Seller or Merchant Onboarding
Your Marketplace or B2B and B2C eCommerce Platform
How to Attract Sellers on Your Virtual Multi Vendor Marketplace
Fulcrum is here when you are ready to expand your business or realign company resources. Whether buying or selling, we can help you successfully navigate through the acquisition process. Our team has more than one billion hours of managed fieldwork and on ground work experience and more than 10 years of experience working with across industries. In short, we know a lot of on ground work people, which is an invaluable resource in any industry. Looking to buy or sell? You’ve come to the right place. We’ll connect you with the acquisition partners that make sense for your business.
Acquisition Teams
Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:
- Planning of target cities, markets and categories
- Representatives should be based in the territory
- Field teams hiring, training and operations management
- Develop a field deployment plan
- Local languages spoken team
- Seller Acquisition Agent Support, Freelance support
- End-to-end seller onboarding and reporting to client
- Daily Acquisition report and Target Planing
- Follow-up
Seller Training And Support Service
- Registration and KYC
- Provide training and awareness of products and services
- Motivating merchants
- Cataloging – Products Upload
- Account Management Training
Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.
Our Onboarding Work Experience
Smart Marketing Solutions for Digital Start Up
Whether you are target audience a retailer, distributor, individual Professional or self help group, we have Best marketing solutions for everyone.
# Marketplaces OR E-commerce- Seller Onboarding
# Online Business Directory- Business Listing
# Payment and Fintech Apps- Merchant Onboarding
# On-demand Service Platforms- Services Provider Onboarding
# Utility Platforms- Services Provider Onboarding
# Education And Learning Platform- teachers students and classes Onboarding
# Content Distribution Platforms- Content Creator Onboarding
# Home Maintenance Services Provider Onboarding
# Car bike service center Onboarding
We can help you select and Onboarding the right Merchant
We will also help the leadership team build business plans, deliver industry insights and best practices, and identify new opportunities to improve the customer base and business.
Ownership of day-to-day operations to ensure all deliverables are met in time and the onboarding team are never short of high quality leads
We will be responsible for lead generation, successful onboarding, incubation and growth of these sellers on Client Marketplace or eCommerce Platform
- Focus on acquiring high value sellers to join and start selling on portal
- Responsible for managing relationship with sellers after acquisition including supporting the onboarding and incubation process for these sellers.
- Provide market insights from seller’s’ perspective, including understanding products, sellers, market & competitor dynamics
The project successfully met its objectives and the key highlights were as follows:
- New sellers were on-boarded for different categories across 20+ cities
- There was no compromise on seller quality and quality of sellers increased as desired by client
- Detailed training and effective management of the filed teams ensured high productivityApproach
The key activities in project execution were as follows:
Attracting, onboarding, and retaining the best sellers for your marketplace.
Promote and present to merchants, retailers and other entities in india to acquire new business partners.
Approach
The key activities in project execution were as follows:
Project team hiring and onboarding – We hired project team members who were from e-commerce background and had significant experience in e-commerce merchant acquisition and onboarding
Detailed training program and development of objection handling documents – We conducted a detailed training and induction program for each sales team member and each of them was given a FAQ document for ready reference and fast sales closures
Elevation of top performers – The top performing sales persons were elevated to Team Leader position resulting in higher motivation, better people management and more closures
• Maintain merchants relationships to ensure continual growth and sales targets.
• The Executive Manager must be pleasantly assertive and bring to the team lots of energy and enthusiasm, thrive on challenges and must be able to develop a dynamic team over time.
• Leverage prospect and contract new merchants and partners by presenting the appropriate for the business.
• Create, develop and implement a business plan to grow the business.
• Create sales schedules for the servicing team and follow up and present results to head office.
• Build and manage the relationships of key accounts.
• Generate, maintain and increase business opportunities with existing merchants.
• Train the merchant staff on the your products.
• Sell and service your products to merchants.
• Develop and grow sales and support team.
• Manage and regularly update project planning and create projections using all means including spread sheets.
• Support the business in any way as requested to ensure its effective operation.
• Design, create and supply business proposals to merchants.
Seller or Merchant Onboarding Team
Build a highly productive vendor onboarding team
Dedicated Team
Outsourced Payroll
We Hire Dedicated Team For You
Temporary staff
Student Internship
Pay Per Onboarding
Gig Workers Team
Freelancer Team
Part Time Worker
Student Internship
Setting up your Seller Acquisition
- Prepare your seller acquisition goals
- Define your target sellers
- Find the sellers that match your needs
- Reach out ( Offer ) and bring them in
- Track your key success metrics
Let us help you plan and execute a great marketing strategy.
Call Us :-0-8484099961
Email:- info@brandactivation.co.in
Send us Your Onboarding Requirements
Merchant acquiring is a range of services for payment execution and processing, conducted with the use of payment cards as part of the service provided to a merchant. In simple words, it is a service provided for merchants to enable them accepting credit card or debit card payments.
As there are multiple steps in the payment process (which will be covered shortly), often one company is covering the whole process, taking care of acquiring among providing a payment gateway, processing, etc.
Getting as many new, high-quality merchants boarded as quickly as possible is a key growth metric for payments companies.
