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Performance & Retail Data Analytics Agency in Nashik

    Performance & Retail Data Analytics

    At Fulcrum, we pride ourselves on the accuracy of our data and using that data for insightful reporting and detailed retail data analytics is a cornerstone of all the services we provide to our clients.

    Field Marketing Data Capture

    Thanks to our award-winning tablet deployment and our central system (our mobile data capture system), our field teams update our records in real time, to ensure that our data is constantly being revised and updated during every store visit and walk-in, regardless of the task at hand.

    Integrated with Client Data

    We often work so closely with our clients that members of our team are based out of our client’s offices.  We plug data from our clients into our MERVE system to give us detailed insight into the effectiveness of merchandising and promotional campaigns.

    We can compare sales data or ePOS data by store – are the Floor Standing Display Unit (FSDU) displays and promotions or merchandising campaigns driving sales effectively?  We can uncover, diagnose and address issues around:

    • Identifying problem stores & locations
    • Anomalous sales penetration for key products,
    • Measuring trends
    • Comparing base sales between stores
    • Cluster analysis
    • Improving Availability
    • Improving ROI
    • Which cardboard should be invested in further
    • Which SKUs to focus on to ensure 100% sales penetration

     

    Ensuring Representative Field Marketing Auditing and Compliance Checks

    Our analytics team can add value to an auditing and compliance checking exercise by identifying key stores to visit based on historical sales and compliance data, or identifying other areas of uncertainty, such as changing the timing of checks to historically compliant stores to ensure that the checks best represent the on the shop floor on a day to day basis.

      Measuring the Effectiveness and ROI of Field Marketing

      Our reporting can help validate the effectiveness of our client’s field marketing spend and measure the ROI of every penny spent against sales performance figures, to ensure that money is reinvested in the optimal areas.

      Bespoke Reporting & Consultancy

      Our reporting and analytics team can also work as consultants for businesses of any size and sector to identify inefficiencies and propose and implement solutions. We use our years of experience to:

      • Create automation solutions for manual tasks
      • Design efficient processes
      • Custom dashboard and report development for measuring client’s own compliance in store
      • Developing dynamic models for workforce planning or territory planning
      • Geocode/postcode analysis
      • Demand planning and forecasting
      • Creating seasonal profiles by product, location and store

      Performance & Retail Data Analytics Agency in nashik

      About Nashik

      Situated on the banks of Godavari, Nashik is one of the most important cities of northern Maharashtra. It’s the third-largest urban area of Maharashtra, just preceding the Mumbai Metropolitan Region and the Pune Urban Region. Nashik is, in fact, the fourth most populous city in Maharashtra. It has had its moment of pride when it was declared the sixteenth fastest growing city in the world by a report of the City Mayors Foundation.

      Owing to the city’s industrial, social, political and cultural importance, Nashik has been shortlisted as an investment region in the Delhi Mumbai Industrial Corridor (DMIC) for the Igatpuri-Nashik-Sinnar circle. It is also a pilgrimage city for many Hindus and is one of the four locations that host the Kumbh Mela Festival.

      Nashik is the highest producer of grapes in India, along with onions, because of which it’s called the “Wine capital of India”. Famous for its religious and historical significance, it is located on the banks of Godavari, which is one of the most prominent rivers in India. This vibrant city known for its picturesque surroundings, pleasant climate and greenery certainly sees itself as a major player in the coming future for top market investments.

      Stats and Facts

      The population of Nashik, as per the provisional reports of the Census 2011, is 1,562,769 with a 22% increase in the last decade
      The city’s sex ratio is below the national average, at 895 per 1000 males. The child sex ratio has drastically fallen to 855 per 100 males
      The average literacy rate of Nashik saw a significant jump in 2011 with 90.97%
      Nashik – Striving Industrial Sector

