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Field Marketing Agency in Pimpri Chinchwad

Field Marketing

Fulcrum’s Marketing is Delivering the RIGHT PRODUCT, at the RIGHT PRICE, through the RIGHT CHANNEL, to the RIGHT AUDIENCE, at the RIGHT TIME!”

FIELD MARKETING

As the name suggests field marketing is marketing your brand’s product directly on to the field that is marketing in front of end customers. Field marketing is most common form of traditional marketing. Field marketing does not include only direct selling, it also includes collecting feedback, conducting audits, organising events to promote the brand.

Field Marketing involves providing and managing highly skilled and trained people to conduct brand-building strategic (long-term) or tactical (short-term) campaigns on behalf of clients. We provide the field marketing staff to work on our clients’ behalf and we manage them. They are known as ‘brand ambassadors’ and they are employed directly by us.

AIM

The aim behind field marketing may vary from company to company but the most common aim of field marketing is to create brand awareness, increase direct sales, or to build customer relationship.

field marketing

PRODUCT DEMONSTRATIONS

This is a good form of marketing to create brand awareness and to convert non-users into users of your product or service.According to the product or the service we create a plan to offer demos of your product/service to the potential customers.

If the product is consumable good we offer free samples to the potentials customers and then convince them to buy your product. If the customer gets free demo he/she never rejects the offer and if they like the product they buy immediately.

If you offer a service or a non-consumable product we give the potential customers a hands on experience so that if they love the product/ service they can buy it immediately.

GUERRILLA MARKETING

This name is taken form a war tactic known as guerrilla tactics where the enemies are attacked in most unexpected way. Guerrilla marketing does the same it targets the customers at the unexpected time and way surprisingly.

We have people who create catchy and unique content. Content is important in this type of field marketing. We plan and pitch customers where they expect us less. This surprise element surely works because this creates curiosity in people’s mind about the product/service.

RETAIL AUDITING

This process is not directly related to selling. Retail auditing includes inspection of your product according to the criteria provided by the clients.eg- how the shelf is arranged in the store, where is your product placed etc.

We conduct such audits for the clients and provide them a detailed report about how their marketing material is used in the market and how their brand in represented by their promoters.

DIRECT SELLING

This is the form of selling where the brand representatives sell the product to the consumer directly at the point of interaction.

We organise promotional events, kiosks, door to door selling campaigns, retail marketing, face to face marketing etc where our representatives sell directly to the customers.

WHAT WE DO FOR YOU?

Apart from this we also offer a range of field marketing services depending on the client’s requirements, these include:

Feet on Street Team
Field Sales Team
Brand Awareness/Leafleting
Data capture/Providing quotes
Auditing
Sampling/Demonstrating
Merchandising
Roadshows/Events
Mystery Shopping
Logistical Support Services
Retail Staff Training

Field Marketing Agency in Pimpri Chinchwad

About Pimpri Chinchwad

Overview
Pimpri Chinchwad is a premier residential area located in the north-western parts of Pune. The locality is about 16.8 km of the historic centre of its twin city of Pune. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation. The twin cities as well as the cantonment areas of Pune, Khadki and Dehu Road together form the urban core of the Pune Metropolitan Region. Dehu, Dehu Road, Viman Nagar, Lohegaon, Aundh, Baner, Hinjewadi, Wakad, Moshi, Talegaon Dabhade, Vadgaon, Bhosari, Talawade, Khadki, Pimple, Saudagar, Chankhed, Pirangut, Paud etc are the prominent localities located close to it. The area of Pimpri Chinchwad has grown quickly thanks to its prosperous manufacturing belt, ever-growing I.T. & I.T.E.S opportunities and good property appreciation. The varieties of residential properties available in this area and it ranges from affordable to luxurious. The locality of Pimpri-Chinchwad is home to variety of industrial and establishments and is well known for its automotive and manufacturing industry. This locality has seen huge development in the last few years and the government is interested to develop the area as a modern town. The civic amenities have also been improved. The Pavana dam located 35 km from Pimpri-Chinchwad is the major source of water for the city. The state owned Maharashtra State Electricity Distribution Company Limited supplies electricity to the city. NH 48 & NH 60 passes through the centre of the locality. Some of the key residential projects in Pimpri-Chinchwad are Unicorn Nisarg Belrose, DNV Arcelia Apartment, GK Silverland Residency Ph-1, Pride Purple Park Titanium among others.

