Skip to content

Performance & Retail Data Analytics Agency in Surat

    Performance & Retail Data Analytics

    At Fulcrum, we pride ourselves on the accuracy of our data and using that data for insightful reporting and detailed retail data analytics is a cornerstone of all the services we provide to our clients.

    Field Marketing Data Capture

    Thanks to our award-winning tablet deployment and our central system (our mobile data capture system), our field teams update our records in real time, to ensure that our data is constantly being revised and updated during every store visit and walk-in, regardless of the task at hand.

    Integrated with Client Data

    We often work so closely with our clients that members of our team are based out of our client’s offices.  We plug data from our clients into our MERVE system to give us detailed insight into the effectiveness of merchandising and promotional campaigns.

    We can compare sales data or ePOS data by store – are the Floor Standing Display Unit (FSDU) displays and promotions or merchandising campaigns driving sales effectively?  We can uncover, diagnose and address issues around:

    • Identifying problem stores & locations
    • Anomalous sales penetration for key products,
    • Measuring trends
    • Comparing base sales between stores
    • Cluster analysis
    • Improving Availability
    • Improving ROI
    • Which cardboard should be invested in further
    • Which SKUs to focus on to ensure 100% sales penetration

     

    Ensuring Representative Field Marketing Auditing and Compliance Checks

    Our analytics team can add value to an auditing and compliance checking exercise by identifying key stores to visit based on historical sales and compliance data, or identifying other areas of uncertainty, such as changing the timing of checks to historically compliant stores to ensure that the checks best represent the on the shop floor on a day to day basis.

      Measuring the Effectiveness and ROI of Field Marketing

      Our reporting can help validate the effectiveness of our client’s field marketing spend and measure the ROI of every penny spent against sales performance figures, to ensure that money is reinvested in the optimal areas.

      Bespoke Reporting & Consultancy

      Our reporting and analytics team can also work as consultants for businesses of any size and sector to identify inefficiencies and propose and implement solutions. We use our years of experience to:

      • Create automation solutions for manual tasks
      • Design efficient processes
      • Custom dashboard and report development for measuring client’s own compliance in store
      • Developing dynamic models for workforce planning or territory planning
      • Geocode/postcode analysis
      • Demand planning and forecasting
      • Creating seasonal profiles by product, location and store

      Performance & Retail Data Analytics Agency in Pimpri Chinchwad

      About Surat

      Surat, the second-largest city in Gujarat, is one of the fastest growing tier-II cities in India. It is also the administrative capital of the Surat district. Ranked among the largest urban agglomerations in India, the city is a hub for numerous sectors of economy, most notably the diamond, textile and silk industries. For this reason, Surat is also known as the Diamond City, Textile City and Silk City of India.

      Besides diamond and textile units, the other major industries thriving in the city are information technology, education and healthcare.

      Geographically, Surat lies on the banks of the Tapti River. It is surrounded by the Bharuch and Narmada districts in the north, the Navsari and Dang districts in the south and the Gulf of Cambay in the west. Surat experiences a tropical Savanna climate which is strongly influenced by the Arabian Sea.

      The presence of a strong industrial sector in Surat invites an influx of migrants from across the country. Affordable prices, convenient public transport, serene ambience, excellent education facilities, great employment and self-employment potentials and entertainment facilities have contributed to Surat’s booming real estate market.

      Stats and Facts

      The population of Surat, as per the provisional reports of the 2011 Census, is 4,462,002. The urban/metropolitan population, on the other hand, is 4,585,367
      As per the Census 2011 reports, Surat has a sex ratio of 758 per 1000 males. The child sex ratio is 813 per 1000 boys
      The average literacy rate in the city is 89.03%
      The city of Surat was previously known as Suryapur
      Surat ranked 8th in India with a GDP of $40 billion in fiscal year 2011-2012
      The city accounts for 90% of the world’s total rough diamond cutting and polishing and 99.99% of India’s total rough diamond cutting and polishing
      The city of Surat ranks as the 3rd cleanest city in India
      Diamond and Textile Industries

      The city is known for its diamond and textile industries
      Surat is the largest manufacturer of clothes in India. Apart from producing world-class synthetic textiles, Surat is also known for producing silk
      The Federation of Surat Textile Traders Association (FOSTTA) is an association of textile processing units of the Surat Textile Market
      Surat has become an important center for industrial growth in India. Reputed companies like Ultratech, ONGC, Reliance Petrochemicals, Torrent Power, and Shell have set up their manufacturing units here
      Some of the important brands of India like Vimal and Garden have also set up manufacturing units in Surat
      Connectivity