      As of 30th November 2011, Nashik district had six approved Special Economic Zones covering an area of 1,275 hectares
      Investment in industrial units have grown more than 100% and employment by 20% making Nashik an outperformer from other cities in Maharashtra in terms of investment and MIDC units
      Out of all the globally recognized wineries in Maharashtra, Nashik has the majority. Also many liquor manufacturing factories, such as Sula Wines, Pernod-Ricard and United Spirits Ltd have set up their factories here. Today, grapes are a major export commodity to the Europe, Asia and Middle East
      Other prominent clusters in Nashik include raisin making, engineering, silver ornaments and the famous Paithani saree. There is a scope for various other industries such as fruit processing, agro-based products, animal-based products and forest-based products
      The government of India sees great potential in the Nashik cluster. Various government schemes are expected to strengthen the SMEs in areas covering technology, national and international cooperation, marketing and capacity building international certifications
      The Hindustan Aeronautics Limited aircraft manufacturing plant, which is located 16 km from Nashik,employs a large number of people residing in Nashik with a 7000-employment rate
      Manufacturers who have set up plants in the Nashik MIDC area include: Crompton Greaves, Bosch India, Atlas Copco, Mahindra and Mahindra, IBP, GlaxoSmithKline, CEAT, Thyssenkrupp, Epcos, Schneider Electric, ABB, L&T, Jindal Steel, Lear Corporation, Siemens, Kirloskar, Coca Cola, Shalimar Paints and Cipla
      The Indiabulls Power Ltd Sinnar and the Nashik Thermal Power Station are the two thermal power plants powering Nashik. Also, Suzlon energy has set up base in Sinnar generating wind power for Nashik
      Connectivity

      Nashik is served by the Ozar Airport, located about 24 km from the city. There are plans to upgrade the airport to international standards, including a new passenger terminal. Nashik is also served by the Gandhinagar Airport that sports a humbler runway
      The Nashik Railway Station is of prominence to the Central Railway as it generates a high amount of revenue. Nashik is directly connected to various major cities in India like New Delhi, Mumbai, Kolkata, Kanpur, Nagpur and Guwahati. According to the Rail Budget recently, Nashik plans to get rail connectivity to Pune and Indore
      Nashik is located on the intersection of two major national highways – the Mumbai-Pune Highway and the Mumbai-Agra Highway. There are numerous other state highways that offer excellent connectivity to Nashik. Apart from inter-state connectivity, the city has reliable and modern road infrastructure
      There are three bus stations in Nashik, namely, Mahamarg bus stand, Nashik Bus Sthanak at Thakkar bazar, and CBS. These services are available for travelling to major cities in and around states. Maharashtra Road Transport Corporation, Karnataka State Road Transport Corporation and Gujarat State Road Transport Corporation all operate in and out of the city
      A metro railway project called the Greater Nasik Metro has been proposed to connect neighboring areas within Nashik like Ozar, Deolali, Igatpuri and Nashik city
      Nashik Civic Administration

      In 1982, the Nashik Municipality and other civic bodies combined to form the Nashik Municipal Corporation that today administers the Nashik district. Nashik is also the headquarters of the Nashik Revenue Division of Maharashtra
      The Deolali Cantonment Board is a separate civic body for Deolali, which is a part of the Nashik urban agglomeration
      The District Collector carries out the administration of the Nashik district. He also supervises other government bodies in the area. The Balwantrai Mehta Committee facilitates the development of administration in rural areas. The Zilla Parishad, Gram Panchayat and the Panchayat Samiti head the district level
      Nashik Infrastructure

      The city, in terms of infrastructure, is relatively in a formidable situation. The city is a highly sustainable source for quantitative and qualitative water as it resides near the rivers Godavari and Darnana
      Storm water management is major issue in Nashik as three major rivers and several nalas flow through the city. Apart from proposing storm water pipe-drains, river canalization and nala training, the MNC has made it mandatory for new constructions in the city to install rainwater harvesting systems
      Unlike many other Indian cities, where garbage floods infrastructure, the daily refuse in Nashik is collected through a door-to-door solid-waste collection system. A plant has been set near Pandav Leni by the Nashik Municipal Corporation to process the garbage and convert it into compost
      A total of 1974 km of roads exist within Nashik’s network. The MNC has proposed an investment of Rs. 605 crores towards a hike in new roads, road widening, parking, street lightning and other improvements. Plans of setting up a mass rapid transit are being proposed for the near future

       

      All Localities in Nashik

      Ambad
      Gangapur Road
      Sinnar
      Deolali Gaon
      Ganesh Baba Nagar
      Yeolekar Mala
      Pandit Colony
      Canada Corner
      College Road
      Sharanpur
      Chandshi
      Mahatma nagar
      Dwarka
      Nashik Road
      Nashik-Pune Road
      Sane Guruji Nagar
      Hirawadi
      Indira Nagar
      Trimbak
      Kamatwade
      Jail Road
      Untwadi
      Mumbai Agra Road
      Eklahare
      Parijat Nagar

      Makhmalabad
      Khambale
      Soyagaon
      Siddheshwar Nagar

       

       

       

