuna Sagar Road
    Ramakrishnapuram
    Venkat Reddy Colony
    Bowrampet
    Isnapur
    Shanthi Nagar
    Medipalli
    Walker Town
    LOCALITY
    Ramchandra Puram
    Jeera
    Shahbaad
    Venkatapuram
    Mylargada
    Srisailam Highway
    Warangal highway
    S D Road
    Dasarlapally
    Sindhi Colony
    Adibatla
    Siddhartha Nagar
    Lalapet
    Ibrahimpatnam
    Burgul
    Pochampally

    Annojiguda
    Jahanuma
    Pedda Amberpet
    Laxma Reddy Palem Colony
    Ramayampet
    Yamnampet
    Yadagirigutta
    Vijay Nagar colony
    Gowlipura
    Vattinagulapally
    Polkampally
    Korremula
    Pashamylaram
    Kings Colony
    Ahmedguda

    Maruti Nagar
    Anandbagh
    Jalpally
    Peerzadiguda
    Muthangi
    Kandlakoya
    Osman Sagar Road
    Medak Road
    Narsapur
    Vattepally
    Edulanagulapalle
    Kalasiguda
    Moghalpura
    Chandrayanagutta
    Rani Gunj
    Sangareddy
    Mokila
    Gudimalkapur
    Koti
    Adarsh Nagar
    Masab Tank
    Bhogaram
    Sitaphalmandi
    Almasguda
    BN Reddy Nagar
    Dayara
    Rudraram
    Ram Nagar
    Uppaguda
    Katedan
    Nawab Saheb Kunta
    Sheriguda
    Sanjeeva Reddy Nagar
    Narsingi
    Bahadurpura
    Champapet
    New Mallepally
    Kollur
    Zahirabad
    Rajeev Nagar
    Afzal Gunj
    Upparpally
    Bahadurpally
    Suraram
    Kismatpur
    Balapur
    Neeladri Nagar
    New Malakpet
    Adikmet
    Sivarampalli
    Rendlagadda
    Gagillapur
    Tukkuguda
    Kazipally
    Borabanda
    Gandi Maisamma
    Moosarambagh
    Gundlapochampally
    Gunrock Enclave
    Hyder Nagar
    Majarguda
    Qutub Shahi Tombs
    Dullapally
    Mazidpur
    Manchirevula
    Pahadi Shareef
    Yakhutpura
    Abdullapurmet
    Gulshan-e-Iqbal Colony
    Lal Darwaza
    Moti Ganpur
    Tupran
    Turkayamjal
    Mansoorabad
    Bairagiguda
    Budvel
    LOCALITY
    Nadergul
    Bhanur
    Chowdhariguda
    Financial District
    Patancheru-Shankarpalli Road
    New Nallakunta
    Gandipet
    Prashanth Nagar

    Marketing Services

    Feet On Street
    Door To Door Marketing
    Face to Face Marketing
    Street Marketing
    Field Marketing
    Direct To Retailer Sales
    Strategic Field Marketing
    Marketing Strategy
    Trade Marketing
    Marketing Team
    Sales & merchandising
    Shopper  & Retail Marketing
    Direct sales
    Sales promotion
    Trade sales promotions
    Promotions team
    Leaflet distribution
    Telemarketing

    Brand Promotions

    Brand Strategy

    Brand Activation
    BTL Activation
    In-Shop Activation
    Product launches
    Rural Area Activities
    Free Sampling Activities
    Demonstration Activities

    Events

    Market Research
    Field Research
    Advertising Market Research
    Compensation Survey
    Tele Research
    Test Marketing
    Brand Market Research
    Market Feedback
    Survey Data Collection
    Customer Satisfaction Studies
    Industrial Market Research
    Mystery Shopping
    Retail Audit
    Customer Acquisition

    Merchant Acquiring

    Telemarketing

    Telesales Person
    Telemarketing
    Telesales
    Telesales Account Manager
    Inbound/outbound lead generation
    Post-sale follow-up services
    Surveys
    Appointment setting
    Dealers Appointment making
    Welcome/impact calls
    Account activation
    Building a Database of Sales Leads
    Business Development Manager
    Client acquisition
    Cold calling
    Customer acquisition
    Lead Generation

    Open chat
    1
    Scan the code
    Hello
    Can we help you?