Skip to content

Performance & Retail Data Analytics Agency in Nashik

Performance & Retail Data Analytics

At Fulcrum, we pride ourselves on the accuracy of our data and using that data for insightful reporting and detailed retail data analytics is a cornerstone of all the services we provide to our clients.

Field Marketing Data Capture

Thanks to our award-winning tablet deployment and our central system (our mobile data capture system), our field teams update our records in real time, to ensure that our data is constantly being revised and updated during every store visit and walk-in, regardless of the task at hand.

Integrated with Client Data

We often work so closely with our clients that members of our team are based out of our client’s offices.  We plug data from our clients into our MERVE system to give us detailed insight into the effectiveness of merchandising and promotional campaigns.

We can compare sales data or ePOS data by store – are the Floor Standing Display Unit (FSDU) displays and promotions or merchandising campaigns driving sales effectively?  We can uncover, diagnose and address issues around:

  • Identifying problem stores & locations
  • Anomalous sales penetration for key products,
  • Measuring trends
  • Comparing base sales between stores
  • Cluster analysis
  • Improving Availability
  • Improving ROI
  • Which cardboard should be invested in further
  • Which SKUs to focus on to ensure 100% sales penetration

 

Ensuring Representative Field Marketing Auditing and Compliance Checks

Our analytics team can add value to an auditing and compliance checking exercise by identifying key stores to visit based on historical sales and compliance data, or identifying other areas of uncertainty, such as changing the timing of checks to historically compliant stores to ensure that the checks best represent the on the shop floor on a day to day basis.

    Measuring the Effectiveness and ROI of Field Marketing

    Our reporting can help validate the effectiveness of our client’s field marketing spend and measure the ROI of every penny spent against sales performance figures, to ensure that money is reinvested in the optimal areas.

    Bespoke Reporting & Consultancy

    Our reporting and analytics team can also work as consultants for businesses of any size and sector to identify inefficiencies and propose and implement solutions. We use our years of experience to:

    • Create automation solutions for manual tasks
    • Design efficient processes
    • Custom dashboard and report development for measuring client’s own compliance in store
    • Developing dynamic models for workforce planning or territory planning
    • Geocode/postcode analysis
    • Demand planning and forecasting
    • Creating seasonal profiles by product, location and store

    Performance & Retail Data Analytics Agency in nashik

    About Nashik

    Situated on the banks of Godavari, Nashik is one of the most important cities of northern Maharashtra. It’s the third-largest urban area of Maharashtra, just preceding the Mumbai Metropolitan Region and the Pune Urban Region. Nashik is, in fact, the fourth most populous city in Maharashtra. It has had its moment of pride when it was declared the sixteenth fastest growing city in the world by a report of the City Mayors Foundation.

    Owing to the city’s industrial, social, political and cultural importance, Nashik has been shortlisted as an investment region in the Delhi Mumbai Industrial Corridor (DMIC) for the Igatpuri-Nashik-Sinnar circle. It is also a pilgrimage city for many Hindus and is one of the four locations that host the Kumbh Mela Festival.

    Nashik is the highest producer of grapes in India, along with onions, because of which it’s called the “Wine capital of India”. Famous for its religious and historical significance, it is located on the banks of Godavari, which is one of the most prominent rivers in India. This vibrant city known for its picturesque surroundings, pleasant climate and greenery certainly sees itself as a major player in the coming future for top market investments.

    Stats and Facts

    The population of Nashik, as per the provisional reports of the Census 2011, is 1,562,769 with a 22% increase in the last decade
    The city’s sex ratio is below the national average, at 895 per 1000 males. The child sex ratio has drastically fallen to 855 per 100 males
    The average literacy rate of Nashik saw a significant jump in 2011 with 90.97%
    Nashik – Striving Industrial Sector