      Makhmalabad Road
      Renuka Nagar
      Rajiv Nagar
      Tidke Nagar
      Ashwin Nagar
      Trimbak Road
      Prabhat Colony
      Kamod Nagar
      Panchavati
      Mumbai-Nashik Highway
      Dindori Road
      Govind Nagar
      Vaiduwadi
      Pathardi Phata
      Buddha Vihar
      LOCALITY
      Anandvalli
      Aurangabad Road
      Ojhar
      Mohan Nagar
      Bhabha Nagar
      Ambad Link Road
      Sobhag Nagar
      Uttara Nagar
      Tagore Nagar
      Sawarkar Nagar
      Wadala Gaon

      Mundhegaon
      Pimplad
      Mohadi
      Ram Wadi
      Nagalwadi

      Satpur
      Patharadi Road
      Peth Road
      DGP Nagar
      Jai Bhavani Road
      Shreerang Nagar
      MERI-Rasbihari Link Road
      Pathardi
      Lam Road
      Karmayogi Nagar
      Kalpataru Nagar
      Shri Ram Colony
      MERI
      Sadguru Nagar
      Someshwar Colony
      Chetana Nagar
      Rane Nagar
      Khutwad Nagar
      P and T Colony
      Thatte Nagar
      Anand Nagar
      Igatpuri
      Ayodhya nagari
      Om Nagar
      Medage Nagar
      Bhagur
      Vinay Nagar

      Wadner Road
      Ambedkar Nagar
      Gondedumala
      Gangapur
      Matoshree Nagar
      Prabhat Nagar

      CIDCO
      Wavi
      LOCALITY
      Nilwandi
      Bhausahebnagar
      Rasegaon
      Malegaon
      Dindori
      Devlali
      Chinchkhed
      General Vaidya Nagar
      Adgaon
      Vani
      Upnagar
      Krishna Nagar
      DSouza Colony
      Old Agra Road
      New Pandit Colony
      Ganjmal
      Shramik Nagar
      Shivaji Nagar
      Deepali Nagar
      Rajur Bahula
      Vaitarna Nagar
      Manmad
      Hanuman Nagar
      MIDC Ambad
      Yeola
      Pimpalgaon Baswant
      Lekha Nagar
      Mhasrul Gaon
      Pawan Nagar
      Chunchale
      Madsangavi
      Ghoti Budrak
      Niphad
      Dasak
      Abhiyanta Nagar
      Upendra Nagar Colony
      Sneha Nagar
      Gotane Wada
      Savata Nagar
      Gayakhe Colony
      LOCALITY
      Nagarsul
      Vijay Nagar
      Shalimar
      Chandwad
      Gandhi Nagar Airport Area
      Vihitgaon
      Belgaon Dhaga
      Ekdant Nagar
      Devgaon
      Manegaon
      Jagtap Nagar
      Homi Bhabha Nagar
      Shinde
      Amrutdham
      Government Colony
      Chincholi
      Khode Nagar
      Shivshakti Nagar
      Swaminarayan nagar
      Tidke Colony
      D. K. Nagar
      Samarth Nagar
      Girnare
      Tapovan Road

      Marketing Services

      Feet On Street
      Door To Door Marketing
      Face to Face Marketing
      Street Marketing
      Field Marketing
      Direct To Retailer Sales
      Strategic Field Marketing
      Marketing Strategy
      Trade Marketing
      Marketing Team
      Sales & merchandising
      Shopper  & Retail Marketing
      Direct sales
      Sales promotion
      Trade sales promotions
      Promotions team
      Leaflet distribution
      Telemarketing

      Brand Promotions

      Brand Strategy

      Brand Activation
      BTL Activation
      In-Shop Activation
      Product launches
      Rural Area Activities
      Free Sampling Activities
      Demonstration Activities

      Events

      Market Research
      Field Research
      Advertising Market Research
      Compensation Survey
      Tele Research
      Test Marketing
      Brand Market Research
      Market Feedback
      Survey Data Collection
      Customer Satisfaction Studies
      Industrial Market Research
      Mystery Shopping
      Retail Audit
      Customer Acquisition

      Merchant Acquiring

      Telemarketing

      Telesales Person
      Telemarketing
      Telesales
      Telesales Account Manager
      Inbound/outbound lead generation
      Post-sale follow-up services
      Surveys
      Appointment setting
      Dealers Appointment making
      Welcome/impact calls
      Account activation
      Building a Database of Sales Leads
      Business Development Manager
      Client acquisition
      Cold calling
      Customer acquisition
      Lead Generation