      By air, Surat connects to major Indian cities like Bangalore, Mumbai, Delhi, Chandigarh and Amritsar. The Surat Airport is located just 11 km from the city and the recently constructed terminal can handle 240 passengers on an hourly basis
      The city is connected to National Highway 8 through a 16-km connector highway. National Highway 6, also known as the Surat–Kolkata Highway, passes through the city and connects it to Dhule, Amravati, Nagpur, Raipur, Sambalpur, Kharagpur and Kolkata. Through the national and state highways, Surat is connected across India
      Surat can be easily reached by rail as well. The Western Railway zone and the Central Railway zone connect Surat to the major cities in India
      Surat Civic Administration

      Considered to be one of the wealthiest municipal corporations in India, Surat Municipal Corporation (SMC) is responsible for maintaining the city’s civic infrastructure as well as carrying out associated administrative duties
      The city has 7 administrative zones, which are North, South, East, West, Southeast, Southwest and Central
      The corporation is responsible for the provision and upkeep of basic services like roads, water, and sewage
      A Corporation Commissioner heads the executive wing of the corporation
      There are 20 Police stations in the city, with a Commissioner heading the Police force
      Surat Infrastructure

      Though not a metropolitan, the city can give most metros in India a tough competition. The infrastructure of Surat centers on the textile industry, medical base, information technology, transportation, tourism, electricity, communication and education. The economy being primarily industrial in nature, the real estate infrastructure has also remained strong.

      Education and healthcare services in Surat are also quite remarkable. The district has a whole array of schools, colleges and universities located here. The same can be said about the massive network of hospitals in this region. The city is also home to several heavy engineering plants.

      All Localities in About Surat

      LOCAL AREAS

      Piplod
      Athwalines
      Surat Dumas Road
      Ghod Dod Road
      City Light
      Vesu
      Katargam
      Adajan
      Althan
      Canal Road
      VIP Road
      Varachha
      Kharwar Nagar
      Rander Road
      Rander
      Navagam
      Hazira – Adajan Road
      Vishnu Nagar
      Bhimrad
      Dahin Nagar
      Jahangir Pura
      Bhestan
      Saroli
      Parvat Gam
      Anand Mahal Road
      Bardoli
      LOCALITY
      Pal Gam
      Mota
      Vishal Nagar
      Olpad
      Athwa Gate
      Udhna
      Amroli
      Palsana
      Dindoli
      Palanpur Gam
      Sachin
      Pankaj Nagar
      Jahangirabad
      Sagrampura
      Mota Varachha
      Maroli
      Parvat Patiya
      Mahindra Pur
      Godadara
      Saniya Hemad
      Khodiyar Nagar
      Nanpura
      Athwa
      Kapodra
      Gothan
      Kamrej
      LOCALITY
      Salabatpura
      Majura Gate
      Kadodara
      Laskana
      Patel Nagar
      Pandesara
      Limbayat
      Gopipura
      Mughal Sarai
      Rustampura
      Bamroligam
      Begampura
      Kim
      Kosamba
      Kadodara Nagar
      Bhatar
      Shahpore
      Kumbharia Gam
      Nana Varachha
      Mahuva
      Chowk Bazar
      Sayan
      Haripura
      Mahadev Nagar
      Vidhey Nagar
      Umarwada
      LOCALITY
      New City Light
      Tadwadi
      Punagam
      Sima Nagar
      Karamala
      Mandvi
      Dabholi
      Magob
      Limla
      Shakti Nagar
      Palanpur Jakatnaka
      Pasodara
      Nanavat
      Narthan
      Vareli
      Dumas
      Navsari Road
      Narotam Nagar
      Hazira
      Uttran
      New City Light Road
      Ichchhapor
      Ambanagar
      Masma
      Mosali

      Marketing Services

      Feet On Street
      Door To Door Marketing
      Face to Face Marketing
      Street Marketing
      Field Marketing
      Direct To Retailer Sales
      Strategic Field Marketing
      Marketing Strategy
      Trade Marketing
      Marketing Team
      Sales & merchandising
      Shopper  & Retail Marketing
      Direct sales
      Sales promotion
      Trade sales promotions
      Promotions team
      Leaflet distribution
      Telemarketing

      Brand Promotions

      Brand Strategy

      Brand Activation
      BTL Activation
      In-Shop Activation
      Product launches
      Rural Area Activities
      Free Sampling Activities
      Demonstration Activities

      Events

      Market Research
      Field Research
      Advertising Market Research
      Compensation Survey
      Tele Research
      Test Marketing
      Brand Market Research
      Market Feedback
      Survey Data Collection
      Customer Satisfaction Studies
      Industrial Market Research
      Mystery Shopping
      Retail Audit
      Customer Acquisition

      Merchant Acquiring

      Telemarketing

      Telesales Person
      Telemarketing
      Telesales
      Telesales Account Manager
      Inbound/outbound lead generation
      Post-sale follow-up services
      Surveys
      Appointment setting
      Dealers Appointment making
      Welcome/impact calls
      Account activation
      Building a Database of Sales Leads
      Business Development Manager
      Client acquisition
      Cold calling
      Customer acquisition
      Lead Generation