    As of 30th November 2011, Nashik district had six approved Special Economic Zones covering an area of 1,275 hectares
    Investment in industrial units have grown more than 100% and employment by 20% making Nashik an outperformer from other cities in Maharashtra in terms of investment and MIDC units
    Out of all the globally recognized wineries in Maharashtra, Nashik has the majority. Also many liquor manufacturing factories, such as Sula Wines, Pernod-Ricard and United Spirits Ltd have set up their factories here. Today, grapes are a major export commodity to the Europe, Asia and Middle East
    Other prominent clusters in Nashik include raisin making, engineering, silver ornaments and the famous Paithani saree. There is a scope for various other industries such as fruit processing, agro-based products, animal-based products and forest-based products
    The government of India sees great potential in the Nashik cluster. Various government schemes are expected to strengthen the SMEs in areas covering technology, national and international cooperation, marketing and capacity building international certifications
    The Hindustan Aeronautics Limited aircraft manufacturing plant, which is located 16 km from Nashik,employs a large number of people residing in Nashik with a 7000-employment rate
    Manufacturers who have set up plants in the Nashik MIDC area include: Crompton Greaves, Bosch India, Atlas Copco, Mahindra and Mahindra, IBP, GlaxoSmithKline, CEAT, Thyssenkrupp, Epcos, Schneider Electric, ABB, L&T, Jindal Steel, Lear Corporation, Siemens, Kirloskar, Coca Cola, Shalimar Paints and Cipla
    The Indiabulls Power Ltd Sinnar and the Nashik Thermal Power Station are the two thermal power plants powering Nashik. Also, Suzlon energy has set up base in Sinnar generating wind power for Nashik
    Connectivity

    Nashik is served by the Ozar Airport, located about 24 km from the city. There are plans to upgrade the airport to international standards, including a new passenger terminal. Nashik is also served by the Gandhinagar Airport that sports a humbler runway
    The Nashik Railway Station is of prominence to the Central Railway as it generates a high amount of revenue. Nashik is directly connected to various major cities in India like New Delhi, Mumbai, Kolkata, Kanpur, Nagpur and Guwahati. According to the Rail Budget recently, Nashik plans to get rail connectivity to Pune and Indore
    Nashik is located on the intersection of two major national highways – the Mumbai-Pune Highway and the Mumbai-Agra Highway. There are numerous other state highways that offer excellent connectivity to Nashik. Apart from inter-state connectivity, the city has reliable and modern road infrastructure
    There are three bus stations in Nashik, namely, Mahamarg bus stand, Nashik Bus Sthanak at Thakkar bazar, and CBS. These services are available for travelling to major cities in and around states. Maharashtra Road Transport Corporation, Karnataka State Road Transport Corporation and Gujarat State Road Transport Corporation all operate in and out of the city
    A metro railway project called the Greater Nasik Metro has been proposed to connect neighboring areas within Nashik like Ozar, Deolali, Igatpuri and Nashik city
    Nashik Civic Administration

    In 1982, the Nashik Municipality and other civic bodies combined to form the Nashik Municipal Corporation that today administers the Nashik district. Nashik is also the headquarters of the Nashik Revenue Division of Maharashtra
    The Deolali Cantonment Board is a separate civic body for Deolali, which is a part of the Nashik urban agglomeration
    The District Collector carries out the administration of the Nashik district. He also supervises other government bodies in the area. The Balwantrai Mehta Committee facilitates the development of administration in rural areas. The Zilla Parishad, Gram Panchayat and the Panchayat Samiti head the district level
    Nashik Infrastructure

    The city, in terms of infrastructure, is relatively in a formidable situation. The city is a highly sustainable source for quantitative and qualitative water as it resides near the rivers Godavari and Darnana
    Storm water management is major issue in Nashik as three major rivers and several nalas flow through the city. Apart from proposing storm water pipe-drains, river canalization and nala training, the MNC has made it mandatory for new constructions in the city to install rainwater harvesting systems
    Unlike many other Indian cities, where garbage floods infrastructure, the daily refuse in Nashik is collected through a door-to-door solid-waste collection system. A plant has been set near Pandav Leni by the Nashik Municipal Corporation to process the garbage and convert it into compost
    A total of 1974 km of roads exist within Nashik’s network. The MNC has proposed an investment of Rs. 605 crores towards a hike in new roads, road widening, parking, street lightning and other improvements. Plans of setting up a mass rapid transit are being proposed for the near future

     

    All Localities in Nashik

    Ambad
    Gangapur Road
    Sinnar
    Deolali Gaon
    Ganesh Baba Nagar
    Yeolekar Mala
    Pandit Colony
    Canada Corner
    College Road
    Sharanpur
    Chandshi
    Mahatma nagar
    Dwarka
    Nashik Road
    Nashik-Pune Road
    Sane Guruji Nagar
    Hirawadi
    Indira Nagar
    Trimbak
    Kamatwade
    Jail Road
    Untwadi
    Mumbai Agra Road
    Eklahare
    Parijat Nagar

    Makhmalabad
    Khambale
    Soyagaon
    Siddheshwar Nagar

     

     

     

