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Performance & Retail Data Analytics Agency in Nagpur

    Performance & Retail Data Analytics

    At Fulcrum, we pride ourselves on the accuracy of our data and using that data for insightful reporting and detailed retail data analytics is a cornerstone of all the services we provide to our clients.

    Field Marketing Data Capture

    Thanks to our award-winning tablet deployment and our central system (our mobile data capture system), our field teams update our records in real time, to ensure that our data is constantly being revised and updated during every store visit and walk-in, regardless of the task at hand.

    Integrated with Client Data

    We often work so closely with our clients that members of our team are based out of our client’s offices.  We plug data from our clients into our MERVE system to give us detailed insight into the effectiveness of merchandising and promotional campaigns.

    We can compare sales data or ePOS data by store – are the Floor Standing Display Unit (FSDU) displays and promotions or merchandising campaigns driving sales effectively?  We can uncover, diagnose and address issues around:

    • Identifying problem stores & locations
    • Anomalous sales penetration for key products,
    • Measuring trends
    • Comparing base sales between stores
    • Cluster analysis
    • Improving Availability
    • Improving ROI
    • Which cardboard should be invested in further
    • Which SKUs to focus on to ensure 100% sales penetration

     

    Ensuring Representative Field Marketing Auditing and Compliance Checks

    Our analytics team can add value to an auditing and compliance checking exercise by identifying key stores to visit based on historical sales and compliance data, or identifying other areas of uncertainty, such as changing the timing of checks to historically compliant stores to ensure that the checks best represent the on the shop floor on a day to day basis.

      Measuring the Effectiveness and ROI of Field Marketing

      Our reporting can help validate the effectiveness of our client’s field marketing spend and measure the ROI of every penny spent against sales performance figures, to ensure that money is reinvested in the optimal areas.

      Bespoke Reporting & Consultancy

      Our reporting and analytics team can also work as consultants for businesses of any size and sector to identify inefficiencies and propose and implement solutions. We use our years of experience to:

      • Create automation solutions for manual tasks
      • Design efficient processes
      • Custom dashboard and report development for measuring client’s own compliance in store
      • Developing dynamic models for workforce planning or territory planning
      • Geocode/postcode analysis
      • Demand planning and forecasting
      • Creating seasonal profiles by product, location and store

      Performance & Retail Data Analytics Agency in nagpur

      About Nagpur

      The largest city in central India, Nagpur is a rapidly growing metropolis. It’s one of India’s most industrialized cities, besides being the 13th largest urban agglomeration and the 13th most populous city in India.

      During the winters, Nagpur is the seat of the annual winter session of the Maharashtra state assembly. Politically, it’s an important city as it lies in the Vidarbha region of Maharashtra and forms its commercial and political center.

      Famous for the Nagpur Orange and being a major trade center for oranges cultivated in the region, Nagpur is also called the Orange City. It also has a lush cover of green, which often helps it rank highly among cities in environmental preservation.

      Fruit and greenery aside, infrastructure development in Nagpur is on the rise. The Multi-Modal International Cargo Hub and Airport at Nagpur is a major development project in the pipeline. In the Nagpur real estate segment, the MIHAN project, construction of a residential zone extending across 40 sq. km., holds plenty of promise.

      Facts And Figures

      The population of Nagpur as per the provisional reports of Census India, 2011 stands at 2,405,421. The urban/metropolitan population, on the other hand, is 2,497,777.
      Sex ratio in Nagpur is 961 per 1000 males. Child sex ratio is 921 per 1000 boys. Both sex ratio and child sex ratio are above the national average of 940 per 1000 males and 914 per 1000 boys, as per the Population Census of 2011.
      Nagpur’s average literacy rate is 93.13%. Literacy rates in males and females are 96.16% and 89.99% respectively.
      The city has a strong education base, with over 8,600 engineers, 1,000 MBA students and 800 MCA students graduating every year.
      Gond King Bakht Buland Shah of Devagad founded Nagpur in 1702 AD.
      It was made the capital of the central province under British Raj in the 19th century.
      Today, Nagpur’s real estate landscape perfectly blends the old world charm with the modernity of the present times.
      Besides the oranges, Nagpur is also famous for its cotton production.
      Nagpur has also been called the Tiger Capital of India because of the large number of wildlife sanctuaries and national parks situated in and around the district.
      In March 2013, ABP News, in its Best City Awards Survey, pronounced Nagpur as the best city to live in India. It was proclaimed as the greenest city, and one with the best public transport and healthcare services.