Independent agents, independent sales organizations (ISOs), and payment facilitators alike are focused on a mission to sign up as many merchants as possible to generate processing volume in their portfolios.
Many of the would-be merchants are hesitant to get started with a new payment processor due to an inherent lack of understanding of how the entire process of getting signed-up works. Instead, they go to third-party providers like PayPal and, as a result, end up with higher fees and larger monthly bills than necessary.
A good understanding of how the merchant sign-up, also known as merchant onboarding, process works is important to the merchant recruitment process. A refresher for payment facilitators, ISOs, and independent agents can go a long way towards ensuring the best possible service is provided to each merchant during recruitment
Attracting new sellers to your marketplace is a huge challenge, but onboarding is what clinches the deal. In order to effectively incorporate new sellers and ensure ongoing satisfaction, it is crucial to ensure a seamless seller onboarding process, ongoing user support and easy website management.
When building your marketplace, you must first identify your target audience and then locate the best channels to reach them. A deep understanding of your potential vendors, as well as their concerns and interests, will enable you to formulate the right messaging to bring them aboard.
How can you facilitate marketplace onboarding?
Convince vendors that it’s worthwhile
Your first task is to convince online sellers that your marketplace will make life easier for them. Describe how your platform promotes operational control through integration with their existing solutions as well as built-in features such as easy inventory management, order management and an array of payment possibilities. Meet the needs of a variety of vendor types by offering specialized plugins and extensions.
You can also partner with 3rd party product intelligence solutions to quantify the sellers’ opportunity of selling their specific inventory on your marketplace.
Automate your processes
In order to ensure fast scaling of your marketplace, automate as many of your processes as possible. Support should not be dependent only on a manual team. Provide precise explanations for each stage as well as short FAQs to prevent dependency on auxiliary manpower.
Facilitate the seller registration process
When it comes to onboarding, set up a designated, user-friendly page that includes all the required registration steps and specifies the types of documentation needed. Add a link to the page on your website and in the navigation menu to enable easy access.
Provide concise training modules
Rather than grinding out long training guides, prepare short training videos for each of the onboarding stages. You can also prepare an interactive walkthrough, accompanying sellers step-by-step through the process. This makes the training process more palatable and easier to grasp. Short instructional videos can be prepared for each of the back office tasks.
Offer user-friendly templates and DIY tools
While smooth initial registration is important, that is only the first step. Provide your vendors with user-friendly tools to easily upload special offers, ads, images and information. In addition, enable them to easily integrate with your built-in features such as payment and billing systems.
Enable automatic enrichment of catalog data
The prospect of manually uploading hundreds of thousands of products is daunting and susceptible to human error – especially if you require complete item data. An AI-based product intelligence/marketing analysis platform enables automated cataloging of new products, product data enhancement, and accurate product identification in real-time. The ability to provide consistent data about the vendor’s fluctuating range of products is not only crucial during onboarding but also on a daily basis.
Want to effectively facilitate your onboarding process?
Vendor onboarding refers to the process of collecting the information needed to approve a company as a vendor and enabling your organization to conduct business, purchase goods and services, and make payments to that company.
Understanding Vendor Onboarding
Vendor Onboarding is the process of guiding new vendors into your company’s network.
Your vendors are, after all, the backbone of your business. Not only do you want to attract the right partners, but you also want them excited about partnering with you.
Your Vendor Onboarding Process is just the first step in what you hope would be a long-lasting relationship. Not only does it help you lay down your expectations from the association, but it also gives you the opportunity to understand the vendors’ motivations, and set a precedent of what is to come, and what the vendor should expect from you.
Vendor Onboarding Process
For different kinds of Vendors, the onboarding process can be entirely different. However, there are some standard steps that are always involved. Let’s look at them.
Understand Your Vendors
The onboarding process starts with an addition of the vendors to your database, made concrete by document collection. It helps ensure that not only do you partner with professional entities, but also understand their motivations. It reinforces the understanding that your vendors would follow the norms and policies laid out by regulating authorities.
Verify their Documents
The next step in the process is document verification. The verification team will weigh the vendor information and documents against the company’s standards. They will decide whether the vendor can work for the company or not.
Convey your Requirements and Expectations
The onboarding team will explain the entire operational procedure to the vendors. They will convey the information and the company’s expectations to them. It will ensure that the vendors work by the company’s policies and give substantial results.
Read More: Automate Vendor Onboarding Workflows and Drive Excellence with Vendor Management
Addition to Marketplace, and Software Introduction
When the verification team approves or rejects the vendor, the same information is conveyed to the onboarding team. If the vendor is approved, the onboarding team will add the vendors to the marketplace, deploy the needed software, and explain the workings to them. When there is a rejection, the onboarding team may ask for some additional documents required and solve the issue.
A good vendor onboarding process helps your company develop a fortified relationship with the vendor. When you deliver the process professionally, vendors feel that they add value and are an integral part of your company.
This increases their motivation to work with you, and hence, their efficiency.
A smooth, hassle-free onboarding process would attract good vendors to associate with you, whereas a shaky, unstandardized process might put them off, and have them lose trust in you, right at the get-go.