    Makhmalabad Road
    Renuka Nagar
    Rajiv Nagar
    Tidke Nagar
    Ashwin Nagar
    Trimbak Road
    Prabhat Colony
    Kamod Nagar
    Panchavati
    Mumbai-Nashik Highway
    Dindori Road
    Govind Nagar
    Vaiduwadi
    Pathardi Phata
    Buddha Vihar
    LOCALITY
    Anandvalli
    Aurangabad Road
    Ojhar
    Mohan Nagar
    Bhabha Nagar
    Ambad Link Road
    Sobhag Nagar
    Uttara Nagar
    Tagore Nagar
    Sawarkar Nagar
    Wadala Gaon

    Mundhegaon
    Pimplad
    Mohadi
    Ram Wadi
    Nagalwadi

    Satpur
    Patharadi Road
    Peth Road
    DGP Nagar
    Jai Bhavani Road
    Shreerang Nagar
    MERI-Rasbihari Link Road
    Pathardi
    Lam Road
    Karmayogi Nagar
    Kalpataru Nagar
    Shri Ram Colony
    MERI
    Sadguru Nagar
    Someshwar Colony
    Chetana Nagar
    Rane Nagar
    Khutwad Nagar
    P and T Colony
    Thatte Nagar
    Anand Nagar
    Igatpuri
    Ayodhya nagari
    Om Nagar
    Medage Nagar
    Bhagur
    Vinay Nagar

    Wadner Road
    Ambedkar Nagar
    Gondedumala
    Gangapur
    Matoshree Nagar
    Prabhat Nagar

    CIDCO
    Wavi
    LOCALITY
    Nilwandi
    Bhausahebnagar
    Rasegaon
    Malegaon
    Dindori
    Devlali
    Chinchkhed
    General Vaidya Nagar
    Adgaon
    Vani
    Upnagar
    Krishna Nagar
    DSouza Colony
    Old Agra Road
    New Pandit Colony
    Ganjmal
    Shramik Nagar
    Shivaji Nagar
    Deepali Nagar
    Rajur Bahula
    Vaitarna Nagar
    Manmad
    Hanuman Nagar
    MIDC Ambad
    Yeola
    Pimpalgaon Baswant
    Lekha Nagar
    Mhasrul Gaon
    Pawan Nagar
    Chunchale
    Madsangavi
    Ghoti Budrak
    Niphad
    Dasak
    Abhiyanta Nagar
    Upendra Nagar Colony
    Sneha Nagar
    Gotane Wada
    Savata Nagar
    Gayakhe Colony
    LOCALITY
    Nagarsul
    Vijay Nagar
    Shalimar
    Chandwad
    Gandhi Nagar Airport Area
    Vihitgaon
    Belgaon Dhaga
    Ekdant Nagar
    Devgaon
    Manegaon
    Jagtap Nagar
    Homi Bhabha Nagar
    Shinde
    Amrutdham
    Government Colony
    Chincholi
    Khode Nagar
    Shivshakti Nagar
    Swaminarayan nagar
    Tidke Colony
    D. K. Nagar
    Samarth Nagar
    Girnare
    Tapovan Road

    Marketing Services

    Feet On Street
    Door To Door Marketing
    Face to Face Marketing
    Street Marketing
    Field Marketing
    Direct To Retailer Sales
    Strategic Field Marketing
    Marketing Strategy
    Trade Marketing
    Marketing Team
    Sales & merchandising
    Shopper  & Retail Marketing
    Direct sales
    Sales promotion
    Trade sales promotions
    Promotions team
    Leaflet distribution
    Telemarketing

    Brand Promotions

    Brand Strategy

    Brand Activation
    BTL Activation
    In-Shop Activation
    Product launches
    Rural Area Activities
    Free Sampling Activities
    Demonstration Activities

    Events

    Market Research
    Field Research
    Advertising Market Research
    Compensation Survey
    Tele Research
    Test Marketing
    Brand Market Research
    Market Feedback
    Survey Data Collection
    Customer Satisfaction Studies
    Industrial Market Research
    Mystery Shopping
    Retail Audit
    Customer Acquisition

    Merchant Acquiring

    Telemarketing

    Telesales Person
    Telemarketing
    Telesales
    Telesales Account Manager
    Inbound/outbound lead generation
    Post-sale follow-up services
    Surveys
    Appointment setting
    Dealers Appointment making
    Welcome/impact calls
    Account activation
    Building a Database of Sales Leads
    Business Development Manager
    Client acquisition
    Cold calling
    Customer acquisition
    Lead Generation

    Open chat
    1
    Scan the code
    Hello
    Can we help you?