Connectivity
Public transport is easily available in the locality. It includes suburban railway, bus and Rainbow BRTS services operated by PMPML and auto rickshaws. Pune Metro, an urban mass rapid transit system is under construction in the twin cities.
It enjoys excellent connectivity to Pune International Airport which is located at a distance of 26 km via Mumbai-pandharpur Road/Old Mumbai-Pune Highway.
Pimpri, Chinchwad, Kasarwadi, Akurdi, Dehu Road are its nearby railway stations. However, Chinchwad is the major railway station to Pimpri-Chinchwad from where one can get the trains for other cities. Chinchwad Railway station is located at a distance of 2.6 km via Service Road.
Local trains (EMUs) connect Pimpri-Chinchwad to its twin Pune and the hill station of Lonavala, while daily express trains connect it to Mumbai.

Factors for past growth
Its proximity to Pune International Airport, Chinchwad Railway Station along with major along with Industrial and IT Hubs have been a plus point, given boost to the residential development in the locality. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, huge demand for 2 BHK flat for rent in Pimpri-Chinchwad.

Factors for future growth
Pune Metro, a mass rapid transit system, is under construction and expected to be operational by 2021. Once, this under-construction metro get operational will drive the residential demand and development and at the same time consistent rental yield for the locality.

Employment Hubs near Pimpri-Chinchwad
Hindustan Antibiotics Limited –

Mahindra & Mahindra Limited –

Force Motors

Tata Motors

Pune IT Park

Reliance Corporate IT Park Ltd

Software Technology Parks of India

Nano Space IT Park

Infra Development (Social & Physical)
Pimpri-Chinchwad offers good social infrastructure to its residents. Some of the reputed schools in Pimpri-Chinchwad include BT Memorial High School, Royal World School, Jai Hind High School, Smart Kids School and Podar International School. It also houses some good colleges in its vicinity. These are Dr. D. Y. Patil Institute of Technology, ASM College of Commerce, Science, and Information Technology. Arya Samaj Vidyalaya And Arts & Commerce College, SNBP Law College, ASM’s School of Business Management, Nav Maharashtra Vidyalaya & Junior College, ATSS College among others.
Some of the leading hospitals in Pimpri-Chinchwad include Sushrut Hospital, City Care Hospital, Chavan Hospital, Navjeevan Hospital, PCMC Hospital, Lokmanya Hospital, Aditya Birla Memorial Hospital, Phoenix Hospital, Anjali Hospital, Siddhi Hospital, Sainath Orthopaedic Hospital, Kirti Hospital, Swaminathan Clinic etc. to name a few.
The shopping needs of the residents are catered to by malls in Pimpri-Chinchwad such as City One Mall, Central Mall Pimpri Chinchwad, Spot 18 Multiplex, Vision 9, More Retail Shopping Centre, Spine City Mall etc. It also houses retail outlets of famous national and international brands such as My Jio Store, Croma, Lifestyle, Amul Retail Outlet, Max Fashion, Arvind Brands Limited, City Handlooms & Carpets.

 