      Industrial Sector

      The Butibori industrial area, which is the largest industrial area in Asia, forms the backbone of Nagpur’s economy.
      Synthetic polyester yarn is the major produce in the Butibori industrial area.
      The prominent industrial companies in Nagpur are KEC, Hyundai Unitech, ACC Nijon Casting Limited, Videocon Washing Machine plants, and major textile units.
      The Hingna Industrial Estate located to the west of the city, hosts as many as 900 small and medium-scale plants, including Bajaj Auto Group, Mahindra and Mahindra, Vicco Laboratories and Ajanta Toothbrushes.
      Nagpur is rich in natural resources, therefore mining is a major activity in this region. One of Coal India’s eight fully-owned subsidiaries, Western Coalfield Limited has its head office in Nagpur.

      Connectivity

      Nagpur connects to major cities like Mumbai, Delhi, Bangalore, Pune and Hyderabad, and to prominent international cities like Sharjah, Doha and Bangkok through the Babasaheb Ambedkar International Airport. The airport is situated just 7 km from the city center.
      Being centrally located, Nagpur is connected to the four major Indian metropolises, Mumbai, Chennai, Delhi and Kolkata by road as well. A total of 160 trains are known to halt at Nagpur.
      Two major national highways, Hajira-Kolkata (NH 6) and Kanyakumari-Varanasi (NH 7) pass through the city. Nagpur also lies at the junction of two Asian highways, AH43 and AH46. The Nagpur-Aurangabad-Mumbai expressway is a new state highway, which significantly reduces the distance travelled through NH 3 and NH 6.
      The Nagpur metro rail project has already been sanctioned by the state government. The project will be executed by Nagpur Metro Transport Co Ltd (NMTCL), which is formed under the Nagpur Improvement Trust (NIT).
      Nagpur Mahanagar Parivahan Ltd. (NMPL) is responsible for providing public transport in the city. It has a fleet of 470 low-floor StarBuses, of which are 88 low-floor MiniBuses and 382 low-floor 50-seater StarBuses.
      Nagpur Civic Administration

      Nagpur Municipal Corporation (NMC) is responsible for the civic administration in Nagpur. It works in partnership with Nagpur Improvement Trust (NIT) and develops and maintains civic infrastructure and new urban areas.
      The corporation is headed by the Mayor of the NMC.
      The city of Nagpur is divided into 13 talukas and 1874 villages. There are 13 panchayat samitis, 778 gram panchayats, 10 nagar parishads and 1 katak mandal.
      The city is divided into 10 zones comprising 145 wards. A corporator heads each ward.
      Nagpur has 59 police stations and 121 police outposts.
      Nagpur Infrastructure

      Although Nagpur is a Tier II city, its urban infrastructure is comparable to many of the Tier I cities. The excellent IT infrastructure in Nagpur, besides its convenient geographic location, has made it one of the favorable IT destinations in the country. Recognizing this, the city’s development plans indicate a shift in focus to the creation of ICT infrastructure. There is a lot of potential, therefore, in terms of IT, ITES and healthcare services.
      The water supply system in Nagpur is robust. The per-capita availability of water in Nagpur is high as well, at 200 lpcd. The city is moving towards 100% availability of water on every day of the week. A water and energy audit process has been planned for this purpose. Plans for the reuse of water in Nagpur are underway.
      Defining measures are being taken to manage solid wastes. An NGO initiative called Swatchata Doot Aplya Dari – translates in English as ‘sanitation worker at your doorstep’ – is a door-to-door scheme for solid waste management. Approximately 75% of all waste is collected through this scheme.

       

      All Localities in Nagpur

      RPTS Road
      Shivaji Nagar
      New Mankapur
      Saroj Nagar
      Umred Road
      Hingna
      Koradi Road
      Wakeshwar
      Wardha Road
      Mihan
      Godhni
      Katol Road
      Wanadongri
      Vaishali Nagar
      Dharampeth
      Manish Nagar
      Besa
      Bharat Nagar
      Ring Road
      RUI
      Panjri Lodhi
      Amravati Road
      Ramdaspeth
      Shubhash Road
      Pande Layout
      Somalwada
      Jafar Nagar
      Anant Nagar
      Dhantoli
      Khasarmari
      Degma
      Nandanvan
      Khadka
      Buti Bori
      Panjari
      Hardoli
      Ghogali
      Chandan Nagar
      Sitabuldi
      Narendra Nagar
      Ram Nagar
      Abhyankar Nagar
      Bhilgaon
      Gorewada
      Omkar Nagar
      Borgaon
      Narsala
      Gayatri Nagar
      Trimurti Nagar
      Sneha Nagar
      Takli
      New Colony
      Raj Nagar
      Temple Road
      Prashant Nagar
      Parsodi
      Zari
      Gokulpeth
      Rajendra Nagar
      LOCALITY
      Kamptee Road
      laxmi Nagar
      Ganeshpeth Colony
      Vayusena Nagar
      Jamtha Wardha Road
      Jaripatka
      Hudkeshwar Road
      Subhash Nagar
      Civil Lines
      Surendra Nagar
      Gopal Nagar
      Rahate Colony
      Beltarodi
      Wadi
      Pratap Nagar
      Sonegaon
      Godhni road
      Tamaswadi
      Hingna Road
      Khapari
      Resham Bag
      Ayodhya Nagar
      Mhalgi Nagar
      Umred
      Kaldongri
      Ambazari
      Balaji Nagar
      Wathoda
      Lonara
      Kanholi
      Jamtha
      Peotha
      Sahakar Nagar
      Unthkhana
      Khamla
      Dabha
      Chikna
      Bhansoli
      Khadki
      Ajni
      Mohan Nagar
      Byramji Town
      Banwadi
      Dhamna
      Phukeshwar
      Ashirwad Nagar
      Tulsibag Road
      KT Nagar
      Mangli
      Gandhi Nagar
      Shankar Nagar
      Wanjari Nagar
      Dindayal Nagar
      Bajaj Nagar
      Hanuman Nagar
      N.I.T. Layout
      Samarth nagar
      Vishwakarma Nagar
      Shanti Nagar Colony
      LOCALITY
      Prem nagar
      Shilpa Society
      Kalameshwar
      Alagondi
      Ladgaon
      Belpeth
      Pipla
      Isasani
      Shivmadka
      Wagdara
      Kotewada
      Telecom Nagar
      Jaiprakash Nagar
      Deoli Gujar
      Bhiwapur
      Chargaon
      Surabardi
      Sindivihiri
      Tambekhani
      Kachimet
      Wadadh
      Pusagondi
      Poonam Vihar
      Itwari
      Jaitala
      Azamshah Layout
      Pawangaon
      Bezonbagh
      Dongargaon
      Clark Town
      Mangalwari
      Empress City
      New Sneh Nagar

      Narbada Colony
      Gumgaon
      Swawlambi Nagar
      Khadgaon
      Balabhaupeth

      Duttawadi
      Wardhaman Nagar Colony
      Dighori
      Savner
      Mauda
      Kalmana
      Rameshwari
      Kharbi
      Raghuji Nagar
      Pardi
      Chandrapur
      Zingabai Takli
      Vivekanand Nagar
      Besa Road
      Mansar
      Chandrakiran Nagar
      Mominpura
      Mahal
      Tandapeth
      Bagadganj
      Nari
      Kuhi
      Lakadganj
      Radhakishanpura
      Siddharth Nagar
      Uday Nagar
      LOCALITY
      Kondhali
      Bela
      Khapa
      New Indora
      Teka Naka
      Marajghat
      Ramtek
      Ansar Nagar
      Chatrapati Nagar
      Narkhed
      Dixit Nagar
      Bhartwada
      Sadar
      Shambhu Nagar
      Police LineTakli
      Hansapuri
      Badil Kheda
      Gorepeth
      Manewada
      Takalghat
      Bajeria
      S R P Camp
      Gandhibagh
      Bhokara
      Patansaongi
      Surve Nagar
      Manav Seva Nagar
      Bhagwan Nagar
      Madhav Nagar
      Surya Nagar
      Seminary Hills
      Angulimal Nagar
      Shankarpur
      Narsala Road
      Bhandewadi
      Besa-Pipla Road
      Pipla Road
      Kanhalgaon
      Reshimbagh Main Road
      Gotal Pajri
      New Khapri
      Borkhedi
      Hudkeshwar Bk
      Digdoh
      Chinchbhawan
      Katol
      Khaperkheda
      Turkmari

      Dangarpura
      Binaki
      Dahegaon
      Khairy
      Rambagh
      Padole Nagar

      Marketing Services

      Feet On Street
      Door To Door Marketing
      Face to Face Marketing
      Street Marketing
      Field Marketing
      Direct To Retailer Sales
      Strategic Field Marketing
      Marketing Strategy
      Trade Marketing
      Marketing Team
      Sales & merchandising
      Shopper  & Retail Marketing
      Direct sales
      Sales promotion
      Trade sales promotions
      Promotions team
      Leaflet distribution
      Telemarketing

      Brand Promotions

      Brand Strategy

      Brand Activation
      BTL Activation
      In-Shop Activation
      Product launches
      Rural Area Activities
      Free Sampling Activities
      Demonstration Activities

      Events

      Market Research
      Field Research
      Advertising Market Research
      Compensation Survey
      Tele Research
      Test Marketing
      Brand Market Research
      Market Feedback
      Survey Data Collection
      Customer Satisfaction Studies
      Industrial Market Research
      Mystery Shopping
      Retail Audit
      Customer Acquisition

      Merchant Acquiring

      Telemarketing

      Telesales Person
      Telemarketing
      Telesales
      Telesales Account Manager
      Inbound/outbound lead generation
      Post-sale follow-up services
      Surveys
      Appointment setting
      Dealers Appointment making
      Welcome/impact calls
      Account activation
      Building a Database of Sales Leads
      Business Development Manager
      Client acquisition
      Cold calling
      Customer acquisition
      Lead Generation