All Localities in About Pimpri Chinchwad

LOCAL AREAS

Hadapsar
Baner
Pimpri
Dhanori
Wakad
Dhayari
NIBM
Salisbury Park
Bhosale Nagar
Aundh
Pashan
Kothrud
Shivajinagar
Deccan Gymkhana
Law College Road
Pisoli
Akurdi
Anand Nagar
Ashok Nagar
Aundh Road
Bajirao Road
Balaji Nagar
Bavdhan
Bhawani Peth
Bhekrai Nagar
Bhugaon
Bhukum
Boat Club Road
Bopodi
Budhwar Peth
Bund Garden Road
Camp
Chandan Nagar
Chandani Chowk
Dhankawadi
Erandwane
FC Road
Ganesh Nagar
Ganesh Peth
Ganeshkhind
Gokhale Nagar
Guru Nanak Nagar
Guruwar Peth
Hingne Khurd
Indira Nagar
Kalewadi
Kalyani Nagar
Karvenagar
Karve Road
Kasba peth
Katraj
Kondhwa
Kondhwa Budruk
Lavale
Lulla Nagar
Mahrashi Nagar
Market yard
Model colony
Mohammadwadi
Mukund Nagar
Mundhwa
Nagar Road
Narayan peth
Nasrapur
Padmavati
Parvati Darshan
Parvati Gaon
Paud Road
Fursungi
Pirangut
Prabhat Road
Pune Cantonment
Range Hills
Rasta Peth
Revenue Colony
Sadashiv peth
Sahakar Nagar
Salunke Vihar
Sangamvadi
Satara Road
Shaniwar Peth
Shastri Nagar
Shukrawar Peth
Sinhagad
Somwar Peth
Swargate
Thergaon
Tilak Road
Vadgaon Maval
Vadgaon Budruk
Wadgaon Sheri
Vidyanagar
Viman Nagar
Vishrant Wadi
Wagholi
Wakadewadi
Wanwadi
Warje
Yashvant Nagar
Yerwada
Loni Kalbhor
Shetphal Haveli
Chikhali
Talawade
Shivane
Kharadi
Dehu
Bhor
Chandkhed
Induri
Kamshet
Daund
Khadki
Junnar
Markal
Rajgurunagar
Khed
Koregaon Park
Dehu Road
Manchar
Sinhagad Road
Hinjewadi
Mulshi
Mahalunge
Alandi
Alandi Road
Balewadi
Bhosari
Chakan
Chinchwad
Dapodi
Dighi
Kasarwadi
Landewadi
Old Mumbai Pune Highway
Nigdi
Pimple Saudagar
Pradhikaran
Sanghavi
Undri
Lavasa
Mandai
J M Road
Talegaon Dabhade
Uday Baug
Walvekar Nagar
Ghorpadi
Sopan Baug
Keshav Nagar
Tingre Nagar
Magarpatta Road
Khadakwasla
MIT Collage Road
Ideal Colony
Manjri
Sukh Sagar Nagar
Ambegaon Budruk
Rahatani
Bibwewadi
BT Kawade Road
Ravet
Pashan Sus Road
Ramtekdi
Ingale Nagar
Sasane Nagar
Pimple Nilakh
Tathawade
Pimpri Chinchwad
Nasrapur Velha Road
Wai
Lohegaon
Yavat
Chourainagar
Malegaon
Kiwale
Taljai
Jambhul
Veerabhadra Nagar
Moshi
Shikrapur
Handewadi Road
NIBM Annexe
Moshi Pradhikaran
Sainath Nagar
Pawna Nagar
Panshet
Khed Shivapur
NIBM Road
Ranjangaon Karanjawane Road
Magarpatta
Baramati
Pune Nashik Highway
Kondhwa Saswad Road
Shreehans Nagar
Koregaon
Spine Road
Pune Sholapur Road
Jejuri
Shirwal
Kharadi Bypass Road
Pimple Gurav
Purandar
Senapati Bapat Road
Narhe
Gahunje
Mundhwa Road
Shirur
Marunji
Velhe
University Road
Mamurdi
Uruli Kanchan
Uruli Devachi
Handewadi
Rambaug Colony
Kanhur Mesai
Maan
Kondanpur
Saswad
Nande
Kondhawe Dhawade
Wadebolai
Mumbai Pune Expressway
Uttam Nagar
Punawale
Dattavadi
MG Road
Ranjangaon
Sanaswadi
Mangalwar Peth
Kirkatwadi
Fatima Nagar
Raviwar Peth
Lonikand
NDA Road
Indapur
Gultekdi
Sus
Sangvi
Vithalwadi
Shirgaon
Wadaki
Narayangaon
Theur
Wadegaon
Nerhe
Kanhe
Bhusari Colony
Padvi
Nanded
Charholi Budruk
Katraj Kondhwa Road
Ganga Dham
Khamundi
Dhanore
Talegaon Dhamdhere
Kolhewadi
Sarola
Shewalwadi
Pingori
Sanjay Park
Paud
Kavade Mala
Shankar shet road
Ashtapur
Baner Pashan Link Road
Agarkar Nagar
Kondhapuri
Mahatma Phule Peth
Bakori
Kalas
Ketkawale
Walhe
Chimbali
Alephata
Bope
Chande
Lokamanya Nagar
Yewalewadi
Kelawade
Hinjawadi Phase I
Mahalunge Ingale
Ambarwet
Rihe
Wadgaon Budruk
Kasar Amboli
Kasarsai
Bhilarewadi
Kesnand
Ghotawade
Somatne Phata
Nanekarwadi
Awhalwadi
Gudhe
Narayanpur
Malshiras
Donaje
Alandi-Markal Road
Nimgaon Mhalungi
Ambavane
Valane
Uravade
Mohari BK
Bhaginghar
Tambhad
Sonde Karla
Kodawadi
Misalwadi
Koregaon Bhima
Dive
Lohagad
Medankarwadi
Wadki
Kolvan
Karmoli
Pargaon
Dhangarwadi
Parner Pune Highway
Bahul
Bopgaon
Morgaon
Kolwadi
Bhoirwadi
Sate
Bopkhel
Vadhu Budruk
Shindaone
Pimpalgaon Tarf Khed
Boripardhi
Somatane
Holewadi
Shiroli
Kurkumbh
Jalochi
Charholi Khurd
Nighoje
Baner Bypass Highway
Otur
Ambegaon Khurd
Moi
Walati
Jambhulwadi
Tukai Darshan
Darumbre
Karanja Vihire
Parvati Paytha
Vadgaon Sheri
Mangadewadi
Kunjirwadi
Kadus
Sadar Bazaar
Aambethan
Uksan
Dahiwadi
Haveli
Talegaon chakan Road
Baner Annexe
Talegaon Varale Road

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

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